Account Executive

Job Title: Data Analyst – Business & Pricing Strategy

Location: Sector-V, Kolkata

About the Role:

We are seeking a dynamic and detail-oriented Data Analyst with a strong business acumen, deep knowledge in mathematics and statistics, and hands-on experience in pricing analysis. The ideal candidate will be responsible for gathering, analysing, and interpreting large datasets to provide strategic insights and drive data-informed decisions, particularly in the areas of competitive pricing and business growth.

Key Responsibilities:

• Analyse market trends and competitor pricing models to inform pricing strategies.
• Develop and maintain dashboards and reports that track key business metrics.
• Use statistical techniques and mathematical models to identify patterns, correlations, and opportunities for business optimization.
• Collaborate with cross-functional teams including Marketing, Sales, and Finance to understand data needs and deliver actionable insights.
• Build pricing models to assess the impact of pricing changes and support profitability.
• Clean, structure, and validate data from multiple sources to ensure data accuracy and integrity.
• Present findings and recommendations to stakeholders in a clear and concise manner.
• Support forecasting, budgeting, and strategic planning initiatives with data-driven inputs.

Requirements:

• Bachelor's or Master’s degree in Business, Economics, Statistics, Mathematics, or a related field.
• Proven experience in data analytics, with a strong understanding of pricing strategies and business analysis.
• Proficiency in tools such as Excel, SQL, Python/R, and BI platforms (e.g., Tableau, Power BI).
• Strong mathematical and statistical skills with hands-on experience in predictive modelling and data mining techniques.
• Excellent problem-solving abilities and a keen eye for detail.
• Ability to communicate complex data insights to non-technical stakeholders.
• Proven experience in Travel & Tourism industry will be preferred.

Preferred Qualifications:

• Experience working in a competitive pricing or strategy-focused role.
• Knowledge of A/B testing, regression analysis, and market basket analysis.
• Familiarity with financial modelling and ROI analysis.

Roles and Responsibilities:

● Cultivate and maintain strong business relationships with multiple travel agents, driving their growth.

● Focus on increasing revenue by implementing cross-selling, upselling strategies, and ensuring operational excellence.

● Develop meaningful connections with both existing and new customers, regularly assessing their satisfaction and ensuring smooth engagement with products.

● Provide prompt and accurate solutions, swiftly addressing user needs and enhancing their overall experience.

● Collaborate with various teams, generate transparent reports, and identify novel avenues for ongoing enhancement and innovation.

● Recognize product issues and communicate them to the product team.

● Contribute to the establishment of efficient and scalable processes that reflect the commitment to delivering optimal service to agents.

● Work together with sales, product, engineering, and marketing departments.

● Attain a comprehensive understanding of our products, offering demonstrations and resolving product inquiries.

● Analyze and maintain agents' performance data.

● Stay informed about industry trends and strategic growth opportunities.

Experience and Skills Required:

● A minimum of 2 years of sales experience in the travel industry.

● Demonstrated track record in managing key clients, creating value, and handling operational responsibilities.

● Outstanding communication and interpersonal aptitude.

● Proficiency in building relationships and possessing high emotional intelligence.

● Preferable previous experience in acquiring or managing travel agents, visas, or insurance.

● Proficiency in using CRMs and Google Sheets.

● Ability to perform well under pressure with a proactive mindset.

This job position will be placed under the BPO Marketing and Communication Unit of the Company.

We are looking for a Paid Media Specialist who will own and manage various paid social campaign platforms specifically on Google, Facebook, YouTube and Tiktok, from marketing brief, to execution, with a proven track record of campaign management, budget management, performance reporting, forecasting and competitive analysis and more.

Essential Duties & Responsibilities:

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Plan, manage, optimize and execute paid social campaigns and programs to drive right messaging to the right audiences on the right platform to maximize conversions while minimizing cost per acquisition ● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Strategize and execute integrated paid media campaigns that use multiple channels including but not limited to Google, LinkedIn, Facebook, and Tiktok displays programmatic and more to drive conversions across all phases of the customer journey

● Marketing and Promotions: Collaborate with the marketing team to plan and execute promotional campaigns to attract and retain players.

● Data driven decision making to optimize and execute paid campaigns to drive quality leads in turn helping improve sales velocity

● Collaborate with Marketing and Sales team to strategize, architect, deploy and track digital campaigns that drive performance

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

● Develop A/B Testing plans for end-to-end Paid media campaigns by applying growth hacking mentality to improve customer engagement

● Support executing content promotions and distribution with digital channels

● Experimenting with new or existing digital channels and trying out new tactics that contribute to a strong ROI

● Analyze the efficiency of each digital channel based on KPIs for continuous improvement

The specific responsibilities and requirements for a Paid Media Specialist in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards.

Salary Php80,000 - Php100, 000

Work Experience Requirements

● At least 3-5 years of experience in Paid Media with hands on experience

● Excellent understanding of customer’s playing behavior as it pertains to the web

● Proven track record

● Must be able to use paid media tools

● Strong experience with Google Analytics or similar tracking tool

● Strong analytical, interpersonal, and communication skills

● Excellent ability to collaborate cross functionally

● Strong ability to prioritize work and projects based on short and long-term needs

● Exceptional verbal & written communication skills, especially the ability to think on your feet

● Must be willing to report onsite in Cambodia

Required Skills:

• Fluency in any one of JavaScript, TypeScript, or Python.
• Strong problem-solving skills.
• Should have built large scalable enterprise applications from scratch.
• Strong experience in architectural patterns, High-level designs.
• Experience in NoSQL and SQL DBs.
• You have a knack for launching and iterating on products quickly with quality and efficiency
• Willingness to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Hands-on, self-starter, capable of working independently
• True love for technology and what you do
• Maniacal attention to detail
• 3+ years of experience 

• 5-8 years of experience in handling social media and Influencer marketing campaigns 
• Excellent knowledge of Whatsapp, LinkedIn, Facebook, Twitter, Instagram , and other relevant platforms 
• Understanding of SEO and web traffic metrics 
• Good knowledge of social media KPIs 
• Proven track record in outreach campaign strategies 
• In-depth knowledge of the social media marketing industry 
• Impeccable verbal and written communication skills 

Responsibilities

• Develop and execute social media strategies and creative campaigns 
• Identify and build relationships with prominent influencers and thought leaders 
• Develop content ideas and write and curate content 
• Research relevant industry experts, competitors, target audience, and users 
• Brainstorm new, creative approaches to influencer campaigns 
• Keep abreast of emerging trends, technologies, and influencers.
• Find new and better ways of measuring social media activity.
• Develop, implement and manage our social media strategy 
• Define most important social media KPIs 
• Manage and oversee social media content 
• Measure the success of every social media campaign 
• Stay up to date with the latest social media best practices and technologies 
• Work with copywriters and designers to ensure content is informative and appealing 
• Monitor SEO and user engagement and suggest content optimization 

Key Performance Indicators

• Creating unique value propositions for both brand and key products and implement them with an always-on calendar
• Drive strategic brand initiatives positively impacting key parameters like Imagery, Awareness, and Consideration.
• Identifying content amplification opportunities (Real-time trends, collaborations, etc.)
• Improve engagement rate for the brand across relevant platforms.

Core competency

• Execution & Delivery - Takes ownership providing timely and result oriented solutions with operational excellence
• Accountability - Responsible for the tasks assigned under the ambit of the key responsibilities of the role and additionally for any dependencies with cross functional teams
• Team - Work & Collaboration - Fosters a culture of trust, collaboration and support
• Effective Communication - Communicates timely and responsively with clarity and effect (both verbal and written). Seeks and provides feedback

• Excellent in Jquery, HTML5, CSS, ReactJS or AngularJS.

• Excellent programming skills in PHP Codeigniter / Laravel Framework. (Laravel is mendatory)

• Experience with popular React.js workflows (such as Flux or Redux)
• Familiarity with newer specifications of EcmaScript
• Experience with data structure libraries
• Familiarity with RESTful APIs
• Must be well versed with software application design and development tools.
• Knowledge of modern authorization mechanisms, such as JSON Web Token
• Familiarity with the whole web stack, including protocols and web server optimization techniques.
• Ability to understand business requirements and translate them into technical requirements
• Familiarity with code versioning tools (such as Git, SVN, and Mercurial)
• Excellent written and verbal communication skills.