
Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).

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Role Summary:
The Relationship Executive will generate hospital-based leads by engaging doctors and counselling expectant parents on cord blood banking, diagnostics, and related services, while managing client presentations, enrollments, CRM reporting, and logistics coordination to drive business growth.
Key Areas of Responsibility:
- Meet doctors to promote the concept of cord blood banking and stem cell applications, and facilitate interaction with expectant parents.
- Promote diagnostics and other services introduced by the company from time to time and generate prescriptions.
- Visit hospitals, nursing homes, and relevant healthcare centers for lead generation, diagnostic business, and institutional tie-ups.
- Build strong relationships with hospital front-office staff, nursing staff, doctor attendants, and coordinators to enable client interaction and service promotion.
- Place drop boxes and flyer stands at strategic locations within hospitals and doctor chambers.
- Ensure regular refilling and upkeep of drop boxes and flyer stands with updated marketing material.
- Conduct counselling sessions at hospitals and doctor chambers to generate qualified leads.
- Update daily activities, lead generation, counselling, and follow-ups accurately in the CRM system.
- Call prospective clients for counselling and referrals, and conduct free presentations at their preferred location.
- Enroll clients, complete documentation, collect payments, coordinate delivery logistics, and share competitor/market information as required.
Qualification, Experience & Skills:
- Graduate in Pharmacy (B.Pharm / D.Pharm) or Life Sciences (preferred).
- prior experience in healthcare / hospital marketing is an added advantage.
- Good communication and interpersonal skills.
- Comfortable working in hospital environments and field-based roles.
- Basic knowledge of MS Office and willingness to learn CRM systems.
- Presentable, customer-oriented, and relationship-focused approach.
What you’ll do:
● Own and build next-generation web applications which are efficient, reusable front-end abstractions
and systems.
● Explore and design lively and compelling consumer experiences.
● Ensure that all the assigned systems are performing to scale.
● Actively participate in design and code reviews to build robust applications and prototypes
● You will mentor junior engineers on design and proper coding practices
What you will need:
● A deep expertise in Angular / React, Javascript, HTML5 and CSS3.
● Understanding of browser internals and a basic understanding of the network stack.
● Understanding of common design patterns followed in front-end projects.
● Basic awareness of application security practices and deployment techniques for front-end projects.
● Should have sound knowledge in computer science fundamentals like data structure, object-oriented
programming and possess excellent communication skills.
Experience: 3-7 Years
Qualification- Graduation: Bachelor of Science (B.Sc) / Bachelor of Technology (B.Tech) / Bachelor of Computer Applications (BCA)
Post-Graduation: Master of Science (M.Sc) /Master of Technology (M.Tech) / Master of Computer Applications (MCA)
Roles and Responsibilities:
- Must have experience in Microservice architecture with the ability to collaborate effectively with team members and build positive working relationships.
- Design and build and deploy APIs to meet business requirements.
- High level of commitment to business satisfaction and agility.
- Strong work ethic and a passion for the role, with a positive attitude and a willingness to learn.
- Communicate effectively with the tech lead to thoroughly understand the requirements and highlight any blockers immediately.
- Handle programming and software development, including requirement gathering, bug fixing, testing, documenting, and implementation.
- Work in an agile environment to deliver high-quality solutions.
- Understand and implement Security, Logging, Auditing, Policy Management, and Performance Monitoring.
- Familiarity with relational databases (E.g.: Oracle), non-relational databases (E.g.: MongoDB), MSK Kafka, Docker, Kubernetes, and CICD Technologies (Jenkins, GitHub, Maven)
Job Description:
We are seeking an experienced senior web developer to join our friendly team to participate in the
development of the next-generation app and who has the technical ability to implement server side
code written in the Laravel framework. Your main responsibility will be designing and implementing
applications that are written in PHP. This means you will work closely with front end developers to
integrate back-end components with the components they're creating for users to interact with.
Therefore, it is important that youre able to effectively communicate and collaborate with your
colleagues. You will take a lead role in the technical side of our company with room to grow as we
continue to grow.
Technologies/ Frameworsk:
PHP, Laravel, Lumen, MySQL, PostgreSQL, MS SQL, RESTful API, Microservice, API Gateway,
JavaScript, jQuery, Docker, Load Balancer, LMAP, Nginx
Skills Required:
• Extensive experience in PHP Laravel, API Gateway
• Hands-on experience in web services-RESTful
• Knowledge of RESTful API design patterns and Integrations technologies. JSON
Language and scripting as well as Rest Oriented Architecture (ROA)
• Knowledge of HTTP and SOAP Protocols
• Hands-on experience with MySQL / PostgreSQL / MS SQL development including data
modelling, concurrency, query optimization, stored procedure development, and tuning
• Familiarity & Expertise with Bitbucket / GitHub,
• Comfortable working with JavaScript and jQuery
• Understanding and Practising of coding best practices
• Creative and efficient problem solver
• Knowledge of AWS API Gateway, Apigee API Gateway, Azure API Gateway or any other
API Gateways.
• Hands-on experience in working with API gateways added advantage
• Understanding and experience on Data Patterns
Responsibilities:
• Ability to work closely with technical architects and architecture governance technical
team for solution development and design reviews
• Analyse, design, develop, as well as implement RESTful services and APIs
• Be involved in the development life cycle and perform definition and feasibility analysis as
well as in the API lifecycle release management
• Implement, integrate, and document a variety of software platforms through the RESTful
API framework
• API development with OpenAPI Specifications and other standards
• Apply the latest software design techniques and contribute to the technical design of new
solutions
• Modify existing programs, prepare test data and functional specifications.
• Troubleshoot issues and solve problems, identify potential process improvement areas
• Implement common APIs based on architecture guidelines and frameworks
• Responsible for mapping, designing specs for transformation between API Gateway and
backend service
• Write object-oriented, clean, and maintainable code
• Deliver quality results on time with minimal supervision
• Ensuring that integrations run smoothly.
• Scaling projects based on client feedback.
• Mentoring/training in API architecture & code quality
• Work closely with API Solutions Architect and Platform Administrators
• Work closely with the Business Product Owners, and must understand the short and
medium term strategy for the business
Requirements:
• Experience working with PHP, performing unit testing, and managing APIs such as
RESTful.
• A solid understanding of application design using Laravel.
• Knowledge of database design and querying using SQL.
• Proficiency in HTML and JavaScript.
• Practical experience using the MVC architecture.
• A portfolio of applications and programs to your name.
• Problem-solving skills and critical mindset. - Great communication skills.
• Desire and ability to learn
Experience in Openshift V5
Assisting the team in the installation
Orchestration in Kubernetes
Assisting database team
Have experience in Linux
Writing Ansible Playbook
Continuous Integrations in Jenkins
Hands-on experience in Scripting, preferably Python.
Elastic is a search company built on a free and open heritage. Anyone can use Elastic products and solutions to get started quickly and frictionlessly. Elastic offers three solutions for enterprise search, observability, and security, built on one technology stack that can be deployed anywhere. From finding documents to monitoring infrastructure to hunting for threats, Elastic makes data usable in real time and at scale. Thousands of organizations worldwide, including Cisco, eBay, Goldman Sachs, Microsoft, The Mayo Clinic, NASA, The New York Times, Wikipedia, and Verizon, use Elastic to power mission-critical systems. Founded in 2012, Elastic is a distributed company with Elasticians around the globe and is publicly traded on the NYSE under the symbol ESTC. Learn more at https://www.elastic.co/">elastic.co.
The Observability team is in charge of developing solutions that focus on application developers and engineers that run infrastructure and services supporting these applications. Elasticsearch is an efficient datastore for logs, metrics, and application traces, supporting the three pillars of observability. The Observability team builds and maintains solutions that make getting insights from this data turnkey and efficient, such as our https://www.elastic.co/solutions/apm">APM, https://www.elastic.co/solutions/metrics">Infrastructure Monitoring, and https://www.elastic.co/uptime-monitoring">Synthetics solutions. When developing these solutions, we think about the problem end-to-end: how do we automatically collect data from common data sources, how do we store it efficiently in Elasticsearch, how do we present this information to the user, what actions do we take on the insights from the data? All of these aspects are important in bringing a turnkey solution to the market.
You will be working on Observability Integrations to collect logs and metrics from all the systems that matter to our users, using the current and next generation of data shippers: Beats and the new Elastic Agent.
Job Location : Bangalore, India
What you will be working on
- Work with product management to define the requirements for new https://github.com/elastic/integrations">integrations: data collection strategies, storage optimization, alerting and visualization options, refining requirements, translating requirements to stories and epics, and performing detailed scoping of features
- Develop, maintain and evolve https://github.com/elastic/integrations">integrations for multiple services using the Elastic Stack and https://github.com/elastic/elastic-package">specific tooling. For some projects, contributions to the https://github.com/elastic/beats">beats platform will be needed (Go).
- Work with our support team to help customers troubleshoot and solve their issues in production environments, ensuring SLAs are met.
- Interact with the community and help them use our products.
- Collaborate with other engineering, QA and documentation teams to execute on product deliverables.
What you will bring along
- Experience operating or developing monitoring products, such as Elastic (ELK, Elastic Observability), Prometheus, Grafana, ELK, Datadog, New Relic, etc.
- Proficiency in at least one programming language (Go, Java, PHP, Python, Ruby, C++, we use Go) with strong analytical, debugging, and troubleshooting skills.
- Excellent verbal and written communication skills and ability to work in a distributed team.
- Experience participating in technical decision-making across different engineering teams.
Bonus Skills
- Interest in learning new technologies.
- Experience contributing to open source projects.
- Hands-on experience managing cloud services at scale.
- Experience in SRE and / or DevOps roles.
- Experience monitoring or operating container orchestrators (Kubernetes, etc).
Additional Information - We Take Care of Our People
As a distributed company, diversity drives our identity. Whether you’re looking to launch a new career or grow an existing one, Elastic is the type of company where you can balance great work with great life. Your age is only a number. It doesn’t matter if you’re just out of college or your children are; we need you for what you can do.
We strive to have parity of benefits across regions and while regulations differ from place to place, we believe taking care of our people is the right thing to do.
- Competitive pay based on the work you do here and not your previous salary
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Double your charitable giving - We match up to $1500 (or local currency equivalent)
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
What/Why/How is Floworks?
Floworks (https://floworks.ai">https://floworks.ai) builds powerful business process tools that simplify business operations for the largest of e-commerce and logistics companies in India.
Floworks was founded by distinguished alums from IIT and BIT, with exemplary backgrounds in business and technology.
Floworks has raised two rounds of funding within just 6 months of existence.We are funded by London based Startup Incubator, Entrepreneur First whose investors include the likes of PayPal Cofounder Peter Thiel and LinkedIn Cofounder Reid Hoffman.
https://en.m.wikipedia.org/wiki/Entrepreneur_First">https://en.m.wikipedia.org/wiki/Entrepreneur_First
Floworks in the press:
What will be your key responsibilities?
Although it’s an engineering role, you will have significant involvement in product, hiring and business as well. You may expect following key responsibilities:
Engineering: You’ll need to write code – a lot of code. At the end of the day, your most important responsibility is to get your company’s product to market and maximize the number of product experiments that can be run. You’ll make key architectural decisions that will be pillars of the engineering organization for years to come. At the same time, you’ll have to make serious trade-offs to balance speed of execution with quality.
Product: As a founding engineer, you’ll also have a significant amount of ownership over the product direction. You should expect to spend time talking to customers, teasing out use cases, and making prioritization decisions regarding both the short- and long-term roadmap. In many cases, you will be building features in the absence of any formal product requirement document.
Support: You should also expect to spend a fair amount of time in the trenches supporting customers. You’ll probably find yourself engaging with customers in shared Slack channels, WhatsApp groups etc.
Hiring: As a founding engineer, you will spend a ton of time sourcing, interviewing, and closing early team members.
Business: Finally, you’ll gain exposure to all other aspects of the business – from fundraising, to sales, and beyond. Although you probably won’t be closing deals or making pitch decks, you will certainly be expected to sell your product and pitch the company’s vision.
How do you know you are right fit for the role?
- You have at least 2-4 years of experience. You are proficient with most of the following languages/frameworks:
- NodeJS
- AWS
- Databases (both SQL and NoSQL)
- You crave ownership. If you often find yourself raising your hand to own things end-to-end, you will likely really enjoy the ownership afforded to you as a founding engineer.
- You’re okay with ambiguity. You won’t get product requirement documents or designs for everything you’re expected to build. A stellar founding engineer will know when to ask for clarity and when to make educated assumptions. If you tend to gravitate towards more loosely scoped projects, that’s a good indicator that you’ll do well in this type of role.
- You’re multidisciplinary. A typical day might include anything from several hours of coding, to a few customer conversations, to a technical brainstorm or architecture discussion, to an interview or two.
- You operate at light speed. A great founding engineer should welcome this challenge and thrive under the pressure of intense deadlines.
What will be the hiring process?
- 2 round of technical interviews
- 2 round of behavioural interview
What will be your compensation?
- Fixed: INR 20L-30L
- Bonus: 10-30% of Fixed depending upon performance.
- Equity: 0.1%-0.2%
The is a senior role that involves leading the engineering team and get to work amongst the sharpest of minds in the Indian Internet fraternity in Product and Technology. This is a challenging role that expects the incumbent to work with constant agility with various teams and deliver the best products in the space using effective technology platforms. The role is based out of HQ in Gurgaon.
Someone from Fintech/Product based Company would be preffered
Job Purpose: Plan, drive, and review delivery of projects in line with the agreed product pipeline with the objective of improving the technology delivery strength thereby contributing in achieving the organizational top and bottom line. Lead initiatives on transformations and re-engineering of the product platform.
Key Responsibility Areas
- Contribute as part of the technology team to determine strategic directions
- Forge and install goals and standards for engineering performance
- Measure and ensure engineering, product delivery goals are met with, at an acceptable velocity and without trading off quality and performance
- Constantly motivate, mentor, and guide the engineering team members
- Harness the capabilities of individuals and teams to ensure appropriate opportunities and growth for them Work closely and coherently with the product development team to ensure alignment and achievement of product and engineering goals
- Devise processes and mechanisms to ensure expected uptime of production applications - Augment skills and capability of the engineering team by recruiting and training the members
- Ensure smooth communication channels within the team and with all stakeholders involved in the product development and delivery process
-Contribute to crafting and own the execution of strategic product development plans
Team Management :
- Manage multiple technology delivery teams
- Responsible for coaching, developing, motivating & retaining team members
- Responsible for overall employee engagement of the team
Requirements :
- Engineering graduate with a minimum of 8 Years of relevant experience
- Hands-on experience in Core J2EE or Core Java (collection, multithreading, OOPS concepts
- Experienced in successful implementation/adoption of agile and extreme programming methodologies
- Brilliant at communication, estimation and delivery, change management, and leadership capabilities
- Should have managed a large technology team directly or through the hierarchy
- Hands-on expertise would be an added advantage
- Should have experience in application architecture and design
- Proficiency with developing APIs in Python
- Proficiency with frontend web development (JavaScript, CSS, HTML)
- Should have 2-4 years’ experience in leading the team
- Experience object oriented programming (OOP) concepts using Python
- Experienced with full software development life-cycle, programming, database design and agile methodologies
- Experience in using Design Patterns such as MVC and frameworks such as Django, Flask
- Ability to successfully multi-task and prioritize work.
- Experience with developing applications with Angular (2+)
- Experience with Docker and Kubernetes
- Experience with SQL databases, especially PostgreSQL
- Good Communication Skills
- Behavioural:
- Good Leader
- Adaptable / Flexible
- Candidate will be a part of Product engineering global delivery team working as a Technical Lead, leading a team highly talented engineers.
- Candidate would be required (but not limited) to:
- Team management, mentoring, prioritization of work
- Work with Architecture group for defining Product Roadmap
- Requirement gathering with stake holder for Product enhancement
- Designing, Developing, and documenting the solution
- Providing support for any application issue like performance, availability
- Contributing to actual development of user stories and features etc.
- Ensuring conformity to corporate security and compliance objectives.
- Identifying and implementing service improvement opportunities.
- Responsible for informing the ‘business impact’ of security within the team
- Promptly report security weakness or incidents to the Practice Managers/Leads
Node.js, MongoDB, Redis, ElasticSearch.








