Business Development - International Market (FRESHERS)

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Role Overview

Support executive for Heyo, the candidate should be customer-focused and have at least a year of experience in a chat support process.They will handle real-time customer interactions over chat and calls, they will need to guide users through queries, troubleshoot issues, and ensure a smooth experience with Heyo’s platform.

Key Responsibilities

• Respond to customer queries via chat and phone calls in a timely manner
• Troubleshoot basic technical issues related to calling, WhatsApp setup, and app features
• Guide users through onboarding steps
• Document common issues and grab insights to contribute to internal knowledge bases
• Escalate complex issues to the product or tech team 
• Collect and relay customer feedback
• Maintain high customer satisfaction

Requirements

• At least one year of experience (preferably 2) in a customer support role (SaaS or tech product experience is vital)
• Strong communication skills in English and Hindi.
• Ability to explain technical concepts clearly to non-technical users
• Familiarity with WhatsApp Business API(very important), cloud telephony, or CRM systems is an advantage
• Experience using tools like Freshdesk, Google Suit and Excel. 
• Understanding of customer support terminologies (CSAT, FRT, TAT, etc.)
• Exposure to working in a startup or fast-paced SaaS environment

About Us

HighLevel is an AI powered, all-in-one white-label sales & marketing platform that empowers agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth. We are proud to support a global and growing community of over 2 million businesses, comprised of agencies, consultants, and businesses of all sizes and industries. HighLevel empowers users with all the tools needed to capture, nurture, and close new leads into repeat customers. As of mid 2025, HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day. Our platform manages over 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.

Our People

With over 1,500 team members across 15+ countries, we operate in a global, remote-first environment. We are building more than software; we are building a global community rooted in creativity, collaboration, and impact. We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.

Our Impact

As of mid 2025, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve each month. Behind those numbers are real people growing their companies, connecting with customers, and making their mark - and we get to help make that happen.

Who You Are

The Manager of Customer Success is responsible for leading and inspiring the Customer Success team. The Manager of Customer Success is the key champion for ensuring HighLevel customers’ end-to-end lifecycle experience is exceptional. The goal is to maximize customer lifetime value through retention and own the “voice of customer” as part of HighLevel’s overall customers for life vision. The manager of Customer Success will be focused on ensuring the highest levels of customer success and end-user adoption as measured by retention, renewals and CLTV, and advocacy of HighLevel’s product and services. The Manager of Customer Success is a central role raising the voice of customer to a roar within HighLevel utilizing internal “HealDesk'' processes and communications

What You’ll Do:

• Supervise a team of Implementation Advisors/Customer Care Representatives focused on solving customer issues and achieving high levels of customer satisfaction and retention and fostering a positive team culture. Accomplishes customer success human resource
• Manages employee recruitment, selection, training, scheduling, coaching, counseling, and discipline. Communicates job expectations, monitors performance, appraises contributions, plans compensation, and enforces policies.
• Help to develop a proactive approach to customer success by defining customer churn risk criteria
• Develop and lead proactive out-reach programs that drive greater adoption of new features and optimization of current customer implementations
• Facilitate industry-leading “voice of the customer” processes including feedback channels and continuous improvement methods to enhance customer experience.
• Conduct consistent and impactful performance conversations, conflict management and coaching sessions with team members and managers.
• Use quantitative and qualitative analysis to drive operational excellence in the areas of customer engagement
• Devise a customer contact methodology to monitor and improve renewal/retention rates
• Can include managing or engagement with enterprise accounts
• Ensure execution of customer journey touchpoints, including onboarding, business reviews, retention, upsells and other opportunities
• Coach team on customer success best practices and training
• Provide continuous knowledge growth opportunities for Highlevel features and products
• Collaborate with cross-functional teams to ensure visibility and alignment
• Managing customer complaints, CSAT results and relationships to assure customers satisfaction.
• Facilitate proper delegation to team members in the proper roles.
• Building SOPs, Playbooks and KPIs for Team and Department and report on KPI achievement
• Build out a road map for successful implementations and ongoing support of this process and product engagement for team
• Serve as an escalation point for critical recruiting issue resolution
• Serve as an escalation point for at risk customers to promote product and resources that will help them be successful
• Leverage analytics to review automations and internal processes are successful and continue adapting strategies for your Customer success team to use with customers
• Continued optimization of current process and future ideals

What You’ll Bring

• Bachelor’s degree or equivalent experience
• 7+ years of experience leading customer facing, SaaS teams (CSM, Onboarding or Account Management
• 3+ years experience managing and leading technical, customer-facing teams of 12+ individuals.
• Project management skills
• Leading a results driven team
• People manager at heart, you love mentoring, leading and contributing to the professional development of those around you
• Strong collaboration, time-management, influencing and prioritization skills are critical to the success of this role
• The ability to build and maintain relationships internally with team and with customers
• Excellent listening, presentation and communication skills at all levels
• Strong customer facing communication skills
• Demonstrated data driven approach to problem solving
• Must be a go-getter and not afraid to ask questions
• Must have basic computer and excel skills
• Bachelor’s degree or equivalent experience
• 7+ years of experience leading customer facing, SaaS teams (CSM, Onboarding or Account Management
• 3+ years experience managing and leading technical, customer-facing teams of 12+ individuals.
• Dedicated people manager, you are passionate about mentoring, leading, and contributing to the professional development of your team.
• Experience with cross-functional collaboration (Implementation, Account Management, Product, Support, Training)
• Hands-on experience with CRM, CS, and workflow tools (e.g., Freshdesk, Tableau, etc.)
• Strong analytical, process-building, and program management skills (KPI and SOP ownership).
• Demonstrated data driven approach to problem solving.
• Track record of coaching, mentoring, and empowering high-performance teams
• Excellent communication, collaboration, presentation and time-management skills
• Proactive and inquisitive; not hesitant to seek clarification.

Equal Employment Opportunity Information

The company is an Equal Opportunity Employer. As an employer subject to affirmative action regulations, we invite you to voluntarily provide the following demographic information. This information is used solely for compliance with government recordkeeping, reporting, and other legal requirements. Providing this information is voluntary and refusal to do so will not affect your application status. This data will be kept separate from your application and will not be used in the hiring decision.

• To be successful as a Telemarketer you should have a positive attitude and excellent telephone etiquette.
• The ideal Telemarketer will remain calm and professional under pressure and always treat clients with respect.
• Contact potential clients telephonically.
• Read the prepared script when pitching the company's products and services.
• Provide any information that the client requests.

Apexon is looking for a motivated and detail-oriented Internal Communications Specialist to help support our internal communications efforts. In this role, you’ll assist in crafting engaging messages, coordinating communication campaigns, and helping bring our internal brand voice to life. You’ll work closely with teams across the company to ensure employees stay informed, inspired, and connected.

Key Responsibilities:

• Support Internal Campaigns: Assist in executing internal communication plans that align with Apexon’s values and goals.
• Content Development: Draft newsletters, announcements, intranet posts, and emails to share company updates and employee stories.
• Coordination with Teams: Collaborate with HR, Talent Branding, Marketing, and other departments to support internal events and initiatives.
• Leadership Communications: Help prepare content for leadership messages, presentations, and events like town halls.
• Engagement Initiatives: Contribute to programs that drive employee engagement and highlight team successes.
• Channel Management: Help manage content calendars, update internal channels, and support the production of multimedia content.
• Measurement & Feedback: Track engagement and help identify ways to improve the effectiveness of internal communications.

Key Responsibilities:

• Facilitate Learning by setting up the KRA for his/her team: Create a supportive and engaging key result area where the team members are aligned towards their work daily. Foster a sense of community and collaboration among learners.

• Monitor Progress: Tracking the learners' progress and performance, identifying areas where they may need additional support or intervention. Keep detailed records of the team and understand the improvement that needs to be accomplished.

• Communicate Effectively: Maintain regular communication with the team members through various channels such as email, chat, or meetings. Provide timely updates, reminders, and feedback to keep the team informed and motivated towards their work.

• Collaborate with Team: Work collaboratively with the team to provide a learning experience for learners. Share insights, best practices, and resources to support continuous improvement.

• Escalation Handling: The ideal candidate will be responsible for handling the escalations that come up to them proficiently. Managing the blockers will be the sole responsibility of the candidate.

• Project Handling: The ideal candidate will be responsible for handling the projects that will be given to them and they also need to be proactive in taking up new projects and completing them within deadlines.

• Stakeholder Management: The ideal candidate will be responsible for maintaining good relations with the internal stakeholders for the team and the occurring requirements. Reporting to the operations lead and the co-founder to understand the requirements will also be the responsibility of the lead.

• Analytical skills: Maintaining data-driven records of the team and implementing them along with data presentation will also be the prior skill that the candidate should have. 

Free (For Candiates with Marks above 80%) Training will be Provided in ERP Implementation, Marketing & Development

1) ERP

2) Lead Generation (Through Phone, email, SMS, social media)

3) Demonstration

4) Installation

5) User Training & Aministration

6) Requirements Gathering

7) Customization

8) Support

9) Crystal Report

Training is Free only for Candidates with Markes above 80%

Those who successfully complete the training will be Offered Internship

Those who successfully Complete the internship will be offered Full Time Job.

• Utilize established development tools, guidelines and conventions including but not limited to ASP.NET, SQL Server, HTML, CSS, JavaScript, and C#/VB.NET
• Prepare and maintain code for various .Net applications and resolve any defects in systems.
• Prepare test-based applications for various .Net applications
• Enhance existing systems by analyzing business objectives, preparing an action plan and identifying areas for modification and improvement

• Manage defect tracking system and resolve all issues and prepare update for systems
• Investigate and develop skills in new technologies
• Create technical specifications and test plans
• Monitor everyday activities of system and provide require support

• Required experience in .Net Core 2.2 and above, Web API, EF, AWS or Azure Cloud
• Familiarity with the ASP.NET framework, SQL Server and design/architectural patterns (e.g. Model-View-Controller (MVC))
• Knowledge of at least one of the .NET languages (e.g. C#, Visual Basic .NET) and HTML5/CSS3
• Familiarity with architecture styles/APIs (REST, RPC)
• Snaplogic (both ground and cloud plex ) or Biztalk ( basic administration , simple xlt translations, and Api management ) or any other similar tool
• Update to .net 50 and Microsoft CORE 30 general coding practices
• Visual Studio use for C#
• Shared library through Nugget
• Unit Test / Test driven methods (use of Xunit and MOCK )
• Concepts of “;” service threading, caching, injection, NTier and entity 
• GIT repository (Gitflow branching strategies )
• Azure DevOps pull requests, commitments and Task usage
• SQL artifact writing (sprocs, tables, triggers , indexes, FKs ,and PKs)
• SQL understanding of relational database models

• Should have good problem-solving abilities
• Should be able to troubleshoot issues and determine the cause of a plan’s success or failure
• Should keep up to date with changes in the market and technology that would affect
• Good interpersonal and communication skills
• Comfortable to work as per client requirements/time zones
• Should possess strong team handling experience