Business Development Executive

A leading Japanese automation solutions company, established in India in 2010, is dedicated to delivering Human Centered Automation — solutions designed to enhance safety, comfort, and environmental sustainability.

Designation: Senior Sales Engineer – Application & Engineering

Function: Provide technical support to sales teams and customers, conduct technical presentations, product demonstrations, and explain product features and advantages.

Product Range: Control and automation products including gas flow measurement and control devices, mass flow meters, mass flow controllers, temperature controllers, modulating motors, pressure and limit switches, photoelectric and proximity sensors, and flame detectors/burner controller assemblies.

Customer Segments: Furnace & oven manufacturers, machine manufacturers, automotive industry, and heat treatment applications.

Experience: 6–10 years in technical sales, application engineering, or related roles

Location: Chennai

Qualification: Bachelor’s or Diploma in Engineering

Required Skills:

• Strong product and technical knowledge
• Experience in technical presentations and product demonstrations
• Proven record in technical sales and customer support
• Effective verbal communication and customer engagement skills

Key Responsibilities:

• Explain technical functionalities and benefits of automation products to potential customers
• Collaborate closely with the sales team to support product promotion and adoption
• Address technical queries and troubleshoot during client interactions
• Keep management updated on promotional and technical activities
• Work with OEMs, end users, and distributors to drive product adoption and competitiveness in the market

Role Overview: As a Product Marketing Manager, you will play a pivotal role in driving the success of our products by developing and executing marketing strategies to build brand awareness, engage customers, and support international market expansion. This is a unique opportunity to shape the marketing function in a fast-paced startup environment. 

Key Responsibilities: 

1. Product Positioning & Messaging: 

○ Develop compelling product messaging and positioning that highlights value propositions and resonates with target audiences globally. 

2. Go-To-Market Strategy: 

○ Lead go-to-market planning and execution for product launches, ensuring alignment across product, sales, and marketing teams. 

○ Collaborate with cross-functional teams to create launch campaigns, content, and 

resources. 

3. Market Research & Insights: 

○ Conduct market research and competitor analysis to understand industry trends, customer needs, and growth opportunities. 

○ Use data-driven insights to refine product and marketing strategies for international markets. 

4. Content Development: 

○ Create and oversee the development of marketing assets such as product demos, brochures, videos, case studies, and thought leadership content. 

5. International Marketing: 

○ Build and execute marketing strategies for global markets, adapting campaigns to cultural nuances and regional demands. 

○ Partner with local teams, distributors, or agencies to drive regional success. 

6. Customer Engagement: 

Develop strategies to build customer advocacy through testimonials, reviews, and case studies. 

○ Lead customer feedback loops to influence product improvements and innovations.

7. Performance Tracking & Reporting: 

○ Monitor and analyze marketing campaign performance using KPIs and ROI metrics.

○ Provide actionable insights to improve campaign effectiveness and product adoption. 

Roles & Responsibilities :-

1. Create and optimize digital campaigns on Google Ads & Facebook

2. Prepare and setup Campaign proposals on Google Ads & Facebook platform (such as Search, Display & Remarketing)

3. Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)

4. Positive & Negative Keywords Research & Analysis Quality Score PPC Bid Management, A/B testing of ads & landing pages

5. New Strategies & Recommendations (such as Ad Extensions, Custom audience, dynamic campaigns & dynamic re-marketing etc)

6. Brainstorms new and creative growth strategies through digital marketing

7. Measure and report performance of all marketing campaigns, and assess against goals

8. Identifying new business leads and contributing to the expansion of business activities

9. Preparing campaign budgets and work schedules, as well as setting project deadlines

10. Developing link building strategies.

11. Analyzing keywords and SEO techniques used by competitors.

12. Should play a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers

Skills Required :-

1.At least 2 years of exp in the advertising industry.

2. leading and managing SEO/SEM

3. Experience in optimizing landing pages and user funnels

4. Experience with A/B and multivariate experiments & In-depth knowledge of Google Ads and Facebook Paid Ads

5. Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, SEMRush, etc.)

6. Experience in setting up and optimizing PPC campaigns on all major search engines

7. Knowledge about LinkedIn Marketing

8. Proficiency in campaign management software, such as HubSpot Marketing

9. Extensive experience in client relationship management

• Responsible for end-to-end architecture of new products – Concepts, Architecture, Design & Delivery, Roll-out and Customer Success.
• Lead, manage, and mentor a team of 15+ internal engineers.
• Architect scalable, robust and cost-effective solutions in a cloud environment.
• Take complete ownership of the Non-Functional Requirements and in driving the technology road-map.
• Work with technical leaders in other groups like R&D, Marketing and Customer Service, etc. in understanding the pain points and work with the engineering leaders to address them Identify applications for new technologies and lead implementation.
• Help define and maintain principles, guidelines, reference architectures, standards, road maps, and patterns especially as they pertain to custom application development

Responsibilities:

• Developing and providing maintenance support for WordPress sites
• Migrating websites from other platforms to WordPress
• Integrating and setting up plugins like WPML, Yoast SEO, Elementor, WPBakery Page Builder Membership, etc.
• Optimizing page speed of WordPress sites
• Implementing SEO/CRO best practices in WordPress sites
• Transforming complex PSD layouts into pixel-perfect Responsive Wordpress websites.
• Creating responsive website designs
• Working under tight deadlines
• Handling multiple projects at the same time
• Producing high-quality work with a strong focus on detail
• Understands WP architecture and knows how to perform database and code optimization for WordPress
• Test, debug, analyze and fix application problems/issues.

Experience:

• Strong knowledge of WordPress Platform
• Expertise in HTML5, CSS3, JavaScript
• Proficiency in PHP/MYSQL and AJAX
• Minimum 2 years of experience in WordPress Development
• Understanding of W3C Web Standards/Semantics and Accessibility Guidelines
• Understanding of WordPress core functions and working concepts

Education:

Any Graduate in Any Specialization. Preferred Computer Science/IT Background.

You will work with our team and end clients to ensure that the customer requirements are implemented on-time and on-budget. You will coordinate with the rest of the CRM-solutions team to handle sales engineering, support, and technology transformation initiatives.

Requirements