Admissions Counsellor

Job Title: SMO Executive

Job Summary:

The SMO Executive is responsible for developing and executing social media optimization strategies to enhance the brand’s online presence, increase audience engagement, and drive traffic to the company’s digital platforms. This role involves content creation, platform management, performance analysis, and continuous improvement of social media campaigns.

Key Responsibilities:

• Social Media Strategy Development:
• Design and implement effective SMO strategies tailored to various social platforms.
• Stay updated with the latest social media trends, algorithm updates, and best practices.
• Content Creation & Management:
• Create engaging content (text, images, video) that aligns with the brand’s voice and objectives.
• Plan and schedule posts using social media management tools to ensure timely and consistent communication.
• Community Engagement:
• Monitor social media channels, respond to comments, messages, and reviews in a timely manner.
• Foster and maintain active relationships with the online community and influencers.
• Campaign Management & Optimization:
• Launch, manage, and optimize social media campaigns to drive engagement and conversions.
• Collaborate with the digital marketing team to integrate SMO efforts with overall marketing strategies.
• Analytics & Reporting:
• Track and analyze key performance indicators (KPIs) such as reach, engagement, traffic, and conversion rates.
• Prepare regular reports with insights and actionable recommendations for continuous improvement.
• Brand Monitoring:
• Ensure all social media content maintains brand consistency and complies with industry guidelines.
• Monitor competitors and industry trends to identify new opportunities.

Skills & Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Proven experience in social media management and optimization.
• Strong understanding of social media platforms (Facebook, Twitter, LinkedIn, Instagram, etc.) and their respective audiences.
• Excellent written and verbal communication skills.
• Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
• Creative mindset with a keen eye for design and content quality.
• Ability to analyze data and derive actionable insights.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

Preferred Qualifications:

• Experience with paid social media advertising.
• Knowledge of SEO and its interplay with SMO.
• Basic graphic design skills and familiarity with design tools such as Adobe Creative Suite.

Team Recruitment and Development: Building and nurturing a dynamic team through effective recruitment strategies and continuous development initiatives.

Operational Oversight: Managing daily operations to ensure efficiency and alignment with company objectives.

Sales and Client Service: Driving sales performance and ensuring exceptional service delivery to clients.

Strategic Planning: Implementing strategies to achieve business objectives and contribute to the company's growth.

About the Company

Nutrabay is the largest health & nutrition store in India. Our vision is to keep growing, having a sustainable business model and continue to be the market leader in this segment by launching many innovative products. We are proud to have served over 1 million customers uptill now and our family is constantly growing.

We have built a complex and high converting eCommerce system and our monthly traffic has grown to a million. We are looking to build a visionary and agile team to help fuel our growth and contribute towards further advancing the continuously evolving product.

Funding:

We raised $5 Million in a Series A funding round led by RPSG Capital Ventures, with participation from Kotak Alternate Asset Managers

Responsibilities:

• Driving the Digital Product Development for Nutrabay, in an analytical and structured way across platforms (Web, Mobile & App).
• Driving various growth initiatives at Nutrabay such as partner platforms and modules..
• Owning various modules such as affiliate management systems, referral and loyalty and evolve them in line with business objectives and consumer effectiveness
• Create simple and effective product documentation including Product Requirement Docs(PRD’s), Research Docs, Sprint Reviews etc. ensuring seamless transition of features and tasks between cross-functional teams.
• Ensuring timely product sprints and removing any bottlenecks that could hinder the development sprints.
• Tracking features success via success metrics through the month post every feature/module launch and update.
• Ideate Product features & drive iterations based on qualitative and quantitative user feedback.
• Designing workflows and wireframes for digital internal & external modules while ensuring a high-class User Experience(UX) on web and mobile.
• Work closely with engineers to ship features and product improvements.
• Ensure prioritization, timely execution, quality, resolving issues faced during operationalization and ensuring success metrics are met.
• You should understand, track and optimize the product journey for buyers based on data.
• Collaborate with internal stakeholders in support, marketing, sales and business to develop launch strategy, product messaging and training
• Identify market opportunities and contribute to the product vision and business strategy.

About you:

• Have 2-3 years of experience ideally working on Consumer-Facing, Large-Scale growth products.
• Have worked or know at least 50% of the E-Commerce modules listed below:
• Orders Management Systems
• CRM & Omni-channel Automations such as Moengage, Clevertap etc
• Gift Cards
• Affiliate Programs
• Personalisation & Recommendation Systems
• Loyalty Management Systems
• Are a fast learner and comfortable teaching yourself new skills and can thrive in a complex and fast-paced environment.
• Are Analytical and data-driven, you love digging into the data to understand what’s happening and define & measure success on every project.
• You possess basic wireframing and UX understanding so you can create workflows and features that get teams excited.

About Nutrabay:

Nutrabay was born out of a problem that all health and nutrition stores in India could not actually ensure the authenticity of products they deliver as they were all a marketplace. This is not the best situation when you need to ensure 100% authenticity of products as the website selling these never know what the 3rd party seller is actually sending to the customer via their website. This is where we saw a huge problem to be solved. A website that lists no 3rd party seller, no middlemen, fulfills and ships direct to the customer, get certified by all the brands for authentic products and is able to offer comfortable price points at the same time.

Today, we have found huge success in solving this problem. We’re proud of it, and will continue to innovate and bring exciting products that help you become a better version of yourself. Learn more: https://nbay.cc/3424Dz0

• Back-end software development
• Software engineering and designing data models and write effective APIs
• Working together with engineers and product teams
• Understanding business use cases and requirements for different internal teams
• Maintenance of existing projects and New feature development
• Consume and integrate classifier/ ML snippets from Data science team

What we are looking for:

• 4+ years of industry experience with the Python and Django framework.
• Degree in Computer Science or related field
• Good analytical skills with strong fundamentals of data structures and algorithms
• Experience building backend services with hands-on experience through all stages of Agile software development life cycle.
• Ability to write optimized codes,debug programs, and integrate applications with third party tools by developing various APIs
• Experience with Databases (Relational and Non-Relational). Ex: Cassandra, MongoDB, Postgresql
• Experience with writing REST-APIs.
• Prototyping initial collection and leveraging existing tools and/or creating new tools
• Experience working different types of datasets (e.g. unstructured, semi-structured, with missing information)
• Ability to think critically and creatively in a dynamic environment, while picking up new tools and domain knowledge along the way
• A positive attitude, and a growth mindset

Bonus:

• Experience with relevant Python libraries such as Sklearn, NLTK, tensorflow, HuggingFace Transformers
• Hands on experience in Machine learning implementations
• Experience with Cloud infrastructure (e.g. AWS) and relevant microservices
• Good with Humor and Team player

Position Responsibilities:

• Responsible for developing customised solutions within the Salesforce platform using LWC

• Designing , coding and implementing Salesforce applications.

• Testing the stability and functionality of the application.

• Troubleshooting and fixing bugs.

• Writing technical documentation for Salesforce applications

Minimum Qualifications :

• 2 - 10 yrs solid experience as a Salesforce Developer using Apex, SOQL, Lighting Web Component plus Hands-On experience with integration using REST API

• Experience with multiple full lifecycles from Design & Architecture through Development, Testing, Deployment and Debugging production issues.

• Strong experience in front-end technologies including Javascript, HTML5, CSS3.

• In-depth and strong experience in at least one Object-Oriented Programming language such as JAVA, APEX, Python.

• Excellent verbal and written communication