AUTOSAR Ethernet Experts

We are seeking a highly motivated and experienced Digital Marketing Team Leader to spearhead our digital marketing efforts and manage our team. This is a hands-on leadership role requiring a deep understanding of various digital marketing disciplines and a proven track record of successfully working with US-based clients. The ideal candidate will be responsible for strategizing, implementing, and optimizing digital marketing campaigns across content, SEO, social media, email, and Google advertising.

Responsibilities:

1. Strategy Development & Execution

• Develop and implement comprehensive digital marketing strategies aligned with overall business goals, with a specific focus on the US market.
• Manage and optimize social media presence across relevant platforms.

1. Content Creation & Management

• Oversee the creation of high-quality, engaging content across various digital channels. This may involve personally contributing to content creation as needed.

1. Email Marketing

• Develop and execute effective email marketing campaigns, including list segmentation, content creation, automation, and performance analysis.

1. Social Media Marketing

• Define and implement social media strategies across relevant platforms to enhance brand awareness, engagement, and lead generation, with a keen understanding of US social media trends.

1. Search Engine Optimization (SEO)

• Drive organic traffic growth through on-page and off-page optimization strategies, keyword research, content optimization, and performance monitoring.

1. Google Paid Advertising

• Manage and optimize Google Ads campaigns, including search, display, and potentially video advertising, to achieve defined ROI targets within the US market.

1. Team Leadership & Management:

• Lead, mentor, and inspire a team of digital marketing professionals, fostering a collaborative and high-performance environment. This includes setting clear objectives, providing regular feedback, and supporting their professional growth.
• Identify training needs and facilitate professional development opportunities.

1. US Client Engagement:

• Understand US market trends and tailor strategies accordingly.
• Build and maintain strong, long-lasting client relationships.

1. Collaboration: Work closely with other departments to ensure alignment and maximize the impact of digital marketing initiatives.
2. Staying Updated: Keep abreast of the latest digital marketing trends, technologies, and best practices, particularly within the US market.

Qualifications:

• Bachelor’s degree in Marketing, Business, or a related field.
• 5+ years of proven experience in digital marketing, with a significant portion focused on the US market.
• Demonstrable experience in leading and managing a digital marketing team.
• Hands-on expertise in content creation, email marketing platforms, social media management, SEO tools and techniques, and Google Ads.
• Excellent analytical skills and proficiency in using web analytics tools (e.g., Google Analytics).
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to develop and execute successful digital marketing strategies.
• Strong analytical and problem-solving skills with a data-driven approach.

Preferred Qualifications:

• Master’s degree in Marketing or a related field.
• Experience with specific marketing automation platforms (e.g., HubSpot, Marketo).
• Familiarity with CRM systems.
• Certifications in Google Ads and/or other relevant digital marketing areas.

Technical Requirements:

• Laptop or Desktop: Windows (i5 or higher, 8GB RAM minimum)
• Screen: 14 inches, Full HD (1920×1080)
• Internet Speed: 100 Mbps or higher

About ARDEM

ARDEM is a leading Business Process Outsourcing and Business Process Automation service provider. For over twenty years, ARDEM has successfully delivered business process outsourcing and business process automation services to our clients in the USA and Canada. We are growing rapidly. We are constantly innovating to become a better service provider for our customers. We continuously strive for excellence to become the Best Business Process Outsourcing and Business Process Automation company.

Build a database of customer leads through references, opening stalls in areas where there are higher

number of footfalls – like apartment complexes, shopping areas etc., door to door visits, distribution of

pamphlets etc

 Schedule meetings with potential liabilities customers and understand their requirement; thereafter

presenting them with the most suitable products and explaining the features/benefits.

 Communicate clearly to customers on the requirements for various types of products & services – for

example, charges for maintaining a locker, minimum balance to be maintained etc.,

 Ensure that all customer documents are verified with originals and are handled with care and

confidentiality.

 Complete all account opening related processes accurately so that the customer experience is

enhanced and forms the foundation of a long relationship with the bank.

 Maintain continuous communication with customers on the status of their account opening process.

 Frequently communicate with newly signed up customers and assist them with additional products and

services based on their requirements – for example, relevant loan products, investment products etc.

 Build reference network from newly signed up customers for potential leads.

 Regularly update Daily Sales Reports and discuss on the plans, action items, progress with the

supervisor.

How to apply: recruit.hrlspl

• As a founding member of the Product team, you will be responsible for managing the roadmap, features and manage the product lifecycle of the Niro credit applications.

• Setup data-driven experiments to optimize for key metrics, conversions etc.

• Communicate extensively with users and stakeholders to understand their pain points and eliminate those.

• Define clear and well-scoped requirement documents.

• Work with engineers and designers and ship features and product improvements.

• 4+ years experience in Product Management and working closely with designers and engineering team members to ship products.

• Passion for solving consumer problems.

• Excellent communication skills.

• High affinity for making decisions with data.

• Prior Fintech experience and/ or experience in shipping delightful products is a plus.

• Prior experience with product experimentation is a plus.

• To work with smart, talented, fun people all around you.

• To work for a well-funded, fintech company with a good comp and benefits.

• Generous ESOP with no nasty clauses.

• Unlimited sick leave

• A learning wallet to upgrade your skills

• Create and lead innovative programs, software, and analytics that drive improvements to the availability, scalability, efficiency, and latency of the application
• Work with Directors to define and execute technical strategy and arbitrate technical processes and decisions.
• Work with development teams to guide future technology choices and foster cross-team collaboration
• Work across all teams to help define and clarify requirements, explore technical feasibility, and help define product directions and plans.
• Work closely with product & engineering leaders and tech leads to turn requirements into actionable plans that teams can understand.
• Define, Refine & Develop POCs in quick turnaround time and demonstrate the same to all stakeholders effortlessly
• Embed with teams from time to time to write code, provide technical guidance, etc.
• Very deep knowledge of the entire tech stack. Excellent understanding of the entire SDLC.
• Provides a multiplier effect in getting stuff done.
• Acts as SME for the team or product area within the Engineering organization and for cross-functional organizations as well.
• Teaches others why new features are important. Good understanding of customer use cases.

• A Bachelor's degree in any technical discipline
• Minimum 5 years of experience administering AEM applications
• Build management using Bamboo/Jenkins or relevant tech
• Configuration and Release management
• Design and build enablement
• Good communication skills

• Conduct market research to identify selling possibilities and evaluate customer needs
• Actively seek out new sales opportunities through cold calling, networking and social media
• Set up meetings with potential clients and listen to their wishes and concerns
• Prepare and deliver appropriate presentations on products and services
• Create frequent reviews and reports with sales and financial data
• Ensure the availability of stock for sales and demonstrations
• Participate on behalf of the company in exhibitions or conferences
• Negotiate/close deals and handle complaints or objections
• Collaborate with team members to achieve better results
• Gather feedback from customers or prospects and share with internal teams

What you would be expected to do:

• Gather, prioritize and refine requirements while keeping team members well informed
• Create Use Cases, Flow Charts, Mock Screens, PRDs for business requirements, user requirements, functional & non-functional requirements and system requirements
• Rolling out of new products/apps/automations and resolving stakeholder queries/issues
• Automate business processes using tools like Zapier/Google Scripts, other automation tools
• Collaborate with cross-functional groups and assist in the entire product lifecycle from design to development to launch
• Responsible for testing of applications/solutions/web panels at various stages of the lifecycle
• Working with the development team/or independently on integrations (using 3rd party tools to create mobile applications)
• Travel as per company requirement to places including but not limited to Kenya, Uganda, Nigeria, Myanmar and Tanzania

You might be a strong candidate if you:

• The ability to structure and analyze ambiguous problems
• The ability to communicate ideas clearly through workflows, feature descriptions etc.
• Proactive and willingness to get hands dirty
• Attention to detail

What we offer (in addition to compensation and statutory benefits):

• An opportunity to grow as a professional in a dynamic, fast growing, high impact industry; 
• The chance to work in an open minded, collaborative culture surrounded by enthusiastic Greenlighters who are driven by the challenge of continuously innovating and growing a smart, sustainable business with profound impact on the world 
• A truly multicultural experience: you will have the chance to work with and learn from people from different geographies, nationalities, and backgrounds 
• Structured, tailored learning and development programs that help you become a better leader, manager, and professional through the Greenlight Academy