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Business Development Manager & Outreach Specialist (Marketing Agency)
Business Development Manager & Outreach Specialist (Marketing Agency)

Business Development Manager & Outreach Specialist (Marketing Agency) at Marketing Mosaic Solutions · Remote only · 2 - 5 years · ₹2.4L - ₹5L / yr · Bootstrapped · Remote only · Posted 17 Sep 2025

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Business Development Manager & Outreach Specialist (Marketing Agency)

Diksha Gupta's profile picture
Posted by Diksha Gupta
2 - 5 yrs
₹2.4L - ₹5L / yr
Remote only
Skills
Outreach
Sales
Appointment scheduling
Lead Generation
Lead Prospecting
Business Development

Location: Remote

Type: Full-time

Experience: Minimum 2+ years

Start Date: Immediate


About the Role

We are looking for an experienced driven Outreach Specialist with a strong background in outbound appointment setting for digital marketing agencies. The ideal candidate has hands-on experience setting appointments for digital agencies providing services like Meta (Facebook) Ads and Google Ads, and has worked with international clients across various time zones.

You’ll be responsible for identifying, qualifying, and booking high-quality appointments with potential clients via email, LinkedIn, Instagram DMs, SMS, and other creative outbound channels.


Key Responsibilities

  • Perform targeted outreach via LinkedIn, email, Instagram, SMS, and other platforms to generate qualified appointments.
  • Build and maintain outbound prospecting funnels, systems and sequences.
  • Craft and personalize outreach messages that resonate with business owners and decision-makers.
  • Follow up with prospects using a multi-channel approach to increase show-up rates.
  • Manage and update CRM tools (e.g. GoHighLevel, or similar).
  • Collaborate closely with sales and marketing teams to align messaging and target market.


✅ Requirements

  • Minimum 2+ years experience in a digital marketing agency (MUST HAVE).
  • Proven track record of booking appointments for digital marketing services.
  • Strong understanding of digital marketing services and how to position them.
  • Experience handling outreach in international markets (USA, UK, Canada, Australia, etc.).
  • Proficient in using tools like LinkedIn Sales Navigator, Lemlist, Instantly, Hunter.io, Apollo, GoHighLevel, etc.
  • Excellent written and spoken English.
  • Strong communication and persuasion skills.
  • Highly organized, self-motivated, and goal-driven.


No freshers. No exceptions.


Must Have:

  • Previous experience in business development within digital agencies, with a focus on lead generation, performance marketing, and paid media.
  • 2+ years experience in a digital marketing agency


Preferred Qualifications


  • Understanding of appointment show-up and closing funnel metrics.
  • Comfortable working with KPIs and weekly targets.


Compensation


  • Bonuses for hitting targets
  • Long-term growth opportunity


How to Apply


Send the following to :

  • Resume / CV
  • Brief cover letter explaining your experience with Business Development, outreach & appointment setting for digital agencies


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Shubham Vishwakarma

Full Stack Developer - Averlon
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About Marketing Mosaic Solutions

Founded :
2024
Type :
Services
Size :
0-20
Stage :
Bootstrapped

About

N/A

Company social profiles

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A BIT ABOUT US


Appknox is one of the top Mobile Application Security companies, recognized by Gartner and G2. We are a profitable B2B SaaS startup headquartered in Singapore, with our team working from Bengaluru.

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You may be aligned primarily to either the US or Europe, based on business requirements and your market experience.


Key Responsibilities

Outbound Pipeline Generation

  • Own outbound pipeline creation across assigned US or European accounts and territories.
  • Prospect into defined ICPs, including:
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  • Heads of Application Security
  • Security Leaders
  • Security Architects
  • Engineering Leaders
  • Technology Decision Makers
  • Execute high-quality, multi-channel outbound campaigns using:
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  • Personalized email
  • LinkedIn
  • Account-based prospecting
  • Other relevant sales engagement channels
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Qualification & Handover

  • Qualify prospects based on:
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  • Pain points
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  • Stakeholder alignment
  • Buying intent
  • Potential fit with Appknox
  • Partner closely with Account Executives to ensure clean, context-rich opportunity handovers.
  • Help ensure qualified opportunities progress efficiently through the sales cycle.


Market-Specific Outreach

  • Tailor messaging based on region, industry, buyer persona, and security maturity.
  • Understand differences in buying behaviour across US and European markets.
  • For European markets, adapt outreach based on country, regulatory environment, GDPR considerations, and sector-specific compliance requirements.
  • Continuously refine messaging based on response rates, conversion data, objections, and prospect feedback.
  • Develop an understanding of the competitive landscape and common security challenges within assigned territories.


Marketing & Sales Collaboration

  • Work closely with Marketing to follow up on campaigns and improve lead quality.
  • Share insights from prospect conversations to improve:
  • ICP definition
  • Messaging
  • Target account selection
  • Campaign effectiveness
  • Collaborate with Account Executives on account strategy and opportunity creation.


Execution & Reporting

  • Maintain strong CRM hygiene with accurate activity, prospect, and pipeline tracking.
  • Follow defined sequences and maintain disciplined follow-ups.
  • Consistently meet or exceed weekly and monthly targets for:
  • Outbound activity
  • Meetings booked
  • Qualified opportunities
  • Pipeline generated
  • Conversion rates
  • Handle objections effectively and continuously improve prospecting performance.


Requirements

Experience

  • 1-3 years of experience in B2B SaaS sales development, outbound sales, or a similar role.
  • Prior experience selling or prospecting into international markets is required, particularly the US and/or Europe.
  • Experience selling into the US market from India is strongly preferred for US-focused roles.
  • Experience selling into European markets from India is strongly preferred for Europe-focused roles.
  • Experience in cybersecurity, developer tools, mobile application security, or enterprise SaaS is a strong advantage.


Track Record

  • Proven ability to consistently meet or exceed outbound meetings, qualified opportunity, or pipeline targets.
  • Demonstrated success working closely with Account Executives in a quota-driven environment.
  • Strong understanding of outbound sales motions and pipeline generation.


Prospecting Skills

  • Strong cold-calling, email outreach, and social-selling skills.
  • Comfortable engaging senior stakeholders, including security, engineering, and technology leaders.
  • Ability to research accounts, identify relevant stakeholders, personalize outreach, and build compelling prospecting sequences.


Communication

  • Excellent spoken and written English.
  • Clear, confident, concise communication suited to international buyers.
  • Comfortable communicating with senior technical and business stakeholders.
  • For Europe-focused roles, proficiency in additional European languages such as German, French, or Spanish is a strong plus.
  • Exposure to European business communication styles and buying behaviour is an advantage.


Market Understanding

  • Understanding of B2B SaaS buying cycles and enterprise sales processes.
  • Familiarity with security, technology, or engineering buying personas is preferred.
  • For Europe: understanding of GDPR, regulatory considerations, and sector-specific compliance requirements is an advantage.
  • For the US: familiarity with US enterprise prospecting, communication styles, and buying processes is preferred.


Organization & Ownership

  • Strong time-management and prioritization skills.
  • Highly disciplined approach to prospecting, follow-ups, sequencing, and CRM management.
  • Ability to work independently and take ownership of pipeline generation.
  • Comfortable working in a hybrid setup while managing international time zones.


Tools & Technology

  • Hands-on experience with CRM systems such as Salesforce, HubSpot, or equivalent.
  • Familiarity with:
  • LinkedIn Sales Navigator
  • Sales engagement/sequencing platforms
  • Prospecting and intent-data platforms
  • CRM and sales analytics tools


Territory-Specific Expectations

Depending on the assigned territory:


US Market

  • Work primarily in US-aligned working hours.
  • Prospect into mid-market and enterprise accounts across relevant US industries.
  • Comfortable engaging US-based CISOs, Application Security leaders, Engineering leaders, and technology decision-makers.
  • Prior experience with US outbound prospecting from India is strongly preferred.


European Market

  • Work primarily in European-aligned working hours.
  • Prospect across key European markets and industries including BFSI, fintech, telecom, SaaS, and digital platforms.
  • Adapt outreach based on country, industry, regulatory environment, and GDPR considerations.
  • Additional European language skills such as German, French, or Spanish are a strong plus.


Growth Path

High-performing SDRs will have the opportunity to progress into Senior SDR or Account Executive roles as Appknox continues to scale its US and European businesses.


Interview Process

  • Round 0: Profile Evaluation – HR
  • Round 1: Interview with Sales Team
  • Round 2: Assignment
  • Round 3: Interview with Head of Sales
  • Round 4: Final HR Round


Compensation

Competitive base salary plus performance-based commission tied to pipeline and revenue generated.


Why Join Us?


Global Impact & Innovation: Be part of a cutting-edge cybersecurity company serving Fortune 500 clients and enterprises globally. Gain exposure to international sales strategies and work with customers across multiple industries and markets.

Learning & Growth: Access continuous development opportunities through on-the-job learning, professional courses, mentorship, and exposure to experienced sales and cybersecurity professionals.

Flexible Culture:Enjoy a flexible schedule and hybrid work model. Appknox trusts employees to take ownership of their work while maintaining a healthy and positive work culture.

Competitive Compensation:A rewarding package comprising base salary, performance-based commissions/bonuses, and equity options.

Benefits & Wellbeing:Comprehensive medical insurance for you and your family, Corporate-NPS participation, and wellness benefits including gym memberships and mental health support.

Collaborative Team: Join a diverse, cross-functional team of cybersecurity experts, marketers, and sales professionals. You’ll work closely with the global sales organization, Account Executives, Marketing, and leadership teams across regions.


Ready to secure the future of mobile apps?

If you’re a driven SDR with a passion for B2B SaaS, cybersecurity, technology, and international sales, we want to hear from you. Join Appknox and help us build the next phase of our global sales journey across the US and Europe.















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Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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