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Branding Manager
ICAD school of Learning's logo

Branding Manager

Priyanka Thakur's profile picture
Posted by Priyanka Thakur
8 - 15 yrs
₹10L - ₹17L / yr
Nagpur
Skills
Branding

Job Summary

 To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition

 

Essential Job Responsibilities:

1. Brand Strategy & Development

  • Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
  • Establish a consistent brand identity across online and offline platforms.
  • Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.

 

2. Student-Centric Branding Campaigns

  • Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
  • Leverage motivational storytelling, academic success journeys, and relatable role models.
  • Initiate emotional branding that connects with aspirational goals of students and parental trust.

 

3. School & Foundation Branding Initiatives

  • Create and execute specific campaigns targeting middle school (Class 8–10) students.
  • Build early engagement through:
  • Science and Math quizzes
  • Aptitude contests
  • Scholarship tests
  • Career guidance workshops (with branding recall)
  • Collaborate with schools to conduct co-branded events and seminars.

4. Digital & Social Media Branding

  • Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
  • Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
  • Run targeted digital campaigns for enrollment and lead generation.
  • Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.

 

5. Offline Branding & Visibility

  • Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
  • Design institute branding elements – reception visuals, student success walls, classrooms, etc.
  • Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.

6. Enrollment-Driven Campaigns

  • Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
  • Collaborate with the admission team to understand lead quality and campaign impact.
  • Drive brand support for franchisee centers for localized enrollment campaigns.

 

7. Internal Branding & Culture Building

  • Ensure faculty, counselors, and staff represent brand values in communication.
  • Develop internal brand guides, training, and behavior manuals.

 

8. Partnerships & PR

  • Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
  • Create press releases, media coverage, and influencer tie-ups for building credibility.

 

 

Key Performance Indicators

  • Growth in brand awareness and unaided brand recall.
  • Increase in student enrollment inquiries and conversions from branding campaigns.
  • Engagement rates on social media and digital platforms.
  • Number of schools and partner institutions engaged.
  • Cost per lead (CPL) and return on ad spend metrics.
  • Visibility metrics (e.g., OOH impressions, campaign reach).
  • Brand health metrics (NPS, student/parent trust perception surveys).

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About ICAD school of Learning

Founded :
1998
Type :
Services
Size :
100-1000
Stage :
Profitable

About

N/A

Company social profiles

N/A

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