Research Associate - Academic Writing

Job Description:

We are looking for a Senior Copywriter to conceptualize and write compelling copy for campaigns. You will collaborate with the creative team, ensure alignment with brand voice, and stay updated with copywriting trends.

Key Responsibilities:

Conceptualize and write engaging copy.

Collaborate with the creative team.

Ensure alignment with the brand voice.

Stay updated with copywriting trends and techniques.

Key Performance Indicators:

Effectiveness of copy in engaging the audience.

Client satisfaction with copy.

Adherence to project deadlines.

Writing efficiency for campaigns.

Qualifications:

Proven experience as a Copywriter.

Strong portfolio showcasing effective copywriting.

Excellent communication and collaboration abilities.

Ability to deliver high-quality copy under tight deadlines.

Experience:

3-5 Years of experience with an Advertising Agency

• Developing a comprehensive content strategy across multiple platforms, including the company website and social media channels.
• Working with the content writing, graphic design, web development, and social media teams to plan, create, and distribute content
• Proofreading and editing submissions according to brand guidelines
• Performing regular content audits to ensure content is accurate, optimized, updated, and relevant to the target audience

• Generating engaging content for thought leadership pieces, websites, social platforms, and marketing collateral
• Developing and executing content marketing campaigns to drive traffic, engagement, leads, sales, and customer retention
• Developing and managing the editorial calendar to ensure deadlines are met

 Key Requirements

• A bachelor’s degree in Marketing, Journalism, English, or similar field
• Min of 2-4 years’ experience working as a content manager

• You are a creative marketing professional, preferably with a strong content creation and writing background.
• You have the ability to develop engaging content for a wide range of audiences.
• You are a creative thinker and have excellent attention to detail.
• You are organized and can deliver high-quality work within agreed timelines.
• You possess excellent written and verbal communication skills.

• Experience using popular content management systems and analytics tools (Ahrefs, Wordpress, and Google Search Console are a few examples)
• A strong grasp of UX and SEO best practices

Location              : Gurgaon

CTC                       : 30000-35000 PM

Experience          : 2-5 Years of relevant/equivalent experience

Roles and responsibilities:

• Can put together a content strategy from scratch
• Excellent written skills in English
• Responsible for producing high-quality engaging content for websites, Blogs and designing content for social media.
• Candidates will have to assist the team of Product Managers and Developers in the documentation of content based on product briefs.
• Work on Client proposal and Statement of Work (SoW).
• Work on the NDA(Non-Disclosure Agreement) templates etc.
• Ability to research new testing topics and write engaging content.
• Should be able to create new JDs for the software testing roles.
• Basic knowledge in the field of software testing like Functional Testing, Automation testing, Performance Testing, and other Software Testing Tools is required.
• The candidate must be passionate about technology content and SEO with the ability to create plagiarism free and SEO-friendly content.
• Develop and implement effective SEO strategies
• Should be comfortable in using proofreading tools like Grammarly, ProWritingAid, Hemingway App etc.
• Experience in using excel, google sheets, Word and PowerPoint is required.
• Design and implement direct email marketing campaigns
• Sending Weekly newsletters and realigning content based on customer feedback.
• Ability to connect with prospects through Linkedin Sales Navigator to nurture leads further
• Research and create articles and blogs for the website:
• Linkedin: Create, update business articles and participate in business groups
• Quora: Update answers and articles 
• Facebook: Create, update articles and participate in local groups
• Youtube: Optimise the videos
• Instagram: Casual updates about FG
• Coordinating content, maintaining aesthetics and technical tags
• Make outbound calls to the clients to follow up on leads generated
• Developing proposals in response to requests for proposals (RFPs)
• Proofread marketing collaterals before it goes live

Requirements:

• Bachelor’s degree in English, Journalism or related field.
• Knowledge of digital marketing tactics, including SEO, email marketing and web analytics.
• Excellent writing skills, as well as the ability to communicate and collaborate effectively.
• The ability to consistently meet tight deadlines.
• At least two years of experience writing for a B2B audience.
• Experience using WordPress, Weebly, and/or Joomla! preferred.

Job description

• Research trending topics in social media, influencer marketing, and lifestyle niches.
• Write engaging, SEO-friendly blog posts that resonate with our target audience, budding influencers, content creators,
• Use keyword research tools to optimize content for search engines.
• Assist in content planning and work closely with the marketing team to align blog content with social media efforts.
• Proofread and edited blog posts before publication.

Responsibilities:

• Conducting in-depth research on industry-related topics in order to develop original content.
• Developing content for blogs, articles, product descriptions, social media, and the company website.
• Assisting the marketing team in developing content for advertising campaigns.
• Proofread content for errors and inconsistencies.
• Editing and polishing existing content to improve readability.
• Conducting keyword research and using SEO best practices to increase traffic to the company website.
• Creating compelling headlines and body copy that will capture the attention of the target audience.
• Identifying customers’ needs and recommending new content to address gaps in the company's current content.

Content Writer Requirements:

• Bachelor's degree in communications, marketing, English, journalism, or a related field.
• Proven content writing or copywriting experience.
• Working knowledge of content management systems.
• Proficient in all Microsoft Office applications.
• A portfolio of published articles.
• Excellent writing and editing skills.
• The ability to work in a fast-paced environment.
• The ability to handle multiple projects concurrently.
• Effective communication skills.

Responsibilities of the intern:

1) Research and write articles, blog posts, white papers, and other technical documents related to computer science topics, including machine learning, artificial intelligence, computer vision, data science, and software engineering.

2) Collaborate with subject matter experts and other writers to develop content that meets the needs of our target audience.

3) Stay up-to-date with the latest trends and developments in computer science and related fields, including attending conferences, reading technical papers, and following relevant news sources.

4) Conduct research and analysis to ensure accuracy and credibility of information presented in technical documents.

5) Edit and proofread technical documents for accuracy, clarity, and consistency.

6) Manage deadlines and prioritize tasks to ensure timely delivery of high-quality content.

Requirements:

• PhD in Computer Science or related field is highly preferable
• Excellent research and writing skills
• Strong understanding of computer science concepts and principles
• Experience writing technical documents, such as research papers, white papers, and technical reports
• Ability to explain complex technical concepts in a clear and concise manner
• Familiarity with the latest research and trends in computer science and related fields
• Ability to work independently and manage multiple projects simultaneously
• Strong attention to detail and commitment to accuracy
• Excellent organizational and time-management skill

NOTE: ITS AN INTERNSHIP OF 6 MONTHS WITH 6K PER MONTH AS STIPEND

1) Writing blogs, articles and press releases by co-ordinating directly with the Technical/SEO team.

2) Writing / Proof-reading corporate website content for US and UK based clients.

3) Preparing documentation, user manual and technical documentation for several IT projects related to Magento,WordPress,WooCommerce,Shopify etc.

4) Preparing Content for Social Media Promotion.