Business Development Executive

Marketing Head Job Description

Responsibilities Include But Are Not Limited To The Following:

 Lead the development and execution of a comprehensive marketing strategy, focusing on brand enhancement, packaging innovation, and performance marketing.

 Design and oversee the implementation of a loyalty program to foster long-term customer relationships.

 Monitor and optimize performance marketing campaigns, ensuring a consistent return on investment.

 Collaborate closely with design and product teams to ensure brand alignment and innovative packaging concepts.

 Manage and mentor the marketing team, fostering an environment of continuous growth and learning.

 Ensure seamless interdepartmental coordination for holistic marketing initiatives and campaign delivery.

 Possess a deep understanding of market trends and consumer behaviour to drive branding efforts.

 Act as the primary marketing contact, liaising with other department heads and stakeholders.

 Work closely with IT, Operations, and the web teams to deliver growth and creative product enhancements and solutions.

 Conduct and present internal reporting, analysis and insights around activations, redemptions and category performance

 Conduct competitive and category research and educate internal stakeholders in relevant trends that affect gift card sales and redemption.

 Manage and champion the implementation of Little Italy’s Loyalty program and product enhancements

 Evaluate the gift card program regularly by interpreting data, identifying trends, and making recommendations for continual improvements

 Manage vendor relationships

 Build and Analyze brand strategy and consumer insights

 Manage a team of marketing people working on brand initiatives

 Lead and motivate the target audience to “take action”

 Measure and report performance of all marketing campaigns, and assess ROI and KPIs

 Monitor market trends, research consumer markets and competitors’ activities

 Devise innovative growth strategies  Manage Vendor Relationships  Drive Online and App Sales

 Manages district operations by directing and coordinating activities consistent with goals, objectives and policies

 Identify, develop, and execute partnership campaigns with existing and new vendor partners.

 Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns

 Design, build and maintain our social media presence  Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)

 Identify trends and insights, and optimize spend and performance based on the insights

 Brainstorm new and creative growth strategies

 Plan, execute, and measure experiments and conversion tests

 Collaborate with internal teams to create landing pages and optimize user experience

 Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points

 Instrument conversion points and optimize user funnels

 Collaborate with agencies and other vendor partners  Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

 Handling publications and updation of content for all the marketing collateral including website, newsletter, brochure, corporate presentations etc.

 Hands-on experience on tie-up with various Digital Media, e-commerce platforms for FMCG - Food Products (E-commerce platforms like Amazon, Big Basket, Natures Basket etc.).

 Candidate must have strong analytical, organizational and multi-tasking skills.

 Lead SEO/SEM and digital campaign efforts.

Requirements

 Bachelor's Degree in Marketing, Advertising/PR, Communications or related business discipline

 6+ years’ experience in marketing, database marketing or campaign management

 A proven track record of developing and executing high-impact, data-driven marketing campaigns and experience managing multiple projects at various stages

 Ability to handle a highly dynamic and fast-paced office setting, demonstrating the ability to pivot and adjust to changing needs and demands

 Knowledge and experience with cross channel marketing programs including email, SMS, display, direct mail, social, search etc.

 Solid understanding of marketing fundamentals, including list selection criteria, file scoring and segmentation and the ability to contribute to strategies that align with product road map

 Experience with partnering with a creative agency for content and creative develop and strategy

 Able to relate results, insights and recommendations in a meaningful way to business partners

 Ability to mobilize, lead and influence a diverse team of internal and external stakeholders

 Proven working experience in digital marketing.

 Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns.

 Highly creative with experience in identifying target audiences and devising digital.  Campaigns that engage, inform and motivate.

 Experience in optimizing landing pages and user funnels.

 Experience with A/B and multivariate experiments.

 Solid knowledge of website analytics tools.

 Experience in setting up and optimizing Google AdWords campaigns.

Job Description

1. Solid technical skills with a proven and successful history working with data at scale and empowering organizations through data
2. Big data processing frameworks: Spark, Scala, Hadoop, Hive, Kafka, EMR with Python
3. Advanced experience and hands-on architecture and administration experience on big data platforms

We are seeking extremely smart & independent senior developers who are gung ho about building large scale systems that are going to have a big impact on millions of customers. You will:

Responsibilities:

• Lead design and development of products working closely with business team.
• Independently own software components and co-own entire applications with a small group of fellow developers.
• Formally mentor junior software engineers on the team, reviewing design documents, (peer) reviewing code, providing design direction and guidance.
• Build performant, scalable, yet secure, enterprise ready back end architectures that can support millions of users in parallel.
• Establish strong engineering best practices and champion their adoption.

Requirements:

• 4+ years' experience in software product development and delivery.
• Bachelors or Masters degree in engineering (preferably computer science or sister branches) from a reputed institute (preferably IITs, NITs, or other top engineering institutes).
• Strong grasp of CS fundamentals, algorithms and excellent problem-solving abilities.
• All experience should be from good product development or e-commerce background.
• Able to take ownership of working with at least one of mobile or web app teams for complete integration with backend.
• Must have shown good stability in all your previous associations.
• Have strong backend knowledge and cloud development exposure.
• Proficiency in Java, Spring boot, Hibernate, REST API development.
• Worked with at least 1 RDBMS (Mysql preferred).
• NoSql is a plus.
• Have used or are very hands-on with Microservices, Docker, Kubernetes, Gradle/Ant, Kafka, GIT/bitbucket in a very agile work place.
• Writing high quality code which is made better by unit tests and integration tests is how you work.
• Comfortable with exploring proven open source tech stack like Grafana, Kibana, Jira, Prometheus, caches like Redis/Memcached, task queues like celery, to name a few.
• Knowledge of test driven development and AWS tech stack will be a good plus.

The ideal candidate possesses a passion for writing and innovative ability to create successful marketing campaigns and aid in creating company growth.

Key Responsibilities

You will be responsible for:

• Writing mesmerizing content, like game questions, titles, messages, etc.
• Copywriting.
• Writing blogs and articles.
• Thorough research on industry-related topics and generating ideas for content.
• Proofreading the blog articles, game content, and content-related thing.
• Working on the website admin, therefore, he/she should be familiar with WordPress or similar software.
• Working on game admin and updating the content to it.
• Creating event content and engaging content for social media.
• Making the existing game content more interesting and entertaining.
• Working on Upwork for hiring freelancers for content-related jobs.
• Have basic knowledge of SEO.
• Knows MS Word and MS Excel in particular.
• Working as a think tank to make our games, gaming content, and user experience better.
• Working closely with the marketing and testing team.

Qualifications:

0-6 months of proven experience as a Content Writer

Preferably a graduate in English Literature/ Mass Communication

Other Details:

Job Type: Work from Office; 5 days a week; 10:00 a.m. to 7:00 p.m.

Compensation: 2-2.5 LPA

Role Type: Full-time

Location – Noida Sector-62

What you need to have:

Role- Software Development Engineer-2

As a Software Development Engineer at Amazon, you have industry-leading technical abilities and demonstrate breadth and depth of knowledge. You build software to deliver business impact, making smart technology choices. You work in a team and drive things forward.

Top Skills

You write high quality, maintainable, and robust code, often in Java or C++ or C#

You recognize and adopt best practices in software engineering: design, testing, version control, documentation, build, deployment, and operations.

You have experience building scalable software systems that are high-performance, highly-available, highly transactional, low latency and massively distributed.

Roles & Responsibilities

You solve problems at their root, stepping back to understand the broader context.

You develop pragmatic solutions and build flexible systems that balance engineering complexity and timely delivery, creating business impact.

You understand a broad range of data structures and algorithms and apply them to deliver high-performing applications.

You recognize and use design patterns to solve business problems.

You understand how operating systems work, perform and scale.

You continually align your work with Amazon’s business objectives and seek to deliver business value.

You collaborate to ensure that decisions are based on the merit of the proposal, not the proposer.

You proactively support knowledge-sharing and build good working relationships within the team and with others in Amazon.

You communicate clearly with your team and with other groups and listen effectively.

Skills & Experience

Bachelors or Masters in Computer Science or relevant technical field.

Experience in software development and full product life-cycle.

Excellent programming skills in any object-oriented programming languages - preferably Java, C/C++/C#, Perl, Python, or Ruby.

Strong knowledge of data structures, algorithms, and designing for performance, scalability, and availability.

Proficiency in SQL and data modeling.