Branding Manager at ICAD school of Learning · Nagpur · 8 - 15 years · ₹10L - ₹17L / yr · Profitable · Posted 1 Oct 2025

Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).

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We’re Hiring: Head - Corporate Communications
Location: Coimbatore | Type: Full-Time | Industry: Education
KGiSL Educational Institutions is looking for a strategic and creative leader to drive our brand, PR, and communications across our campus.
Branding Skills
- Brand Strategy – Developing a clear brand vision, mission, values, and positioning.
- Brand Identity Management – Maintaining consistency in logos, colors, typography, and messaging.
- Market Research – Understanding customer needs, competitors, and industry trends.
- Brand Storytelling – Crafting compelling narratives that connect with audiences.
- Digital Branding – Managing online presence through websites, social media, and digital campaigns.
- Customer Experience Management – Ensuring every customer interaction reflects the brand promise.
- Creative Thinking – Developing innovative campaigns to strengthen brand recognition.
Corporate Communications Skills
- Written Communication – Preparing press releases, newsletters, speeches, reports, and executive communications.
- Verbal Communication – Delivering presentations, media briefings, and public speeches with confidence.
- Media Relations – Building and maintaining relationships with journalists and media organizations.
- Public Relations (PR) – Managing the organization's public image and reputation.
- Crisis Communication – Responding effectively to issues that may impact the organization's reputation.
Digital & Marketing Skills
- Social media management
- Content marketing
- Email marketing
- Search Engine Optimization (SEO)
Key Competencies Employers Value
- Brand development and positioning
- Corporate reputation management
- Public relations and media engagement
- Corporate storytelling
- Strategic communication planning
- Crisis and issues management
What We’re Looking For:
- 6-12 years experience in Corporate Communications/PR in Education/Corporate
- Strong storytelling, media handling & leadership skills
- MBA/Masters in Mass Comm, PR, or related field preferred
Be part of a growing institution group shaping the future of education!
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Job Description – Design Lead (Brand
Design)
Location: Jaipur, Rajasthan
Experience: 4–6 Years
Employment Type: Full-Time
Department: Design / Brand
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We are looking for a highly creative and strategic Design Lead / Brand Design Lead who
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- Prior experience in a creative agency is a plus
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While there is no stencil for the type of people we like, there are a few traits that might make Reo.Dev a better fit for you. Reo.Dev might be a good fit if you:
- Work hard, hands-on and want to grow really fast.
- Care about your work a great deal, find it highly unsettling if the quality of work is even slightly sub-par.
- Execute fast.
- Are hands on (we will not have elaborate reporting structures for the foreseeable future and hopefully ever).
- Are someone people like to work with, low on ego, high on humility
- Have the ability to fail, learn and keep trying till you win. Start-ups are tough and we will not get everything right the first time
- Have a longish view of your career growth and not optimising for the next 1-2 years
CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.
We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.
If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.
About the Role
We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.
Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.
That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.
We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.
What "Good" Looks Like (Market Standard)
This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:
- Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
- CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
- CAC payback period short enough that growth doesn't starve cash flow
- Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
- A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict
If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.
What You'll Own
- Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
- Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
- Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
- Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
- Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
- Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why
Required Skills & Background
- A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
- 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
- Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
- Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
- Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
- Experience managing a team (content and/or performance). This role leads people, not just plans
- Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
- Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product
Good to Have
- Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
- Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
- Prior experience at an early-stage startup where they built the growth function rather than inheriting one
- Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally
What We Offer
- Direct ownership of the marketing function, reporting to the founders and CMO
- Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
- Competitive pay, with ESOP and ownership options so your upside grows with the company's
- A team that already executes well. Your job is to point it in the right direction, not build it from zero
- Real accountability: revenue and ROI, not vanity metrics
- Fast growth and more scope as the company scales
The Role
You'll own brand and social media strategy for a portfolio of client accounts, and be accountable for both the quality of the work and whether the client stays. This is a manager role: you set direction, execute where it matters, and make sure your team delivers on time without you having to chase it.
What You'll Do
Strategy
- Build brand positioning and social media strategy per client — content pillars, tone of voice, platform mix
- Translate client business goals into a content and brand roadmap
- Stay ahead of platform trends and adapt strategy as channels evolve
Client Retention
- Be the primary point of contact for your accounts — the person the client trusts and wants to keep working with
- Run regular strategy reviews and reporting that show clear value, not just activity
- Spot risk early (dips in engagement, client dissatisfaction, scope drift) and course-correct before it becomes churn
- Identify and pitch expansion opportunities within existing accounts
Execution
- Personally shape and approve content calendars, key creative concepts, and campaign narratives
- Write or edit copy where it matters — captions, brand messaging, campaign concepts
- Review content before it goes out — you are the last quality check, not just a pass-through
Team & Delivery
- Coordinate designers, video editors, and Fleet vendor agencies to keep every deliverable on schedule
- Own the recurring monthly cadence (content calendars, performance/engagement reports) and hit every date
- Resolve bottlenecks — if something's going to be late or off-brief, you catch it early and fix it, not just report it
What We're Looking For
- Relevant experience in brand/social media strategy, ideally agency-side, with direct client ownership
- Track record of managing multiple accounts and retaining clients over time
- Strong writing and presentation skills — you'll be client-facing regularly
- Comfortable managing a small team or group of vendors toward deadlines
- Bachelor's in marketing, communications, design, or related field
Nice to have: experience across both B2B and D2C brand accounts, familiarity with performance metrics (not just content)
About Us: We are not just an AD agency or a creative agency, we are a Communication Company. Founded in 2014, Moshi Moshi is a young, creative, gutsy, and committed communication company that wants its clients to always Expect the EXTRA from it. Our primary clientele consists of Startups and corporations like Ola, Zoomcar, Mercedes Benz, ITC, Aditya Birla Group, TATA Group, MTV, IHCL, Jaquar,
Sobha, Simple Energy, and Godrej amongst others. We have a huge team of creative folks, marketers, learners, developers, and coders who believe Moshi Moshi is an experience rather than a company.
Job Role: Group Head - Social Media
Experience Level: 5 - 6 Years (3 years in Agency set-up)
Location: Bangalore, Onsite
Job Overview: We are seeking an experienced and strategic-minded Group Head of Social Media to lead our client-based social media team. This role requires a dynamic individual who can ideate and execute
effective social media campaigns giving great results that meet with client’s objectives, foster a cohesive team environment, and cultivate strong client relationships. The ideal candidate should possess a deep
understanding of social media dynamics, a proven track record in team leadership, and exceptional communication skills.
Job Description
1. Ideation and Strategy of Campaigns:
● Develop innovative and tailored integrated marketing strategies that align with the client's objectives, target audiences, and industry trends.
● Lead brainstorming sessions to generate creative campaign ideas, considering various platforms, formats, and engagement techniques.
● Collaborate with the creative team to conceptualize engaging content that resonates with the intended audiences.
2. Team Management:
● Lead, mentor, and inspire a team of social media account managers and executives.
● Set clear performance expectations, provide regular feedback, and conduct performance evaluations.
● Foster a collaborative and innovative team culture that encourages the sharing of ideas and professional growth.
3. Client Management:
● Develop and maintain strong relationships with the clients through regular communication, meetings & strategic interaction.
● Clearly understand clients' goals, needs, and expectations and ensure that marketing and media strategies align with their business objectives.
● Present campaign proposals, strategies, and other integrated marketing reports to clients in a compelling and informative manner.
● Proactively address client concerns, feedback, and requests to ensure their satisfaction and long-term partnership.
Requirements:
1. Bachelor's degree in Marketing, Communications, or a related field (Master's degree preferred).
2. 5-6 years of proven experience in social media management within a client-based agency or related environment. (With a minimum of 3 years of agency experience)
3. Demonstrated success in devising and executing impactful social media strategies for a variety of clients.
4. Profound understanding of social media platforms, algorithms, content formats, and best practices.
5. Proven track record of generating exceptional results via integrated marketing strategies (online + offline). {must have}
6. Strong analytical skills to interpret data and insights for continuous campaign optimization.
7. Excellent written and verbal communication skills, capable of conveying ideas clearly to both internal teams and clients.
8. Proven leadership skills with experience in managing and developing high-performing teams.
9. Adept at managing multiple client relationships simultaneously and adept at handling client feedback and expectations.
10. Experience in presenting campaign strategies and performance reports to clients.
11. Detail-oriented, organized, and able to meet tight deadlines in a fast-paced environment.
12. Creative thinker with the ability to ideate innovative and tailored campaigns that drive engagement.
13. In-depth knowledge of the broader marketing landscape and how social media integrates into comprehensive strategies.






