Business Development Manager & Outreach Specialist (Marketing Agency)

The Role

We are looking for a SDR/GTM Specialist to run outbound execution across customer accounts using Kris@Work. This role sits at the center of our execution engine: building deep relationships with client stakeholders, embedding yourself within their GTM motions, and generating qualified pipeline.

What You'll Do

• Own outbound prospecting across email, LinkedIn, and phone to create meaningful conversations and build a strong pipeline.
• Develop account-specific outreach strategies by researching prospects, understanding their business context, and identifying the right stakeholders.
• Engage, qualify, and nurture prospects through relevant, personalised conversations that move opportunities forward.
• Manage outbound motions across multiple client accounts, ensuring consistent execution, follow-ups, and communication.
• Track campaign performance and continuously refine messaging, targeting, and outreach approaches to improve engagement and conversion.

Experience We're Looking For

• 2+ years in a client-facing outbound or revenue role with direct experience managing relationships with client stakeholders.
• A proven track record of pipeline or meetings generated through your own client-facing outbound work.
• Comfort representing a client's brand and messaging accurately when speaking to their prospects.
• Ability to manage outbound execution for several clients at once while keeping each client relationship distinct and well-represented.

About Infrasity

Infrasity works with DevTools and AI infrastructure startups on developer marketing, technical content, and digital visibility. We work with fast-growing companies across AI infrastructure, developer tools, platform engineering, and cloud automation.

Role: Sales Development Representative (SDR)

We are looking for a Sales Development Representative to drive outbound pipeline generation and qualified meeting bookings. You will work closely with the founder and team to identify potential clients, execute targeted outreach, and build effective outbound campaigns.

Key Responsibilities

- Execute outbound campaigns through email, LinkedIn, and other relevant channels.

- Research and identify potential prospects using funding, hiring, ecosystem, and industry signals.

- Build and maintain targeted prospect lists.

- Conduct cold outreach and follow-ups to founders, CMOs, DevRel leaders, and other decision-makers.

- Develop and test messaging, subject lines, and outreach strategies.

- Track outreach activities, responses, meetings, and campaign performance.

- Maintain accurate pipeline and weekly outreach reports.

- Work with the team to continuously improve messaging and conversion.

Required Qualifications

- 1–2 years of experience in SDR, BDR, outbound sales, or a similar role.

- Experience with B2B prospecting and cold outreach.

- Strong written and verbal communication skills.

- Ability to research prospects and identify relevant business opportunities.

- Comfortable working with outreach targets, follow-ups, and performance metrics.

- Strong ownership, consistency, and attention to detail.

Good to Have

- Hands-on experience with Apollo, LinkedIn Sales Navigator, YAMM, CRM, or email sequencing tools.

- Experience working with SaaS, DevTools, AI, or developer-focused companies.

- Understanding of outbound sales and lead-generation processes.

- Familiarity with startup environments and GTM processes.

Success Metrics

- Consistent weekly email and LinkedIn outreach.

- Reply and engagement rates.

- Conversations initiated with qualified prospects.

- Qualified meetings booked.

- Pipeline opportunities generated.

Why Join Infrasity?

- Work directly with the founder and leadership team.

- Gain exposure to fast-growing DevTools and AI startups.

- Opportunity to contribute to and shape outbound GTM strategies.

- Fast-paced environment with strong learning and growth opportunities.

Job Title: Sales Executive – International Outbound Sales

Location: Hybrid

Experience: 2–3 Years

Regions Covered: USA, Europe, APAC

Job Description:

We are looking for a confident, target-driven sales professional who thrives on building connections across global markets. If you're someone who loves picking up the phone, crafting sharp outreach messages, and turning cold prospects into warm conversations — this role is for you.

Key Responsibilities:

 • Make outbound calls to prospects across USA, Europe & APAC, confidently representing the company on every call

 • Identify and reach decision-makers — CEOs, CTOs, Founders & Business Heads

 • Generate qualified leads through cold calling, email outreach & LinkedIn prospecting

 • Run targeted LinkedIn and cold email outreach campaigns

 • Schedule discovery/demo meetings for the Sales & BD team

 • Handle follow-ups, reminders, and first-level objection handling

 • Maintain accurate CRM records and pipeline updates

 • Support post-meeting follow-ups and proposal discussions

Required Skills & Experience:

 • 2–3 years of experience in outbound sales, inside sales, or lead generation

 • Prior experience with international clients (USA, UK, Europe, or APAC)

 • Excellent spoken and written English

 • Hands-on experience with cold calling, email outreach & LinkedIn prospecting

 • Working knowledge of CRM tools such as HubSpot, Zoho, etc.

 • Strong research skills, follow-up discipline, and a target-driven mindset

Preferred / Bonus Skills:

 • Experience in IT services, SaaS, software, or digital services sales

 • Familiarity with LinkedIn Sales Navigator, Apollo, Lusha, Lemlist, etc.

 • Understanding of B2B sales funnels and lead qualification

Education:

Bachelor's degree in Business, Marketing, Commerce, Computer Applications, or a related field

Role: Sales Executive

Industry Type: IT Services & Consulting

Employment Type: Full Time, Permanent

Department: Sales & Business Development

What you will do

• -Build the target list.-Find retail brands that sell consultatively across a store network. Know their store count, their format, their category and who actually owns the sales number before you reach out.
• Open the conversation.- Calls, email, LinkedIn and WhatsApp. Lead with something specific about their business rather than something generic about ours.
• Qualify honestly. -Find out whether they have the store footprint, the budget and a leader who feels the problem. A meeting that wastes the AE's hour is worse than no meeting.
• Hand over properly. -Brief the AE on what you learned, who you spoke to, and what made them agree to the call. Make sure the meeting actually happens.
• Keep the CRM true. -Every conversation logged, every stage accurate. This is the only record of what the market is telling us.
• Report what you hear. Which openings get replies, which objections keep coming back, which categories bite. That feedback shapes the pitch and the roadmap.

What we are looking for

• Must have 0 to 2 years in outbound sales, inside sales or business development. If you have none, show us something you sold, built or ran on your own initiative
• The nerve to call a National Sales Head you have never met and be worth their next two minutes
• Writing that is short and specific. A long email about our features will not get read
• Heavy hands-on LLM usage. Research, list building and first-draft outreach should already be running on AI for you
• Fluent English and Hindi. A third Indian language counts for a lot, since the useful conversations happen on store floors and not only in HQ meeting rooms
• Discipline with volume, and the resilience to keep the tenth call of the day as good as the first

Good to have

• Any exposure to retail, whether selling into it or working inside a store
• Prospecting tools such as Apollo, Lusha or LinkedIn Sales Navigator, and any CRM you have kept clean Sequences or
• automations you built yourself rather than inherited Experience selling something the buyer was not already shopping for

Key Responsibilities

• Cold Outreach & Pipeline Generation: Execute high-volume outbound prospecting via cold-calling, personalized Email/LinkedIn/WhatsApp sequences, and multi-channel cadences.
• Campaign Management: Plan, launch, and optimize both inbound and outbound lead generation multi-step campaigns.
• CRM Ownership: Maintain strict Zoho CRM hygiene, track deal stages, update prospect data, and monitor conversion metrics.
• Lead Qualification & Discovery: Qualify leads through sharp discovery calls, uncover customer pain points, and book high-intent meetings for closing.
• Market Research & List Building: Identify ideal customer profiles (ICPs), target accounts, and key decision-makers across relevant verticals.
• Direct Collaboration with Founder: Brainstorm pitch strategies, refine messaging scripts, review call recordings, and iterate quickly based on market feedback.

Job Description

About Newton School of Technology :

Newton School of Technology (NST) is a new-age institution redefining technical education in India. Founded by IIT alumni, NST offers a 4-year B.Tech in Computer Science and AI, focused on hands-on learning and deep industry integration. Within two years, over 93% of students have secured paid internships with companies like Razorpay, SarvamAI, and DRDO, along with global exposure through tech treks to Singapore and Silicon Valley. Led by a distinguished faculty comprising ICPC World Finalists and ex-professionals from ISRO, Microsoft, MakeMyTrip, and several other leading tech organizations, NST is building a scalable, high-impact model that produces industry-ready talent for the world’s most advanced technology roles.

About the Role :

Newton School of Technology (NST) partners with high-growth startups and tech companies to build strong internship and hiring pipelines.

We are looking for a Startup Sales Development Representative (SDR) who can help us build and scale our outbound engine. This is not a templated outreach role - we’re looking for someone who can think, experiment, and build smart positioning for different ICPs.

If you enjoy figuring out what messaging works, experimenting with tools, and breaking into high-growth companies, this role is for you.

What You’ll Own :

• Outbound Strategy & Execution
• Identify and segment ICPs across startups and tech companies.
• Build targeted LinkedIn and email outreach campaigns.
• Craft personalized messaging based on company stage, hiring patterns, and pain points.
• Continuously test positioning and iterate based on response rates.
• Tool Stack & Automation
• Work with tools like Lusha, HubSpot, Tracxn, Instantly, Dripify (or similar).
• Build lead lists and manage CRM hygiene.
• Experimentation & Positioning
• Identify unconventional approaches to improve response rates.
• Develop different positioning angles for different ICPs.
• Analyze campaign performance and optimize based on data.
• Company Engagement
• Initiate conversations with founders, HR leaders, and hiring managers.
• Qualify leads and create strong handoffs to the Partnerships team.
• Build early-stage relationships through smart follow-ups.

What We’re Looking For :

• 0 - 2 years in SDR, outbound sales, growth, or startup roles.
• Strong written communication skills (email + LinkedIn).
• Comfort working with sales automation and prospecting tools (or ability to learn fast).
• Analytical mindset - understands campaigns, metrics, and iteration.
• High ownership and bias for experimentation.
• Curious, resourceful, and execution-driven.

Who Will Thrive :

• Someone who enjoys building systems from scratch.
• Comfortable testing, failing, and iterating quickly.
• Enjoys figuring out messaging psychology.
• Wants to grow into Sales, Growth, or Partnerships roles.

Open Positions

1

Mandatory Skills

Sales Automation, Sales Development, Linkedin, Analytical, Sales Initiatives

Location

Bengaluru / Bangalore

Experience

Up to 2 years

A BIT ABOUT US

Appknox is one of the top Mobile Application Security companies, recognized by Gartner and G2. We are a profitable B2B SaaS startup headquartered in Singapore, with our team working from Bengaluru.

Our primary goal is to help businesses and mobile developers secure their mobile applications while maintaining delivery speed and enabling high-quality security testing.

Appknox has helped secure mobile applications for Fortune 500 companies and major brands across India, South-East Asia, the Middle East, the US, and Europe. We have secured 300+ enterprises globally and continue to expand rapidly across international markets.

We are a 75+ member team of passionate individuals working to make an impact and helping some of the biggest companies globally. We operate in a highly collaborative, fast-paced environment where ownership and execution matter.

If you have what it takes to be part of the team, we’d love to speak with you.

Role Overview

Appknox is expanding its international business across the US and European markets and is looking for a high-performing Sales Development Representative (SDR) based in Bangalore to build and qualify outbound pipeline across these regions.

This role is focused on outbound-led pipeline creation for mid-market and enterprise customers, selling into security, engineering, and technology leadership.

You will work closely with Account Executives to:

• Open new logos
• Penetrate target accounts
• Identify and engage the right stakeholders
• Create qualified sales opportunities
• Convert early conversations into revenue-ready pipeline

This is a high-ownership, hands-on outbound role for someone comfortable with multi-channel prospecting, cold calling, direct engagement with international buyers, and working consistently in US or European time zones.

You may be aligned primarily to either the US or Europe, based on business requirements and your market experience.

Key Responsibilities

Outbound Pipeline Generation

• Own outbound pipeline creation across assigned US or European accounts and territories.
• Prospect into defined ICPs, including:
• CISOs
• Heads of Application Security
• Security Leaders
• Security Architects
• Engineering Leaders
• Technology Decision Makers
• Execute high-quality, multi-channel outbound campaigns using:
• Cold calling
• Personalized email
• LinkedIn
• Account-based prospecting
• Other relevant sales engagement channels
• Identify target accounts, map buying committees, and build relationships with relevant stakeholders.

Qualification & Handover

• Qualify prospects based on:
• Business use case
• Pain points
• Urgency
• Stakeholder alignment
• Buying intent
• Potential fit with Appknox
• Partner closely with Account Executives to ensure clean, context-rich opportunity handovers.
• Help ensure qualified opportunities progress efficiently through the sales cycle.

Market-Specific Outreach

• Tailor messaging based on region, industry, buyer persona, and security maturity.
• Understand differences in buying behaviour across US and European markets.
• For European markets, adapt outreach based on country, regulatory environment, GDPR considerations, and sector-specific compliance requirements.
• Continuously refine messaging based on response rates, conversion data, objections, and prospect feedback.
• Develop an understanding of the competitive landscape and common security challenges within assigned territories.

Marketing & Sales Collaboration

• Work closely with Marketing to follow up on campaigns and improve lead quality.
• Share insights from prospect conversations to improve:
• ICP definition
• Messaging
• Target account selection
• Campaign effectiveness
• Collaborate with Account Executives on account strategy and opportunity creation.

Execution & Reporting

• Maintain strong CRM hygiene with accurate activity, prospect, and pipeline tracking.
• Follow defined sequences and maintain disciplined follow-ups.
• Consistently meet or exceed weekly and monthly targets for:
• Outbound activity
• Meetings booked
• Qualified opportunities
• Pipeline generated
• Conversion rates
• Handle objections effectively and continuously improve prospecting performance.

Requirements

Experience

• 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
• Prior experience selling or prospecting into international markets is required, particularly the US and/or Europe.
• Experience selling into the US market from India is strongly preferred for US-focused roles.
• Experience selling into European markets from India is strongly preferred for Europe-focused roles.
• Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.

Track Record

• Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
• Demonstrated success working closely with Account Executives in a quota-driven environment.
• Strong understanding of outbound sales motions and pipeline generation.

Prospecting Skills

• Strong cold-calling, email outreach, and social-selling skills.
• Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
• Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.

Communication

• Excellent spoken and written English.
• Clear, confident, concise communication suited to international buyers.
• Comfortable communicating with senior technical and business stakeholders.
• For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
• Exposure to European business communication styles and buying behaviour is an advantage.

Market Understanding

• Understanding of B2B SaaS buying cycles and enterprise sales processes.
• Familiarity with security, technology, or engineering buying personas is preferred.
• For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
• For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.

Organization & Ownership

• Strong time-management and prioritization skills.
• Highly disciplined approach to prospecting, follow-ups, sequencing, and CRM management.
• Ability to work independently and take ownership of pipeline generation.
• Comfortable working in a hybrid setup while managing international time zones.

Tools & Technology

• Hands-on experience with CRM systems such as Salesforce, HubSpot, or equivalent.
• Familiarity with:
• LinkedIn Sales Navigator
• Sales engagement/sequencing platforms
• Prospecting and intent-data platforms
• CRM and sales analytics tools

Territory-Specific Expectations

Depending on the assigned territory:

US Market

• Work primarily in US-aligned working hours.
• Prospect into mid-market and enterprise accounts across relevant US industries.
• Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
• Prior experience with US outbound prospecting from India is strongly preferred.

European Market

• Work primarily in European-aligned working hours.
• Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms.
• Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
• Additional European language skills such as German, French, or Spanish are a strong plus.

Growth Path

High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.

Interview Process

• Round 0: Profile Evaluation – HR
• Round 1: Interview with Sales Team
• Round 2: Assignment
• Round 3: Interview with Head of Sales
• Round 4: Final HR Round

Compensation

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.

Why Join Us?

Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally. Gain exposure to international sales strategies and work with customers across multiple industries and markets.

Learning & Growth: Access continuous development opportunities through on-the-job learning, professional courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

Flexible Culture:Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

Competitive Compensation:A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

Benefits & Wellbeing:Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You’ll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.

Ready to secure the future of mobile apps?

If you’re a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales, we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe.

You’ll help identify potential clients, support outreach efforts, and learn how conversations turn into real business opportunities for a growing creative studio.

If you enjoy talking to people, researching businesses, and understanding how companies grow, keep reading.

The Kind of Work You’ll Be Doing:

• Researching brands and businesses that could be potential clients
• Assisting with lead generation and maintaining prospect lists
• Supporting LinkedIn outreach and email communication
• Helping track leads and organize outreach data
• Assisting in market research for pitches and proposals
• Learning how client acquisition works in a creative agency environment

What Makes You A Great Fit:

• You’re a fresher, recent graduate, or student looking to build experience in business development
• Your written and verbal English communication is strong
• You enjoy conversations, networking, and building professional relationships
• You’re curious about branding, design, marketing, and business growth
• You’re proactive and don’t wait to be told every next step
• Familiarity with LinkedIn, Google Workspace, CRM tools, or outreach platforms

What You'll Get:

• ₹5,000/month stipend
• Hands-on exposure to a professional, creative studio environment
• Opportunity to work with domestic and international clients
• Exposure to real-world business and client-facing environments
• Regular guidance and feedback from experienced team members
• Opportunity to build professional communication and industry knowledge
• Opportunity to be considered for a full-time position based on your performance, growth, and contribution during the internship

About GeoRankers

GeoRankers is an AI searchlir visibility platform helping B2B SaaS companies understand how their brands appear across ChatGPT, Google AI Search, and Perplexity.

We are looking for an Off-Page SEO Specialist who can build relevant, high-quality backlinks through strong research, personalized outreach, and genuine industry relationships.

Key Responsibilities

• Identify relevant websites, blogs, newsletters, and resource pages in SaaS, marketing, SEO, AI, and startup categories
• Create targeted prospect lists based on relevance, website authority, organic traffic, and content quality
• Conduct personalized email outreach for guest posts, link insertions, resource pages, expert contributions, and partnerships
• Explore broken-link building, digital PR, and journalist outreach opportunities
• Coordinate guest-post topics and content requirements with the internal team
• Track prospects, responses, follow-ups, published links, and pending opportunities
• Monitor acquired backlinks to ensure they remain active
• Share monthly reports covering outreach activity, response rates, backlinks acquired, and key learnings

Monthly Expectations

• Conduct at least 100 relevant outreach attempts
• Secure approximately 8–10 quality backlinks, with a minimum expectation of 5–6
• Prioritize contextually relevant websites, generally with a Domain Rating of 25 or above
• Focus on genuine editorial backlinks instead of directories, profile links, or low-quality placements

Required Skills and Experience

• 1–3 years of hands-on experience in off-page SEO or link building
• Experience with manual backlink outreach and relationship building
• Strong written English and email communication skills
• Understanding of guest posting, blogger outreach, competitor backlink analysis, and broken-link building
• Ability to evaluate a website beyond surface-level SEO metrics
• Familiarity with Ahrefs, Semrush, Google Search Console, or similar tools
• Strong research, negotiation, organization, and follow-up skills
• Ability to work independently and take ownership of monthly targets

Experience working with B2B SaaS, technology companies, or early-stage startups will be an advantage.

Why Join GeoRankers?

• Work directly with the founding team
• Flexible, remote working arrangement
• Freedom to experiment with outreach strategies
• Opportunity to work in the emerging AI search and visibility category
• Potential for a longer-term association and esops based on performance

About Cutshort:

Cutshort is India’s largest specialised tech hiring platform. Everyday 3000 new engineers sign up on the platform. Over the last 10 years, 4M+ candidates and 1 lakh recruiters from 40,000+ companies have used Cutshort.

Cutshort helps both companies and candidates focus on what actually matters, getting to the priority list faster.

• For companies: We help build a priority list of relevant candidates who can directly move to interview rounds.
• For candidates: We help them get into the priority list of companies so they can land roles faster.

We do this by combining rich candidate data, smart software & sound human judgment. Using AI, we bring all of this together to create a hiring experience that is faster, better, and more cost-effective.

What we offer

• AI hiring platform (subscription model)
• Assisted hiring services (like a recruitment consultant)

Companies such as Fractal, Sprinto, Shiprocket, HighLevel, ThoughtWorks, DeepIntent have built strong engineering teams using Cutshort.

The role

This is an Account Executive track role. You will start by building your own pipeline through outbound efforts (primarily calling), and progressively take ownership of the full sales cycle — from first conversation to closing.

What you’ll do

1. Build pipeline (starting phase)

• Reach out to companies in our ICP via calls, LinkedIn and email
• Identify and connect with decision-makers
• Clearly explain Cutshort’s offerings and generate interest
• Build a strong pipeline of qualified opportunities

2. Own and close deals (as you ramp up)

• Run discovery calls and product demos
• Maintain high deal speed — keep moving deals towards closure faster and avoid unnecessary delays
• Handle objections and drive decision-making
• Stay consistent with follow-ups — qualified leads should not go cold
• Pick up high-intent inbound opportunities (pricing page visits, trial completions, etc.) and drive them to closure

What we’re looking for

• 1–3 years of experience in sales / early AE roles
• Strong intent to become a closing Account Executive
• Ability to think, not just follow scripts
• High ownership. You’re accountable for outcomes, not just activity
• Discipline in follow-ups and pipeline management
• Comfort with outbound (especially calling)

And most importantly:

• You enjoy sales
• You are motivated by revenue, incentives, and winning deals
• You don’t take rejection personally

Who should NOT apply

• Unsure about a career in sales
• Avoids targets, rejection, or outbound effort
• Needs heavy structure and constant direction
• Looking for comfort over growth

Growth path

• Start with building your own pipeline
• Earn the right to run demos and close deals
• Move into a full-cycle Account Executive role based on performance

(No fixed timeline — progression is performance-driven)

How to get an interview invite

Resumes don’t get interview calls. One pitch does.

Welcome to The Hustle — an AI-powered role-play where you pitch and try to get a meeting from an AI decision maker. If you succeed, your pitch gets reviewed and you may get an interview. If not, practice and come back.

How to participate:

• After applying to this role, attempt the AI role-play pitch. You'll get the link to the challenge once you make an application.
• Use the same email ID everywhere