App Growth Head (B2C App),

Job Role: App Growth and Marketing Manager (ASO Specialist)

Location: Delhi

Experience: 2-6 Years in App growth and Performance Marketing and ASO

Compensation: upto 12 LPA (Based on experience)

Employment Type: Full-time

Key Responsibilities

• Develop and execute app marketing and user acquisition strategies to drive quality installs and conversions.
• Plan, launch, manage, and optimize paid marketing campaigns across Google Ads, Meta Ads, YouTube, and other relevant platforms.
• Optimize campaigns based on key performance metrics such as CPI, CAC, CPA, ROAS, LTV, and conversion rates.
• Manage and improve App Store Optimization (ASO) across Google Play Store and Apple App Store.
• Conduct keyword research and optimize app titles, descriptions, screenshots, creatives, and other store assets.
• Plan and execute A/B tests for campaigns, creatives, audiences, landing pages, and app store listings.
• Analyse the complete app funnel from acquisition and registration to KYC, conversion, investment, and retention.
• Track and analyse user behaviour, campaign performance, retention, and conversion using tools such as Firebase, GA4, AppsFlyer/Adjust, Google Play Console, and App Store Connect.
• Identify opportunities to improve user activation, engagement, retention, and repeat transactions.
• Work with the creative and content teams to develop high-performing ad creatives, videos, messaging, and campaigns.
• Collaborate with product and technology teams to identify and improve app onboarding and conversion funnels.
• Explore new acquisition channels, growth opportunities, and marketing experiments.
• Monitor competitors and stay updated on app marketing, performance marketing, ASO, and fintech marketing trends.
• Prepare regular reports on app growth and marketing performance and provide actionable insights.

Required Skills & Qualifications

• 2- 5 years of experience in App Marketing, Performance Marketing, Growth Marketing, User Acquisition, or a similar role.
• Hands-on experience managing Google Ads and Meta Ads campaigns.
• Strong understanding of App Store Optimization (ASO).
• Experience with app analytics and attribution tools such as Firebase, GA4, AppsFlyer, Adjust, or similar platforms.
• Strong understanding of CPI, CAC, CPA, ROAS, LTV, retention, conversion rates, and funnel metrics.
• Experience with A/B testing, campaign optimization, audience segmentation, and performance analysis.
• Strong analytical and problem-solving skills.
• Ability to work with data and translate insights into actionable growth strategies.
• Good understanding of the mobile app user journey and acquisition funnel.
• Strong communication and cross-functional collaboration skills.

Candidates with experience in fintech or financial services app marketing are especially encouraged to apply

Help new products find their first customers in the US, and teach our systems how you do it.

Daemon Ventures is a US technology company that builds and runs internet businesses with a very small team and heavy use of AI. We are looking for a growth lead who has personally taken products from zero to their first paying customers in the US market.

What you'll do

- Review how each new business goes to market: the plan, the actual ads, landing pages, emails and sign-up flow, and the numbers that come back. Say clearly what to change, and why.

- Diagnose. When a number is bad, work out whether the problem is the audience, the offer, the page or the channel, and what to try next.

- Turn what works into repeatable playbooks, so every future launch starts from what the last one learned.

- Bring in specialists (search, outbound, paid social, communities, marketplaces) when a problem needs deep craft, and judge their work.

Who you are

- Senior and hands-on. 6–10 years in growth or marketing, at least 3 of them personally acquiring US customers for a software product, an app or an online business. You ran the channels yourself, not only through agencies or a team.

- Taken a product from near zero to real US traction, with numbers you can show.

- A diagnostician. You can read a funnel and find the leak, and you think in experiments. You read results honestly, including when the answer is "this channel doesn't work for this product."

- A clear writer. You explain your reasoning so that others can act on it.

- Energized by working alongside AI. Most execution here is automated; your judgment is what makes it better.

Details

- Full-time and remote within India, engaged as an independent contractor.

- ₹45–55 LPA based on experience, plus equity.

- Process:

1. A short application with a 20-minute exercise.
2. A conversation with the founder.
3. A second conversation.

To apply: https://docs.google.com/forms/d/e/1FAIpQLSdB-KJIUnkbNbXWCdqJmTEFGbHglT5_2wqIcsVPN_QKaQTG1A/viewform

The application includes the exercise. Please don't send a CV alone.

Title: Senior Product Manager

Location: Mumbai

Job Type: Full-Time, Work From Office

About Us

Traya is an Indian direct-to-consumer hair care brand platform that provides a holistic treatment for consumers dealing with hair loss. The Company provides personalized consultations that help determine the root cause of hair fall among individuals, along with a range of hair care products that are curated from a combination of Ayurveda, Allopathy, and Nutrition. Traya's secret lies in the power of diagnosis. Our unique platform diagnoses the patient’s hair & health history, to identify the root cause behind hair fall and delivers customized hair kits to them right at their doorstep. We have a strong adherence system in place via medically trained hair coaches and proprietary tech, where we guide the customer across their hair growth journey, and help them stay on track. Traya is founded by Saloni Anand, a techie turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

Our Vision:

Traya was created with a global vision to create awareness around hair loss, de-stigmatise it while empathizing with the customers that it has an emotional and psychological impact.

Most importantly, to combine 3 different sciences (Ayurveda, Allopathy and Nutrition) to create the perfect holistic solution for hair loss patients.

The Founders:

Founded by Saloni Anand, a techie-turned-marketeer and Altaf Saiyed, a Stanford Business School alumnus.

About Product Team:

Our Product Team works closely with the Business and Engineering teams to ensure we develop the right technology solutions for customer experience, acquisition, and retention. If you're passionate about making a difference in people's lives through cutting-edge product strategies, this role is for you.

Traya web and app are at the heart of user acquisition and retention. These platforms enable the user to get their hair loss diagnosed, purchase the hair care kit, get hair coach support, access features that help them remain consistent with their routine, and achieve great hair. The product management team at Traya is seeking a highly motivated, data driven Product Manager to drive the consumer-facing web and app products.

A successful Product Manager must have exceptional user insights and research background, data skills, strong analytical abilities, relationship-building and communication skills across cross-functional teams, an ability to work under tight deadlines, a track record of delivering results, and be an independent self-starter.

Responsibilities:

●Acquisition/ Retention Strategy: Develop and execute a comprehensive retention/acquisition strategy for our mobile app, utilizing data-driven insights to identify opportunities for improvement.

●User Experience Enhancement: Collaborate with cross-functional teams, including UX/UI designers and developers, to enhance the overall user experience within the app, ensuring use in seamless navigation and engagement.

●Feature Development: Lead the ideation, planning, and execution of new features and functionalities within the app that contribute to improved user retention. Analytics and Insights: Utilize analytics tools and customer feedback to monitor user behaviour, identify pain points, and propose data-driven solutions to increase user engagement and retention.

● A/B Testing: Implement A/B testing methodologies to evaluate the performance of different features and strategies, optimizing for user retention metrics. Communication and Collaboration: Effectively communicate product initiatives and updates to cross-functional teams, ensuring alignment with overall company objectives.

●Competitor Analysis: Stay informed about industry trends, competitor activities, and emerging technologies to inform product decisions and maintain a competitive edge.

●KPI Monitoring: Establish key performance indicators (KPIs) related to user retention and regularly monitor, report, and analyse these metrics to track the success of implemented strategies.

Qualifications:

● Bachelor's degree in Computer Science, or a related field.

● Proven experience as a Product Manager with a focus on improving user retention in a consumer company.

● Strong analytical and problem-solving skills, with the ability to interpret data and trends.

● Experience with mobile app development and a solid understanding of user experience principles.

● Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams.

● Familiarity with A/B testing methodologies and a data-driven

decision-making approach.

● Proactive mindset with the ability to prioritize and manage multiple projects simultaneously.

● Knowledge of agile development methodologies is a plus.

CraftMyPlate is a Hyderabad-based platform for micro-events: house parties, birthdays, office celebrations, and small gatherings. One thing hasn't changed since day one. Every order comes from someone making a specific, personal decision: this occasion, this many people, this budget, this date. We win by understanding that decision better than anyone else does.

We are now investing in the systems (data, growth, and eventually AI-driven automation) that let us make that same quality of decision at scale, without needing to grow headcount just to keep up. That investment is partly backed by funding we recently brought in, but the funding is not the story. It simply means we can now hire someone senior enough to own this problem properly, instead of solving it in pieces.

If you join now, you are not joining a company that has already figured everything out and just needs someone to run the machine. You are joining at the point where the machine is still being designed. What you build in the next year will still be the foundation two years from now.

About the Role

We are hiring a Growth Lead to own two things at once: how many people know about us, and how much revenue that awareness turns into. Not one or the other. Both, as a single connected number.

Here is what makes this role different from most growth roles you have seen: the infrastructure is already built. Tracking, attribution, and engagement systems are already in place and working. Our content and performance teams already execute well within the current playbook. You are not being hired to set any of that up. You are being hired to direct it and extract return from it.

That means your job is judgment, not motion. You decide which channels get more budget and which get cut. You decide what message goes to which segment. You decide what "working" means, and you prove it with numbers, not activity. The team executes. You are accountable for the return.

We need someone who has done this before, at a company where marketing spend had to answer to revenue, not just to reach. Someone who can point to a previous role and say plainly: this is what we spent, this is what we made back, and this is what I specifically changed to move that number.

What "Good" Looks Like (Market Standard)

This is not a vague "be strategic" ask. In most growth-stage consumer companies, a Growth Lead's performance is judged against a small set of hard numbers. We expect the same here:

• Return on ad spend (ROAS) or marketing efficiency ratio (MER) improving quarter over quarter across paid channels, not just held flat
• CAC to LTV ratio healthy enough to support scaling spend, not just acquiring volume (a commonly cited industry bar is a ratio meaningfully above 1:3, CAC to LTV)
• CAC payback period short enough that growth doesn't starve cash flow
• Blended revenue attributable to marketing-led channels, tracked and defended, not assumed
• A steady pace of new channel or approach tests per quarter, with a clear kill or scale decision made on each one, not experiments left to run forever without a verdict

If these terms are unfamiliar to you or you have never been held to them, this is probably not the right role yet. If you already think in these terms by habit, this role gives you the platform to prove it at a larger scale.

What You'll Own

• Awareness and reach across channels: Grow how many of the right people know about us, across paid, organic, and content channels, without confusing reach for revenue
• Revenue and ROI: Own the return on every rupee spent across channels. You inherit working tracking systems (CleverTap, AppsFlyer, Mixpanel); your job is to use them to make better spend decisions, not to build or maintain them
• Segmentation strategy: Build and keep refining how we segment customers by occasion type, guest count, budget band, and lead time to event. Turn that into distinct messaging and targeting for each segment, not one-size-fits-all campaigns
• Growth and channel scaling: Identify, test, and scale marketing channels and approaches beyond what we currently run, with a clear view of what each one returns
• Team direction: Directly lead our content and performance marketing team. You set the direction and the bar. They execute against it. You are not doing their job for them, and you are not letting them run without direction either
• Reporting: Give the founders and CMO clear, ROI-level visibility. What is working, what isn't, what you are cutting, and what you are doubling down on, and why

Required Skills & Background

• A proven, quantifiable track record of improving marketing ROI at a previous company, across more than one channel, not just optimizing a single ad account. Able to state clearly what the return was before, what it became, and what they specifically did to move it.
• 5 to 8 years in marketing, with real time spent owning revenue and channel-level ROI, not just campaign execution
• Experience running and defending a multi-channel budget: knowing when to shift spend between awareness and performance channels based on what the numbers say
• Strong quantitative fluency. Comfortable reading cohort, retention, and attribution data (from tools like CleverTap, AppsFlyer, and Mixpanel) and turning it into a spend or strategy decision, without needing to build the pipelines themselves
• Demonstrated experience building segmentation-led marketing strategy. Able to show, concretely, how they tailored messaging to distinct customer segments in a past role
• Experience managing a team (content and/or performance). This role leads people, not just plans
• Tier-1 educational background (top B-school, or a top engineering institute with demonstrated growth ownership). Exceptions made for candidates with a clearly exceptional track record
• Consumer internet, D2C, e-commerce, or marketplace background strongly preferred. Extra credit for a business with real customer-segment diversity, not a single-SKU product

Good to Have

• Experience marketing a business where the customer's decision changes a lot by occasion, timing, or budget (events, travel, gifting, weddings)
• Experience balancing brand/awareness spend against direct-response spend, and defending that split with numbers
• Prior experience at an early-stage startup where they built the growth function rather than inheriting one
• Hands-on comfort reviewing ad creative and content briefs, even if they are not writing them personally

What We Offer

• Direct ownership of the marketing function, reporting to the founders and CMO
• Working infrastructure from day one: tracking, attribution, and engagement systems are already built, so you spend your time on strategy and ROI, not setup
• Competitive pay, with ESOP and ownership options so your upside grows with the company's
• A team that already executes well. Your job is to point it in the right direction, not build it from zero
• Real accountability: revenue and ROI, not vanity metrics
• Fast growth and more scope as the company scales

Bozzo Cabs Pvt. Ltd. | Hyderabad | 4–6 Years Experience | Founding Team | Equity Only

About Bozzo

Bozzo Cabs is building an urban mobility and ride-hailing platform, starting from Hyderabad. We are looking for a hands-on, entrepreneurial professional to lead marketing, customer acquisition, GTM strategy and business growth.

Hands-on role: you'll run campaigns and on-ground acquisition yourself in the early days, before building a team.

Key Responsibilities

• Digital & Performance Marketing: Plan and manage Google Ads, Meta Ads, paid campaigns and customer acquisition initiatives.
• SEO & Content Marketing: Improve search rankings, organic traffic, website visibility and online presence.
• Brand Marketing: Build brand awareness through social media, content, influencers, Reels and creative campaigns.
• GTM & Customer Acquisition: Develop and execute Hyderabad launch strategies to drive app installs, first rides, repeat bookings and referrals.
• Growth & Pricing Strategy: Identify target customers, growth opportunities, competitive pricing, promotional offers and innovative customer acquisition ideas.
• Analytics & Optimization: Track CAC, conversions, retention, referrals and campaign ROI to improve marketing performance.
• Partnerships: Develop collaborations with colleges, offices, PGs, apartments, local businesses and communities to acquire customers.
• Competitor Analysis: Study Uber, Rapido, Ola and market trends to identify pricing gaps, customer needs and growth opportunities.
• Growth Experiments: Test new marketing channels, referral programs, viral campaigns and creative strategies to accelerate customer growth.

What We're Looking For

- 4–6 years of relevant experience in growth, digital marketing, performance marketing, SEO or GTM.

- Hands-on experience with Google Ads, Meta Ads, SEO and campaign analytics.

- Strong understanding of customer acquisition, branding, CAC, conversions and ROI.

- Creative, analytical, entrepreneurial and execution-oriented.

- Ability to develop growth ideas, analyze results and turn strategies into measurable outcomes.

- Startup, consumer internet, marketplace or mobility experience is an advantage.

- Familiarity with the Hyderabad market is preferred.

Why Join Bozzo?

Join the founding team and take ownership of building Bozzo's brand, marketing engine and customer base from the ground up. Work closely with the founders and help shape the company's growth and future.

Compensation: Equity Only (no fixed salary at this stage). Equity terms will be discussed during the selection process.

Location: Hyderabad, Telangana

Role: GTM & Growth Manager

Company: Bozzo Cabs Pvt. Ltd.

What you'll own

You'll lead product for the entire NoiseFit app, not a slice of it. That means:

Core Experience

• End-to-end app experience across health, fitness, wellness, engagement, and connected device features.
• Activation and onboarding in the first seven days that determine whether a user stays.
• Daily habit loops—the features and nudges that bring someone back every morning.
• Health intelligence layer—turning raw sensor data into insights users can actually act upon.
• AI/ML-driven personalization through contextual coaching, adaptive goals, and smarter recommendations.

Growth & Business

• Retention architecture including streaks, challenges, community and reward systems.
• Monetization opportunities including subscriptions, premium experiences and ecosystem partnerships.
• Experimentation culture through A/B testing, funnel analysis and rapid iteration.
• Device-to-app experience connecting what happens on the wrist with what happens on the phone.
• Cross-functional leadership across Design, Engineering, Data Science, Marketing, and Hardware teams.

Who we're looking for

We're looking for someone with 8+ years of consumer product management experience and a proven record of building and scaling B2C mobile products.

More importantly, we're looking for someone who:

• Thinks about user emotion as much as user flow.
• Is deeply comfortable with product analytics using tools like Amplitude, Mixpanel, Firebase, or similar.
• Ships fast, experiments constantly, and makes data-backed decisions.
• Has exceptional product taste and strong design instincts.
• Can move seamlessly between product vision and execution.
• Is genuinely curious about Indian consumers and how they build long-term habits.
• Wants to solve difficult consumer problems at massive scale.

Why this role, why now

• The scale is immediate: Your first feature reaches tens of millions of users. There is no "build the audience first" phase.
• The category is still being written: Health-tech in India is still in its early innings. You'll help define what the category becomes.
• Hardware meets software: With Bose as a strategic investor and a world-class hardware team, you'll build products at the intersection of wearables, AI, health intelligence and consumer technology.
• Real ownership: You'll define strategy, execute it and see the impact quickly. High trust. High accountability. Fast decisions.
• A team that ships: Noise has grown from a startup into India's leading wearable brand by moving quickly and staying obsessed with product quality.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.

Senior Product Manager – Growth & Consumer Products (FinTech Preferred)

We're looking for a Senior Product Manager with 6+ years of product management experience, including the last 3+ years owning consumer-facing B2C products (app, onboarding, checkout, growth, or conversion funnels).

Must Have:

- Consumer product ownership (not backend/infrastructure-focused)

- Strong track record of improving conversion, engagement, revenue, or retention through A/B testing and data-driven experimentation

- Experience with analytics, funnels, cohorts, and product metrics

- Active use of AI tools (ChatGPT, Claude, Gemini, Perplexity, etc.) in product work

- Strong stakeholder management across business, engineering, and design teams

- Experience writing PRDs, user stories, and working in Agile environments

- Current or recent experience in a B2C product company (FinTech preferred; otherwise Series B+ startup)

Good to Have:

- Experience with AI/ML products, prompt engineering, LangChain, or RAG.

Bozzo Cabs | Hyderabad | Founding Team | Equity Only

Bozzo Cabs is building a new urban mobility platform, starting with Hyderabad.

We're looking for a GTM & Growth Manager to take ownership of how we enter the market, acquire customers and build sustainable growth.

This is a hands-on founding-team role—not a traditional marketing position. You'll work across GTM, customer acquisition, pricing, partnerships, competitor analysis and business strategy.

What you'll work on

• Build and execute Bozzo's Hyderabad GTM strategy.

• Identify high-potential customer segments, locations and growth opportunities.

• Build acquisition strategies across digital, offline, community and partnership channels.

• Experiment with social media, influencers, referrals, WhatsApp, campuses, offices, apartments and local communities.

• Build referral and partnership-led growth loops.

• Track the customer funnel from Awareness → Install → First Ride → Repeat Ride → Referral.

• Analyze CAC, conversion, retention, repeat rides and campaign ROI.

• Study competitors such as Uber, Rapido and Ola, including pricing, offers and positioning.

• Help shape Bozzo's pricing and promotional strategy.

• Identify market gaps and opportunities across Hyderabad.

• Continuously test, measure and improve growth initiatives.

What we're looking for

• 4–6 years of experience in one or more of:

• Growth / Customer Acquisition

• GTM / Business Strategy

• Digital Marketing

• Consumer Internet

• Mobility / Ride-hailing

• Marketplace / D2C / E-commerce

• Startup environments

You should be:

• Highly entrepreneurial and execution-oriented

• Comfortable with numbers, CAC, conversion, retention and ROI

• Strong at market and competitor analysis

• Creative in developing new customer-growth ideas

• Comfortable with both online and offline growth

• Strong in communication, partnerships and negotiation

• Familiar with the Hyderabad market

• Comfortable working with ambiguity, limited resources and high ownership

What makes this role different

We're not looking for someone who only manages social media, runs ads or prepares reports.

We're looking for someone who can connect:

Market → Customer → Pricing → Acquisition → First Ride → Repeat Ride → Referral → Growth

You'll have the freedom to identify opportunities, propose experiments and take them from idea → execution → measurement → scale.

Founding-Team Opportunity

This is an equity-only founding-team opportunity.

You'll work closely with the founders and have direct ownership over one of the most important challenges for an early-stage mobility company:

How do we acquire customers, create repeat usage and build a scalable growth engine?

If you enjoy building from zero, solving ambiguous problems and seeing your work directly impact a startup, we'd love to hear from you.

Location: Hyderabad

Experience: 4–6 years

Compensation: Equity Only

Role: GTM & Growth Manager

About the Role

We’re looking for a GTM Manager to help build and scale the growth engine for our D2C wellness brand.

You’ll own the go-to-market strategy across customer acquisition, content, campaigns, conversion, and retention — from identifying the right audience to turning them into paying customers.

What You’ll Do

Define our target audience, segments, and customer personas

Build and execute GTM and growth strategies

Identify and test acquisition channels — organic, paid, influencers, communities, partnerships, etc.

Work closely with the content team on campaigns, social content, and brand messaging

Improve website/product-page conversion and customer journey

Track CAC, conversion rate, repeat purchases, retention, and revenue

Run growth experiments and double down on what works

Understand customer behaviour, feedback, and purchase drivers

Work with founders and the team to build a repeatable D2C growth engine

What We’re Looking For

3+ years in D2C, growth, GTM, e-commerce, consumer marketing, or brand growth

Experience with wellness, beauty, health, nutrition, FMCG, or consumer products is a plus

Strong understanding of customer acquisition and conversion

Hands-on experience with social media, influencers, performance marketing, and/or e-commerce

Comfortable working with data and making decisions based on results

Strong execution mindset and ability to work independently

Someone who builds, tests, learns, and moves fast

What We Want

We’re not looking for someone who just makes marketing plans.

We want someone who can understand the customer, build the GTM strategy, execute it, and drive measurable sales and growth.