Co - founder | DeepTech Startup

We are looking for a data-driven Performance Marketing Expert to plan, execute, and optimize performance-based digital marketing campaigns across paid media channels. The ideal candidate has a strong analytical mindset, deep knowledge of digital advertising platforms, and a proven track record of driving measurable growth through paid campaigns.

Key Responsibilities:

• Plan, manage, and optimize paid media campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant platforms.
• Track and analyze key performance metrics (CPA, ROAS, CTR, LTV, etc.) to evaluate campaign success and ROI.
• Collaborate with the creative team to develop compelling ad copy, landing pages, and creatives optimized for conversions.
• Conduct A/B tests to improve ad performance, landing pages, and user journeys.
• Implement tracking through Google Tag Manager, pixels, and third-party attribution tools (e.g., GA4, AppsFlyer).
• Prepare weekly and monthly performance reports, offering insights and data-backed recommendations.
• Manage campaign budgets effectively, ensuring maximum ROI and optimal spend pacing.
• Stay updated with platform updates, algorithm changes, and industry best practices.

Requirements:

• 1+ years of hands-on experience in performance marketing or paid digital media.
• Proficiency with tools like Google Ads, Facebook Ads Manager, Google Analytics (GA4), and Google Tag Manager.
• Strong analytical skills; comfortable working with data sets and drawing actionable insights.
• Experience with conversion rate optimization (CRO) and A/B testing tools.
• Familiarity with affiliate, influencer, or programmatic advertising is a plus.
• Excellent communication and project management skills.

Roles and Responsibility:

• Experience with Ruby on Rails, along with other common libraries such as sidekiq, Webpacker, apartment, and ros-apartment.
• Good understanding of the syntax of Ruby
• Good experience with payment gateway integrations
• Basic knowledge of the AWS server
• Understand code versioning tools Git, and Bitbucket
• Basic understanding of front-end technologies, such as JavaScript, HTML4 & HTML5, CSS3, AJAX, jQuery
• Maintain efficient, reusable, and reliable Ruby code.
• Maintenance of the web backend of POS (Point of Sale) business applications
• Collaborate with multi-functional teams to define, design, and ship new features in a dynamic work environment.

Enterprise Minds, with core focus on engineering products, automation and intelligence, partners customers on the trajectory towards increasing outcomes, relevance and growth.

Harnessing the power of Data and the forces that define AI, Machine Learning and Data Science, we believe in institutionalizing go-to-market models and not just explore possibilities.

We believe in a customer-centric ethic without and people-centric paradigm within. With a strong sense of community, ownership, and collaboration our people work in a spirit of co-creation, co-innovation and co-development to engineer next-generation software products with the help of accelerators.

Through Communities we connect and attract talent that shares skills and expertise. Through Innovation Labs and global design studios we deliver creative solutions.
We create vertical isolated pods which has narrow but deep focus. We also create horizontal pods to collaborate and deliver sustainable outcomes.

We follow Agile methodologies to fail fast and deliver scalable and modular solutions. We constantly self-asses and realign to work with each customer in the most impactful manner.

Pre-requisites for the Role

1.Job ID-EMDF0120PS

1. Primary skill:

• C#, JavaScript, CSS, JQuery /Angular 2 +(Angular version 2 or higher), Typescript
• Microsoft .Net (ASP.NET & ASP .NET CORE)
• MVC and WebAPI
• MS SQL

1. Secondary skill:

Strong background in Microsoft Technologies and SDLC concepts. Should have experience in below technologies

MS SQL Server management Studio (SSMS) to develop database objects such as Stored Procedures, Functions, views, triggers, constraints etc. and look for performance tuning and Exception handling for these components

 (Good to have)

Good to have: Understanding of MS Excel VBA /MS-access/ macro codes

4.Years of Experience: 5-8 Years

1. Location:(Remote)
2. Position-1
3. Budget- Max 25 LPA
4. NP- Immediate

 About us:

Company website: https://www.neulife.com/

INNOVERTUS NUTRITION TECHNOLOGIES INDIA PVT.LTD. is part of the Neulife Group, the leading Indian entity in the field of advanced nutraceuticals and dietary supplements.

Incorporated over a decade ago, we are pioneers in introducing the concept of sports nutrition as well as educating the masses about the need to be fit and healthy, thus facilitating and educating an entire generation of fitness enthusiasts.

We are seeking an ambitious and analytical professional to supervise, track and evaluate financial accounting systems. The individual is expected to be detail-oriented, knowledgeable on financial metrics and statistics, and have strong problem-solving skills, and a highly investigative nature.

To ensure success, he should have a deep commercial awareness, strong numeracy skills, and a keen interest in the growth, efficiency, and profitability of an organization. Because they deal with the financial information of an organization, an Accountant work must comply with all applicable governmental laws, rules, and regulations. Candidates with fair communication and report writing skills with superb technical ability can apply for this role.

The key responsibilities include:

• Manage all phases of Accounts Payable and Receivables cycle.
• Prepare regular reports and summaries of accounting activities.
• Verify recorded transactions and report irregularities to management.
• Reviewing all ledger details to validate proper payment and revenue posting.
• Preparing and presenting financial reports for meetings.
• Effectively manage the accounting team through respectful communication, clear expectations, relevant training, productive coaching, regular meetings, and appropriate performance management.
• Recommend and maintain a system of policies and procedures that impose an adequate level of control over Finance Department activities.
• Prepare month-end journal entries and assist with accounts receivable related accounts reconciliation.
• Manage all accounting operations on daily basis including bookkeeping, Invoice preparing, quotations, reconciliation of bank accounts, coordination, completion of annual audits, preparing of financial reports monthly
• Key person to facilitate in Annual Audit Exercise
• Coordinating statutory, Tax audits, Internal Audits and implementing necessary recommendations
• Assist in all import and export logistics activities as and when required
• Report, payment and filing of ESI, PF and PT taxes.
• Handling various matters related to ITR, TDS and GST including reconciliation.
• Facilitate and assist Sales Team and Purchasing on contract terms in accordance with project objectives (Quality, Cost, Timing and Risk)
• Assistance in preparing GST Audit data

Knowledge & Experience required:

• 10+ years of full-time working experience in a Senior Financial role
• Strong leadership skills and good Interpretational skills
• The ideal candidate will have substantial exposure to monthly closing processes, working in high transaction volumes business and taxation experience.
• CA / CA intermediate (minimum)
• Highly experienced in bookkeeping and taxation
• Managed team of at least 3-4 people
• Ability to work under pressure and meet tight deadlines.
• Strong knowledge of Direct & Indirect Taxation.
• Ability to handle overall finance & accounts department.

Benefits:

• Flexible work hours, Work from home and holidays policy
• Open and collaborative work culture
• Competitive salary

Please apply with below details in your resume:

• Current CTC
• Expected CTC
• Earliest joining period (In days)

What you need to have:

• Must have a minimum of 3 years of experience in managing AWS resources and automating CI/CD pipelines.
• Strong scripting skills in PowerShell, Python or Bash be able to build and administer CI/CD pipelines.
• Knowledge of infrastructure tools like Cloud Formation, Terraform, Ansible.
• Experience with microservices and/or event-driven architecture.
• Experience using containerization technologies (Docker, ECS, Kubernetes, Mesos or Vagrant).
• Strong practical Windows and Linux system administration skills in the cloud.
• Understanding of DNS, NFS, TCP/IP and other protocols.
• Knowledge of secure SDLC, OWASP top 10 and CWE/SANS top 25.
• Deep understanding of Web Sockets and their functioning. Hands on experience of ElasticCache, Redis, ECS or EKS. Installation, configuration and management of Apache or Nginx web server, Apache/Tomcat Application Server, configure SSL certificates, setup reverse proxy.
• Exposure to RDBMS (MySQL, SQL Server, Aurora, etc.) is a plus.
• Exposure to programming languages like JAVA, PHP, SQL is a plus.
• AWS Developer or AWS SysOps Administrator certification is a plus.
• AWS Solutions Architect Certification experience is a plus.
• Experience building Blue/Green, Canary or other zero down time deployment strategies, advanced understanding of VPC, EC2 Route53 IAM, Lambda is a plus.

BENEFITS: -

 Competitive salary and stock options -

 Premium medical benefits 

LOCATION: - Remote (India) 

EDUCATION AND EXPERIENCE - 

Degree in computer science, software engineering, or a related field - 

At least 3-5 years of professional work experience as a 

DevOps / test automation / deployment engineer -

 Experience in agile software development methodologies 

JOB RESPONSIBILITIES: -

 Design and development of scalable software test framework to automate test procedures - Perform health checks of existing sites periodically (manually and also developing a automation pipeline) - Manage per site software releases - 

Generate release notes, user guides, technical documentation -

 Perform upgrades/ downgrades (patch management) - 

Generate and Manage configurations - 

Suggest process improvements by interfacing with product owner - 

File process/installation/deployment related issues & tracking them - 

Verify customer-reported issues and translate them into technical tasks for development 

REQUIREMENTS:

 Following are must to have requirements, - 

Automation frameworks like Selenium etc. - 

Scripting languages like Perl, Python etc. - 

Linux systems - 

Version control system like git -

 Issue tracking system like Jira -

 Networking protocols -

 Cloud infrastructure - 

Ability to work individually and as part of a team with a sense of urgency -

 Excellent communication skills in written and verbal English - 

Great attention to detail 

PREFERRED: 

Following are good to have requirements, - 

Knowledge in any of the programming languages like C, C++ etc. 

Experience managing cloud-based (e.g., AWS, Google Cloud, etc.) and in-house server infrastructure - 

Familiarity with machine learning / artificial intelligence infrastructure - 

Experience in data visualization and statistics - 

Basic knowledge of hardware infrastructure containing routers, switches and others -

 Familiarity with web & data securityDesign and development of scalable software test framework to automate test