Brand Marketing Manager at Disruptive Digital Healthcare platform · Bangalore · 7 - 8 years · ₹25L - ₹30L / yr · Posted 14 Oct 2021
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
What you need to do:
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Translating brand strategy into brand plan and go-to-market strategy
- Planning and execution of communications and media actions across offline, online and social media
- Participating in product development, pricing and supporting new product launches
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies
- Guiding the advertising and promotion budget
- Conducting consumer and market research
- Measurement and reporting on success of marketing campaigns
Desired Candidate Profile
What you need to have:- MBA from Tier-1 colleges (IIMs, XLRI, SPJain, FMS etc)
- Min 7 years of marketing experience. Out of 7 years of Marketing experience, minimum 3 years in handling brand profile
- E-comm, Health Tech, Ed Tech, Fin Tech, FMCG, Telecom background preferred
- Expertise in running ATL / BTL led marketing campaigns
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills
- Ability to work cross-departments to achieve results
Shubham Vishwakarma
Full Stack Developer - Averlon
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Location: Jaipur (Work From Office).
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To plan and execute end‑to‑end brand marketing initiatives for Genus Innovation Limited,
ensuring enhanced brand visibility, effective influencer collaborations, strong retail
branding presence, and impactful BTL-led lead generation.
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- Plan and execute branding activities across GIL retail chains, marketing campaigns, plants,
and offices.
- Conduct retail branding asset audits and prepare monthly visibility performance reports.
- Build and manage an influencer pipeline for brand and product promotion.
- Execute BTL activations and drive qualified lead generation.
- Plan and manage branding for events, exhibitions, and trade shows.
- Prepare MIS reports and ensure budget adherence.
Key Performance Indicators (KPIs):
- Brand visibility & recall
- Influencer marketing performance
- Retail execution excellence
- BTL lead generation
- Event & exhibition ROI
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- Reporting & governance
Qualifications:
- Experience: 2–4 years
- Education: MBA
- Seniority Level: Mid‑Senior Level
Skills Required:
- Marketing operations
- Budget & vendor management
- MIS & reporting
- Influencer outreach
- BTL execution
- Communication & coordination skills.
Location: Jaipur, Rajasthan
Work Mode: Work From Office
Experience: 2–4 Years
Qualification: MBA
Department: Marketing Communications – Branding
About the Role
We are looking for a hands-on Brand Marketing professional who can strengthen brand visibility through impactful campaigns, influencer collaborations, retail branding, and offline marketing activities.
If you enjoy turning marketing plans into on-ground brand experiences and measurable results, this opportunity is for you.
Key Responsibilities
- Branding & Campaigns: Plan and execute branding initiatives across retail chains, plants, offices, and marketing campaigns.
- Influencer Marketing: Build and manage an influencer pipeline for brand awareness and product promotion.
- BTL & Offline Marketing: Execute on-ground activations and BTL campaigns to generate qualified leads.
- Retail Branding: Conduct branding asset audits and monitor visibility across retail locations.
- Events & Exhibitions: Plan and coordinate branding activities for events, exhibitions, and trade shows.
- Marketing Operations: Manage vendors, coordinate execution, monitor budgets, and maintain marketing MIS reports.
- Performance Tracking: Prepare monthly visibility reports and evaluate campaign performance, lead generation, and event ROI.
Key Skills Required
- Brand marketing and campaign execution
- Influencer outreach and coordination
- BTL activities and offline marketing
- Retail branding and visibility management
- Marketing operations and vendor management
- Budget monitoring and control
- MIS reporting and performance analysis
- Strong communication and coordination skills
What We're Looking For
- 2–4 years of relevant experience in brand marketing or marketing operations.
- MBA qualification.
- Practical experience in branding, influencer marketing, BTL activations, and offline campaigns.
- Ability to coordinate multiple marketing activities and deliver measurable outcomes.
Job Title: Marketing & Brand Strategy Manager
Location: Arjan Garh, Delhi
Job type: Full time, Onsite
About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.
Key Responsibilities:-
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· Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).
· Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.
· Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.
Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.
Required Skills & Expertise
- Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
- Strategic Depth: Proven track record in Media Planning and Brand Architecture.
- Analytical Rigor: Ability to translate raw data into actionable growth insights.
- Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.
Qualifications
· Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.
· MBA in Marketing or a related field is highly preferred.
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Full Stack Developer - Averlon