Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).
Shubham Vishwakarma
Full Stack Developer - Averlon
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