Data Analytics - Datorama at My Client is the world’s largest media investment company. · Gurugram · 5 - 10 years · Posted 19 Jun 2023
Data Analytics - Datorama
at My Client is the world’s largest media investment company.
The Client is the world’s largest media investment company. Our team of experts support clients in programmatic, social, paid search, analytics, technology, organic search, affiliate marketing, e-commerce and across traditional channels.
Responsibilities of the role:
· Manage extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps, either via Datorama or in partnership with Neo Technology team. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc…
· Implement and manage data system architecture
· Audit and manage data taxonomy/classifications from multiple systems and partners
· Manage the extraction, loading, and transformation of multiple data sets
· Cleanse all data and metrics; perform override updates where necessary
· Execute all business rules according to requirements · Identify and implement opportunities for efficiency throughout the process
· Manage and execute thorough QA process and ensure quality and accuracy of all data and reporting deliverables
· Manipulate and analyze “big” data sets synthesized from a variety of sources, including media platforms and marketing automation tools
· Generate and manage all data visualizations and ensure data is presented accurately and is visually pleasing
· Assist analytics team in running numerous insights reports as needed
· Help maintain a performance platform and provide insights and ongoing recommendations around.
Requirements :
· 5+ years’ experience in an analytics position working with large amounts of data
· Hands-on experience working with data visualization tools such as Datorama, Tableau, or PowerBI
· Additional desirable skills include tag management experience, application coding experience, statistics background
· Digital media experience background preferred, including knowledge of Doubleclick and web analytics tools
· Excellent communication skills
· Experience with HTML, CSS, Javascript a plus

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