Kastech Software Solutions Group

Nudge is a user experience platform for consumer companies to help them activate, retain, and understand users.

We’re backed by Antler, and marquee angels including Kunal Shah (Cred), Dhruv Bahl (BharatPe), Bharati Balakrishnan(Shopify), Prashant Pitti (Easemytrip), Pallav Nadhani (FusionCharts), and Ajinkya Kulkarni (WintWealth).

Who We Are

We're on a mission to revolutionize how companies deliver personalized experiences to their users. At Nudge, we've built a powerful SaaS platform that enables consumer companies to run rapid product experiments and deliver truly personalized user experiences. What makes us special? We help product and growth teams build native UX components without needing any development effort – yes, you heard that right!

Our Secret Sauce

We're proud of our comprehensive suite of tools that work together seamlessly:

• Want to create meaningful interactions? Our dynamic UX library has got you covered
• Need to experiment with UI in real-time? Jump into our visual builder
• Looking to create personalized customer journeys? Our user flows are here to help
• Want to incentivize actions? Our reward engine makes it simple
• Plus, we've got powerful experimentation capabilities and analytics tools to track it all

The best part? We integrate with over 25 popular tools like Mixpanel, Amplitude, Segment, and Braze. We believe in making your existing tech stack work better, not replacing it!

Our Team

We're led by our passionate co-founders, Kanishka Thakur (CEO) and Gaurav Rawat. Under Kanishka's leadership, we're pushing the boundaries of what's possible in personalization and experimentation.

Our Growth Story

We're backed by some amazing investors who believe in our vision. Our journey started with initial backing from GradCapital, and we've since received support from Antler. We're excited to share that we recently closed our Pre-Seed round in 2024, which is helping us accelerate our mission even faster!

What Makes Us Different:

We understand that every user is unique, and their experience should be too. That's why we've built our platform to personalize across multiple dimensions - content, timing, incentives, and UI. Whether you're running A/B tests, creating personalized journeys, or analyzing user behavior, we make it simple and effective.

Want to see how we can transform your user experiences? We'd love to show you around our platform - check out our website or the demo below!

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Shopflo is an enterprise technology company providing a specialized checkout infrastructure platform designed to boost conversion rates for direct-to-consumer (D2C) e-commerce brands. Founded in 2021, it focuses on enhancing the online buying experience through fast, customizable, and secure checkout pages that reduce cart abandonment. 

We aim to supercharge conversions for e-commerce websites at checkout by improving user experience, helping build stronger intent and trust during the purchase

Problem statement -

(1) There is ~70% drop off at checkout for most independent e-commerce retailer (outside of large marketplaces)

(2) E-commerce cart platforms allow minimal flexibility on checkout, with their experience still same as the last decade

(3) Whereas user experiences are defined by new consumer platforms such as Swiggy, Amazon, etc.

There is a fundamental unbundling of monolith shopping cart platforms globally for mid-market and enterprise customers, who are moving towards headless (read modular) architecture.

Shopflo aims to be the global default for checkout experiences.

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