Brand Marketing Manager at Disruptive Digital Healthcare platform · Bangalore · 7 - 8 years · ₹25L - ₹30L / yr · Posted 14 Oct 2021
Our client is the Health-tech initiative of India's largest business house. Started in 2015, it empowers healthcare providers and consumers in India. All healthcare monitoring services are made available through an app that will help connect doctors, hospitals, pharmacies, laboratories and consumers, enabling preventive and predictive healthcare. It helps the care-givers to track the entire patient journey from the initial appointment and maintaining their records, generating lab test reports to providing virtual consultation and home-care solutions. It is expected that this futuristic guide will strengthen doctor-patient relationship and enhance the in-clinic experience.
What you need to do:
- Taking brand ownership and devising the brand strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for the short as well as the long term
- Translating brand strategy into brand plan and go-to-market strategy
- Planning and execution of communications and media actions across offline, online and social media
- Participating in product development, pricing and supporting new product launches
- Ensuring that marketing and communications efforts adhere to agreed timelines and managing expectations with various stakeholders
- Keeping up to date with market developments and analysing consumer insights as well as competitor strategies
- Guiding the advertising and promotion budget
- Conducting consumer and market research
- Measurement and reporting on success of marketing campaigns
Desired Candidate Profile
What you need to have:- MBA from Tier-1 colleges (IIMs, XLRI, SPJain, FMS etc)
- Min 7 years of marketing experience. Out of 7 years of Marketing experience, minimum 3 years in handling brand profile
- E-comm, Health Tech, Ed Tech, Fin Tech, FMCG, Telecom background preferred
- Expertise in running ATL / BTL led marketing campaigns
- A go-getter with ownership and commitment
- Strong communication and interpersonal skills
- Ability to work cross-departments to achieve results
Shubham Vishwakarma
Full Stack Developer - Averlon
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KEY RESPONSIBILITIES
• Own end-to-end campaign curation — from concept and messaging to execution and post-campaign review.
• Lead marketing execution across channels, coordinating with internal teams and external partners (agencies, freelancers, platforms). •
Build and safeguard brand identity, tone, and positioning across all consumer touchpoints.
• Plan and execute go-to-market strategy for new product launches and collections.
• Work closely with the content and creative teams to translate brand strategy into campaigns, videos, and social content. • Track campaign performance and marketing effectiveness, and use insights to refine future campaigns.
• Manage marketing calendars, ensuring timely execution of campaigns across key dates, drops, and sale periods.
• Collaborate with the Growth Engine (e-commerce, performance marketing) to align brand campaigns with sales and growth goals. • Manage brand marketing budgets and vendor relationships where applicable.
MUST-HAVE REQUIREMENTS
• 3-6 years of experience in marketing, with clear exposure across brand marketing and campaign execution (not performance marketing alone).
• Demonstrated experience owning campaigns from ideation through to execution and results.
• Strong understanding of brand building — positioning, tone of voice, visual identity, and consistency across channels.
• Experience leading or closely coordinating with creative, content, and design functions.
• Comfortable working with data to evaluate campaign performance, even if not a performance marketer by function.
• Strong communication and project management skills — this role requires leading execution across multiple stakeholders and timelines. • Mandatory: prior experience with a lifestyle brand; D2C lifestyle brand experience is strongly preferred.
Job Description – Manager Commercial
Key Responsibilities:
Strategy & Planning: Developing, improving, and implementing marketing plans and strategies for organization’s products & services. Identify
opportunities to expand the business, through partnerships, and new markets.
Business Analysis: Analysing current business trends, top performing
agents, sector-wise agent wise yields monitoring & reporting. Analyse sales,marketing, and other reports to gain insights into how to improve performance and maximize growth.
Market Research & Analysis: Analysing market trends and monitor
competitor activities, evaluate trade lane economics, and forecast market demand.
Collaboration: Working with sales and other teams to align efforts.
Process Analysis & Optimization: Map current workflows, identify
bottlenecks, and propose streamlined processes to enhance efficiency and reduce costs. Assess risks involved with new initiatives, ensure deadlines are met and be ready to handle unexpected situations
Qualification & Skills:
MBA preferred but not necessary with relevant experience.
Must have at least 5 years of experience in business development, customer management, sales or related field.
Excellent communication (written, verbal, presentation), networking, and interpersonal skills.
Strong analytical skills.
Ability to multitask and prioritize projects.
Superb negotiation capabilities.
Must be team oriented and results focused.
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Full Stack Developer - Averlon