AVP – Marketing

About the Role

Antier Solutions is looking for a mature, highly capable, and comprehensive Marketing Manager to lead our global marketing department.

In this role, you will act as the anchor and orchestrator for our entire marketing ecosystem. You will be directly responsible for managing, mentoring, and scaling a diverse in-house team of Content Writers, Social Media Marketers (SMM), Performance Marketers (PPC), Community Managers, and SEO Specialists.

We need a leader who can take broad business goals from the leadership team and translate them into actionable, high-yielding marketing campaigns. The ideal candidate must possess the unique ability to manage both creative minds (Writers/Designers) and data-driven analytical profiles (PPC/SEO), aligning them to drive predictable inbound leads.

Prior experience in high-performance IT services or B2B tech companies is highly preferred.

Key Responsibilities

1. Team Leadership, Workflows & Resource Management

Cross-Functional Alignment: Oversee the daily operations of all marketing sub-departments (Content, SMM, PPC, SEO, and Community). Break down departmental silos to ensure smooth, agile collaboration.

Process Standardization: Design and enforce structured workflows using internal project management tools. Establish clear KPIs, content delivery calendars, and campaign turnaround timelines (SLAs).

Resource Optimization: Manage internal team bandwidth effectively. Balance the workload of writers and designers to ensure high-quality output without execution bottlenecks.

2. End-to-End Inbound Strategy & Lead Generation

Campaign Architecture: Design, execute, and monitor comprehensive multi-channel inbound marketing strategies tailored for global enterprise clients (B2B).

Funnel Optimization: Take ownership of the marketing automation tech stack to build lead-scoring models, behavioral email nurturing, and landing page optimization.

Paid & Organic Balance: Supervise paid acquisition strategies (Google Ads, LinkedIn Ads, Meta Ads) managed by the PPC team, ensuring they complement the long-term organic growth driven by the SEO and Content teams.

3. Core Marketing Operations (Budgeting & Analysis)

Budget ROI Allocation: Plan, allocate, and manage the monthly and quarterly marketing budget across paid ads, software tools, and external resources, ensuring minimum leakage and maximum ROI.

Competitor & Market Intelligence: Conduct ongoing competitor mapping and trend analysis in the tech service sector to keep Antier's positioning ahead of the market.

Vendor & Agency Management: Evaluate and manage relationships with external vendors, freelance creators, or PR agencies when scaling requires outsourcing.

4. Brand Governance & Community Advocacy

Unified Brand Voice: Act as the ultimate gatekeeper for Antier's global brand identity. Ensure that everything-from a 2-line tweet by SMM to a 2000-word whitepaper by the content team-maintains absolute professional consistency.

Community Engagement: Guide the Community Managers to design retention and engagement strategies that turn users/followers into active brand advocates.

5. Analytics & Leadership Reporting

Data Consolidation: Build and maintain unified tracking dashboards (using GA4, CRM data, and platform metrics) to get a clear picture of marketing performance.

Executive Reviews: Present deeply analytical weekly and monthly reports to the Management, focusing on metrics like Customer Acquisition Cost (CAC), pipeline velocity, and conversion rates.

Tech Innovation & AI Automation

While this is a core team-leadership and strategic role, the candidate must have a sharp eye for modern tech depth. The ideal candidate should have hands-on experience or deep workflow knowledge of AI automation via AI Agents to eliminate and automate repetitive tasks across marketing functions. This includes leveraging technology to optimize the writing team's research speed, scaling creative asset variations for SMM/PPC, running automated report compilation, and setting up automated conversational bots to triage inbound traffic within our community channels effectively.

Required Profile & Core Competencies

Experience Matrix: 8-12 years in B2B/IT Services or SaaS marketing, showing a clear career progression from an execution specialist to a Manager.

Domain Fluency: Must be able to speak the language of all sub-departments fluently. You should be able to critique ad copies with writers, discuss CPA/Quality Scores with PPC, analyze Core Web Vitals with SEO, and review engagement strategies with Community Managers.

Problem-Solving & Crisis Management: Ability to handle sudden dips in traffic/leads or manage PR/social media crises with calm, structured communication.

Tools Knowledge: Advanced proficiency with CRM & Automation hubs (HubSpot/Marketo), Analytics (GA4/Google Search Console), and collaboration tools.

Soft Skills: High emotional intelligence (EQ), leadership capability to manage diverse creative/technical teams, and exceptional written and verbal English communication.

About AppMaker (by StarApps)

We don’t just build apps; we build massive revenue channels for the world's most exciting brands.

AppMaker is a top-tier, zero-code mobile app builder for Shopify merchants. We empower brands to create stunning, high-performance native iOS and Android apps that drive real growth. We are the trusted engine behind the mobile commerce success of industry leaders and iconic global and Indian brands, including Levi’s, Jockey, XYXX, Rare Rabbit, Supertails, Kalki, and many more.

The Opportunity

The mobile app market is growing at an unprecedented pace, and with $1M ARR, AppMaker is positioned extremely well as a proven leader in this category. We are now looking for a creative, data-obsessed, and AI-native marketer to help us scale our demand generation, expand our global footprint, and elevate our brand presence to the next level.

If you love the intersection of SaaS, e-commerce, and cutting-edge tech, this is your playground.

What You’ll Drive

A. Business Growth & Global Expansion

• Drive International Demand: Execute targeted campaigns to systematically increase demos and pipeline velocity in the North American market.
• Foundation SEO & Ads: Take ownership of our digital foundation by focusing heavily on high-intent SEO and paid ad strategies to drive consistent inbound growth.
• Multi-Channel Execution: Design and optimize high-converting campaigns across email, LinkedIn, YouTube, Instagram, and newsletters.

B. Brand & Community Curation

• Curate Events for B2C Brands: Design, organize, and execute high-impact experiential events tailored for leading B2C and D2C brands.
• Curate Podcasts: Host and curate insightful podcast properties that bring together industry leaders, innovators, and thinkers.
• Curate Social Media Strategy: Build and execute a comprehensive, high-engagement social media strategy to position Appmaker as a thought leader.

Who You Are

• Experienced in the Space: You have 1–4 years of marketing experience, ideally in SaaS.
• AI-Native: You actively use AI tools to multiply your output and optimize your marketing workflows.
• An Experimenter at Heart: You aren't afraid to test new channels, scale what works, and pivot fast based on data.

Bonus Points If You Have:

• Deep knowledge or prior experience within the Shopify ecosystem.
• Experience building highly automated AI outbound workflows.

Why Join Us?

At AppMaker, you will be at the forefront of the mobile commerce revolution, working from our Pune office with a fast-moving, innovative team. You’ll get the creative freedom to test bold ideas, the resources to capture the global market, and the opportunity to grow your career alongside a rapidly scaling global SaaS product.

Ready to build the future of mobile commerce? Apply now.

Assignment to submit: https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

About Jinn AI

Most retail sales happen in conversations at the counter, and almost none of them are measured. Jinn AI changes that. Our AI wearables capture in-store sales conversations and turn them into coaching, conversion insights and leadership analytics for high-value retail brands. We're founded by serial entrepreneurs from IIT and IIM with 25+ years in B2B tech, and we're now taking Jinn to the US.

The role

You'll be the first person dedicated to building Jinn's presence primarily with US buyers. You'll work directly with the founders, create content people actually read, grow a community of US retail leaders, and turn that attention into qualified leads. Every part of the role has a number attached, and you'll own those numbers.

What you'll do

•    Content (about 40%)

–    Write 3–4 LinkedIn posts a week for the founders and the company page, in their voice

–    Publish 2 SEO-led blogs a month on retail sales, store performance and AI on the floor

–    Turn customer wins into case studies: interview the client team, pull the numbers, write it up

•    Inbound and lead funnel (about 35%)

–    Drive US traffic to the website through LinkedIn, SEO and newsletter, with UTM tracking on every link

–    Set up and run lead capture: demo requests, gated case studies, webinars, newsletter sign-ups

–    Build US target account lists, map buyers, and draft outreach sequences (the founders send)

–    Qualify inbound leads against our ICP and hand them to the founders in the CRM

•    Community (about 25%)

–    Build and run a community of US retail sales and operations leaders (newsletter plus a LinkedIn group)

–    Host a monthly virtual roundtable or AMA with a retail leader

–    Engage daily with US retail voices and invite the right people in

Key result areas

What we'll measure to be around:

• Content output / Reach and engagement
• Inbound traffic / Lead funnel
• Outbound support
• Community
• Reporting

Who we're looking for

•    You write clearly and simply in English, and can show us things you've written

•    You're curious about how businesses work, like turning a messy idea into a sharp point, and are comfortable living in spreadsheets and analytics

•    You use AI tools daily, but know a first draft isn't a finished one

•    You take feedback without getting defensive, and act on it the same day

•    Bonus: you've grown a LinkedIn, newsletter, blog or college publication; you read a lot of US B2B content

Final-year students and recent graduates (0–1 year) welcome. Your degree subject doesn't matter.

What you get

•    Your work goes live under the company's name from week one

•    You'll learn the whole B2B funnel, from a post to a booked meeting, and the tools behind it: web analytics, LinkedIn analytics and a CRM

•    You'll work directly with the founders on positioning and selling to US enterprise buyers

•    A published portfolio with real numbers attached, and a full-time offer for strong performers

Internship Stipend: 20k / month; FT Compensation Range: 5 - 7 LPA (depending on outcomes/performance)

How to apply: Apply on cutshort and submit assignment on link https://docs.google.com/document/d/1S2e8AeshTrShbRGl1TGjVd3-yAeqYKzc/

Strong B2B Digital Marketing Profile with hands-on performance marketing and lead-generation focus (Google + LinkedIn)

2

Mandatory (Experience 1) – Must have 3+ years of proven hands-on experience running B2B lead-generation campaigns end to end with measurable results (MQL/SQL volume, cost-per-lead, lead-to-opportunity conversion)

3

Mandatory (Tech skill 1) – Must have hands-on experience planning, launching and optimising Google Ads (Search/Display/Remarketing) against agreed CPL and ROI targets

4

Mandatory (Tech skill 2) – Must have hands-on experience with LinkedIn Campaign Manager (Sponsored Content/Lead Gen Forms/retargeting) using job-title/industry/company-size/account-based targeting and Meta (Facebook) Ads Manager

5

Mandatory (Tech skill 3) – Must have daily, practical use of AI tools (ChatGPT/Claude/AI agents/automations) for content, campaigns and reporting

6

Mandatory (Tech skill 4) – Must have hands-on SEO experience with tools such as Google Search Console/SEMrush/Ahrefs, plus awareness of AEO/AI-driven search

7

Mandatory (Tech skill 5) – Must have working knowledge of Google Analytics/Google Tag Manager and conversion tracking setup

8

Mandatory (Tech skill 6) – Must have experience with email marketing and CRM tools (HubSpot/Zoho or similar) for outbound campaigns and contact-database enrichment

9

Mandatory (Content) – Must have experience creating or briefing B2B content and sales collateral (ad copy/case studies/whitepapers/pitch decks/testimonials)

10

Mandatory (Communication) – Must have strong written English with the ability to write sharp ad copy and professional LinkedIn content for a business audience

11

Mandatory (Education) – Must have a Bachelor’s degree in Marketing/Business/Communications or a related field

12

Mandatory (Domain) – B2B SaaS products/ B2B tech services//B2B Marketing firms

13

Mandatory (Note) - This is an IC role as of now

Develop and execute marketing strategies aligned with business objectives.

Plan and manage digital marketing campaigns across multiple channels.

Manage SEO, SEM, social media, email marketing, and content marketing activities.

Develop strategies to increase website traffic, leads, and conversions.

Manage social media presence across LinkedIn, Instagram, Facebook, and other relevant platforms.

Coordinate the creation of marketing content, advertisements, landing pages, and promotional materials.

Conduct market and competitor research to identify trends and opportunities.

Plan and execute lead-generation campaigns.

Monitor campaign performance and optimize marketing activities based on data.

Track key metrics including website traffic, leads, conversion rates, engagement, CAC, and ROI.

Collaborate with sales, product, design, and other teams.

Manage marketing budgets and ensure effective allocation of resources.

Build and maintain brand consistency across marketing channels.

Prepare regular marketing performance reports for management.

Hey there!

We are looking for a sharp, hands-on digital marketer to join our Marketing team at Procedure. We're an engineering services company built with AI at our core since day one, not bolted on later. Before we dive into the job description, allow us to introduce ourselves.

Our team is a mixed bag. Of the smart and the hard workers. Of the organised and slightly chaotic. Of the early risers and the burners of the midnight oil. We appreciate diversity and truly like having differing perspectives in the room.

We pride ourselves on being early adopters of the latest tools, libraries and frameworks while delivering business value all the time. People who work with us fall in love with their craft. We have changed the definition of "work" for them.

Here are some of our beliefs about work

1. Work is only 1 part of your life and not your entire life. We treat it as such.
2. Weekends are sacred and not to be messed around with. You won't be asked to work on one.
3. Commuting is a waste of time. Working from home saves you additional time. Go crazy with it.
4. Asynchronous by-default. Synchronous communication is expensive, so we default to writing docs and literature to enable async communication.

Apart from work, we continually invest in growing you as a professional and a human.

1. Book club — broaden your horizons by picking up a book every month and have fun doing so
2. P1, The Half Yearly Tech Conference — here's where we explore futuristic themes to keep you informed about what's happening in the tech space outside our office.
3. Mumbai Meets AI (MMAI) — our quarterly community meetup where engineers and AI practitioners come together. You'll help shape how we take this to market.

Growth requires mentorship

We believe choosing a mentor is more important than choosing a company. You'll work directly with our marketing lead, who'll mentor you on building a marketing engine from first principles — not from a playbook someone else wrote.

What's it like here

We love debating over tools and strategies. Ahrefs or Semrush? Long-form or programmatic? DR or traffic first? If you have opinions about why most B2B content is forgettable and how to fix it, you'll fit right in. Continuous improvement is at the heart of everything we do at work and outside.

This sounds good. But what exactly will you work on?

This isn't a "post on social media and send the weekly report" role. You'll own the systems that drive organic visibility and inbound leads for a B2B engineering consultancy targeting decision-makers in the US and India. Here's what that looks like:

Content SEO and AEO (Answer Engine Optimization)

You'll own the organic pipeline end-to-end. That means keyword research, SERP gap analysis, on-page optimization, and making sure our content gets cited by LLMs like ChatGPT, Perplexity, and Claude, not just ranked on Google. We care deeply about being the answer, not just being on page one.

You'll work with our content and engineering teams to ensure every blog, service page, and technology page is structured for both human readers and AI retrieval. Think: FAQ schema, AEO short-answer blocks, clean heading hierarchy, internal link architecture.

Backlink Outreach and DR Growth

You'll run outreach campaigns to grow our Domain Rating. That means identifying high-DR targets, managing outreach sequences, building relationships with editors and publishers, and finding creative ways to earn editorial backlinks that actually move the needle.

You should be comfortable reading a referring domains report in Ahrefs and knowing exactly what to do next.

GA4, GTM, and Dashboards

You'll own our measurement stack. GA4 property setup, GTM container management, custom event tracking, conversion goals, and reporting. We use Looker Studio for dashboards. You'll build and maintain dashboards that the team actually uses to make decisions: traffic by channel, AI referral tracking, content performance, lead attribution.

If you've set up custom channel groups in GA4 (like tracking AI assistant referral traffic separately), we'll get along well.

What you won't be doing

• You won't be writing blog posts. We have a content writer and a structured editorial pipeline for that.
• You won't be designing carousels or editing videos. We have a designer for that.
• You won't be posting on LinkedIn and X. We have someone handling social execution.
• Your job is the engine underneath all of it: the data, the visibility, the systems, and the growth.

Here's what we expect from you

1. 3-4 years of hands-on digital marketing experience, preferably in a B2B or tech services context. You've done this before, not just read about it.
2. SEO is second nature to you. You understand keyword difficulty, search intent, content gaps, internal linking strategy, and technical SEO basics (crawlability, canonical tags, structured data). You've moved the needle on organic traffic for a real website.
3. You've done AEO and GEO, not just read about them. Answer Engine Optimization and Generative Engine Optimization are not buzzwords to you. You've structured content that got cited by LLMs, tracked that traffic, and tied it back to pipeline. You've had targets around AI-driven MQLs and you've hit them. We want someone who's proven this works, not someone who's still tinkering.
4. You've set up GA4 properties from scratch, configured GTM containers, created custom events, and built dashboards in Looker Studio (or similar). You can trace a lead from first touch to form submission.
5. You've done backlink outreach. You know the difference between a directory listing and an editorial backlink. You've used Ahrefs (or Semrush/Moz) to analyze competitor backlink profiles and find opportunities.
6. You can build dashboards people actually look at. Looker Studio, Google Sheets with data connectors, or similar. You know that a dashboard nobody checks is worse than no dashboard at all.
7. You've worked on websites and landing pages. You've been involved in building, optimizing, or managing website pages and landing pages that convert. You understand what makes a high-intent page work: structure, copy, CTAs, page speed, and how it all ties back to the funnel.
8. You use AI tools like Claude and ChatGPT as thinking partners. For research, for ideation, for breaking down complex problems. Not for copy-pasting AI-generated fluff. You know the difference, and it shows in your work.
9. You write clearly. Not blog posts, but briefs, reports, Slack messages, outreach emails. Clear thinking shows up in clear writing.

Tools you'll work with

1. SEO/AEO: Ahrefs, Google Search Console, Screaming Frog
2. Analytics: GA4, GTM, Looker Studio
3. AI: Claude Pro, ChatGPT Plus (premium licenses provided)
4. Ops: Notion, Slack
5. Outreach: Email (your preferred tool), LinkedIn

The fine print

1. Experience: 3-4 years
2. Location: Mumbai
3. Reports to: Marketing Head
4. Team: You'll collaborate daily with our content writer, social media manager, designer, and engineering team.

If you've read this far and thought "this is exactly the kind of marketing I want to do," we should talk. Apply now.

About Us

Nova Benefits is building India's most loved employee health and wellness platform. We work with some of the country's best employers to give their teams access to high-quality healthcare, and we believe technology is the unlock that makes this possible at scale. We are not just another insurance broker. We think of ourselves as an HR tech company that happens to hold an IRDAI broking license. Our north star is employee happiness, not premium volume.

We are backed by Bessemer Venture Partners, SIG, Better Capital, Titan Capital, and Multiply Ventures, and we are a Series A company with a strong track record of building fast and building well.

Job Description

Location: Bengaluru | Type: Full-time 

Compensation: Up to 12 L

The Role

We're looking for a Demand Generation Lead to own how we generate pipeline for Nova, with email marketing and account-based marketing at the core of the role. You'll run the email marketing program end to end, from strategy and copy to automation and analytics, while building targeted ABM campaigns in partnership with Sales.

This role requires someone who's comfortable owning a number, not just a calendar. You'll be expected to build workflows using tools like n8n and use AI tools like Claude to move faster, so the demand engine keeps improving without needing more manual effort every quarter.

Success in this role is measured by pipeline contribution, campaign performance, and how much of the funnel runs on automation rather than manual work.

What You'll Own

• Pipeline: Own MQL and SQL generation from your campaigns, and how much of it converts into a real pipeline.
• Email Marketing: Run the full email calendar i.e nurture, lifecycle, transactional, and re-engagement including copy, segmentation, and testing.
• ABM: Build and run targeted campaigns against high-value accounts, working closely with Sales on account selection, messaging, and outbound sequences.
• Personalization: Build dynamic, segmented email experiences using behavioral triggers and intent data, and maintain a template library that stays consistent and keeps performing.
• Analytics: Own email performance, open rate, CTR, CTOR, conversion, unsubscribe rate, and revenue attribution and report out monthly with clear takeaways.
• Deliverability & Compliance: Manage sender reputation, SPF/DKIM/DMARC, list hygiene, and ensure campaigns stay compliant with CAN-SPAM, GDPR, and PDPA.
• Automation & Tools: Manage our marketing automation stack, and use tools like n8n and Claude to automate lead routing, enrichment, scoring, and repetitive campaign work.
• Team: Lead and mentor a small team of email marketing specialists, and work closely with Content, Design, Product Marketing, and Demand Gen to keep messaging aligned.

What We're Looking For

• 2-5 years of hands-on B2B email marketing experience, ideally in SaaS or tech.
• A track record of managing large-scale email programs (100K+ contacts).
• Strong hands-on experience with marketing automation tools ; HubSpot, Marketo, Zoho, or similar.
• Strong copywriting skills; you can write email content that's concise and actually persuasive.
• Solid understanding of email deliverability, segmentation, and compliance (CAN-SPAM, GDPR, PDPA).
• A data-driven approach, with real experience using tools like Google Analytics or Looker.
• Comfortable using AI and automation tools like Claude and n8n to speed up and scale campaign work.

Good to Have

• Experience in HR-tech, insurtech, payroll, or workforce management.
• Exposure to Account-Based Marketing (ABM) email strategies.
• Familiarity with CDPs (Customer Data Platforms) and advanced personalization tools.
• Prior experience managing or mentoring a small marketing team.

Why This Role

• Own a high-impact function with a direct line to pipeline and revenue.
• Work with modern AI and automation tools as a core part of how you operate, not an afterthought.
• Build the demand engine for one of India's fastest-growing insurance brokerages.
• Be part of a performance-driven culture where growth is based on impact and results.
• Direct visibility with leadership on a function that shapes the company's growth trajectory.
• 
  

How We'll Measure Success (First 6-12 Months)

• Pipeline and MQL/SQL growth from your campaigns.
• Email and ABM campaign performance (open, reply, and conversion rates).
• Share of your workflow that's automated versus manual.
• Cost per lead / cost per opportunity trending down over time.
• Improvement in list health and deliverability metrics.

Job Title: Marketing & Brand Strategy Manager

Location: Arjan Garh, Delhi

Job type: Full time, Onsite

About us: At Timble Glance, our motto, ‘More Data, More Opportunities’, epitomizes our unwavering commitment to equipping forward-thinking enterprises in their battle against fraud. We take pride in building cutting-edge AI solutions to help financial institutions mitigate risk and generate comprehensive data. This data leads to insightful solutions, ensuring effective fraud prevention and risk mitigation.

Key Responsibilities:-

·      Brand Building & Proposition Design: Craft compelling brand narratives and unique value propositions that differentiate Timble and DetoXyFi in competitive markets.

·      B2B SaaS Growth: Scale our SaaS platform through targeted lead generation, funnel optimization, and data-driven marketing strategies.

·      Customer Lifecycle Management: Map and optimize the end-to-end user journey to improve acquisition, retention, and lifetime value (LTV).

·      Omni-channel Marketing: Design and execute integrated campaigns across digital (SEO/SEM, Social, Email) and offline touchpoints.

·      Media Planning & Buying: Strategize and manage media budgets, ensuring optimal ROI through effective channel selection and negotiation.

Stakeholder Management: Act as the primary bridge between Product, Sales, and Leadership teams to align marketing efforts with business goals.

Required Skills & Expertise

• Platform Mastery: Hands-on experience with CRM tools (e.g., HubSpot, Salesforce) and marketing automation.
• Strategic Depth: Proven track record in Media Planning and Brand Architecture.
• Analytical Rigor: Ability to translate raw data into actionable growth insights.
• Communication: Elite storytelling and presentation skills for high-level stakeholder reporting.

Qualifications

·      Experience in Marketing/Brand Management, specifically within the B2B SaaS ecosystem.

·      MBA in Marketing or a related field is highly preferred.

Digital Marketing Expert - B2B ABM & Performance

About ProductNova:

ProductNova is a fast-growing product development startup. We are a team of Product and Business Growth Experts enabling organizations in building new Product Portfolios, Transform into Product organizations, Identify business opportunities, Innovate and Scale Businesses.

For early-stage organizations and startups, we shape ideas into products, identify the right customer base and product market fit, define the product, provide marketing and sales enablement, plan the GTM, launch, iterate and scale.

For established organizations, we Transform them into product organizations, identify business & product areas to scale and help revamp the products across new regions and customer segments. We enable innovation, build new product portfolios and help grow the businesses Exponentially.

We are also building our own B2B SaaS Products

The Role:

As a Digital Marketing Expert at ProductNova, you will play a pivotal role in shaping and executing comprehensive digital marketing strategies to drive product and business growth. You will be responsible for driving marketing campaigns across channels and growing our businesses.

Key Responsibilities:

B2B SaaS Marketing Expertise: Lead generation, SEO, PPC, CRM tools, ABM, and data-driven campaigns. Excellence in aligning sales strategies, customer journey mapping, and delivering measurable growth through innovative marketing.

ABM And Performance Marketing: Identify, source and nurture high-value accounts, crafting personalized campaigns, optimizing paid channels, and measuring ROI across digital touchpoints. Align marketing with sales to accelerate pipeline and deliver scalable, impactful campaigns that balance brand visibility with revenue-focused outcomes.

Lead Generation: Build and optimize B2B and B2C Lead gen pipeline for ProductNova and its clients for their respective products and services across channels.

Digital Marketing Strategy: Formulate and execute robust digital marketing strategies aligned with ProductNova, our partner objectives and overall business goals. Tweak and optimize existing strategies to grow revenue 2X.

Campaign Management: Oversee the end-to-end management of digital marketing campaigns, ensuring seamless execution and optimization for maximum ROI. Utilize data-driven insights to continuously refine and enhance campaign performance.

Channel Expertise: Demonstrate expertise across various digital marketing channels, including but not limited to Meta, Google, SEO, SEM, social media, Email marketing, and Content marketing. Identify new and emerging channels to explore and incorporate into the overall marketing mix.

Analytics and Reporting: Implement robust analytics frameworks to measure and analyze the performance of digital marketing campaigns.

Qualifications:

• Any professional degree/MBA in Digital marketing.
• Min 2 yrs+ experience in B2B Digital marketing with a focus on product and business growth.
• Strong leadership skills with the ability to motivate a high-performing team.
• In-depth knowledge of digital marketing channels, tools, and analytics platforms.
• Exceptional analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.

If you are a results-driven digital marketing professional with a passion for driving business growth, we invite you to join our dynamic team at ProductNova.

About Starbond

Starbond is a growing direct-to-consumer brand focused on delivering high-quality products and an excellent customer experience. We are looking for a hands-on Marketing Manager who can turn data, customer insights, and strong execution into profitable growth.

About the Role

The Marketing Manager will own Starbond’s direct-to-consumer growth engine across paid acquisition, retention, lifecycle marketing, content, SEO, answer engine optimization (AEO), social media, conversion optimization, and agency performance. This role requires a strong command of unit economics—including customer lifetime value (LTV), customer acquisition cost (CAC), CAC payback period, gross margin, and contribution margin—and the ability to convert these metrics into sound growth decisions.

You will directly manage marketing agencies across Meta, Google, email, and AEO while leading the internal Marketing team, setting clear performance standards, and giving the CEO timely visibility into results, risks, and recommended actions.

Key Responsibilities

DTC Growth and Customer Acquisition

• Develop and lead the DTC acquisition strategy across Meta Ads, Google Ads, Shopify, email, SEO, social media, Amazon alignment, and other relevant channels.
• Manage marketing for profitable growth—not revenue or ROAS alone—by incorporating product margin, contribution margin, retention, and customer quality into decisions.
• Establish acceptable CAC thresholds by product, customer segment, campaign, and channel, and recommend when to scale, restructure, reduce, or discontinue investment.
• Align advertising, creative, landing pages, offers, product positioning, inventory availability, and operational readiness.

LTV, Retention, and Lifecycle Marketing

• Maintain a clear and consistent LTV methodology using customer revenue, purchase frequency, retention, gross margin or contribution margin, and cohort data.
• Analyze LTV and retention by acquisition source, product, cohort, and customer segment, and use the findings to improve channel and offer decisions.
• Lead strategies that improve repeat purchase rate, purchase frequency, average order value, cross-sell, replenishment, retention, and win-back performance.
• Oversee email and lifecycle marketing quality, segmentation, deliverability, revenue contribution, and customer communication accuracy.

Paid Advertising and Conversion

• Oversee paid media strategy, budget pacing, campaign structure, audience strategy, creative testing, attribution, and landing-page performance.
• Establish clear testing, scaling, optimization, and stop-loss rules, and require decisions to be supported by sufficient data and financial context.
• Review performance at the channel, campaign, audience, creative, product, and cohort levels.
• Partner with the Web Developer on Shopify priorities, site performance, conversion rate optimization, tracking, and quality assurance.

Agency and Vendor Management

• Directly manage marketing agencies across Meta, Google, email, and AEO, including scopes of work, deliverables, timelines, communication standards, SLAs, KPIs, reporting, ownership, and escalation procedures.
• Use agency scorecards and recurring performance reviews to track KPI attainment, SLA compliance, output quality, timeliness, efficiency, and business results.
• Require root-cause analysis and time-bound corrective action plans for missed targets, SLA breaches, quality issues, reporting gaps, or inefficient spend.
• Independently validate agency recommendations and recommend contract expansion, renegotiation, reduction, replacement, or termination when appropriate.
• Ensure Starbond retains access to and ownership of advertising accounts, data, dashboards, creative files, documentation, and intellectual property.

Content, Creative, and Brand

• Maintain an active content and creative pipeline supported by clear briefs, owners, deadlines, QA standards, and success metrics.
• Ensure reliable content-production support is available when external resources are required.
• Create a structured process for testing creative concepts, hooks, formats, messages, offers, and calls to action.
• Protect product positioning and perceived value by avoiding excessive reliance on discounting and ensuring marketing claims are accurate and supportable.
• Ensure approved assets are properly named, organized, and stored in company-owned systems.

Team Leadership, Process, and Reporting

• Lead the internal Marketing team by setting clear responsibilities, deadlines, quality standards, KPIs, communication expectations, and individual performance targets.
• Conduct regular coaching, one-on-ones, performance reviews, and accountability conversations; identify skill gaps and coordinate development or corrective action with HR.
• Make timely recommendations regarding training, role clarity, workload changes, reassignment, or other performance actions when standards are not met.
• Create and maintain marketing processes, approval flows, reporting definitions, campaign documentation, and quality-control systems.
• Maintain a weekly marketing scorecard that distinguishes leading and lagging indicators and explains what changed, why it changed, and what action is required.
• Proactively escalate material risks and present concise, financially grounded recommendations to the CEO.

What Success Looks Like

• Marketing data, forecasts, campaign reports, creative briefs, and recommendations are accurate, validated, and financially grounded.
• Campaigns, agency deliverables, reports, corrective actions, and launches are completed on time, with blockers escalated early.CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, and cohort performance are consistently defined and used to guide decisions.
• Marketing investment produces profitable customer growth, stronger retention, faster learning, higher-quality execution, and stronger brand protection.
• The Marketing team and external agencies operate with clear ownership, measurable standards, and consistent accountability.

What We’re Looking For

• Proven experience leading DTC or e-commerce marketing across paid acquisition, retention, lifecycle marketing, content, and conversion optimization.
• Strong working knowledge of CAC, LTV, LTV:CAC, MER, ROAS, contribution margin, retention, cohort analysis, and marketing attribution.
• Experience managing Meta Ads, Google Ads, email marketing, SEO, AEO, Shopify, and agency partners.
• Demonstrated ability to manage budgets and make channel decisions based on profitability and customer quality.
• Experience leading and developing marketing team members, setting KPIs, and managing performance.
• Strong analytical judgment with the ability to challenge assumptions, validate agency recommendations, and translate data into clear actions.
• Excellent written and verbal communication, with a proactive and concise reporting style.
• Highly organized, accountable, and comfortable working in a remote, fast-moving environment.