Job Title: AVP – Marketing
Experience: 5–7 Years
Location: Hyderabad
Employment Type: Full-Time
About the Role
P99Soft is looking for an experienced AVP – Marketing to build, lead, and scale an integrated B2B marketing function that drives brand awareness, demand generation, account engagement, and revenue growth. The ideal candidate will have a strong background in B2B technology/IT services marketing, with expertise in content marketing, SEO, paid media, Account-Based Marketing (ABM), inbound demand generation, partner marketing, and marketing operations.
The role requires close collaboration with Sales, SDR, Alliances, Pre-sales, Delivery, and CoE teams to execute high-impact marketing strategies that contribute to qualified pipeline and business growth.
Key Responsibilities
Marketing Strategy & Brand Positioning
- Develop annual and quarterly marketing strategies aligned with revenue goals, target industries, geographies, and service offerings.
- Define brand positioning, messaging, and value propositions focused on business outcomes.
- Manage the integrated marketing calendar and allocate budgets across marketing channels.
- Ensure consistent brand messaging across the website, social media, campaigns, sales collateral, and partner platforms.
Team Leadership & Marketing Operations
- Lead and manage SEO, Content, Social Media, Digital Marketing teams, agencies, and vendors.
- Define team KRAs, performance metrics, delivery standards, and review processes.
- Implement and manage CRM, marketing automation, analytics, and attribution frameworks.
- Build dashboards to track campaign performance, brand visibility, lead conversion, account engagement, pipeline contribution, and marketing ROI.
Thought Leadership & Content Marketing
- Develop a structured content strategy including:
- Articles
- Blogs
- White Papers
- Case Studies
- Solution Briefs
- Videos
- Webinars
- Executive Thought Leadership
- Collaborate with Leadership, Delivery, and CoE teams to transform technical expertise into customer-focused content.
- Create buyer-specific, industry-specific, and service-specific content throughout the customer journey.
- Measure content effectiveness based on engagement, lead generation, sales utilization, and pipeline influence.
Inbound Marketing, Paid Media & SEO
- Plan and execute integrated demand generation campaigns across:
- Search Marketing
- Paid Advertising
- Social Media
- Email Marketing
- Website
- Webinars
- Events
- Improve organic search visibility through:
- Technical SEO
- On-page & Off-page SEO
- Keyword Strategy
- Content Optimization
- Authority Building
- Manage landing pages, lead capture, nurturing campaigns, and conversion optimization.
- Optimize marketing spend based on qualified leads, conversion rates, pipeline contribution, and acquisition costs.
Account-Based Marketing (ABM)
- Identify and prioritize strategic target accounts in collaboration with Sales teams.
- Design personalized ABM campaigns using targeted content, executive engagement, events, and outreach.
- Align ABM initiatives with SDR outreach and partner engagement.
- Track account progression from engagement to qualified opportunities and customer acquisition.
Partner & Co-Marketing
- Execute joint marketing initiatives with ecosystem partners including:
- AWS
- Salesforce
- Databricks
- Snowflake
- Hyperscalers
- Manage:
- Co-branded campaigns
- Webinars
- Workshops
- Events
- Account development programs
- Utilize Market Development Funds (MDF) effectively.
- Ensure partner marketing activities contribute to pipeline growth and revenue generation.
Sales & SDR Alignment
- Collaborate with Sales leadership to align marketing campaigns with strategic account priorities.
- Equip Sales and SDR teams with:
- Campaign briefs
- Messaging
- Sales collateral
- Case studies
- Follow-up assets
- Define lead scoring, qualification, handover, follow-up, and feedback processes.
- Review lead quality, meeting outcomes, opportunity conversion, and pipeline progression with Sales and SDR teams.
Key Performance Indicators (KPIs)
- Marketing Strategy Execution
- Campaign Planning & Execution
- Budget Utilization
- Brand Awareness & Market Visibility
- Audience Growth
- Branded Search Performance
- Website Traffic
- Share of Voice
- Thought Leadership
- Content Performance
- Content-Influenced Pipeline
- Qualified Inbound Leads
- Sales Accepted Leads (SAL)
- Marketing Qualified Leads (MQL)
- Opportunity Creation
- Marketing-Sourced Pipeline
- Cost Per Qualified Lead (CPQL)
- Organic Search Performance
- SEO Performance
- Conversion Rate Optimization
- Account-Based Marketing Performance
- Target Account Engagement
- Pipeline from ABM Campaigns
- Partner Marketing Performance
- MDF Utilization
- Marketing Analytics & Reporting
- Data Accuracy
- Campaign Turnaround Time
- Team Performance
- Agency Management
- Marketing-Sourced Revenue
- Marketing-Influenced Revenue
Required Skills
Marketing
- B2B Marketing
- IT Services Marketing
- Technology Marketing
- Digital Marketing
- Demand Generation
- Inbound Marketing
- Performance Marketing
- Brand Strategy
- Marketing Strategy
- Marketing Planning
- Campaign Management
- Marketing Operations
- Marketing Automation
- Marketing Analytics
- Marketing Attribution
- CRM Management
- Budget Management
Content & Brand
- Content Marketing
- Thought Leadership
- Content Strategy
- Copywriting
- Case Studies
- White Papers
- Solution Briefs
- Webinars
- Executive Content
- Brand Positioning
- Messaging
- Value Proposition Development
Digital Marketing
- SEO
- Technical SEO
- On-page SEO
- Off-page SEO
- Keyword Research
- Paid Media
- PPC
- Search Marketing
- Social Media Marketing
- Email Marketing
- Lead Nurturing
- Landing Page Optimization
- Conversion Rate Optimization (CRO)
Demand Generation
- Lead Generation
- Inbound Lead Generation
- Lead Qualification
- Lead Scoring
- Pipeline Generation
- Funnel Management
Account-Based Marketing
- ABM Strategy
- Personalized Campaigns
- Target Account Engagement
- Enterprise Marketing
Partner Marketing
- Co-Marketing
- Alliance Marketing
- Partner Marketing
- MDF Management
- Ecosystem Marketing
Sales Alignment
- Sales Enablement
- SDR Collaboration
- Opportunity Management
- Pipeline Management
- Revenue Marketing
Leadership
- Team Management
- Stakeholder Management
- Cross-functional Collaboration
- Agency Management
- Vendor Management
- Performance Management
Analytics
- Marketing Dashboards
- Reporting
- KPI Tracking
- ROI Analysis
- Data Analysis
Preferred Experience
- 5–7 years of experience in:
- B2B Technology Marketing
- IT Services Marketing
- Digital Engineering
- Cloud
- Data & AI
- SaaS
- Enterprise Solutions
- Minimum 3 years leading an integrated marketing or demand generation function.
- Experience marketing to USA or international enterprise markets.
- Experience with long B2B sales cycles and enterprise buying processes.
- Experience working with Sales, SDR, Alliances, Delivery, and Pre-sales teams.
- Exposure to partner ecosystems including:
- AWS
- Salesforce
- Databricks
- Snowflake
- Other Hyperscalers
Educational Qualification
- Bachelor's degree in Marketing, Business Administration, Communications, Technology, or a related field.
- MBA is preferred.
P99soft is an equal-opportunity employer
P99soft is an equal-opportunity employer. At P99soft, we are committed to providing equal employment opportunities regardless of job history, disability, gender identity, religion, race, color, caste, marital/parental status, veteran status, or any other special status. We stand against the discrimination of employees and individuals and are proud to be an equitable workplace that welcomes individuals from all walks of life if they fit the designated roles and responsibilities.
Shubham Vishwakarma
Full Stack Developer - Averlon
About P99soft
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Follow CutshortShubham Vishwakarma
Full Stack Developer - Averlon