Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
Shubham Vishwakarma
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon