Business Development Executive

About Company

Our client is a brand co-creation platform that transforms powerful ideas into authentic, profitable, and experience-led brands that can define the future of brands in key consumption categories. They now have 10 brands that are active and these are available across its own D2C channel, ecomm platforms and general and modern trade channels.

WHAT YOU’LL BE DOING:

• Lead Brand Marketing, Strategy, Content and Communication for existing and new brands
• Creating Brand positioning and differentiation strategies, generating brand anticipation and planning Brand launch keeping in mind the key insights gained from customer and competitor analysis
• Translate brand strategies into brand plans, brand positioning, category, product planning and go-to-market execution plans
• Accountable to lead marketing campaigns, content, understanding the brand well, and integrating the brand communication across all channels
• Own and drive social media presence for the brand
• Develop & conduct marketing campaigns to increase traffic & conversion
• Create & deliver ambitious growth plans for the brand's D2C platforms and take onus of D2C business delivery.
• Driving performance on all performance-marketing channels such as Facebook, Google etc, as well as organic, direct and affiliate sources of revenue and traffic.
• Oversee operation of own websites, app(s), content platform(s) and any other digital D2C initiatives.
• Responsible for customer retention marketing activities and merchandising strategy for scaling up revenue.
• Plan and deliver on retention targets within time and budget with focus on key channels such as Email, SMS & Push Notifications.
• Work closely on increase conversions, cross-sell, and drive platform specific influencer activities, and focus on upselling to increase the customer engagement via multiple digital channels.

WHAT YOU’LL BRING TO THE TEAM:

• 7-10 years business and / or marketing experience in relevant start-up/ e-commerce/ D2C/FMCG organizations handling a large brand or 2/3 independent brands.
• Experience working for multiple brands at a time
• Strong experience using performance marketing to drive traffic growth and brand awareness
• Expertise in a similar role as well as experience building effective multi-channel marketing strategies, including affiliate marketing, PPC, SEO, social media and other digital channels.
• Experience in managing digital first brands both from width & depth point of view
• Strength working with cross functional teams in a high growth environment
• Experience in creating end to end online customer journey

• Work closely with design, product management, and development teams to create elegant, usable, responsive, and interactive interfaces across multiple devices.
• Turning UI/UX designs into prototypes, creating awesome interactions from designs, writing reusable content modules, and maintainability of the code.
• Implement UI development principles to ensure that the product client-side serves at scale.
• Review and optimize usage by monitoring key metrics and rectifying the issues proactively.
• An ability to perform well in a fast-paced environment and bring in optimal flow for rapidly changing design/ technology.

• 3 to 6 years of relevant work experience as a web developer, UI developer, JavaScript expert, or frontend engineer
• Sound knowledge in JavaScript, ReactJS, HTML, CSS
• Familiar with UI layouts, SASS, bootstrap, and Material UI
• Experience debugging using popular JavaScript-based tools like Chrome Developer Console

• Knowledge of TDD frameworks mocha, chai, jest etc.
• Understanding of Typescript
• Understanding of ReactJS based frameworks like NextJS, Gatsby, etc.
• Understanding of REST API
• Passionate to create good design and usability

• Conduct competitive analyses of other websites that operate in the same space
• Prepare customer analyses based on our target demographic and initial transactions
• Participate in creating a content development strategy
• Coordinate with UI design team on issues like navigation, page routing, product page design and more
• Track usability goals and prepare reports for senior management
• Develop mockups for our development and design team
• Conduct usability tests on each independent type of page on the website and create a report showcasing your findings

Responsibilities:

• Complete ownership of building and maintaining APP
• Deliver across the entire app life cycle design, build, deploy, test, release to app stores and support
• Open to work on both Android and iOS front end

Requirements:

• React Developer with 2 years of experience
• Solid understanding of Javascript, NodeJS fundamentals
• Full stack understanding of Backend services, API implementation and database systems.
• Experience in either iOS(Swift, Objective C, XCode) or Android(Android Studio, Java, Kotlin)
• At least 2 year of experience in React app development
• Ability to implement designs and functionality provided by UI/UX teams
• Understanding of production deployment of the app in the App Store and Play Store

Key Skills:

• React, NodeJS

Good to have:

• Familiarity with Analytics and AWS web hosting
• Android(Android Studio, Java, Kotlin, )
• Knowledge of server-side technologies like Node.js and frameworks available for it (such as Express, StrongLoop, etc depending on your technology stack)
• Willing to explore and work on other tech stacks

1. Experienced iOS Developer with full-time work experience in developing iOS apps for iPhone, iPad, iPod.
2. Should be proficient in Swift and Objective C and use Xcode, Cocoa libraries, and other third-party libraries to develop apps.

• Develop and manage the outreach strategy across various segments of corporate users i.e., MNCs, start-ups, investors. Develop targeted value propositions for various segments of corporate users

• Conduct regular analysis of platform usage by companies to determine key issues / insights and suggest actions. Weekly follow-ups with key clients and developing client relationships 

• Independently, pitch the concept, manage follow-up, and ensure leads’ questions are answered

• Support design of key strategic initiatives through analytics and primary research and curation of the company side of the platform

• Envision and execute strategic partnerships e.g., industry associations, universities

• Managing own and team’s BD pipeline - tracking communications, success rates, etc.

• Refine the company outreach strategy jointly with the CEO and Marketing teams based on data on skills, usage patterns, success rates for different types of roles and organisations