Business Development - International Market (FRESHERS)

Role : Assistant Manager – Marketing

Exp : 4 to 10 years

Experience:

• 4–7 years of experience in B2B marketing, preferably in certification, training, SaaS, consulting, or services

industry

• Experience leading multi-channel campaigns and content creation

• Prior exposure to compliance, ISO standards, ESG, or cyber/information security is an added advantage

Skills & Competencies

• Strategic thinking with the ability to translate technical offerings into client-centric communication

• Strong writing, editing, and visual storytelling skills

• Proficient in Google Ads, Meta Business Suite, Canva, Google Analytics, SEO tools, and CRM platforms

(Zoho preferred)

• Excellent planning, prioritization, and project management capabilities

• Self-motivated, detail-oriented, and able to work cross-functionally with minimal supervision

Job Description for Marketing Specialist – Advanced Healthcare Funnel Builder

Position: Marketing Specialist – Advanced Healthcare Funnel Builder

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

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Position Overview

We are seeking an experienced and data-driven Marketing Specialist with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution. This is not a simple media buying role — we require a strategic marketer with a deep understanding of funnel architecture, healthcare consumer psychology, and performance marketing.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

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Key Responsibilities

1. Paid Advertising Strategy & Execution

•   Plan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.

•   Conduct in-depth keyword research, audience segmentation, and competitive analysis.

•   Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.

•   Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

2. Funnel Architecture & Development

•   Design and implement complete digital marketing funnels using GoHighLevel.

•   Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.

•   Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.

•   Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

3. Content & Creative Collaboration

•   Collaborate with designers, video editors, and copywriters to create persuasive, compliant, and patient-focused marketing assets.

•   Develop compelling healthcare-oriented messaging that educates, engages, and converts.

4. Data Analysis & Reporting

•   Analyze campaign and funnel performance metrics to make data-driven optimizations.

•   Produce weekly and monthly reports highlighting KPIs and actionable insights.

5. Compliance & Healthcare Industry Awareness

•   Ensure all campaigns meet local laws, HIPAA regulations, and platform-specific healthcare advertising guidelines.

•   Maintain ethical advertising practices and safeguard patient privacy.

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Qualifications & Skills

Required: 

- Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns. 

- Proven track record of building complete digital funnels that consistently convert. 

- Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). 

- Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager). 

- Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. 

- Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred: 

- Healthcare industry marketing experience. 

- Knowledge of HIPAA-compliant marketing. 

- Familiarity with SEO, retargeting, and omnichannel marketing strategies. 

- Experience promoting high-value, cash-pay healthcare services.

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Performance Metrics

Success in this role will be measured by: - 

- Cost per Lead (CPL) within target range. 

- Conversion Rate from lead to booked appointment. 

- Return on Ad Spend (ROAS). 

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job title: Inside Sales Representative

Experience- At least 1-2 years

Work Location: Delhi

Requirement Severity: Immediate Joiner

Job Description:

l Search for potential clients from Google and LinkedIn.

l Contact clients through tele-calling, email, and LinkedIn.

l Market our products and solutions to potential new clients to increase business.

l Researched and built relationships with new clients.

l Fix physical meetings of seniors at the client’s site.

l Sell our products and solutions to clients and keep them updated.

l Keep Customer Satisfaction high by providing them with technical support and the best commercials.

l Should work as a customer ambassador within our organisation.

Skill Requirements:

l Excellent Communication skills, both verbal and written.

Mandatory Requirement

l Candidate should have an IT background.

l Preferring females only.

Education and/or Work Experience Requirements:

l With at least 1-2 years’ experience in tele-calling.

PlanetSpark is on the lookout for a Business Development Associate at our Gurgaon office! 🏢

🚀 Join us in the dynamic Ed Tech industry and take charge of inside sales. Check out the key details below:

👩‍💼 Job Title: Business Development Associate

🌍 Location: Gurgaon

🏢 Work Setting: Office-Based (WFO)

🎓 Industry: Ed Tech

📊 Functional Area: Inside Sales

🌞 Shift: Day Shift / Night Shift (optional)

📋 Roles & Responsibilities:

As a Business Development Associate, you will:

1️⃣ Help students choose the perfect learning course from our educational offerings.

2️⃣ Kickstart phone conversations with parents who've experienced demo classes for their kids.

3️⃣ Nurture potential customers and seal the deal within the sales cycle.

4️⃣ Effectively communicate with leads through email and calls.

5️⃣ Keep precise digital records of call information.

6️⃣ Achieve monthly sales targets and meet input metrics.

🎯 Hiring Criteria:

💼 Training Period: 21428 (Stipend)

💰 Salary Range (CTC): 6.6 LPA (4.02 LPA fixed + 2.4 LPA variable)

🗣️ Required Skill: Excellent Communication

🕒 Experience Required: 0-3 Years (Freshers welcome!)

🎓 Minimum Education: Graduation

📆 Graduation Years: 2018-2024 passouts

🚨 Important Criteria:

💼 Willingness to work 5 days a week.

🚀 Thrive in a startup environment with high-intensity learning and rapid growth.

📍 Job Location: Gurugram

• Need to recruit more CAs. Ability to explain the benefits of being a CA in a professional way. Has knowledge about students mentality and presence of college in his/her region.
• Publicize for the company and also, help in marketing to have a better reach on the post.
• Ability to connect a greater number of students and build a network among the students to register for IR Exam 2.0. Must have strong communication skills and be passionate with great connect skills and good at managing people. Can handle a team and is a good team player and can also manage people.
• Must take initiatives, sticking to the targets and learn curves as required. Need to complete their respective tasks within deadline.
• Knowledge about having event management would be an advantage.
• Bring more ideas about affordable ways of promoting to convert registrations.
• Social media presence is a must.

 Campus Ambassadors must be available to commit 4-5 hours a day for 1 month starting from Sept.