Business Development Associate (Startup)

Required Skills: B2B SaaS Marketing Expertise, Leadership & Cross-Functional Collaboration, Performance Marketing & Automation Skills, Branding, Content & Communication Skills, Analytical & Data-Driven Decision Making

Criteria:

1. Must have 5–10 years of B2B SaaS marketing experience (non-negotiable).

2. Must have hands-on ownership of strategy + execution (leadership role, not managerial).

3. Must have strong digital marketing expertise (Google Ads, Meta Ads, SEO/SEM, email, social).

4. Must have proven lead generation experience for global and regional B2B SaaS markets.

5. Must be able to manage marketing budgets, ROI, and performance reporting independently.

6. Must have strong performance marketing and analytics skills.

7. Must have excellent English communication and presentation skills.

8. Must understand core SaaS metrics (MRR, ARR, CAC, LTV, etc.).

Description: 

Profile Overview

• The Marketing Head will develop, lead, and execute innovative marketing strategies that accelerate brand visibility, drive qualified global and regional leads, and directly contribute to revenue and market share growth.
• Reporting, event presentations, marketing roadmap planning, P&L, and ROI reporting are to be managed independently.
• This role demands strong leadership, cross-functional collaboration, advanced digital expertise, and complete ownership of performance outcomes.
• Note: This is not a managerial role — it is a leadership position requiring strategic ownership and hands-on execution.
• B2B SaaS experience is mandatory.

Roles & Responsibilities:

• Develop and execute integrated marketing strategies to enhance brand visibility and generate qualified leads across domestic and international B2B SaaS markets.
• Lead and mentor a multi-functional marketing team, fostering a performance-driven, creative, and data-oriented culture.
• Oversee all digital marketing initiatives — including Google Ads, Meta Ads, SEO/AISEO/SEM, email campaigns, and social media marketing — ensuring measurable ROI.
• Direct branding and messaging across multiple regions, ensuring local adaptability and consistency with global standards.
• Collaborate closely with Sales, Product, and Customer Success teams to design campaigns that align with business objectives and drive revenue growth.
• Plan and manage marketing budgets effectively, ensuring optimal allocation and tracking of performance metrics.
• Lead content creation efforts — including blogs, case studies, newsletters, and product collaterals — in coordination with internal and external stakeholders.
• Research and identify new market opportunities, trends, and competitors to support data-driven decision-making.
• Plan and execute product launches, webinars, events, and partnerships that strengthen YCS’s position as a global B2B hospitality SaaS leader.
• Work with the global marketing team of company to align regional campaigns with the global brand strategy.
• Prepare detailed performance reports and present actionable insights to the management team monthly, quarterly, and annually.

Key Competencies:

• Marketing Expertise: Proven track record with 5–10 years of experience in digital and strategic marketing within a B2B SaaS environment (mandatory), ideally in hospitality tech.
• Leadership & Collaboration: Experience leading a small marketing team and working cross-functionally with sales and product teams.
• Performance Marketing: Proficiency in tools like Google Ads, Meta Ads, HubSpot, Zoho, or similar platforms to drive and optimize campaigns.
• Content & Branding Skills: Strong storytelling, creative thinking, and understanding of brand positioning across multiple markets.
• Analytical Skills: Ability to interpret campaign data, measure ROI, and adjust strategies for maximum impact.
• Communication: Excellent written and verbal communication in English; additional language fluency is a plus.
• Time Management: Capable of managing multiple projects simultaneously in a fast-paced environment.
• Ownership: A true leader — not a manager.

Requirements:

• Bachelor’s or master’s degree in marketing, Business Administration, or a related field.
• Minimum 5–10 years of experience in digital marketing or brand management, with B2B SaaS experience being mandatory.
• Proven success in lead generation, campaign management, and marketing analytics.
• Strong understanding of B2B marketing dynamics and SaaS business models.
• Excellent presentation, negotiation, and interpersonal skills.
• Self-motivated, detail-oriented, and adaptable to changing priorities.
• Proficiency with CRM and marketing automation tools.
• Background in marketing hospitality SaaS products (PMS, RMS, OTA, Channel Managers, Distribution) preferred. Familiarity with advanced analytics tools (Power BI, Tableau, Segment, etc.).
• Experience tracking and managing key SaaS metrics — MRR, ARR, CAC, LTV, RAOS, ARPA, etc.

Role: Content Intern

📍 Location: 

🕒 Experience: 0–1 year (Freshers welcome)

📌 Preference: Bangalore-based candidates

🎨 Portfolio: Content / Reels / Ad Creatives preferred

Job Description

We’re looking for a Social & Ad Content Creation Intern who understands what grabs attention and drives action. You’ll work closely with the marketing and creative teams to ideate, create, and execute high-performing content and ad creatives across Meta (Instagram & Facebook) and other platforms as required.

Key Responsibilities

Create engaging short-form videos, reels, static creatives, and stories for social media & paid ads

Assist in conceptualizing ad creatives aligned with campaign objectives (awareness, engagement, conversions)

Develop monthly/weekly content & ad idea calendars for agency and client brands

Coordinate with design, performance marketing, and production teams

Requirements

Strong interest in content creation for social & ads

Actively creating content for a brand, personal brand, or collaborations

Understanding of hooks, trends, reels formats, and ad creatives

Basic knowledge of Instagram & Facebook ad-friendly content styles

Comfortable brainstorming creative ideas for performance marketing

Good communication and coordination skills

Previous social media / content internships are a plus (not mandatory)

Why Join Us?

Hands-on experience with real ad campaigns

Learn how content performs beyond likes & views

Exposure to brand, ads, and performance marketing

Fast-paced environment with creative freedom

PPO: Performance based - create a small hiring alert in linkdin

✅ 1. Web Development Intern – Job Description

Overview:

We are looking for a passionate Web Development Intern to join our team. This role offers the opportunity to work on real projects, build responsive web applications, and collaborate with designers and developers in a fast-paced environment.

Key Responsibilities:

• Assist in developing, testing, and maintaining front-end and back-end features.
• Work on HTML, CSS, JavaScript, and modern frameworks (React, Node.js, etc.).
• Collaborate with the design team to translate UI/UX into functional code.
• Debug issues and perform basic code reviews.

Requirements:

• Basic knowledge of HTML, CSS, JavaScript.
• Familiarity with Git and any frontend framework (React preferred).
• Eagerness to learn and take ownership of small modules.
• Currently pursuing or recently completed a degree in CS or related field.

✅ 2. QA Intern – Job Description

Overview:

We are looking for a detail-oriented QA Intern to assist in manual testing of web and mobile applications. You'll learn to write test cases, identify bugs, and ensure the product meets quality standards.

Key Responsibilities:

• Execute test cases and report bugs clearly with screenshots/logs.
• Collaborate with developers to troubleshoot and verify fixes.
• Document test results and track issues using tools like Jira or Excel.
• Participate in QA reviews and feedback sessions.

Requirements:

• Basic knowledge of manual testing concepts.
• Familiarity with writing bug reports.
• Good communication and documentation skills.
• Currently pursuing or recently completed a degree in CS, IT, or QA field.

COMPANY DESCRIPTION :

NNIIT is a pioneering Edtech start-up with the goal of empowering individuals in the digital

age. We are actively seeking talented individuals to join our dynamic team in Hyderabad. If

you meet the qualifications and are passionate about making an impact in the Ed-tech

sector, keep reading!

JOB DESCRIPTION :

Company: NNIIT (On-Roll)

Salary: upto 4lpa + Incentives

Job Location: Hyderabad (On site)

ROLES AND RESPONSIBILITIES :

 Source new sales opportunities through inbound lead follow-up and outbound

cold calls and emails.

 Calling to 250+ calls/day and maintain 3hrs of Talk-time thus booking 10

conductions for the week for each day

 Understand customer needs and requirements.

Route qualified opportunities to the appropriate sales executives for further

development and closure.

 Close sales and achieve quarterly quotas

 Research accounts, identify key players and generate interest.

 Maintain and expand your database of prospects within your assigned

territory Team with channel partners to build pipeline and close deals

 Perform effective online demos to prospects.

FAQs :

Salary Expectation: Minimum 20,000 INR with the potential to reach up to 74,000

INR based on skills, experience, and interview performance.

Eligibility Criteria: Graduates with 1 to 3 years of experience in Ed-tech K9 & K12

background are eligible to apply.

Specific Skills Required: Good sales skills, proficiency in English, and strong

communication abilities are essential.

Applicants: Both male and female candidates are welcome to apply.

ADDITIONAL INFORMATION :

Seniority Level: Mid-Senior level

Industry: E-Learning Providers

Employment Type: Full-time

Job Functions: Sales, Business Development