Client Servicing

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

We are looking for a React+Iconic developer to build our cross-platform mobile application. You must be adept with React, ReactQuery, and Iconic and MUST have experience of using these technologies in a production environment.

You would be expected to also contribute to a couple of browser-based portals that support the product. You must have worked beyond JWT and used RSA and AES encryption and decryption.

You must have experience and be adept with Object Oriented Javascript and writing extensive business workflows in Javascript. You would be an expert in responsive design and should have experience converting Figma designs to reality

About Lentra:

Lentra is a new-age, domain-native platform built from the ground up, designed and developed to empower financial institutions with tomorrow’s lending ecosystem, today. With its full-stack, fully digital, secured products and solutions, Lentra is the future of smart, seamless, secure digital lending. 

Our solutions cover the Indian lending stack effectively for digital origination by providing capabilities like eKYC, vKYC, eSign, eNACH, etc., besides MultiBureau(R), a comprehensive BRE for faster decisioning and configurable onboarding workflows. Reliability and minimal TATs are the key takeaways from Lentra’s offerings. 

Our Marquee Clients including the topmost private banks in India are now future ready and encashing business opportunities. Lentra's zero risk instant lending solution will empower the FIs to leapfrog into the future.

About the Role:

Lentra AI Pvt. Ltd looking for a Senior Software Engineer to contribute to the software development life cycle, from design and development to testing, release and maintenance. Software Developer responsibilities include building web application modules and testing features before release. If you have hands-on experience developing software with agile methodologies and are ready to lead our junior developers, we'd like to meet you. Ultimately, you will create, enhance, deploy and maintain functional, secure and high-quality applications

Responsibilities:

The candidate has to perform the below responsibilities:

• Active contribution in designing, developing, testing, deploying and maintaining software
• Collaborate with the team to develop web services, mobile and web applications
• Write well designed, efficient, secure and performant code
• Follow best practices in design and testing
• Review, test and debug team members code
• Actively contribute in writing and updating documents

Candidate requirements:

• Candidates should have a minimum of 5 year of experience in web based development using these technologies:
• Core Java, SpringMVC, Node.js, ORM
• Working knowledge of relational database and noSQL databases, Caching technologies
• RESTful, SOAP, JSON
• Angular, HTML5, CSS
• Proficient understanding of code versioning tools, such as Git
• Knowledge of Agile Scrum development Methodologies
• Integrate applications with network systems, servers, and databases
• Troubleshoot problems with application development and use
• Excellent conceptual, and critical thinking capabilities
• Self-directed and self-motivated with the ability to take charge or play a supporting role
• Strong understanding of product development
• Clear written and verbal communications skills (English), including presentation

Location & commitments:

• This is a Permanent Opportunity.
• Job Location is Pune

Your Opportunity

You will primarily be responsible for implementing features & building platforms to enable on-device and device/server-side combined ML workflows. You will possess strong skills in object-oriented software design and programming. You are excited about developing new features, maintaining existing code, fixing bugs, and contributing to overall system design.

Your Impact

To design, architect, develop and maintain the backend for AI products by working closely with the Engineering Team. To ensure successful consumption of Saarthi.ai technology by APIs, SDKs, or Applications, thereby enabling productization and monetization of the AI solutions.

What You’ll Do

· Work with development teams and product managers to ideate software solutions

· Design server-side architecture

· Along with SAAS application deliverables even the client-side deliverables need to be taken care

· Develop and manage well-functioning databases and applications

· Write effective APIs

· Test software to ensure responsiveness and efficiency

· Troubleshoot, debug and upgrade software

· Create security and data protection settings

· Build features and applications with a mobile responsive design

· Write technical documentation

· Work with data scientists and analysts to improve software

What You Bring

· Proven experience as a Back-End Developer or similar role.

· Experience developing desktop applications.

· Strong working experience with back-end development using Node.JS, JavaScript.

· Strong knowledge of databases (MongoDB, PostgreSQL).

· Experience with System Design and Architecture.

· Familiarity with common stacks.

· Familiarity with Parallel Threading, Concurrent calling and Aggregation Queries.

· Ability to write quality unit tests

· Setting up CI/CD, and integrating with logging and monitoring systems for the products or platforms

· Excellent communication and teamwork skills.

· Degree in Computer Science, Statistics or relevant field

      Experience in C#, OOps, Javascript, HTML

·       Should have delivered successful end-to-end development to deployment experience on Web applications and Api’sin last 1-5 years

·         Experience in SQL is a must

·         Should have 1-5 years experience in backend development

·         Experience in service-based development using technologies such as Web API and RESTful services. 

·         Proficient in writing clean, well-structured code with proper abstraction and reusability.

.         Ability to work to tight deadlines, manage priorities, and take responsibility for delivering to time and quality requirements.

1. Develop User interfaces for Modern Rich Internet Applications with the latest Front End Technologies Perform product analysis and development tasks of increasingly complex nature which may require extensive research and analysis.
2. Writing tested and documented JavaScript, HTML and CSS
3. Make design and technical decisions for AngularJS projects.
4. Ensuring high performance