Business Development Executive

Job Description for Performance Marketing and Social Media Marketing

Position: Digital Marketing

Location: Remote

Job Mode: Full-Time

Notice Period: Immediate Joiner Preferred

Position Overview:

We are seeking an experienced and data-driven Performance Marketing and Social Media Marketing with proven expertise in Meta (Facebook/Instagram) and Google advertising, who can design, build, and optimize complete patient acquisition funnels from strategy to execution.

The ideal candidate will be highly skilled in GoHighLevel CRM for automation, nurturing, and tracking, have a strong grasp of compliance-sensitive healthcare advertising, and excel in building campaigns that not only generate leads but also convert them into booked appointments and paying patients.

Key Responsibilities

• 1. Paid Advertising Strategy & ExecutionPlan, launch, and manage high-performing Meta and Google Ads campaigns targeted at specific patient demographics.
• Conduct in-depth keyword research, audience segmentation, and competitive analysis.
• Develop high-converting ad creatives (copy, images, and video concepts) that comply with healthcare advertising regulations.
• Continuously monitor, test, and optimize campaigns for CTR, CPC, CPL, and ROAS.

• 2. Funnel Architecture & DevelopmentDesign and implement complete digital marketing funnels using GoHighLevel.
• Build high-converting landing pages, lead forms, scheduling flows, and appointment booking systems.
• Create automated SMS, email, and voicemail follow-up sequences to improve lead-to-booked-appointment conversion rates.
• Set up and maintain tracking systems for attribution, retargeting, and conversion optimization.

• Qualifications & SkillsRequired:Minimum 3+ years of hands-on experience managing Meta and Google Ads campaigns.
• Proven track record of building complete digital funnels that consistently convert.
• Advanced expertise with GoHighLevel (pipelines, workflows, triggers, automation, and landing pages). -
• Strong understanding of marketing analytics tools (Google Analytics, Meta Ads Manager, Google Tag Manager).
• Strong copywriting skills for creating persuasive, compliance-friendly healthcare campaigns. - Excellent grasp of CRO (Conversion Rate Optimization) principles.

Preferred or we will give preference to :

- Healthcare industry marketing experience.

- Knowledge of HIPAA-compliant marketing.

- Familiarity with SEO, retargeting, and omnichannel marketing strategies.

- Experience promoting high-value, cash-pay healthcare services.

 Participate and contribute in platform requirements/story development.

 Contribute to the design and design alternatives to the requirements/stories and also participate in design reviews.

 Involved in Platform Sprint activities.

 Development of assigned stories in appropriate languages defined for each module.

 Develop Unit test cases and execute them part of continuous integration pipeline.

 Participate in peer code reviews

Years of experience needed –

 4+ years or more on Golang development.

Technical Skills:

 4+ years of development experience on Golang based development projects

 Mandatory Skills – Golang, AWS , JavaScript, CSS, HTML

 Must have experience in design and development of front end and back-end services for various business processes

 Good experience on Java, Spring boot & Microservices

 Experience using versioning controls such as GitHub

 Experience in working with SQL & NOSQL databases

 Understanding of containerization technologies such as docker, Kubernetes

 Good knowledge and hands-on on Unit Testing and available Test Frameworks

About US :

Edstellar.com is a global Learning & Development (L&D) company that provides corporate training solutions across a wide range of domains and industries. It focuses on delivering customized, instructor-led training programs to enterprises worldwide, helping them upskill their workforce and achieve business objectives through professional development.

🔍 Overview of Edstellar:

·      Website: https://www.edstellar.com

·      Industry: Learning & Development (L&D), Corporate Training

·      Founded: Part of the Invensis group of companies

·      Clients: Global enterprises, including Fortune 500 companies

·      Delivery Model: Onsite, virtual, and hybrid instructor-led training

📘 Key Offerings:

·      Training Delivery in 100+ Countries

·      4,000+ Courses across:

o  IT & Software Development

o  Project Management (e.g., PMP®, PRINCE2®)

o  Data Science & AI

o  Soft Skills & Leadership

o  Cybersecurity

o  Digital Marketing

·      Custom Learning Paths tailored to each client’s business and skill needs

·      Instructor Network: Thousands of experienced trainers worldwide

✅ What Sets Edstellar Apart:

·      Global Instructor Network for localized training

·      Fully Managed Training Programs from planning to post-training feedback

·      Enterprise Dashboard for tracking learning progress and ROI

·      Customized Content aligned with organizational goals

·      Focus on ROI and measurable training outcomes

🤝 Target Audience:

·      HR & L&D Teams

·      CTOs / CIOs / Department Heads

·      Training Managers

·      Enterprises undergoing digital transformation or workforce reskilling

JD : Job Title: L&D Operations Executive

Location: Bangalore (On-site)

Employment Type: Full-time

Working Days: Monday to Friday (5 Days/Week)

Openings: 3

Experience Required: 1–2 years in Learning & Development or Training Operations

🎯 Objective:

To manage and support daily operations related to training delivery at Edstellar. The role ensures sessions run smoothly, trainers and learners are well-supported, and all operational data is accurately tracked and reported.

🧩 Key Roles & Responsibilities

🔧 1. Training Session Coordination

• Coordinate and execute virtual or in-person training sessions as per schedule.
• Share session invites, pre-training materials, and joining links (Zoom/MS Teams).
• Provide live session monitoring and basic tech support.

📞 2. Trainer & Client Communication

• Act as a liaison between trainers, learners, and internal teams.
• Communicate session schedules, changes, or escalations as required.
• Collect trainer feedback and ensure proper documentation.

📊 3. Data Entry & Reporting

• Maintain session trackers (Google Sheets/Excel) and update LMS/CRM tools.
• Track attendance, trainer invoices, session feedback, and ticket statuses.
• Support generation of weekly/monthly performance and delivery reports.

🧾 4. Operational Support Activities

• Assist in document preparation, session audits, and troubleshooting.
• Coordinate with sales, finance, and sourcing teams to close operational loops.
• Follow up on trainer documentation for payouts and issue certificates.

📋 5. Quality & Compliance Assistance

• Support adherence to delivery quality benchmarks and SOPs.
• Track feedback ratings and assist QA with session recordings/reviews.
• Ensure compliance documentation for certified programs like PMI, ITIL, Scrum.

🧠 Required Skills & Competencies

• Excellent verbal and written communication skills
• Proficiency in Google Workspace (Docs, Sheets, Slides)
• Familiarity with LMS and CRM platforms
• High attention to detail and strong organizational skills
• Ability to multitask and manage time efficiently
• Willingness to work flexible hours across different global time zones
• A proactive, team-oriented mindset

Roles and Responsibilities:

• Individuals are responsible for all traditional development activities analysis, design, coding, testing, and documentation.
• Add new features to existing Windows and Web-based applications in Visual Studio 2019. Interacting with internal team.
• Transform business and design needs into innovative products.
• Drive all projects to completion within deadlines.
• Perform thorough testing to find issues ahead of time.
• Engineering software needs more precise analysis & coding skillset
• Enhance skillset by working with fortune 500 clients
• Interacting with internal team.

Qualifications :

• B.E in computer science or related fields.
• Excellent programming & communication skills Strong problem solving, judgmental, and decision-making skills.
• Ability to work at the tactical and strategic levels of IT initiatives.
• Impressive hands-on experience in Java, database(Oracle), OOPS, Java Swing, Javafx.
• Self-Motivated, flexible & Innovative.

P osition holder will be an individual contributor

 Build and manage productive, professional relationships with clients

 Ensure clients are using and deriving benefits from IndiaMART

 Ensure products/services in client’s e-catalog are accurately defined

 Maximize revenue by upselling other services and achieve

fortnightly, monthly client retention and revenue targets

 Systematic follow-up and time-bound closures

 Prompt resolution of complaints

 Daily 4-5 in person meetings (F2F) with clients onsite

Responsibilities and Duties
You'd be responsible to:

• conceptualize new content ideas,
• research on the assigned topics,
• and create high-quality content around mobile games.
•  

Qualifications and Skills

• Impeccable written and verbal command over English is a must.
• Graduate/post-graduate in English literature or Technology would be a plus.
• Must NOT be over 28 years old in age.