Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).
Shubham Vishwakarma
Full Stack Developer - Averlon
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Department - Business Development
Location – Navi Mumbai
POSITION OVERVIEW
The Business Development Manager will be responsible for driving client acquisition, managing client relationships, preparing business proposals, reviewing and negotiating agreements, and ensuring smooth coordination between internal teams and clients. The role requires strong communication, legal understanding of agreements, negotiation skills, and the ability to analyze client profitability.
KEY RESPONSIBILITIES
1. CLIENT ACQUISITION & PROPOSAL MANAGEMENT
• Prepare business proposals as per client requirements.
• Work on RFPs, ensure timely submission, and coordinate with internal teams for inputs.
• Analyze client requirements, propose appropriate solutions, and support conversion of leads into active clients.
2. AGREEMENT & LEGAL DOCUMENTATION
• Review and provide legal advice on Letters of Intent (LOIs) and Service Agreements with clients.
• Negotiate contract clauses in LOIs and agreements to ensure they are in the best interest of the company.
• Recommend legal alternatives, risk mitigation strategies, and protective clauses for agreements.
• Review and vet Non-Disclosure Agreements (NDAs) received from clients.
• Prepare and process addendums for revisions in pricing, additional services, or process changes.
3. CONTRACT MANAGEMENT
• Maintain an updated database of all signed agreements with clients.
• Track agreement expiry dates and follow up with clients for timely renewals until closure.
• Support the closure process for agreements and verify commercial and operational details with the Operations Head.
4. INTERNAL COORDINATION & HANDOVER
• Coordinate with the Operations Head to obtain details of the assigned Client Account Manager after agreement closure.
• Share approved fees, scope of work, turnaround time (TAT), operational requirements, client contact details, and other specifications received from the client.
5. BUSINESS & PROFITABILITY ANALYSIS
• Periodically analyze client profitability and share insights with management.
• Recommend pricing or process improvements when needed.
QUALIFICATIONS & SKILLS REQUIRED
• Bachelor’s degree in Business Administration, Marketing, Law, or related field (MBA Preferred).
• 3–6 years of experience in Business Development, preferably in background verification or service-based industries.
• Strong understanding of contract drafting, legal terms, and negotiation processes.
• Excellent communication, presentation, and interpersonal skills.
• Ability to manage multiple clients and work under deadlines.
• Strong analytical skills with experience in profitability analysis.
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KEY COMPETENCIES
• Client Relationship Management
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• Legal & Risk Understanding
• Analytical Thinking
• Coordination & Collaboration
• Problem Solving
• Business Acumen
• Analyze complex data sets to identify trends, patterns, and insights to drive business decisions.
• Collaborate with cross-functional teams in an Agile environment to define and implement data-driven solutions.
• Create and maintain detailed reports and dashboards to track key performance indicators (KPIs).
• Work closely with product owners, developers, and stakeholders to ensure data requirements are met effectively.
• Utilize Jira for task management, sprint planning, and tracking project progress.
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Roles and Responsibilities:
Business Development is a critical aspect of our platform business.
1. Actively seeking out new sales opportunities through cold calling, networking, and social media.
2. Calling 65-70 leads every day
3. Setting up meetings with potential clients (parents)
4. Generating Trial Classes - Pitch Parents to take PlanetSpark Trial Classes
5. Negotiate/close deals and handle complaints or objections
6. Follow and achieve the department’s sales goals on a monthly, quarterly, and yearly basis (3L revenue per month)
7. “Go the extra mile” to drive sales
Skill Required - Excellent Communication Experience Required - 00-1 year (fresher also welcome) from 2018-2023
Minimum Education:- BBA,BMS,BBM,MBA(Marketing) and B.COM,B.TECH with relevant sales experience.
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Requirements
Proven experience of 4 to 7 years as a Software Engineer
Experience developing cloud SaaS solutions
Knowledge of multiple front-end languages and libraries (e.g., HTML/ CSS, JavaScript, XML, jQuery)
Strong knowledge of multiple back-end languages (e.g., C#, Java, Python) and JavaScript frameworks (e.g., Angular, React, Node.js)
Development in Core Java, J2EE, Struts, spring, Client-Side scripting, Hibernate, Database
Strong experience with Spring Boot stack (spring cloud, spring-data)
Extensive experience in developing and consuming REST APIs
Experience in Kafka distributed messaging is preferred
Hands-on experience in Redis, Apache Ignite, Hazelcast
Familiarity with databases (e.g. MySQL, MongoDB), web servers (e.g. Apache) and UI/UX design
Experience working in an Agile methodology
Strong communication skills
Experience in speech technologies is a plus
Experience in building real time solutions is a plus
Degree in Computer Science, Mathematics, or similar field
Java
Kotlin
Android DevelopmentAbout
Our client is a platform of digital-first health clinics owned and operated under one house, with each of them working together toward one mission: To help Indians lead a more fulfilling life surrounded by wellness and grace.
The business is creating a family of purposeful health platforms with personalized solutions for a particular problem in a niche segment. Each platform provides the essentials to enable an individual segment of people to lead a graceful life full of purpose and wellbeing.
Requirement
- We are looking for an Android developer responsible for the development and maintenance of existing applications along with continuous integration of new features, who can take the ownership and work independently.
- At least 2 years of experience with MVVM architecture
- 5-8 years of experience with Android development
- Extensive experience of 3rd party integration
- Good knowledge of Java and Kotlin
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- Notification and Payment Gateway experience
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- Integrate the design into high-quality code.
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- Identify and correct bottlenecks and fix bugs.
- Work alongside other developers working on a different platform for the Application. Therefore, commitment to collaborative problem solving, design implementation, and creating a quality product is essential.
Soft Skills :
- Positive attitude
- Good analytical skills
- Hungry for growth
- Problem-solving
Javascript- Installation / configuration / maintenance of AEM Author, Publisher, Apache webserver and Dispatcher module configs.
- Good understanding of Linux and Unix commands, Sightly, JSP, JavaScript
- Demonstrated ability to install, configure, maintain, upgrade, troubleshoot, repair, and support Adobe Experience Manager (AEM) and DAM.
- Support of AEM infrastructure with load-balanced, replicated and fail-over capabilities.
- Ability to monitor Adobe Experience Manager infrastructure and provide proactive support, problem management and root cause analysis.
- Implement best practices for infrastructure configuration, migration/deployment and backup.
- Integrating Adobe AEM 6.x/AEM/DAM with external applications.
- Support application deployment into the Adobe Experience Manager environments, DAM, configuring application needs, deploying code/content, troubleshooting and performance tuning.
- Understand and participate in change control and change management processes.
- Should be able to work independently or with minimum guidance.
- Experience in troubleshooting production environment issues and working closely with Development teams
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Proficiency with JavaScript and HTML5
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Minimum 2+ years of hands-on experience with AngularJS and Angular Frameworks
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Experience with Java, JSON, Spring Boot and Hibernate
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Experience with MYSQL databases
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Familiarity with Linux environments
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Experience with GIT
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Hands on experience with AWS S3 is preferred
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Experience with web servers & application servers such as Apache and Nginx is good to have
Responsibilities:
-
Design and develop client-side and server-side architecture
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Develop and manage well-functioning database
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Implementation of approved user interface
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Design and construction of REST APIs
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Server management and deployment for the relevant environment
NodeJS (Node.js)Angular (2+)Mandatory Technical Skills
• BE/ B. Tech/ MCA with 8+ years experience and deep understanding of web development,
architecture, configuration, deployment and domain driven designs.
• Proficient in Javascript and Node JS.
• Experience setting up highly scalable and performant node js or any backend technology
applications
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• Very good hands on experience on code repository tools (preferably GitHub)
• Experience in preparing technical Proposal, effort and cost estimation.
• Understands the importance of technical depth and client expectation including health of the
project, critical path items, risks and impact to timelines.
• Prior experience interacting with client team and maintains good relationship
• Experience with Cloud services like AWS or Azure.
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(Skills that are not mandatory, but adds to his/her profile weightage)
• Good written/spoken communication.
• Working knowledge of building hybrid mobile applications.
• Working knowledge of CI/CD tools and usage in projects.
• Working knowledge of Angular.
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Full Stack Developer - Averlon