Business Development Associate

Company: IDFC First Bank

About the company:

IDFC FIRST Bank stands out as the new-age bank in India, driven by principles of ethical banking, technological innovation, and societal welfare. With a strong commitment to serving customers ethically, the ‘Near and Dear’ Test, assures that our products meet the standards we'd want for our loved ones. We reject unethical income and simplify our offerings, eliminating fees on various services such as Savings Accounts, Debit Cards and transactions, making us the FIRST and only bank in India to do so. Our approach is customer-centric, with transparent and user-friendly products, levelling up the industry standards.

Role Overview:

Location      : Navi Mumbai

Experience    : 6 to 10 years

Compensation : Upto 27 LPA (Commensurate with Experience)

Key Responsibilities: 

• Banking industry Experience, preferably in Securities Lending Domain (LAS – Loan against securities).
• Solution experience in one of more of the following Lending areas:- Business Process Automation, Credit & Portfolio Analytics, Commercial Loan Product, Loan Servicing and Risk Management.
• Familiar with multiple securities events i.e. Share sale, corporate action, Revaluation, DP & LTV Calculations etc.
• Should be able to play catalyst role between business and IT.
• Good Communication skills with ability to lead domain discussions with BFSI Stakeholders.
• Should be able to provide domain support to development and technical teams on core Securities Lending domain.
• Provide support to business teams in terms of answering questions, clarifying requirements, and resolving issues as they arise during design and development.

Job Summary:

We are looking for an experienced Salesforce Commerce Cloud (B2C) Developer to join our growing e-Commerce team. The ideal candidate will have 2.6+ years of hands-on experience with Salesforce Commerce Cloud (SFCC), specifically with SFRA and/or PWA. Proficiency in front-end technologies such as React and JavaScript is essential. Experience with Node.js is a plus.

Key Responsibilities:

• Design, develop, and maintain scalable e-commerce solutions using Salesforce Commerce Cloud (SFCC B2C).
• Work with SFRA or PWA frameworks to build modern, responsive, and high-performance storefronts.
• Collaborate with cross-functional teams including designers, QA, and project managers to deliver robust e-commerce experiences.
• Develop and integrate front-end components using JavaScript and React.
• Troubleshoot issues, identify bottlenecks, and devise solutions for performance and scalability.
• Stay updated on emerging trends in e-commerce and SFCC best practices.

Required Skills & Qualifications:

• 2.5+ years of hands-on experience with Salesforce Commerce Cloud (B2C), preferably with SFRA/PWA.
• Strong proficiency in JavaScript and React.
• Understanding of e-Commerce platforms and business processes.
• Familiarity with web services (REST/SOAP), APIs, and integrations.
• Experience with version control systems like Git.
• Good communication and problem-solving skills.

Nice to Have:

• Experience with Node.js.
• Familiarity with CI/CD pipelines.
• Exposure to Agile/Scrum development methodology.

We're looking for a Front-end Developer who is able to develop interactive, user-friendly

interfaces which are AMAZING and AESTHETIC in design, appearance, architecture, and compatibility. You will work on a diverse set of unique and challenging projects that allow user to seamlessly interact with technology.

Work Details:

● Deliver best-in-class HTML5/CSS3 front-end code across a broad array of interactive

web and mobile projects

● Excellent eye for layout and ability to translate PSD files into pixel perfect HTML/CSS

code. SASS is a plus.

● Experience with modern JavaScript libraries and frameworks in any of them (React,

Angular or Vue)

● Proficiency working with RESTFUL APIs is a plus

● Intimate knowledge of cross-browser and cross-device development

● Ability to write high-performance, reusable code for UI components, including

appropriate testing

● Some experience in object-oriented programming.

● Strong problem solving, troubleshooting, & analysis skills.

● Familiarity with Linux/Unix environment

● Keen to learn, mentor and willingness to take ownership of work items

● Some experience with distributed version control systems, such as Git

Requirements

● Bachelor’s degree in Computer Science or a related field, or equivalent professional

experience

● Experience working with agile teams and making rapid decisions in a dynamic and

disruptive environment

● 3+ years of relevant software development experience

● Strong communication skills

Company Description

BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com

Job Description

The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.

Key Responsibilities:

• Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
• Develop content strategies aligned with customer personas, journey stages, and business objectives.
• Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
• Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
• Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
• Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
• Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
• Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
• Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
• Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
• Assist in the planning, creation, and execution of holistic content marketing campaigns.
• Leverage automation tools to personalize content at scale and streamline content distribution.
• Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
• Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
• Maintain a deep understanding of our products, services, and the competitive landscape.
• Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
• Stay updated with industry trends and best practices to continuously improve content strategy and execution.

Note from the Team:

At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.

You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.

We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!

Qualifications

Requirements:

• 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
• Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
• Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Ability to work independently and manage multiple projects with tight deadlines.
• Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
• Experience working with external marketing agencies and performing content quality assurance is a plus.
• Strong analytical skills with the ability to measure content performance and suggest improvements.
• Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.

Preferred Qualifications:

• Experience in the backup and recovery space or IT infrastructure marketing.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
• Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.

• As the key member of a consultative sales team, you will be focused on developing and closing new business opportunities with assigned accounts
• Develop expertise of the company products to ensure potential customers have the right expectations from our products
• Aggressively drive the development of the sales pipeline by prospecting and performing outbound sales activities such as lead follow-up, sales qualifications, and calling
• Nurture leads through the funnel to close transactions by contacting them on multiple channels - social, email, phone, online demo, in-person meetings
• Attend industry events such as trade shows and conferences to meet new prospects
• Be the voice of the customer to articulate requirements and feedback clearly to other teams such as Marketing, Account Management, and Product

Responsibilities

• Provide leadership in building and growing a Custom layout team from the ground up to support the global DRAM layout requirement;
• Provide leadership in developing Analog and custom layouts to meet schedules and milestones;
• Provide leadership in training the team’s technical skills and cultural healthiness.
• Effectively communicating with engineering teams across multiple countries to ensure the success of the layout project.
• Organize, prioritize, and manage logistics on tasks and resource allocations for multiple projects.
• Manage the performance and development of team members.
• Managing hiring and retention.
• As a critical member of the core DRAM leadership team in India, contributed to the overall success

Qualification/Requirements

• 5 + year experience in analog/custom layout in advanced CMOS process.
• Minimum 3+ years people management experience.
• Expertise in Cadence VLE/VXL and Mentor Graphic Calibre DRC/LVS is a must.
• Must have strong skills in layout and floor planning skills and manual routing.
• Strong ability to build, and continuously develop a premier analog/mixed-signal layout team
• Experienced in managing multiple Custom IC layout projects
• Highly motivated with passion, detail-oriented, systematic, and methodical approach in IC layout design.
• The ability to work and communicate effectively in a team and to be able to multi-task effectively in a fast-paced working environment.
• Excellent verbal and written communication skills required.
• Independent with strong analytical skills, creative thinking and self-motivation.
• Capable of working in a cross-functional, multi-site team environment in multiple time zones.
• Previous work experience in DRAM/NAND layout design is desirable however not mandatory.

• Responsible for collecting all in-scope business requirements
• Able to prioritize requirements and negotiate on deployment timeframes on behalf of the development team
• Ability to perform detailed analysis to ensure all aspects of the business requirement are understood
• Able to formalize business requirements, ready for two way communication business communications up and technical communications down
• Capable of managing all non-technical aspects of the new requirements
• Capable of working with the test team to develop/ review test scripts and profile of test data
• Able to produce ad-hoc SQL queries/ ad-hoc reports that can be used to monitor success of the new requirement by ensuring data is being created as it should
• Must have worked on medium to large size custom application development projects and has exposure to all phases of the SDLC
• Experience in Insurance Domain is a must
• Proficient in using Microsoft Office tools
• Get actively involved in various project phases
• Act as a key interface between users and development teams
• Technology Graduate: B.Sc IT, MSc IT / B.Tech, M.Tech/ BCA, MCA