Area Sales Manager at Casey Foods Opc Pvt Ltd · Balasore · 3 - 5 years · ₹5L - ₹6L / yr · Bootstrapped · Posted 4 Jan 2024
We are looking to employ a driven and experienced area sales manager to increase sales within an assigned geographical area and guide a team of field sales representatives. The area sales manager's responsibilities include delivering presentations to potential and existing customers, evaluating the performance of the sales team, and preparing concise sales reports

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Area Sales Manager (TN/Kerala)
Qualifications
Qualifications: Bachelor’s / Master’s degree from an accredited university.
Experience Industry Expertise – Minimum 5 - 10 years of experience in the medical devices or
related industry.
Skills Required
• Sales & Business Development – Proven ability to develop strategies and achieve
sales goals.
• Customer Relationship Management – Strong experience in client handling, sales
negotiations, and market expansion.
• Technical Proficiency – Ability to adapt to new technologies, provide clinical
demonstrations, and stay updated on competitor activities.
• Communication & Presentation – Excellent verbal and written communication
skills with strong presentation abilities.
• Self-motivated & Growth-Oriented—Hunger to excel and advance in a career with
a results-driven approach.
• Strong Organizational & Interpersonal Skills – Ability to multitask, collaborate,
and manage key stakeholders effectively.
Tasks & Activities
• Develop and implement sales strategies to achieve assigned targets.
• Expand and maintain a strong customer base in the assigned region.
• Conduct market research to explore new opportunities and analyze sales data.
• Establish and manage relationships with government, corporate, and key accounts.
• Deliver technical presentations to hospital stakeholders and provide clinical support
as needed.
• Drive penetration into Tier 2 and Tier 3 markets.
• Engage with neuro, spine, ENT, and ortho surgeons to promote HRS Navigation solutions.
• Manage sales operations, customer services, and CRM systems to track performance.
• Attend conferences, industry meetings, and events to stay updated on market trends.
• Handle proposals, agreements, contracts, quotes, and purchase orders.
• Oversee dealer and stakeholder management to ensure smooth sales execution.
• Ensure timely payment collection and manage the overall sales process efficiently.
Area Sales Manager (ASM)
Fintech | Digital Payments | Field Sales
Job Type: Full-Time
Work Mode: Field-Based / On-Site
Experience: 1–5 Years
Location: Andhra Pradesh | Telangana | Karnataka
Salary: ₹20,000 – ₹28,000 per month + Performance Incentives
ABOUT THE ROLE
- We are looking for a highly motivated and target-oriented Area Sales Manager (ASM) to drive business growth and sales performance across the assigned territory.
- The ASM will be responsible for managing field sales operations, leading the sales team, developing merchant and retailer networks, acquiring distributors and business partners, and achieving assigned sales targets.
- The ideal candidate should have hands-on experience in the Fintech / Digital Payments industry and a strong understanding of field sales, B2B/B2C business development and channel management.
KEY RESPONSIBILITIES
Sales & Business Development
● Develop and execute sales strategies to achieve monthly and quarterly business targets.
● Drive business growth across the assigned territory through effective field sales activities.
● Identify new markets, business opportunities and potential partners.
● Generate leads and convert prospects into active merchants, retailers and business partners.
● Drive both B2B and B2C sales as per business requirements.
Team Management
● Lead, manage and motivate Field Sales Executives within the assigned area.
● Set clear sales targets and monitor individual and team performance.
● Conduct regular field visits and support the team in customer/merchant acquisition.
● Identify performance gaps and provide appropriate guidance and training.
● Ensure consistent achievement of daily, weekly and monthly sales targets.
Merchant & Channel Management
● Build and expand a strong network of merchants, retailers, distributors, dealers and channel partners.
● Develop and maintain long-term relationships with existing business partners.
● Identify and onboard new distributors and retail partners.
● Monitor merchant activation, transaction activity and business performance.
● Support partners with product information and basic operational requirements.
Market Development
● Conduct regular market visits to understand local business opportunities.
● Identify potential markets and expand the company's presence within the territory.
● Monitor competitor activities, market trends and customer requirements.
● Provide timely market feedback and suggestions to management.
Reporting & Coordination
● Track daily sales activities, lead generation, onboarding and team performance.
● Prepare and submit regular sales and market reports.
● Coordinate with internal teams to resolve partner and customer-related issues.
● Ensure proper follow-up on leads and business opportunities.
FINTECH PRODUCT KNOWLEDGE
- Candidates should have good working knowledge of fintech and digital payment products such as:
- AEPS – Aadhaar Enabled Payment System
- DMT – Domestic Money Transfer
- mATM / MATM – Micro ATM
- Cashout / Cash Withdrawal
- Mobile & DTH Recharge
- BBPS – Bharat Bill Payment System
- Bill Payment & Digital Payment Services
- Corporate Cards Solutions
Experience with additional fintech products will be an advantage.
REQUIRED SKILLS & EXPERIENCE
● 3–5 years of experience in Fintech, Digital Payments, BFSI or a related sales environment.
● Strong experience in Field Sales and Area/Territory Sales Management.
● Proven experience in B2B and B2C sales.
● Experience in team handling and field sales team management.
● Experience in merchant, retailer, distributor or dealer acquisition.
● Strong understanding of channel sales and business development.
● Good lead generation, conversion and relationship management skills.
● Strong communication, negotiation and presentation skills.
● Target-oriented approach with strong execution capability.
● Good understanding of local market dynamics.
● Basic English communication along with the relevant regional/local language.
● Willingness to travel extensively within the assigned territory.
WHAT WE ARE LOOKING FOR
- The ideal candidate is someone who can build business from the ground up, manage a field sales team, develop strong channel relationships and consistently deliver sales targets.
- Candidates with existing experience in AEPS, DMT, Micro ATM, Cashout, Recharge, BBPS or other digital payment/fintech products are preferred.
COMPENSATION
₹20,000 – ₹30000 per month + Performance-Based Incentives
Compensation may vary based on relevant experience, skills and location.
LOCATION
Andhra Pradesh | Telangana | Karnataka
Work Nature: Area Sales Manager / Territory Management
Travel: Required within the assigned area
Assistant Sales Manager
The Assistant Sales Manager supports the Sales Manager in achieving sales targets, expanding the customer base, managing sales operations, and driving revenue growth. The role involves supervising the sales team, developing customer relationships, identifying new business opportunities, and ensuring effective execution of sales strategies.
Key Responsibilities:
- Assist in developing and implementing sales strategies and plans.
- Support the Sales Manager in achieving monthly and annual sales targets.
- Manage and motivate the sales team to improve performance.
- Generate leads and identify new business opportunities.
- Build and maintain strong customer relationships.
- Handle key customers and support account management activities.
- Monitor sales pipeline, leads, conversions, and follow-ups.
- Prepare sales reports, forecasts, and performance updates.
- Conduct market research and monitor competitor activities.
- Support pricing, negotiation, and deal-closing activities.
- Manage distributors, dealers, channel partners, or sales territories.
- Coordinate with marketing, operations, finance, and customer service teams.
- Track team performance and ensure timely achievement of targets.
- Provide sales training, coaching, and guidance to team members.
- Resolve customer issues and ensure high customer satisfaction.
- Ensure proper usage and updating of CRM and sales databases.
Sales Strategy and Revenue Management
Develop and implement company-wide sales strategies to achieve revenue, gross profit, and profitability targets.
Set and monitor sales budgets, targets, and performance objectives across all branches and sales teams.
Identify sales gaps and implement corrective actions to improve performance and achieve company objectives.
Sales Team Leadership and Performance Management
Lead, coach, and develop Sales Managers, Branch Managers, and sales personnel to achieve individual and team targets.
Conduct regular sales performance reviews, provide direction, and identify training and development needs.
Promote a high-performance sales culture focused on accountability, customer service, teamwork, and results.
Business Development and Market Expansion
Identify and pursue new business opportunities, major accounts, projects, and strategic partnerships.
Develop strategies to expand the company’s market presence across Papua New Guinea.
Monitor market trends, competitor activities, customer requirements, and emerging opportunities to guide sales initiatives.
Key Account and Customer Relationship Management
Build and maintain strong relationships with key corporate, government, and institutional customers.
Support branches and sales teams in major quotations, tenders, negotiations, and strategic account development.
Ensure high standards of customer service and timely resolution of significant sales and customer concerns.
Sales Forecasting, Pipeline and Reporting
Maintain accurate company-wide sales forecasts and monitor the sales pipeline, quotations, tenders, and major opportunities.
Review branch and sales team performance against budget and provide regular sales reports and recommendations to senior management.
Ensure accurate and timely reporting of sales activities, results, margins, and business opportunities.
Product, Pricing and Margin Management
Work closely with management and relevant departments on product positioning, pricing, promotions, and sales campaigns.
Ensure sales teams understand the company’s ICT solutions, copiers, hardware, furniture, appliances, and other product offerings.
Monitor sales margins and ensure transactions support the company’s profitability objectives.
Cross-Functional Coordination and Compliance
Work closely with Branch, Operations, Service, Software, Stocks, Accounts, and Purchasing teams to support customer requirements and business objectives.
Ensure sales activities comply with company policies, procedures, approved pricing, credit requirements, and applicable standards.






