Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).
Shubham Vishwakarma
Full Stack Developer - Averlon
About ICAD school of Learning
About
Company social profiles
Similar jobs
We have an opportunity in our Transformers division for Sales & Marketing role of Power Transformers division, detailed JD attached for your ready reference.
Our Product Range –
• Power Transformers up to 200 MVA and 400 kV
• Generator Transformers
• Unit Auxiliary Transformers
• Special Application Transformers
Qualification: Electrical Degree/ Diploma
Nature of Experience:
· Front line experience in Sales & Marketing, preferably tendering oriented business
· Preferable exposure in Power Transformers sales or similar Equipments
· Exposure to EB’s, Utilities, Electrical & Project Consultants, EPC contractors/ Project Houses & Industrial customers
· Technical orientation for selling capital goods products
· Field experience & ability to travel extensively
Responsibilities:
· Achieve sales targets as targeted plan
· Achieve collection targets as per plan
· Attend cold calls, generate leads as per sales plan and achieve and develop business opportunities from multiple channels
· Build and maintain relationships with large customers in the region to facilitate deep understanding of their needs and direct swift resolution of any customer queries
· Participate in negotiations with potential customers in terms of product specifications, payment terms and timelines
· Ensure specifications of the customer are documented in the relevant formats and forwarded to the concerned department
· Liaise with the Project Management Cell to ensure execution of orders in line with predefined timelines and criteria
· Liaise with the customer on a regular basis and ensure changes in order specifications are communicated to the concerned department
· All customer interaction activities to be properly logged and updated in appropriate systems
· Provide timely response to the customer on any queries/issues raised by the client during finalization /execution/ post execution sales
· Keep abreast with regional developments and provide data to the marketing team on potential opportunities for expansion / diversification into new markets / geographies
· Provide inputs on market trends, competitor activities, customer feedback on products / services.
· Distribute informative product catalogues to key decision makers in targeted companies
· Conduct sales presentations to key decision makers in the SEBs and Industrial Groups for greater awareness of the productions and solutions being offered
· Undertake pre-qualification work for the company products and services with all high volume customers and ensure successful completion
· Support the Planning and Execution Department for the timely dispatch of the finished goods as per contractual terms and conditions
· Ensure timely collections from customers by as per established controls and through regular follow ups with the customer
We are looking for a creative and performance-driven Digital Marketing Executive with 1–2 years of experience to boost our online presence and generate quality leads in the interior design space. The ideal candidate should have a strong grasp of digital platforms and a passion for aesthetics, design, and branding.
Key Responsibilities:
- Plan, implement, and monitor digital marketing campaigns across Google Ads, Facebook, Instagram, and YouTube.
- Handle social media content creation, scheduling, and engagement to build community and brand presence.
- Improve website visibility through on-page and off-page SEO techniques.
- Work on lead generation campaigns with measurable ROI.
- Coordinate with the design/content team for blog posts, creatives, and videos.
- Create and manage email marketing campaigns for client follow-ups and promotional activities.
- Analyze performance metrics using tools like Google Analytics and Meta Business Suite, and optimize accordingly.
- Keep up with the latest digital trends and competitor strategies, especially in the home/interior sector.
Required Skills:
- 2–3 years of hands-on digital marketing experience.
- Proficiency with Facebook Ads Manager, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and analytics platforms.
- Experience in creating content calendars and managing brand accounts on Instagram and Facebook.
- Basic graphic design skills (Canva, Photoshop) and video editing are a plus.
- Excellent written and verbal communication.
- Ability to work independently and meet deadlines.
.NET
C#
Angular (2+)Profile: Software Developer
Experience: 5 +Years
Location - Ahmedabad
Key skills: .NET Core, Angular, MVC & MYSQL
KEY RESPONSIBILITIES
- Design, build, and maintain high-performance, reusable, and reliable code.
- Can work solely or as a team player for existing and upcoming projects.
- Ability to work independently and within a team
- Understanding of the Software Development Life cycle.
- Good understanding of object-oriented design principles
SKILLS AND EXPERIENCE
- At least 5 yrs. of experience in Web application
- At least 5 yrs. of experience in MS SQL Server
- Expert in Angular, Web APIs
- Knowledge of object-oriented programming, SOLID principles, and design patterns
- Excellent problem-solving skills
- Must communicate in English effectively
- Analyze the existing codebase
- Design and implement solutions
- Collaborate with other developers to refactor and improve the efficiency of the code.
- Ensure that the software adheres to best practices in coding and architecture.
- Guide and mentor junior developers in performance optimization techniques.
- Should have understanding and experience of software development best practices/clean coding practices/clean coding practices
- Attention to detail and commitment to high-quality/error-free deliverables
- Conduct code reviews and provide feedback to ensure code quality and performance.
- Time Flexibility
- Stay up to date with the latest trends and technologies in software development and performance optimization.
- Familiar with Jira and Bitbucket
- Familiarity with cloud-native Dev Ops automation & building CI/CD pipelines
Roles & Responsibilities:
1. Develop end-to-end Salesforce solutions using primarily Configuration and Customization where needed (APEX Class, Triggers, Visualforce pages, Lightning Web components etc.)
2. Automate business processes using Salesforce automation tools, such as Formulas, Flow, Assignment Rules, Approval processes and email Alerts.
3. Build integrations between Salesforce and external applications using Mulesoft, REST, SOAP APIs, oAuth and Single Sign-On, etc.
4. Participate in daily scrum meetings, analyze assign user stories, identify/resolve gaps in functional user stories/business requirements. 5. Adhere to defined coding standards and develop well-structured, maintainable, and easy to understand code.
6. Perform independent code reviews and write unit/integration test cases to achieve 85% test coverage.
7. Demo enhancements and features to business stakeholders
8. Ability to effectively debug and resolve issues and/or defects which may be reported because of faults in the production system. Experience:
1. 5+ years of experience with Salesforce Lightning, Apex, & Development experience with Experience Cloud & Service Cloud
2. 5+ years of experience utilizing source control on a Salesforce project.
3. 5+ years of experience with advanced Salesforce.com development tools and techniques (APEX Class, Triggers, Visualforce pages, Lightning Web components etc.)
4. Experience developing robust test classes and ensuring code coverage within Salesforce.
5. Experience using Salesforce's standard development tooling, including the Salesforce CLI, Data Loader, VS Code + Salesforce Extension Pac
Should have knowledge in digital / IT Sales & Marketing/presales/Lead Generation
Must be dynamic and sales-target oriented
Must have good business analytical skills for client project requirements understanding,
Should have a knowledge/experience in bidding and proposal posting
Should have knowledge/experience in Social Media Marketing
Should be excellent at communication skills (written and verbal),
Should have a Positive attitude
Should be able to make reports and presentations.
Should be interested in writing blogs/forum
Android DevelopmentFounded by two MDI alumnus, it is a student centric and personalized learning platform that delivers enjoyable learning content as per the state boards. This ed-tech provides a solution which is easy to use, lets students enjoy learning, makes life easy for a teacher and delivers learning in the language that students are most comfortable. The organisation has worked in 14 states across India and awarded Google India under "Impacting Change through Digital".
- Developing Ownership of company's learning app along with the current developers.
- Implementing all improvements, enhancements and updates required to best stabilize the apps.
- Adding new feature in the apps basis the product growth plans.
- Developing Marketplace inside the apps - Paid content marketplace to be developed and setup inside our learning apps as a key responsibility.
- Working on user analytics, user tracking and refining user experience for apps growth and revenue growth.
- Creating/Managing all paid product transactions in the apps and integration to other applications via API/SDK formats.
- Looking into all other aspects of development and refinement that may come up in the growth plan of our app based products.
- Taking up further development, refinement, growth and updates of our android based solutions, and other solutions as per business requirements.
- Taking responsibility and ownership of the work at all fronts as the company is in the growth stage of the app based products.
- Establishing best of practices, processes, sharp product development and updation systems is another key role, to ensure the company and its products are ready for growth.
What you need to have:
- Be self driven, taking ownership of the work and end to end responsibility of the apps.
- You should be willing to keep learning regularly and aspire to be the best version of yourselves and keep improving it.
- You should be willing to put in the hard work with quantitative results and outcomes and the monetary benefits will be matched.
- You should be willing to spend at least 2-3 years in deep product building/scaling and gain unprecedented experience in the same.
- Profile to Personality Fitment Expectations - an undistracted mind, an aspiration for continued learning and holistic growth in life, humility to learn, self confidence to learn and do anything
- Having 3-5 years of deep hands-on development experience in android with end to end product development/management/scaling and ownership.
- Should have developed and end to end managed an app based product with at least 1 lac concurrent users.
- An end user app based product development, go-live, managing, crash management, user management, scaling and growing an app based product experience is important to this profile.
- Strong design sense with amalgamation of development to bring features to best usage is another key expectation of the role.
- Deep and passionate experience of Native android development with firebase, Node. JS, databases, server side integration and development. An end user app based product development, go-live, managing, crash management, user management, scaling and growing an app based product experience is important to this profile.
- Experience in managing, stabilizing and scaling an app with at least 1 lac concurrent users in your past experience.
- Experience of user analytics, apt UI/UX for user engagement, problem solving, and developing products to best serve the objectives.
- Strong design sense with amalgamation of development to bring features to best usage is another key expectation of the role.
- Deep and hands on experience in development on Native Android with the ability to develop all feature requirements that can come up in our app products.
- Ability to develop APIs and SDKs for cross integration of applications with other applications.
- End to end tech product skills with basics of Node.JS , Firebase, My SQL based databases, AWS, Analytics.
- Have complete command on Google Play Console and all skills to use/manage the same.
- Practical experience of user data management, user journey and user engagement to improve app’s usage.
Experience: 3 to 5 years
Annual CTC: Rupees 7,00,000 to 9,00,000
Our client is a call management solutions company, which helps small to mid-sized businesses use its virtual call center to manage customer calls and queries. It is an AI and cloud-based call operating facility that is affordable as well as feature-optimized. The advanced features offered like call recording, IVR, toll-free numbers, call tracking, etc are based on automation and enhances the call handling quality and process, for each client as per their requirements. They service over 6,000 business clients including large accounts like Flipkart and Uber.
- Understanding the organizational vision and mission and implementing the same through content marketing strategies.
- Ensuring that the content marketing team primarily facilitates brand and purpose to our end target groups with an aim to create better awareness about the product with clients and better brand strategy execution.
- Developing best practices and guidelines for the content team for various channels like social media, internal & external blogs, websites, newsletters, whitepapers, presentations, etc.
- Checking if the contents are aligned to the organizational mission and brand strategy & SEO needs.
- Training direct reports & peers by developing understanding of clients, product, use cases & industry solutions for story ideas.
- Keep aligned with SEO benefits.
- Monitoring & analyzing performance & quality of various contents across platforms and constantly working to improvise on outcomes.
- Working with other departments to generate product / mission use case / benefit stories and executing in distribution strategies.
- Pushing other department peers to generate insights, benchmarks, and use cases that can be shared from various channels
What you need to have:
- Graduate and over with excellent oral and written communication skills. MBA in marketing a plus.
- 7+ years experience in content marketing. 2+ years of experience managing content teams.
- Strong networking and interpersonal skills and should be able to establish quality social media communication.
- Strong analytical skills and hands-on with spreadsheets, presentation & document writing.
- Strong understanding of SAAS and other internet-based software products.
Javascript
HTML/CSS
Vue.js
AngularJS (1.x)
React.js● Proficient understanding of web markup, including HTML5, CSS3
● Understanding of server-side CSS pre-processing platforms, such as LESS and SASS
● Min 1 year experience in Frontend Development
● Good understanding of bootstrap
Extra Gems for:
● Good understanding of asynchronous request handling, partial page updates, lazy loading,
dom optimizations, and AJAX.
● Good understanding of decoupled architecture and single-page applications
● Diligence for coding standards
● Must be good with git/bitbucket workflow
● Experience with web engagement tools like mix-panel or amplitude is a plus.
● Basic understanding of web markup, including HTML5 and CSS3
● Understanding of build tools like grunt/gulp / web-pack
Hiring BDM - International Sales
Requirements:
- 4+ years of business development experience
- Revenue Generation and PNL
- Exposure in international markets for business development specifically in Australia region.
- Proficient in Preparing SOW/Business Proposals
- Good Knowledge and Experience in responding on RFI/RFP
- Candidate with a VISA preferred
- Should have travelled overseas with relevant visa for countries like Australia/ USA/UK/Canada/New Zealand etc.
If interested and suitable revert back with an updated CV
C#
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon