Business Development Executive

Role & Responsibilities

• Develop high-quality, scalable mobile applications for Android platform using Kotlin.
• Collaborate closely with cross-functional teams to define, design, and implement new features.
• Write clean, efficient, and maintainable code, following coding standards and best practices.
• Optimise mobile app performance to ensure a smooth and responsive user experience.
• Conduct code reviews and provide constructive feedback to team members.
• Stay updated with the latest mobile development trends, tools, and technologies.
• Troubleshoot and debug issues to maintain application stability.
• Participate in the full software development lifecycle, from concept to deployment and support.

Strong Behavioral Research / Behavioral Insights / Consumer Behavior Research Profiles

Mandatory (Experience 1): Must have 2+ years of experience in Behavioral Research, Consumer Behavior Analysis, Behavioral Science, or Market Research, focusing on understanding user motivations, decision patterns, and digital behavior

Mandatory (Experience 2): Must have hands-on experience conducting primary and secondary research, including qualitative and quantitative research methods such as interviews, ethnographic studies, surveys, behavioral experiments, and observational research

Mandatory (Experience 3) : Experience analyzing user behavior patterns, engagement trends, and digital interaction journeys to generate insights that influence product design, feature development, or platform experience improvements

Mandatory (Experience 4): Must have exposure to data analysis or data mining of user behavior datasets, combining research insights with behavioral data to identify patterns, anomalies, or opportunities for product innovation

Mandatory (Skills 1): Strong understanding of Behavioral Science principles such as Cognitive Bias, Cognitive Dissonance, System 1 & System 2 Thinking, Decision Science, or Consumer Psychology

Mandatory (Skills 2): Experience in testing concepts, prototypes, or product ideas through usability testing, concept validation, or behavioral experimentation to evaluate user response and product effectiveness

Mandatory (Skills 3): Ability to synthesize research findings into actionable insights, hypotheses, and recommendations for Product, Design, or Business teams

Mandatory (Skills 4): Basic understanding of UI/UX and digital product journeys, including how users interact with mobile apps or web platforms, though this is not a design role

Mandatory (Education): Background in Behavioral Science, Psychology, Sociology, Anthropology, Ethnography, Cognitive Science, or related fields (BA/MA/MSc/BSc)

Candidates from institutes with strong behavioral research exposure are preferred

Mandatory (Company): Candidates from B2C consumer product organizations where user behavior is closely tracked and analyzed, such as consumer tech, fintech, e-commerce, or digital platforms

Mandatory (Note):This is not a pure UX Researcher or Data Analyst role. The client is looking for Design Thinking–oriented Behavioral Researchers who combine behavioral science, research methodologies, and behavioral data analysis to generate insights

Must have exp in Django. [ Mandatory]

• The ability to problem-solve and critically think.
• High level of knowledge of Python and the Django framework.
• Familiarity with event driven programming as well as the MVC.
• Good understanding of SQL databases.
• Good understanding of REST APIs.

Location: Preet Vihar, Delhi

Type: Full-Time, In-Office

Role Requirements:

• Minimum 2 years of experience in SEO

Responsibilities:

• Manage complete SEO, including on-page and off-page activities
• Backlink creation
• Article submission
• SEO audits
• PDF submission
• Image submission
• Improving website Domain Authority (DA)
• Conduct thorough SEO audits and implement strategies for improvement
• Manage Google Ads and Google Analytics
• Manage Google My Business (GMB)
• Execute complete social media marketing and advertising campaigns
• Handle Social Media Optimization (SMO)
• Write and optimize content for SEO purposes

Qualifications:

• Bachelor’s or Master’s degree in Marketing or a related field
• Excellent understanding of SEO principles and practices
• Strong creative and analytical skills
• Proven experience in managing on-page and off-page SEO activities
• Proficient in content writing and optimizing content for SEO

(Marketing Agency Experience required)

1. Develop high-quality written and visual content, including blog posts, articles, infographics, videos, and social media posts.

Mentor and provide guidance to junior content creators to maintain consistent content quality.

2. Lead content strategy development, collaborating with the marketing team to align with marketing objectives and target audience needs.

Utilize your experience to refine and optimize our content strategy continually.

3. Develop and implement advanced content promotion strategies, including influencer outreach and partnerships.

Monitor industry trends and emerging channels for innovative content promotion opportunities.

4. Take ownership of SEO efforts, conducting in-depth keyword research, and overseeing on-page and off-page optimization efforts.

Monitor and analyze SEO performance, making data-driven improvements.

5. Provide in-depth analysis and insights into content performance, identifying areas for improvement and growth.

Create customized reports for key stakeholders to showcase the impact of content marketing efforts.

5. Manage the content calendar, ensuring alignment with marketing campaigns, industry events, and product launches.

Streamline content production processes for increased efficiency.

Qualifications:

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.

Minimum of three years of experience in content marketing, with a portfolio of successful campaigns.

NET Profile 

DESIRED SKILLS

·         Experience in Microsoft technologies (Microsoft Dot Net, C#, http://asp.net/" target="_blank">ASP.NET, MVC, Microsoft SQL, .NET Core, Web API, WCF, Bootstrap, JavaScript, Angular JS, Web API, Web services, Rest API)

·         Design a complex architecture landscape involving API integrations.

·         Hands-on experience in ASP.Net, C#, MVC, WCF, Restful services, Web API, AngularJS, Entity Framework

·         Strong analytical & problem-solving skills

·         Must have excellent oral & email communication skills.

·         Strong analytical and problem-solving skills

·         Must have a positive attitude and a yearning to get things done and demonstrate ownership of deliverables.

NICE TO HAVE SKILLS

·         Knowledge in Microsoft Azure.

·         Good Command on Agile Development & Azure DevOps.

·         Knowledge in Angular / React / Node JS

·       Mainly they are looking for:

C#

http://asp.net/" target="_blank">ASP.NET MVC,

AJAX,

LINQ,

jQuery,

WebApi.

Great opportunity to work in Roots Innovations Pvt.ltd., We simplify the RPA (Robotic Process Automation) platform with AI-powered Bots to manage business processes & compliance for all types of industry sectors.

Educational Qualification: BE/B.Tech/BCA/BCS/MSC/MCA/MCS/M.Tech(Certification course will be Advantage)

Experience - 4 to 10 years

Job Description:

· Implement a robust set of services and APIs to power the back-end application

· Optimize application for maximum speed and scalability

· Implementation of security and data protection

· Follow and understand architecture design and implementation on
development, testing, implementation, and documentation.

· Conduct reviews and conduct team training on the complex features of NodeJS.

· Analyze business/functional requirements and translate them into
concrete tasks

· Manage Product releases

Skill Set Required:

· Experienced in NodeJs or any NodeJS frameworks

· Experienced & Good knowledge of Relational and NoSQL databases (MongoDB)

· Exposure to Cloud Environments like AWS, MS Azure or Google Cloud

· Knowledge of an interest in Agile Methodologies, such as Extreme Programming (XP) and Scrum

· Knowledge of software best practices, like Test-Driven Development (TDD) and Continuous Integration (CI)