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Job Title: Brand and E-commerce Manager
Location: Bangalore
Experience: Brand Management | D2C & Marketplaces | Digital Growth
Industry: FemTech | Wellness | Healthcare | Consumer Brands
Company Overview
Miror is India’s leading FemTech platform transforming how women experience peri-menopause and menopause. In just a year, we’ve built India’s largest menopause-focused WhatsApp community, partnered with the National Health Mission and the Indian Menopause Society, and launched category-defining nutraceutical products and digital health services.
Our app blends science and technology—offering personalized care pathways, symptom tracking, diagnostics, games, AI-powered chat, expert consultations, and more. We are proud recipients of the Innovation in Menopause Care Award at the Global Women’s Health Innovation Conference 2024 and are rapidly scaling toward our $1B+ vision.
Learn more: www.miror.in
SUMMARY
Brand and E-commerce Manager with experience managing online brand presence, digital sales, and consumer engagement across D2C websites, marketplaces, and social platforms for a fast-growing FemTech brand. Strong at building brand strategy, driving online revenue, ensuring brand consistency, and translating consumer insights into high-impact marketing initiatives. Adept at working across marketing, content, design, and tech teams to scale purpose-led healthcare brands like MIROR.
CORE COMPETENCIES
· Brand Strategy & Positioning
· D2C & Marketplace Sales (Amazon, Website)
· Online Revenue & Conversion Optimization
· SEO & Website Content Strategy
· Social Media & Digital Marketing
· Visual Content & Creative Direction
· Consumer & Market Research
· Campaign Planning & Execution
· Cross-functional Collaboration
· Brand Analytics & Reporting
· Budget & ROI Management
PROFESSIONAL EXPERIENCE
· Developed and executed MIROR’s brand strategy aligned with business and marketing objectives, strengthening positioning in the peri-menopause and menopause wellness space.
· Managed brand sales across online platforms, including MIROR’s D2C website and marketplaces, driving visibility, conversions, and repeat purchases.
· Conducted consumer research and trend analysis to identify opportunities for product positioning, content themes, and brand expansion.
· Partnered with marketing, design, content, product, and tech teams to plan and deliver integrated campaigns across digital channels.
· Tracked brand performance and online sales metrics, analyzing traffic, conversion, engagement, and retention to inform optimisation strategies.
· Planned and managed brand marketing budgets, ensuring spend efficiency across campaigns, creatives, and platform investments.
· Oversaw development of brand collaterals, including digital ads, website banners, product pages, packaging visuals, social creatives, and campaign assets.
· Ensured brand consistency across all touchpoints—website, marketplaces, WhatsApp community, social media, emailers, and paid media.
· Led SEO initiatives including keyword research, on-page optimisation, blog content alignment, and website structure improvements to increase organic traffic.
· Worked closely with creative teams on visual storytelling, including reels, videos, product imagery, and educational content to build trust and recall.
· Managed and optimised social media presence, aligning content with brand tone, medical credibility, and community engagement goals.
· Coordinated website development and optimisation, working with developers on UX improvements, landing pages, and conversion journeys.
· Monitored industry trends, competitor activity, and regulatory sensitivity within women’s health to identify risks and growth opportunities.
TOOLS & PLATFORMS
· D2C Website & Marketplaces
· Google Analytics, Search Console
· SEO Tools (Ahrefs / SEMrush – if applicable)
· Meta & Google Ads
· Social Platforms (Instagram, WhatsApp, LinkedIn)
· CMS & Website Tools (Shopify / WordPress)
· Creative Tools (Canva, Adobe, Figma)
What We Offer
· Competitive base pay + performance-based commission/bonuses
· Training and ongoing product support
· Career growth opportunities within MIROR
· Dynamic and brand-focused working environment
Join Miror and be the welcoming face of a company that values compassion, innovation, and excellence!
Why Join Us?
· Be part of a high-growth startup tackling a real need in women’s healthcare.
· Work with a passionate, purpose-driven team.
· Opportunity to grow into next generation focused company roles as we scale.
· Competitive salary and career progression.
Ping me here and we will connect!
Key Responsibilities:
Execute manual test cases based on project requirements.
Identify, log, and track software defects using tools like JIRA or Bugzilla.
Assist in preparing test plans, test scenarios, and test data.
Work closely with developers and Project Manager to reproduce and resolve issues.
Perform functional, regression, and smoke testing.
Support the QA team in maintaining testing documentation and reports.
Learn and gradually contribute to automation testing (if applicable).
Required Skills and Qualifications:
Bachelor’s degree in Computer Science, IT, or related field.
1–2 years of experience in software testing .
Basic understanding of SDLC, STLC, and software testing concepts.
Familiarity with bug tracking tools (e.g., JIRA) and test management tools.
Strong attention to detail and analytical skills.
Good written and verbal communication.
Nice-to-Have (Preferred):
Exposure to automation tools like Selenium or Postman.
Knowledge of SQL and database queries.
Understanding of Agile / Scrum methodologies.
ISTQB Foundation certification or equivalent is a plus.
Personal Attributes:
Quick learner with a proactive attitude.
Team player with a focus on quality and continuous improvement.
Strong problem-solving and time-management skills.
Compensation:
Competitive salary and performance-based growth opportunities.
Description of Role
- We are looking for an enthusiastic analytically minded data driven BI Consultant/Developer role in Mumbai based Data & Analytics team
- The Business Intelligence consultant/developer is a member of the analytics team whose focus is to provide hands-on consulting and
- · Understand and document the reporting business requirements, processes and workflows developing both written and visual depictions of requirements and process flows.
- · Work closely with BI product manager & lead dashboard design and information presentation ideation meetings with business stakeholders.
- Works extensively in Tableau Desktop, MS Power BI designing and building highly customized dashboards to provide stunning visual anal build assets like datasets, reports and dashboards using tools like Tableau, Powerbi & dataiku for internal customers within investment (Performance, Marketing, Sales etc.)
Key responsibilities
- · Builds Tableau/Power BI Data Models utilizing best practices, ensures data accuracy and ability to blend with other certified data sources.
- · Understand Analytics & Business Intelligence framework and partner with Analytics Technology & Enterprise reporting Technology team to build & deploy reports and dashboards.
- · Evaluate data sources and technology options, recommend appropriate solutions.
- · Build and maintain a reporting data dictionary and data lineage.
- · Perform data analysis, data mapping, and develop ad hoc queries.
- · Write SQL queries, stored procedures, and scripts, ETL jobs.
- · Perform QA testing of developed deliverables and assist with User Acceptance Testing
- · Manage the prioritization, logging and tracking of user related issues, defects, enhancements, and work requests.
Experience and Skills
- · Analytic and data driven mindset with a finesse to build dashboards that tell a story.
- · Strong communication skills, interacting effectively with quantitative colleagues as well as less technical audiences.
- · Minimum of 5 years of proven experience creating Dashboards, Reports and Visualizations with interactive capabilities.
- · Minimum of 5 years’ experience in business/data analysis and data preparation
- · Minimum 2 years of experience in working with big data & building data apps using Python.
- · Broad industry knowledge of investment management a plus
- · Excellent verbal and writing skills in English.
- · Excellent time management and ability to work under pressure to meet tight deadlines.
- · Maintain a strong commitment to quality.
Our Client is a technology based luxury home design company that is committed to creating unique and personalized spaces for our clients. They are into interior designing for HNI clients for their luxury designing needs.
About the role:
- Planning, Budgeting and Forecasting
- Assist the Head Finance in overseeing the company's fiscal activities including planning, budgeting, and financial forecasting.
- Working closely with Sales/Operations/Supply Chain team to ensure delivery of agreed budget.
- To work with Business team in evaluation of monthly financial result, identify the reason for lower performance and work for corrective actions.
- Meet accounting financial objectives by assisting Finance Head in forecasting requirements, preparing an annual budget, scheduling expenditures, analyzing variances, and initiating corrective actions.
- Statutory Compliances
- Ensure timely compliance with all statutory and regulatory authorities including ROC compliances.
- Avoid legal challenges by understanding current and proposed legislation, assisting Finance Head in enforcing accounting regulations, and recommending new procedures
- Checking the bills to comply with local stipulations of finance, tax and relevant legal provisions.
- Monitoring GST Returns - GSTR 1, GSTR 3B and Annual return in 9/9C; reconciliation of Input Tax Credit in books of accounts with GSTR 2A and Electronic Credit Ledger
- Monitoring TDS compliance, deduction and monthly payment, preparation and submission of TDS returns
- Financial Reporting
- Assist and monitor day to day accounting (including accounts payable and accounts receivable)
- Ensure hygiene of accounting processes.
- Reconcile Account Receivable & Accounts Payable including ageing analysis.
- Confirm financial status by monitoring revenue and expenses; coordinating the collection, consolidation, and evaluation of financial data; and preparing reports as required by management.
- Prepare various month/quarterly/annual reconciliations.
- Support in Audit completion - Statutory Audit and Internal Audit; submission of data related requirement & co-ordination with auditors
Requirements
- CA with 3+ years of experience
- Excellent Microsoft Office skills
- Excellent organization skills: ability to plan and organize work so that it is efficient and effective
- Experience in GST filing, TDS filing, and other statutory compliance are recommendatory.
- Experience in Startup is an added advantage.
- Strong analytical skills, communications and presentation skills are required.
- Attention to details and drawing conclusions from large data are critical capabilities.
My Client's India is its largest studio outside USA with 400+ people and growing rapidly. It manages some of the biggest global games in the Casual Gaming, Action Strategy, Match-3, Slots, and Invest Express genres. The game teams are responsible for the long term-vision of the game, its entire Game Design & Tuning, Product Roadmap, Features, Content & Creative decisions, Art work (2D, 3D, Animation), Development, QA/Testing, Analytics & Performance Tracking, User Acquisition & Live Operations.
The India team is full of passionate gamers, who love to play, build great products, and have fun doing it. Studio I expect continued growth and is looking for strong leaders to expand the studio into this next growth phase.
As a Principal Software Engineer, you will be responsible for the software design of large scale applications and features & enhancements which reaches millions of players. You should be passionate about players, performance, scalability and holds a very high bar for quality of the game.
Responsibilities
- Work with Product Management to translate business requirements into technical requirements.
- Owns technical roadmap, design and review for end-to-end games, ensure design quality and integrity
- Modernizing the tech stack
- Bring tech innovations in the game which will help in growth of the games
- Design, code, and develop new features/fix bugs/add enhancements
- Analyze and improve efficiency, scalability and stability of various system resources
- Lead and Mentor junior engineers and drive a culture of technical perfection.
- Drive creative and innovative solutions to complex problems, exemplifying good technical discernment.
- Drive improvements and new approaches to address potential systemic pain points and technical debt, anticipate and avoid problems.
- Take a hands-on approach in the development of prototypes, independently and with others, to establish design decisions and/or technical feasibility.
Required Skills
- Masters or Bachelor’s Degree in Computer Science, Engineering or equivalent
- A minimum of 7 years of professional experience in software development, mobile, desktop or web application development with hands on coding experience covering full stack
- Experience coding in C#, C++, Python, Javascript and SQL
- Working knowledge of mobile landscape, architectures, trends, and emerging technologies.
- A proven foundation in computer science, with strong competencies in data structures, algorithms, OOPS and software design
- Strong problem solving and debugging skills
- Excellent communication skills and the ability to work effectively in a team environment.
Desired Skills
- Experience with mobile development – Android/iOS/Native OR on game engines such as Cocos-2D, Unity or other.
- Experience with Amazon Web Services (EC2, ELBs, ElastiCache, DynamoDB, terraform etc)
- Experience with setting up server monitoring, alerting and server provisioning
- Familiarity with micro service architecture, containers and related technologies (Docker, Kubernetes, ECS)
- Experience with development tools & integrated build systems: XCode, IntelliJ, Git/Jenkins
- Experience of driving activities, review process to ensure software and product quality.
- Willing to pick up any languages, technologies, or methodologies necessary to smite a challenge—and if a conventional solution does not exist, then innovate as necessary.
What we offer you:
- Work in a studio that has complete P&L ownership of games
- Competitive salary, discretionary annual bonus scheme and RSUs
- Full medical, accident as well as life insurance benefits
- Catered breakfast, lunch and evening snacks
- Child care facilities for women employees and discounted facilities for male employees
- Well stocked pantry
- Generous Paid Maternity/Paternity leave
- Employee Assistance Programs
- Active Employee Resource Groups – Women
- Frequent employee events
- Additional leave options for most employees
- Flexible working hours on many teams
- Casual dress every single day
- Work with cool people and impact millions of daily players!

What can you expect?
You will be part of the founding team at LDU and will be responsible for the end-to-end technology of the company including:
- Work with the founders on cutting edge technologies, including AI/ML, blockchain, computer vision, etc. across the tech-stack.
- Formulate long-term technology & product strategy along with implementation roadmap, while envisioning the tech-stack
required to scale the business 100X
- Architecting and engineering solutions across the entire technology stack including front-end, back-end, infrastructure,
architecture, server-side engineering, UI, etc. in line with the company's strategy.
- Work on the D2C website and enhance the user experience while increasing the company's online presence.
- Provide help to everyone in the team and greatly reduce the time and technical costs of team communication, technology
docking.
- Plan and collaborate with the other teams including marketing/ growth, customer success/ sales, design, operations, etc. to
implement new product features, growth hacks/ initiatives identified through user interviews/ insights, etc in a timely manner.
- Will be involved in a horizontal technical requirement, so should be able to make a prototype design for a product very rapidly
while executing the same with a wide range of techniques.
- Build processes/mechanisms to track the KPIs across product/ technology and ensure religious execution of the targets
- Build and lead the technology team including the engineering team, product team, Quality Assurance, etc.
- Awesome work-culture (flexible work timings; no need to wear formals; awesome snacks to name a few)
What are we looking for?
We are looking to onboard a Full Stack Software Engineer, who has a founder's mindset including the following traits:
- Experience of full stack development across web & mobile based technologies and should have scaled a business
- Ability to work across stacks like MEAN, MERN, LAMP, etc. seamlessly
- Ability to build scalable products/ platforms, fully redundant fault tolerant infrastructure while working on modern technologies.
- Versatile Developer/Engineer that can help on both ends of the website development and better the same by enhancing user
experience.
- Ability to Code in both frontend and backend of the site
- Stronghold in both front-end & back-end development/ algorithms with experience of building agile, highly scalable, data-driven
platforms from scratch
- Ability to be hands-on with coding across big data, mobile apps, AI & ML, analytics, DevOps, business intelligent solutions, etc.
apart from strategically guiding/ mentoring the team
- Stronghold in executing stuff on the ground and hustle around to Get things done
- Ability to think and see the big picture while focusing on short term goals and deliverables
- Leadership qualities to hire and build a kick-ass technology/ product team going forward
- Experience as a founder/ being part of founding team is huge plus but not mandatory
- Experience in the Fashion/ Apparel industry is a plus but not mandatory
- Working with Databases and Linux platform
- Understanding algorithms, databases and their space and time complexities
- Writing unit and integration tests with reasonable coverage of code and interfaces
- Solving complex and interesting problems
- Taking up a high level of ownership and commitment towards the business and product vision
What you need to have:
- Minimum 1-year experience
- Strong problem-solving skills
- Good understanding of data structures & algorithms and their space & time complexities
- Strong hands-on and practical working experience with at least one programming language: C/Java/C++/C#
- Excellent coding skills – should be able to convert the design into code fluently
- Strong technical aptitude and a good knowledge of CS fundamentals
- Hands-on experience working with Databases and Linux platform is a plus
- B-Tech in Computer Science or equivalent from a reputed college
- Good experience in at least one general programming language (Java, Ruby, Clojure, Scala, C/C++, Python and SQL)
- A solid foundation in computer science, with strong competencies in data structures, algorithms, and software design.
- Have a penchant for solving complex and interesting problems, Worked in startup like environment with high levels of ownership and commitment
- Excellent coding skills – should be able to convert design into code fluently
- Good skills to write unit & integration tests with reasonable coverage of code & interfaces
- TDD is a plus
Are you passionate about using technology to make people's lives better? Are you interested in becoming a part of one of the hottest trends in the world of start-ups today? Are you excited about joining the online ultra-fast grocery delivery service business pioneer and driving the trend forward? Then this may be the right opportunity for you.
Role and Responsibilities
- Lead over a product in the Technology department.
- Self-sufficiently lead the software development lifecycle: technical design, implementation, testing, deployment, monitoring.
- Work with cross-functional teams effectively to enable business growth.
- Recruit, train, retain, and simply make Blok a great yet challenging place to work for the people in your team.
- Mentor team, resulting in trickle-down happiness and efficiency.
Requirements
- You have at least 2 years of experience in a managerial position in a technology company.
- You’ve designed, built, scaled, and maintained production services, and know-how to compose a service-oriented architecture. You’ll lead by example by executing when necessary.
- Bias towards action. You believe that speed and quality aren't mutually exclusive. You've shown good judgment about shipping as fast as possible while still making sure that products are built in a sustainable, responsible way. You embrace the agile software development mindset.
- Hiring prowess. You're a strong leader who can attract talent around the world, raising the bar for excellence. You retained, mentored, and hired senior engineers and managers with a track record of building productive, world-class engineering teams.
- Mentorship. You know that the most important part of your job is setting the team up for success. Through motivating, mentoring, teaching, and reviewing, you help other specialists make sound architectural decisions, improve their code quality, and get out of their comfort zone.
- You have the ability to communicate clearly and concisely with others at all levels within the organization. You have experience with effectively creating alignments with multiple teams and operating well in ambiguity.
- Dedication. You care tremendously about keeping the experience consistent for users. You are your harshest critic and hold yourself personally accountable, jumping in and taking ownership of problems that might not even be in your team's scope.
- Experience within our tech-stack (Microservices, Node.js, Java, React, MongoDB, Kotlin, Swift, Redis, AWS, Docker, Kubernetes, RabbitMQ, Elasticsearch, WebSockets, etc.)
Who You Are
- Passionate about technology and making an impact.
- A perpetual learner, who stretches their boundaries and enjoys new ideas.
- A doer who takes initiative regardless of boundaries empowers their teams and works well in a cross-functional set-up.










