Business Development Executive

• Strong Product Design / UX UI Design Profiles
• Mandatory (Experience 1) – Must have a 4+ years of hands-on experience designing digital products (UX/UI) across web and mobile platforms.
• Mandatory (Experience 2) – Must have a strong portfolio showcasing end-to-end design execution—user research, wireframing, prototyping, and high-fidelity UI work.
• Mandatory (Experience 3) – Must have proficiency in Figma, Adobe Creative Suite, and prototyping tools like Framer, Principle, or similar.
• Mandatory (Experience 4) – Must have worked directly with product managers, engineers, and founders to shape product vision and strategy
• Mandatory (Company) - Product companies only (B2B preferred

📌 Job Title: Performance Marketing / Digital Marketing Specialist

📍 Employment Type: Full-Time — Mohali (On-site)

⏰ Shift: Day Shift

🧾 Experience Required: Minimum 4–5 Years

💰 Salary Range: Good Hike

🟢 Notice Period: Immediate Joiners Preferred

🔵 About the Role

We are looking for a highly skilled, ROI-driven Performance Marketing / Digital Marketing Specialist with a proven track record in multi-country lead generation across the USA, UK, Canada, Australia, New Zealand & Dubai.

This is a strategic and execution-heavy role ideal for someone who can independently build, optimize, and scale omnichannel lead-generation systems across diverse service verticals, including:

• Healthcare Support Services
• Remote Staffing / Dedicated Remote Professionals
• Website & Mobile App Development
• Cybersecurity Services
• SEO & Digital Marketing Services
• Digital Content Creation
• Bonus (Preferred): Recruitment & Staffing

📌 If you lack hands-on performance marketing + multi-country lead generation + Upwork & Sales Navigator experience, this role is NOT suitable.

🔵 Core Lead-Generation Responsibilities

✔ Multi-Vertical Lead Generation — Mandatory

Proven expertise generating high-quality leads for:

• Healthcare Support Services
• Remote Staffing / Virtual Assistants
• Website & Mobile App Development
• Cybersecurity Services
• SEO, Digital Marketing & Creative Services
• Digital Content Creation
• (Preferred) Recruitment & Staffing

✔ Paid Campaign Management

Google Ads (Mandatory)

• Search, Display, Discovery & Video
• Remarketing / Retargeting
• Custom Intent & In-Market Targeting
• Smart Bidding Strategies
• Conversion & Event Tracking

Meta Ads (Facebook / Instagram)

• Lead Gen Campaigns
• Retargeting Stacks
• Lookalike & Interest Audience Testing
• Dynamic Creative Optimization

LinkedIn Ads (Preferred)

• Lead Gen Ads & Messaging Ads
• InMail Targeting
• B2B Segmentation

✔ Marketplace Lead Acquisition — Strongly Mandatory

Hands-on experience generating leads from:

• Upwork (bidding, proposal strategy, conversions)
• Fiverr (gig optimization & ranking)
• LinkedIn Sales Navigator (ICP targeting & outreach)

✔ Organic + Automation Channels

• SEO: Technical, On-Page, Off-Page, Keyword Strategy & Competitor Analysis
• Email Marketing & Automation
•  
• Segmentation, personalization & cold outreach
• Deliverability optimization
• Automated drip and nurture flows
• Retargeting & conversion funnels

🔵 Technical Skill Requirements

You must be hands-on with:

Advertising & Analytics

• Google Ads Manager
• Meta Ads Manager
• LinkedIn Campaign Manager
• GA4
• Google Tag Manager (GTM)
• A/B Testing & CRO
• Conversion Tracking (pixel/events/server-side preferred)
• UTM Strategy

Landing Page & Funnel Optimization

• High-converting landing pages
• Heatmaps
• Split testing
• Funnel performance & attribution

CRM & Automation Tools

• HubSpot / Zoho / GoHighLevel
• Mailchimp / SendGrid / ActiveCampaign
• Instantly / Lemlist / Apollo / Smartlead
• Zapier / Make

🔵 Key Responsibilities

• Plan, execute & scale paid campaigns across Google, Meta & LinkedIn
• Generate qualified leads across multiple business verticals
• Build high-conversion landing pages & funnels
• Execute full SEO roadmap
• Design & optimize automated email sequences
• Monitor CPL, CPA, ROAS, CAC, LTV & Conversion Rate
• Maintain consistency & predictability in lead flow
• Competitor & keyword intelligence reporting
• Deliver weekly & monthly performance reports
• Collaborate with internal teams on lead targets & pipeline growth

🔵 Required Skills & Competencies

• Minimum 4–5 years in performance marketing & digital lead generation
• Proven experience targeting US/UK/Australia/NZ/Dubai markets
• Strong portfolio of Google & Meta campaigns
• Mandatory experience with Upwork, Fiverr & Sales Navigator
• Excellent written & verbal communication in English
• Strong analytical & data-driven decision-making capabilities
• Deep understanding of cold email KPIs & deliverability metrics
• Ability to work independently on night shift
• Must have a reliable WFH setup

Roles and Responsibilities
1. Ability to work on diverse backend stack such as Node JS, Java, Express JS
2. Ability to work on diverse frontend stack such as React JS, Angular 6/7/8/9, HTML5, CSS3

3. Ability to deliver quick POC’s using cutting edge technologies.

4. Preparing reports, manuals and other documentation on the status, operation and maintenance of software.

5. Design, develop, and unit test applications in accordance with established standards

6. Developing, refining, and tuning integrations between applications. Analysing and resolving technical and application problems.

7. Ability to debug application.

8. Should have complete knowledge on developing RESTful Services.

9. Should be able to also work in agile development methodology.
10. Work with designated JavaScript framework to design, develop, and debug web applications
11. Can work on Angular and Integrate backend services
12. Work with the team to manage, optimize, and customize multiple web applications
13. Manage end to end module lifecycle management of the product
14. Push and pull codes via Git repository

Competency Requirements

1. Experience in NodeJS, Java and development using AngularJS / ReactJS
2. Experience in front end frameworks such as Angular.js, React.js, Bootstrap, Foundation etc
3. Experience in client/server application development
4. Knowledge of agile development methodologies
5. Knowledge of unit testing theory
6. Knowledge of AWS cloud
7. Experience in Java, Python and Go will be added advantage

• 3 + years of hands-on experience in developing end-to-end applications using Node.Js.
• Extensive knowledge of JavaScript and Strong proficiency in frameworks (e.g. Express)
• Understanding or experience with programming languages like PHP and frameworks like Codeigniter
• Solid background of Object-Oriented concepts, Data Structures, and web development cycle.
• Experience with relational and graph databases (Mysql, Mongo, Dynamo DB)
• Experience with RESTful web services
• Rich user interface development experience with HTML5 and JavaScript frameworks like AngularJS, JQuery, w3css/bootstrap, etc
• Proficiency with code version tools such as Git, BitBucket
• Understanding the nature of asynchronous programming and its quirks and workarounds.
• Proficiency in writing clean and maintainable code
• Skilled with code optimization techniques
• Experience working within Agile development environments.
• Must be able to write up Technical / Non-Technical Documentation.

Culture alert: For TransFunnel, culture plays a major role. We believe in the power of ONE. We know that company culture can make or break your work experience and so we have a https://www.transfunnel.com/about-us/our-team">team that puts the human connect before anything else. Whether we work from office, home or anywhere -- we keep the connection going with plenty of fun activities. Also, we have a flat hierarchy. Hit apply if you think exploring this role would be work with fun!

Overview: 

We are seeking an experienced Node.js developer with a passion for esports to join our team. The ideal candidate will have a strong track record of building and maintaining web applications using Node.js and a proven ability to work effectively in a team environment. Experience in the esports industry is a plus. 

Responsibilities: 

• Develop and maintain web applications using Node.js and related technologies 
• Write clean, maintainable, and efficient code 
• Collaborate with the design and product management teams to implement new features and functionality 
• Work with the DevOps team to ensure proper deployment and monitoring of applications 

• Troubleshoot and debug issues as they arise 
• Write and maintain comprehensive documentation 

Requirements: 

• Strong professional experience with JavaScript and Node.js 
• Experience with building and deploying web applications 

• Familiarity with web development frameworks such as Express or Koa 
• Experience with Git and version control 
• Strong problem-solving and communication skills 

Preferred: 

• Experience in the esports industry 

• Experience with cloud technologies such as AWS or Azure 
• Familiarity with front-end development technologies such as HTML, CSS, and React 
• Experience with data persistence technologies such as MongoDB or MySQL 
• Experience with testing frameworks such as Jest or Mocha 

Role Description

The SDE 2/3 will be part of the engineering/development team in Games24x7 Pvt. Ltd. and will be responsible for taking ownership of the core products of the company. The applicant must have good communication, interpersonal, technical and analytical skills in order to take part in the collaborative and cooperative development process that delivers the high quality software we use to provide the best possible playing experience to our players. He/she must be an expert in the Java programming language and needs to be familiar with popular IDEs, tools and scripting languages on the Linux operating system. Familiarity with an RDBMS, preferably PostgreSQL, is essential to succeed in this position.

General Accountabilities/Job Responsibilities:

• Participate in the requirements analysis, design, development and testing of applications.
• Write clean and efficient code and stay hands-on with it.
• Write high level code, code review, unit testing and deployment.
• Ensure practical application of design principles with a focus on the user experience, usability, template designs, cross browser issues and client server concepts.
• Contribute to the development of project estimates, scheduling, and deliverables.
• Work closely with QA team to determine testing requirements to ensure full coverage and best quality of product.
• Take up the opportunities to mentor and guide junior team members in excelling their jobs.

Requirements:

• B.E. /B.Tech. in Computer Science or MCA from a reputed university.
• 3-12 years of experience in software development, with emphasis on JAVA/J2EE Server side programming.
• Hands on experience in core Java, multithreading, RMI, socket programing, JDBC, NIO, webservices and design patterns.
• Knowledge of distributed system, distributed caching, messaging frameworks, ESB etc.
• Experience in Linux operating system and PostgreSQL/MySQL/MongoDB/Cassandra database
• Additionally, knowledge of HBase, Hadoop and Hive is desirable.
• Familiarity with message queue systems and AMQP and Kafka is desirable.
• Experience as a participant in agile methodologies.
• Excellent written and verbal communication skills and presentation skills.
• This is not a fullstack requirement, we are looking for a purely backend expert.