Sales Execuitve

About this role

We are looking for a versatile, enthusiastic content marketer with an inclination towards digital long-form content to join our founding team. As the second member of our marketing team, you'll need to possess a strong drive, take ownership of your work, and have an insatiable desire to take action and make things happen 🚀

You will be responsible for developing engaging, high-quality, and SEO-friendly content. Your primary focus will be on creating content that attracts and engages our target audience, drives organic traffic, and promotes brand awareness.

You will be working closely with the founders, marketing, and product teams to ensure that the content you produce stays relevant, user-friendly, and SEO-friendly at all times.

You will play a pivotal role in shaping our brand's voice and message and ensuring that our content is engaging and relevant to our target audience. You will be required to:

• Write a variety of well-researched, engaging, and target audience-oriented content, including but not limited to: long-form blogs, social media posts, emailers and newsletters, repackaging video content (podcasts and webinars), eBooks, whitepapers, website content, etc.
• Develop a deep understanding of the user, their stage of the journey and intent
• Frequently conducting keyword research and incorporating best SEO practices in the content you produce
• Hustle your way to find channels to promote the different forms of content that you will create
• Set up personal processes to improve the efficiency and effectiveness of the writing process: Strive to get to the published stage with minimal reviews
• Ensure all-around consistency with regard to the style, fonts, images and tone
• Research competitors and industry trends to come up with content pegs that communicate our USPs and strengths to the correct TG
• Publish high-quality compelling content within established timelines to achieve outcomes
• Work towards minimizing the time for research by curating high-quality sources for research
• 
  

📎 Key qualifications

• Minimum 3 years - as a content marketer, or similar role in B2B SaaS company.

Job Description:

• 5-8 years of experience as business analyst preferably with some experience in healthcare domain
• Experience in capturing/ defining requirements and creating business requirements document/ software requirements specifications
• Extensive and hands on experience in creating wireframes using tools like Visio etc.
• Experience in communicating with stakeholders across the board, including clients, business team, and the development team to make sure the goals are clear and the vision is aligned with business objectives
• Experience as a BA in software development/ implementation projects is a must
• Experience in creating and prioritizing the list of user stories/ backlog items and prioritize them based on the overall strategy and business objectives
• Experience in overseeing the development of the product and taking necessary steps to keep the project on track
• Strong communication skills, documentation skills. Excellent PPT, word and excel skills are a must

 Good to have

• Have worked with hospitals or outpatient clinics or public sector healthcare entities
• BA may have to travel for a few weeks Internationally

JOB ROLE: Graphics Designer/Video Editor

EXPERIENCE: 3+ Years

LOCATION: Madurai, India

Job Mode: Full Time

Qualifications & Skills Requirement:

• Bachelor’s Degree in Fine Art Design, Visual Communications, Video Production or related discipline
• Extensive experience with Illustrator, Photoshop, InDesign, and Adobe Premier Pro, After effects and/or Final Cut Pro
• Experience in designing Websites, Logo, Flyers, Name Board and brochures. Experience in editing 4K videos.
• Experience working with Microsoft Office Suite (primarily Word and PowerPoint)
• Collaborative, energetic, and able to work both on a team and independently
• Strong time management and prioritization skills
• Excellent storyteller with exceptional graphic design and video skills with the ability to tailor voice for different channels

Responsibilities & Duties:

• Design and Visual Storytelling - Design and produce the company’s brand collateral, white papers, web landing pages, videos, infographics, social media visuals, email templates, event materials, direct mailers, advertising, promotional materials, and any other assets used in marketing communications.
• Creative Graphic Design Production – Manage the entire graphic design production process including visual concepts, design, production, revision, and final file preparation.
• Video Production – Manage the entire video production process especially in 4K Videos that include Planning, Filming, Producing, Editing, Sourcing Audio and Stock Footage, Creation of supporting graphics, and final file preparation.
• Brand Stewardship - Assure that all existing and new marketing deliverables adhere to Resonance’s brand standards and visual style guidelines and to develop Logo, Website Designing and Name Boards.
• Project Support – Provide direct support to business development staff and project teams in formatting proposals, Flyers, Brochures, Documentations, etc.

 Excellent verbal/written communication in English.

·         Must be able to communicate with users of different levels from a developer to an IT executive.

·         Capable of articulating/writing technical documentation that helps all system users understand and use the product.

·         The candidate must be well versed in creating online help, end-user or technical manuals/guides, business communications, release mailers.

·         The candidate must be capable of articulating processes and products in all possible formats like print, video guides, online self-help guides, and other electronic means.

·         In addition to research, copywriting, language, writing, and revision skills, the candidate must also possess following attributes:

• Business analysis, Illustration/graphic design using power point presentation, Indexing of all help content, Training, E-learning, User interfaces, Video editing, Website content management

·         A technical writer must be able to elicit information from SMEs and conducts the research necessary to write and compile technically accurate content independently.

·         The candidate must be able to prioritize their tasks with project leader and able to multi task for different projects within the program.