Business Developer

Sales & Marketing Executive – Fresher (In-house / Cold Calling)_DPK Engineering

Company Name

DPK Engineering Pvt. Ltd.

Company Details

DPK is a leading name in captive and standby diesel generator sets since 1984. DPK DG sets have proved indispensable to their various users in every possible application: small and large industries, healthcare, educational establishments, commercial centres, Govt. institutions and offices, IT companies & agriculture, construction projects, to name a few. Today, DPK caters to over 50,000 satisfied customers.

Position Title

Sales & Marketing Executive – Fresher (In-house / Cold Calling)

Work Location

JC Road, Bangalore

Interview Address

Kalasipalya, Bengaluru, Karnataka 560002

Mode of Working

Work From Office

Days of Working

6 Days a Week

Responsibilities

Lead Generation & Cold Calling

• Make daily outbound cold calls to prospective customers (industries, commercial establishments, healthcare facilities, educational institutions, construction companies, etc.) to generate interest in DPK's diesel generator sets (5–2,500 KVA range).

• Identify and build a database of potential leads through market research, directories, industry lists, and online sources.

• Qualify leads based on power requirement, budget, and purchase timeline before passing them to the field sales team.

Customer Engagement & Follow-Up

• Explain DPK's product range (DPK, DPK VECV, DPK Escorts, DPK Baudouin) and value proposition to prospective customers over calls.

• Maintain consistent follow-up with leads at various stages of the sales funnel to move them toward conversion.

• Schedule appointments/site visits for the field sales team with qualified, interested prospects.

Data & CRM Management

• Accurately log all call details, lead status, customer requirements, and follow-up notes in the CRM/lead tracker.

• Maintain and update the lead database regularly to ensure no prospect is lost or duplicated.

• Prepare daily/weekly call reports and lead conversion summaries for the reporting manager.

Market & Product Awareness

• Develop a working understanding of diesel generator applications across industries (standby vs. captive power, KVA sizing basics) to speak credibly with prospects.

• Stay updated on DPK's product range, service offerings, and competitor landscape to handle basic customer queries confidently.

Coordination & Reporting

• Coordinate with the field sales/business development team to ensure smooth handover of qualified leads.

• Work closely with the marketing team to align calling campaigns with ongoing promotions, exhibitions, or product launches.

• Report daily call volume, connect rate, and lead quality metrics to the Sales Manager.

Target Achievement

• Meet daily/weekly/monthly targets for number of calls made, leads qualified, and appointments scheduled.

• Continuously improve calling scripts and pitch based on customer feedback and conversion patterns.

Skills Needed

• Freshers with a Bachelor's degree in any stream (BBA/B.Com/BA preferred; Marketing specialization is a plus). (Technical Backgrounds like BE/Btech/BCA/MCA are not considered)

• Good verbal communication skills in English, Hindi, and Kannada.

• Confident, persuasive, and comfortable making high-volume outbound calls.

• Basic computer proficiency — MS Excel, MS Word, and familiarity with CRM/lead tracking tools (training will be provided).

• Self-motivated with a target-driven, resilient attitude — comfortable handling rejection on cold calls.

• Good listening skills and the ability to understand and qualify customer requirements quickly.

Experience

0–1 Year (Freshers Welcome)

Education

Any Graduate (BBA/B.Com/BA preferred) ; 12th Pass or diploma is also acceptable

Interview Process

Face to Face