Job Summary
To lead, develop, and implement strategic branding initiatives to position the organization as the preferred choice for IIT JEE/NEET/Foundation coaching. The Branding Head will drive all aspects of brand development, student connect campaigns, and enrollment-focused communication to improve brand recall, trust, and student acquisition
Essential Job Responsibilities:
1. Brand Strategy & Development
- Define and evolve the brand vision, mission, values, and tone for all verticals: IIT-JEE, NEET, Foundation (6th–10th).
- Establish a consistent brand identity across online and offline platforms.
- Position the brand as a student-focused, result-oriented, and trustworthy coaching institute.
2. Student-Centric Branding Campaigns
- Design innovative campaigns that resonate with students and parents across age groups (8th–10th Std.).
- Leverage motivational storytelling, academic success journeys, and relatable role models.
- Initiate emotional branding that connects with aspirational goals of students and parental trust.
3. School & Foundation Branding Initiatives
- Create and execute specific campaigns targeting middle school (Class 8–10) students.
- Build early engagement through:
- Science and Math quizzes
- Aptitude contests
- Scholarship tests
- Career guidance workshops (with branding recall)
- Collaborate with schools to conduct co-branded events and seminars.
4. Digital & Social Media Branding
- Develop and oversee digital content strategies (videos, reels, shorts, student testimonials).
- Optimize brand presence across Instagram, YouTube, Facebook, LinkedIn, and education portals.
- Run targeted digital campaigns for enrollment and lead generation.
- Monitor online sentiment, reviews, and competitor analysis to fine-tune campaigns.
5. Offline Branding & Visibility
- Plan and execute Out of Home OOH (hoardings, bus shelters, railway stations), flyers, brochures, newspaper ads aligned with enrollment season.
- Design institute branding elements – reception visuals, student success walls, classrooms, etc.
- Organize branded student events like felicitation ceremonies, toppers' meet, exam strategy sessions.
6. Enrollment-Driven Campaigns
- Design admission season campaigns highlighting USPs, results, scholarships, early bird offers.
- Collaborate with the admission team to understand lead quality and campaign impact.
- Drive brand support for franchisee centers for localized enrollment campaigns.
7. Internal Branding & Culture Building
- Ensure faculty, counselors, and staff represent brand values in communication.
- Develop internal brand guides, training, and behavior manuals.
8. Partnerships & PR
- Build partnerships with schools, education influencers, media agencies, and test preparation platforms.
- Create press releases, media coverage, and influencer tie-ups for building credibility.
Key Performance Indicators
- Growth in brand awareness and unaided brand recall.
- Increase in student enrollment inquiries and conversions from branding campaigns.
- Engagement rates on social media and digital platforms.
- Number of schools and partner institutions engaged.
- Cost per lead (CPL) and return on ad spend metrics.
- Visibility metrics (e.g., OOH impressions, campaign reach).
- Brand health metrics (NPS, student/parent trust perception surveys).
Shubham Vishwakarma
Full Stack Developer - Averlon
About ICAD school of Learning
About
Company social profiles
Similar jobs
Data Analytics
Data ScienceAs a B2B Marketer, you will handle marketing efforts for brand awareness. As well as, lead generation, web site development and content curation/creation, and sales collateral.
Roles and Responsibilities
- Design content marketing strategies and set short-term goals.
- Online and offline marketing: hands-on experience with digital media, including SEM, display, social, email, and affiliate channels.
- Experience working with a sales team in both Sales Enablement and Account-Based Approach.
- Knowledge of Demand Generation tactics and Lead Conversion principles.
- Understanding of A/B and multivariate testing, user segmentation, and reporting processes.
- Ability to create value propositions that communicate clearly to targeted audiences.
- Extensive experience creating audience segments and developing marketing campaigns that deliver a targeted message and create affinity with brands.
- Accomplished at leveraging full value from marketing automation processes and tools.
Requirements
- Degree in Marketing or relevant field.
- 3+ years of hands-on marketing experience in a B2B role.
- Excellent understanding of B2B marketing.
- Demonstrated ability to manage the budgeting process and use of analytical skills.
- Proven track record in delivering marketing campaigns that drive sales growth.
- Ability to remotely create and manage marketing strategies.
- An understanding of agile marketing, to identify and focus on high-value projects and then continuously and incrementally improve the results over time.
- Excellent communication skills.
Job Role: Trade Operations Associate
Job Location: Gurugram (Onsite)
Job Type: Full Time.
Relevant Experience:
- Minimum 6 months experience in trading operations / OMS / EMS support.
- Exposure to trading platforms, exchange connectivity, order management systems.
- Experience handling connectivity issues, order failures, or trading incidents.
- Familiarity with UAT testing, system upgrades, API/FIX connectivity
Key Skills:
- Trading systems & market infrastructure knowledge
- OMS/EMS & FIX protocol
- Incident management
- System monitoring & reporting
- Risk controls & SOP adherence
Job Description:
We are looking for an experienced Salesforce Developer to join our team. The ideal candidate should have a minimum of 6 years of experience in Salesforce development, with strong expertise in Salesforce Configuration, Customization, and CPQ tools (Conga CPQ and Salesforce CPQ).
Key Responsibilities:
- Design, develop, and implement solutions within Salesforce, ensuring high-quality and scalable configurations and customizations.
- Work with Conga CPQ / Salesforce CPQ to design and optimize pricing, quoting, and billing solutions.
- Customize Salesforce using Apex, Lightning Web Components (LWC), and Batches to meet business requirements.
- Implement security best practices with Apex Security and ensure adherence to coding standards.
- Collaborate with cross-functional teams to define system requirements and ensure seamless integrations.
- Utilize DevOps tools such as GitHub for version control and CI/CD pipeline management.
Required Skills & Qualifications:
- Minimum of 6 years of experience as a Salesforce Developer.
- Hands-on experience with Salesforce CPQ (Conga CPQ + Salesforce CPQ).
- Strong knowledge of Salesforce Configuration and Customization (Apex, LWC, Batches).
- Expertise in Apex Security to maintain secure and efficient code.
- Familiarity with DevOps tools like GitHub, CI/CD processes, and version control.
- Excellent problem-solving skills and attention to detail.
- Strong communication and collaboration skills in a team environment.
If you are passionate about Salesforce development and enjoy working on scalable and innovative solutions, we would love to hear from you!
I'm Hiring for a Telesales Representative Profile
Location: Jaipur, Rajasthan
Experience: 6 Months- 2 years
JOB DESCRIPTION: Telesales Representative
Requirements:
- Excellent communication and interpersonal skills.
- Prior experience in telesales or a related field is preferred.
- Ability to understand and convey pharmaceutical product information.
- Proficiency in using telecommunication and CRM software.
- Strong persuasive skills and ability to handle rejection.
Benefits:
- Competitive salary up to ₹18,000 per month.
- Incentives and bonuses based on performance.
- Opportunity for career growth within the company.
- Comprehensive training and support.
Behavioural Scientist
Cubera is a data company revolutionizing big data analytics and Adtech through data share value principles wherein the users entrust their data to us. We refine the art of understanding, processing, extracting, and evaluating the data that is entrusted to us. We are a gateway for brands to increase their lead efficiency as the world moves towards web3.
What You'll Do:
- Work with Data Scientists to evolve patterns of Human behavioural traits and participate in Profile Building.
- Contribute to the Visual, Textual, Audio and other forms of Inquiry to determine the behavioural traits and develop various personas.
- Apply Human psychological theories to practice
- Help Develop psychographic inquiry based system to understand the users.
- To Develop Marketing Psychology patterns to gage buyer behaviour by banking on
- cognitive biases.
- To Develop CPM or HEM approaches appropriately to assist the marketing, sales and
- data science team.
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
What are we looking for (Competencies) :
- Should be a graduate in Psychology, Journalism/ Mass communication
- Should be aware about new age technologies
- Should know about New age user economy
- Impeccable grasp of the English language, including idioms and current trends in slang and expressions
- Should be able to clearly express views and articulate
- Clear understanding of psychographic tests
- Should have done survey frameworks
Benefits:
- Competitive Salary Packages and benefits
- Collaborative, lively and an upbeat work environment with young professionals
Job Category: Data Science
Job Type: Full Time
Job Location: Bangalore/Chennai
JavaThe thrill of working at a start-up that is starting to scale massively is something else. Simpl (FinTech startup of the year - 2020) was formed in 2015 by Nitya Sharma, an investment banker from Wall Street and Chaitra Chidanand, a tech executive from the Valley, when they teamed up with a very clear mission - to make money simple so that people can live well and do amazing things. Simpl is the payment platform for the mobile-first world, and we’re backed by some of the best names in fintech globally (folks who have invested in Visa, Square and Transferwise), and
has Joe Saunders, Ex Chairman and CEO of Visa as a board member.
Everyone at Simpl is an internal entrepreneur who is given a lot of bandwidth and resources to create the next breakthrough towards the long term vision of “making money Simpl”. Our first product is a payment platform that lets people buy instantly, anywhere online, and pay later. In
the background, Simpl uses big data for credit underwriting, risk and fraud modelling, all without any paperwork, and enables Banks and Non-Bank Financial Companies to access a whole new consumer market.
In place of traditional forms of identification and authentication, Simpl integrates deeply into merchant apps via SDKs and APIs. This allows for more sophisticated forms of authentication that take full advantage of smartphone data and processing power
Skillset:
Workflow manager/scheduler like Airflow, Luigi, Oozie
Good handle on Python
ETL Experience
Batch processing frameworks like Spark, MR/PIG
File formats: parquet, JSON, XML, thrift, avro, protobuff
Rule engine (drools - business rule management system)
Distributed file systems like HDFS, NFS, AWS, S3 and equivalent
Built/configured dashboards
Nice to have:
Data platform experience for eg: building data lakes, working with near - realtime
applications/frameworks like storm, flink, spark.
AWS
File encoding types: Thrift, Avro, Protobuff, Parquet, JSON, XML
HIVE, HBASE
Your qualifications:
Self motivated and proactive mindset.
Remote work experience is considered an asset.
Based anywhere in the world, quiet home office with fast internet.
Prior experience in a customer-facing role (Support, Success, Account Management, or Sales).
Your responsibilities will include:
Answering incoming phone calls from customers to offer support
Answering support tickets to help customers and free trials (we use Zendesk)
On-boarding and setting up new accounts and winning them over from the get-go.
Monitoring accounts to ensure that our customers are thrilled, and looking out for (and addressing) warning signs of churn.
Advocating customers’ requests and needs across the entire company (we use Monday)
Educating about newly released features and functionality.
Contributing to our Help Center (help.limecall.com)
Continuous learning and love to implement best practices
Android Development
KotlinJava- As an independent, self-motivated, and an avid technologist, you should have a strong interest in mobile and intuition for UX and consumer behaviour
- Up to date knowledge of Android (Jetpack and RxPatterns)
- Experienced in publishing and maintaining apps in play store
- Excellent Java programming skills
- Experienced in writing testable code & unit tests
- Experience with the Kotlin programming language a plus
- Familiarity with RESTful APIs to connect Android applications to back-end services
- Strong knowledge of Android UI design principles, patterns, and best practices
- Experience with offline storage, threading, and performance tuning
- Familiarity with the use of additional sensors, such as gyroscopes, accelerometers, GPS
- Knowledge of the open-source Android ecosystem and the libraries available for common tasks
- Ability to understand business requirements and translate them into technical requirements
- Familiarity with cloud message APIs and push notifications
- A knack for benchmarking and optimization
- Understanding of Google’s Android design principles and interface guidelines (JETPack, Rx patterns)
- Proficient understanding of code versioning tools, such as Git
- Familiarity with continuous integration
React.js
React Native
Javascript
Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon