Our client is a Delhi based healthcare platform that is dedicated to Ayurveda and provides wellness solutions to its customers that is tailored and fine-tuned to their requirements. They have created a unique balance of Ayurvedic herbs and western medicine to come up with courses and medical advice which will not only rid their patients of the illness but also helps them bring the body back into balance.
Their services are available across the globe, with over 65% of their client base being from US, UK, and Canada. The company's primary focus is on Ayurveda and taking the ancient knowledge to anyone who wishes to bring back balance to their health and apply the tools in their everyday life.
As an Advertising Manager, you will be to bring about an increase in the Click Through Rates (CTRs) of Advertising collaterals, produce ground-breaking advertising copy, and uplift the brand perception in the company's majorly American/ Canadian audience.
What you will do:
- Producing ground-breaking advertising copy, something impactful, to bring about an increase in the Click Through Rates of Advertising collaterals, to uplevel the mundane marketing approaches
- Crafting high-converting ad copies for various advertising platforms and Writing high-CTR emails
- Developing concepts, scripts, storyboards for ads and working with designers and video editors to develop video ads
- Writing content for images/ website/ any other communication requirement of the firm
- Providing quality inputs in meetings and producing sky-rocketing results.
- Understanding and measuring the performance of every ad they create and developing new copies that better the previous results
What you need to have:
- either copywriter or design professional with over 5 years of experience in design agencies or companies such as Ogilvy, FCB Ulka, JWT or Wunderman Thompson etc.
- MICA graduates
- Prior copywriting experience is a must. Direct response marketing experience preferred.
- Prior advertising copy experience is must.
- Awareness of the socio-cultural context of the west (Namely US, Canada, Australia)
- Extreme command over English, perfect grammar
- Literature/ creative background will be useful but is not a must
About Comprehensive Ayurveda Platform
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Job Description
Requirements
Benefits
If you love using your words to craft stories, paint people’s imaginations and make compelling arguments, here is why you should join Pichkaari.
Who are we?
We are a multi-disciplinary communication design studio. We are a closely knit team of hard-working and passionate makers, specializing in delivering designs that are unique, stunning and that strike an immediate chord with the required audience.
With crystal clear communication being the backbone of all our projects, we deliver the most effective solutions by:
- Obsessing over the teeny-weeny specifics and intricacies of communication design
- Bringing fearless originality to the table
- Trusting our instincts
- And striving to incorporate the highest level of quality and intuitiveness in everything we do
The ideal candidate is a creative team player, talented wordsmith, and grammar sleuth. You will be responsible for developing marketing and communications content that is compelling and impactful.
Responsibilities
- Collaborate with internal partners to interpret project briefs and develop relevant concepts
- Write clear, compelling and creative copy
- Use SEO principles to maximize copy’s reach
- Ensure that all deliverables are proofed before publishing
- Ideate for and contribute towards a strategy for marketing campaigns
Qualifications
- 2+ years of marketing or copywriting experience
- Excellent written and verbal communication skills
- Highly organized with excellent attention to detail
- Must be fluent in writing high-quality and error-free content in English.
- Should have excellent grammar skills and vocabulary.
- Willingness to learn and adapt quickly.
- Notable research and time management skills.
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- Research and write industry-related content
- Create new content to assist marketing campaigns
- Promote content through multiple channels
- Update website content as needed
- Optimise content using SEO best practices
- Expertise in using content management software, social media platforms and SEO techniques
- Must have written and published blog articles and social media content
- Knowledge about personal finance and investment opportunities is a plus
Creating compelling, high-end, white hat ROI driven SEO oriented content, as well as reworking existing content
Creating specific SEO content that motivates CRO
Managing content and making content recommendations for a diverse clientele
Flexing between various types of content including articles, blogs, press releases, viral marketing content and promotional web content, with the ability to write, proof and edit all
Communication that scaffolds between team and management on key information with a sensitivity for detail and timelines
Desired Attributes:
Passion and ability to develop content specifically for SEO and internet marketing
Ability to think outside of the box when problem solving, yet be able to identify, respect and work creatively within boundaries
Ability to clearly communicate to the tech savvy as well as in lay man’s terms, interchangeably
Flexibility when it comes to the ability to adapt
MVP status when it comes to working on a team
A solid moral compass, ongoing internal motivation and autonomy
Skills and Qualifications:
Bachelor’s degree in journalism, communications or related
2-3 years’ Experience in web related marketing and development
1+ years practical experience in SEO, WordPress and web design support
Outstanding listening and “social listening” skills
Relative fluency and knowledge of HTML, Photoshop, etc as well as the motivation and skill set necessary to stay on top of the latest digital tools and trends
Full understanding and ongoing commitment to high end ROI and CRO
Outstanding organizational skills, attention to detail and a finely attuned sense of urgency
Please contact us at your earliest convenience if your career objective is to develop content for an SEO firm that believes in the unlimited potential of its mission, clientele and employees!
- Developing content for blogs, articles, app descriptions, social media, and the company website.
- Write in “American English” as the audience is a US consumer audience
- Identifying customers’ needs and recommending new content to address gaps in the current content.
- Build and manage our social media profiles and presence across channels you deem relevant
- Curate and create interesting, relevant, and trending content people look forward to every day
- Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
- Ideate and execute world-class social promotions and campaigns and track their success
- Work alongside other marketers to create content that educates and entertains our audience and supports marketing goals.
- Drive consistent, relevant traffic and leads from our social network presence.
Key Responsibilities
- There are two main responsibilities of the role:
- to increase the overall top line by increasing the application rate(optimizing the funnel)
- ensuring more users are retained post the first consumption cycle.
- Create and refine effective programs that leverage tenure and customer behaviour data, and include a mix of triggered and targeted campaigns.
- Identify key, measurable metrics for Customer lifecycle programs with a focus to test and scale rapidly.
- Create, implement and optimize daily/weekly/monthly campaigns and user journeys (retention and reactivation - both automated and not automated)
- Generate deep insights about customers that increase their retention, root-cause & predict churn and lead to inventing new ways to delight and retain customers. Will include conducting primary & secondary customer research through surveys and talking directly with customers.
- Experiment across the whole retention & re-activation funnel constantly looking for maximum impact on DAU (daily active users)
- Brainstorm new ways of segmenting potential customers and means of communication, leading to quick-test pilots with clear measurable outcomes