Location: Gurgaon, India.
Job Type: Full-time
Experience: 1-4 years
We’re looking for an Account Manager - Influencer Marketing with an ability to identify and build relations with prominent influencers and thought leaders to convert our company vision into a simple, intuitive, and awesome branding platform.
We are looking for an enthusiastic person who is
● Empathetic and eager to address the needs of brands
● Comfortable working with the ambiguity inherent in startups and small teams, and are;
● Able to display ownership and communicate with members from diverse teams with ease
Sounds like your kind of company? Great! Here’s what this role entails:
● Maintaining relations with the clients.
● Connecting and communicating with influencers.
● Maintaining relations with influencers.
● Executing the influencer marketing campaign.
● Working on the day-to-day operations.
● Reporting to the manager of daily operations.
● Negotiation with Influencers
● Analysis and measurement of the campaign and drafting post-campaign report
● Identify and build relationships with prominent influencers and thought leaders.
● Attend relevant events for networking and business purposes.
● Develop content ideas and write and curate content.
● Research relevant industry experts, competitors, target audience and users.
● Brainstorm new, creative approaches to influencer campaigns.
● Keep abreast of emerging trends, technologies and influencers.
● Liaising with the marketing team to create and coordinate marketing strategies that work across different channels.
What you’ll need to succeed
● Bachelor's degree in Marketing
● Proven track record in outreach campaign strategies
● In depth knowledge of social media marketing industry
● Impeccable verbal and written communication skills
● Well organized with great time management skills
● Outstanding project management skills
● Excellent interpersonal and relationship building skills
● Networking aptitude
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Who are we :
We are an early-stage Fintech Startup - working on exciting Fintech Products for some of the Top 5 Global Banks and building our own. If you are looking for a place where you can make a mark and not just be a cog in the wheel, Bakerstreet Fintech Pvt Ltd (Parent Company) might be the place for you. We have a flat, ownership-oriented culture, and deliver world-class quality. You will be working with a founding team that has delivered over 26 industry-leading product experiences and won the Webby awards for Digital Strategy. In short, a bleeding edge team.
As Cambridge Wealth, we are well established in the wealth and mutual fund distribution segment, having won awards from BSE as well as Mutual Fund houses. Our UHNI/HNI/NRI clients include renowned professionals from various industries.
What are we looking for a.k.a “The JD” :
We are looking for a motivated and energetic Content Analyst Trainee to assist the Content team by ensuring that the organisation's brand ideals and website are upheld for our brand, "Cambridge Wealth". You will assist in developing a strategic plan that ensures the ongoing success of our online presence & creating, improving and maintaining content to achieve our business goals. Our ideal candidate has demonstrable creative writing skills and has the pulse of current social media trends.
What will you be doing at "Cambridge Wealth" a.k.a “Your Responsibilities :
- Help develop a content strategy aligned with short-term and long-term marketing targets
- Work with the Content team to plan and develop site content, style and layout
- Create and publish engaging written content. Edit, proofread and improve other writers’ posts
- Ideate and create engaging Infographics, podcasts, videos and other multimedia content for Social media.
- Liaise with content writers to ensure brand consistency & Optimise content according to SEO.
- Use content management systems to analyse website traffic and users engagement metrics
- Manage content distribution to online channels and social media platforms to increase web traffic ensuring compliance with law (e.g. copyright and data protection)
- Align with the editorial calendar and ensure content goals are met
What should our ideal candidate have a.k.a “Your Requirements”:
- In - office Availability. This will be an In-office role at our office in Pune.
- Excellent written and verbal communication skills and strong command over the English language.
- Proven work experience in Content(Financial/Wealth) marketing preferred..
- Hands-on experience with MS Office, WordPress, Canva and other illustrative tools.
- Working knowledge of audio and video editing
- Working Knowledge of SEO and web traffic metrics. Basic technical knowledge of HTML and web publishing is a plus.
- Proactiveness and ability to take ownership of tasks and projects, strong operational expertise, time management skills and a growth mindset
Not sure whether you should apply? Here's a quick checklist to make things easier. You are someone who:
- Have worked(0-1.5 years preferably) or are looking to work specifically with an early-stage Fintech startup.
- You are ready to be a part of a Zero To One Journey which implies that you shall be involved in building fintech products and processes from the ground up.
- You are comfortable to work in an unstructured environment with a small team where you decide what your day looks like and take initiative to take up the right piece of work, own it and work with the founding team on it.
- You'd like a fair chance to work your way up to a founding team position which involves taking key business decisions and taking accountability for it.
- This is not an environment where someone will be checking up on you every few hours. It is up to you to schedule check-ins whenever you find the need to, else we assume you are progressing well with your tasks. You will be expected to find solutions to problems and suggest improvements
- You want complete ownership for your role & be able to drive it the way you think is right. You are looking to stick around for the long term and grow with the company.
- You are a self-starter and take ownership of deliverables to develop a consensus with the team on approach and methods and deliver to them.
Stipend : Rs 15k / month (PPO possibility at the end of 6 months basis performance evaluation)
Duration : 6 Months. Please note that this is an On-site/ Work from Office program at our headquarters in Pune..
• At least 1 &2 Years of experience required.
• Experience with Google Adwords, Social Media Ads is a plus.
• Keyword research analytics
• Experienced in On-page SEO, Off-page SEO and Technical SEO
• Link building and Ranking analysis
• Knowledge of SEO tools and SEO plugins
• Abilities for improving organic Google search results for keyword search ranks.
• Must be able to talk well in English.
About Railofy:
Solving one of the biggest challenges in India!
Railway (IRCTC) congestion (waitlist) is one of the biggest problems in India. Approximately, ~90%+ of India travels by trains making this one of the biggest opportunities in the travel space in the country.
We are a small team of technologists who have made a significant breakthrough in this field using AI, so that no waitlisted railway passenger has to ever miss a trip again!
Read more about us here: https://yourstory.com/2020/09/travel-protection-startup-railofy-funding-chiratae-ventures">Your Story
Website: http://www.railofy.com">www.railofy.com (we are mobile only)
Railofy was started in 2020 by https://www.linkedin.com/in/rohan-dedhia-a08a744b/">Rohan, https://www.linkedin.com/in/vaibhav-saraf-b019b07/">Vaibhav and https://www.linkedin.com/in/hrishabh/">Hrishabh alumni of IIT, IIM and ISB. Prior to this founder had experience in venture capital investing, Artificial Intelligence and consulting.
We are backed by some of the leading VC investors in India.
Why Explore Career at Railofy:
- Experienced founding team
- Become an integral and trusted member of the team mentored by professional with 10+ years of experience
- Right to win - The founding team knows the business & its secrets inside out. We are starting with a significant head start and a precise plan of action
- Barriers to entry - This is a specialized play with natural barriers to entry, allowing for significant value creation for all equity holders
- Backed by marquee global investors
- A leadership role at a fast growing start-up. There is no glass ceiling for this role that limits your growth
- Exposure to all aspects of company building - exposure to investors, fund-raising, decision making, building the team & culture
- Significant equity ownership
- All the above perks of joining a high potential company very early, along with a competitive market salary
Responsibilities
- Managing brand & marketing communications
- Building a content roadmap & strategy for engagement via for app notifications, social media, retargeting
- Brand communication on website & app
- Content marketing strategy
- Drive execution
Requirements
- Prior experience in building content road map / strategy for customer engagement
• Initiate growth by undertaking target market research and ensuring engagement to create brand awareness.
• Conceptualize interesting formats & content for social media platforms working closely with the design team.
• Tracking and reporting of post-performance and analytics.
• Monitoring analytics, brand growth and conversation metrics.
• Daily managing content – story and look behind Instagram.
• Curate trending ideas for Instagram stories and content.
• Work with the content team on creating engaging content mailers for the internal team as well as for clients.
1Understand the goal, audience, and core message of a campaign and create copy to suit. 2. Take end-to-end responsibility for writing compelling content for all brand properties.
3. Ability to think out-of-the-box (clichéd. We know. Still), play-with-words and write in a simple, concise and accurate manner for campaigns
4. Research, write, edit and proof all levels of copy included headlines and body copy, for all online, offline, external and internal needs.
5. Write effective content for marketing collaterals like brochures, flyers, etc.
Skills
- Should be able to deliver quality content consistently. Parameters of quality include grammar, punctuation etc
- Ability to write crisp and error-free content
- A knack for editing and proof-reading content with good research-oriented skills
Key Roles and Responsibilities
- Developing strategic social marketing plans, that maximise the potential of each social channel
- Managing social media content calendar for clients
- Supervising the creation of written and visual content across several social media platforms
- Increasing social media engagement across platforms
- Building and moderating social media communities by responding to comments and keeping members engaged
- Monitoring brand performance across channels
- Monitoring and analyzing trends and competitor performance
Requirements
- Understanding of/proven expertise in social media marketing and social media platforms
- Strategic thinking for developing effective marketing campaigns
- Strong writing skills
- Ability to study and interpret marketing analytics
- Great organizational skills; ability to monitor multiple social media platforms concurrently
- Good leadership skills to organize teams
- Excellent communication skills for reporting results
- Adept at community building and keeping calm under high-pressure online interactions
Content writers must know how to use a variety of writing and publishing programs, such as Microsoft Office, G Suite, and WordPress. Strong attention to detail and the ability to work under pressure are essential.
The selected intern's day-to-day responsibilities include:
1. Work on content writing for social media post
2. Creating content for the website
3. Implementing copywriting techniques to make the content more engaging
4. Doing on-page SEO to make the content google friendly
5. Create content that enlightens, informs, sells, and simply informs
6. Ideate & strategize the content plan
7. Must have excellent English written and verbal communication skills.
- Responsible for boosting DA, PA & Trust flow of website by building Links on authoritative websites
- Familiarity with WordPress or other content management systems must have knowledge of Plugins and Plugin management
- Link building skills required ( Guest Blogging, EDU and GOV Link Building, Article submission, etc.)
- Site Analysis - Complete technical report of the website. The report includes off-page factors of the website.
- Experience when it comes to using tools such as Google Analytics and Google Webmaster.
- Leading keyword research and optimization of content
Good To Have:
- Understanding of web design and site structures.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
- Keyword research including discovery and expansion of keyword opportunities
- Researching the competitors, both on-site and off-site.
- Experience with B2B social media, Google Adwords and email campaigns, and SEO/SEM
We’re on the lookout for a data-savvy Growth Marketing Manager to develop and execute marketing strategies to increase awareness and adoption of the product.
Our ideal candidate is a passionate experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies in online media and/or SaaS companies.
- The key performance metric for the role will be growth in pages views & Inc42 plus subscriptions
- It is essential the person understands funnel based marketing centred around content & engagement
- It is of utmost importance to have an experience of marketing automation at scale
- Devise B2B, B2C integrated marketing campaigns with the aim of acquiring and retaining customers
- Find and target audiences & accordingly onboard/execute paid social media marketing, content aggregations and influencer marketing plans
- To sustain India’s largest tech media platform it takes qualitative content marketing & automation at scale along with data-backed decisions, heavy testing, the feedback loop to drive product and editorial.
Give your career a lunar slingshot, we are an equal opportunity employer.