AEM Architect

💻 Position: Recruitment Specialist

📍Location: Jhandewala, Delhi

🗓️ Working Days: Monday- Friday (WFO), Saturday- (WFH)

⏰ Work Timings: 10am -7pm

📌 Experience Required: 1+ years

🤝 About Us : PinnacleU HR is a modern recruitment startup connecting startups and job seekers across diverse sectors like SaaS, EdTech, Fintech, AI, and more.

💸 Salary: Upto 5.5 LPA

Key Responsibilities :

• Develop and implement talent acquisition strategies aligned with company objectives.
• Collaborate with department heads and hiring managers to understand workforce needs and refine job descriptions.
• Monitor and optimize the end-to-end recruitment process to improve candidate experience and time-to-hire metrics.
• Set performance targets, track KPIs, and generate regular recruitment reports.
• Train and upskill recruitment staff on best practices, tools, and technologies.
• Ensure all hiring practices are compliant with company policies and employment laws.
• Build and maintain a strong talent pipeline through proactive sourcing strategies.
• Partner with external vendors, job boards, and recruitment agencies when necessary.
• Stay updated on industry trends and best practices in talent acquisition.

Requirements:

• Bachelor’s degree in Human Resources, Business Administration, or related field.
• 1+ years of experience in recruitment.
• Proven ability to lead and develop recruitment teams.
• Strong knowledge of sourcing techniques, ATS platforms, and hiring metrics.
• Excellent interpersonal, communication, and organizational skills.
• Ability to work in a fast-paced, deadline-driven environment.
• Strategic mindset with strong problem-solving capabilities

equired Skills:

• 6–10 years of hands-on experience in C++ development for embedded or automotive systems.
• Strong knowledge of networking protocols: TCP/IP, UDP.
• Experience working with RTOS, bare-metal or Linux-based embedded environments.
• Exposure to Aerospace standards and development lifecycle (e.g., DO-178C, ARP4754) is a must.
• Good understanding of microcontroller/microprocessor architectures.
• Familiarity with version control (e.g., Git), debugging tools, and performance tuning.
• Excellent analytical, problem-solving, and communication skills.

We’re looking for an experienced AI Developer to join our team and drive the design, development, and deployment of advanced computer-vision and LLM-based solutions. You’ll build real-time object detection & tracking pipelines (LLM, YOLOv8/11), develop face-recognition models on video feeds with LLM support, and manage GPU-powered server infrastructure end-to-end.

Key Responsibilities

• Model Development & Optimization
• Design, train, and fine-tune LLMs, YOLOv8/11 models for multi-class object detection.
• Implement face-recognition pipelines leveraging state-of-the-art LLMs and embedding techniques.
• Optimize inference speed and accuracy for real-time video processing on GPUs.
• Video Analytics & Tracking
• Develop multi-camera object-tracking algorithms across disparate video sources.
• Integrate OpenCV, DeepSORT (or similar), and custom tracking logic for robust performance.
• Infrastructure & Deployment
• Provision and maintain Linux servers with SSH, Docker, and GPU drivers (NVIDIA CUDA/cuDNN).
• Automate CI/CD pipelines for model training, evaluation, and deployment.
• Monitor GPU utilization, troubleshoot performance bottlenecks, and ensure high availability.
• Collaboration & Documentation
• Work closely with product managers, data engineers, and front-end teams to integrate AI services via REST/gRPC APIs.
• Write clear technical documentation, API specs, and best-practice guides.

Required Qualifications

• Bachelor’s or Master’s in Computer Science, Electrical Engineering, or related field.
• 2-3+ years hands-on experience with:
• YOLOv8 or YOLOv11 (training, inference, transfer learning)
• Face recognition frameworks (InsightFace, FaceNet, ArcFace) and LLM embeddings (e.g., Hugging Face Transformers)
• Python ecosystem: PyTorch/TensorFlow, OpenCV, NumPy, scikit-learn
• Strong Linux skills: server provisioning, SSH, shell scripting.
• Proficiency in managing GPU servers (NVIDIA CUDA, Docker GPU containers)
• Experience deploying models in production (AWS/GCP/Azure or on-prem clusters).

Preferred Qualifications

• Familiarity with video-streaming protocols (RTSP/WebRTC).
• Knowledge of microservices architecture and API gateways.
• Exposure to MLOps platforms (MLflow, Kubeflow).
• Strong debugging, profiling, and performance-tuning abilities.

Job Title: State Sales head Job Category: Full time

Qualification Graduate in computer science, BE, /MBA Location Gujarat State

Salary Range 50000 PM + Incentives Experience: More than 5 years

Position Overview: We are seeking a State Sales head with a passion for education and a proven track record

in sales to lead and expand our presence in the Gujarat state. Ambitious and energetic candidates required

expertise in customer acquisition strategy & dedication for effective sales & marketing strategy to drive

sustainable financial growth with forging strong relationships & product knowledge.

Key Responsibilities:

● Sales Strategy: Develop & execute a comprehensive sales strategy that aligns with the company's

goals and objectives. Continuously evaluate and refine the strategy based on market trends & customer

feedback.

● Revenue Growth: Meet and exceed revenue targets by identifying business opportunities, negotiating

contracts, and managing the sales pipeline. Foster long-term relationships with key accounts.

● Market Analysis: Stay updated on industry trends, customer needs to inform product development and

sales strategies. Conduct market research,competition & competitor analysis to identify opportunities

for growth.

● Sales Process Optimization: Implement & improve sales processes, systems & follows the best

practices in sales and customer relationship management, use tools to enhance efficiency &

effectiveness.

● Reporting and Analysis: Regularly analyze sales data and performance metrics to provide insights

and recommendations for improvement. Present reports to senior management to track progress and

make informed decisions.

● Customer Engagement: Collaborate with the marketing team to create targeted marketing campaigns,

promotions, and events to attract and retain customers. Ensure exceptional customer satisfaction

through effective communication and support.

● Collaboration: Identify and establish strategic partnerships with educational institutions, organizations

& other stakeholders to expand the company's reach and influence in the EdTech sector.

Qualification and experience:

● Proven working experience as a State Sales head in K-12 or CBSE school business,

● Proven sales track record, computer Proficiency for proposal development & CRM tools

● Market knowledge, strong relationship is expected with ability to build rapport

● Good analytical & Strong problem solving skills, listening and questioning skills, combined with the

ability to interact confidently with clients, able to work under pressure in result oriented manner

● Graduate from any branch computer science, MBA, BA, B.Com

● Edtech/Book publisher or sales & marketing experience are added advantages

Company Profile: Scholarclone is an innovative EdTech company committed to transforming education

through cutting-edge technology solutions. We provide a range of online learning & administrative platforms,

resources, & tools designed to empower educators and learners alike. With a mission to make education

accessible and engaging, administrative solutions and integrated business applications to a wide spectrum of

clients including education institutes

𝘞𝘦 𝘢𝘳𝘦 𝘤𝘶𝘳𝘳𝘦𝘯𝘵𝘭𝘺 𝘴𝘦𝘦𝘬𝘪𝘯𝘨 𝘢 𝘵𝘢𝘭𝘦𝘯𝘵𝘦𝘥 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦𝘯 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈) 𝘵𝘰 𝘫𝘰𝘪𝘯 𝘰𝘶𝘳 𝘵𝘦𝘢𝘮 𝘪𝘯 𝘎𝘶𝘳𝘨𝘢𝘰𝘯. 𝘈𝘴 𝘢 𝘉𝘋𝘈, 𝘺𝘰𝘶 𝘸𝘪𝘭𝘭 𝘱𝘭𝘢𝘺 𝘢 𝘤𝘳𝘶𝘤𝘪𝘢𝘭 𝘳𝘰𝘭𝘦 𝘪𝘯 𝘥𝘳𝘪𝘷𝘪𝘯𝘨 𝘰𝘶𝘳 𝘪𝘯𝘴𝘪𝘥𝘦 𝘴𝘢𝘭𝘦𝘴 𝘦𝘧𝘧𝘰𝘳𝘵𝘴, 𝘨𝘦𝘯𝘦𝘳𝘢𝘵𝘪𝘯𝘨 𝘯𝘦𝘸 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘭𝘦𝘢𝘥𝘴, 𝘢𝘯𝘥 𝘦𝘹𝘱𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘶𝘳 𝘳𝘦𝘢𝘤𝘩.

𝘑𝘰𝘣 𝘛𝘪𝘵𝘭𝘦: 𝘉𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘋𝘦𝘷𝘦𝘭𝘰𝘱𝘮𝘦𝘯𝘵 𝘈𝘴𝘴𝘰𝘤𝘪𝘢𝘵𝘦 (𝘉𝘋𝘈)

𝘓𝘰𝘤𝘢𝘵𝘪𝘰𝘯: 𝘎𝘶𝘳𝘨𝘢𝘰𝘯

𝘞𝘰𝘳𝘬𝘪𝘯𝘨: 𝘞𝘰𝘳𝘬 𝘧𝘳𝘰𝘮 𝘰𝘧𝘧𝘪𝘤𝘦 (𝘞𝘍𝘖)

𝘐𝘯𝘥𝘶𝘴𝘵𝘳𝘺: 𝘌𝘥 𝘛𝘦𝘤𝘩

𝘍𝘶𝘯𝘤𝘵𝘪𝘰𝘯𝘢𝘭 𝘈𝘳𝘦𝘢: 𝘐𝘯𝘴𝘪𝘥𝘦 𝘚𝘢𝘭𝘦𝘴

𝘚𝘩𝘪𝘧𝘵: 𝘋𝘢𝘺 𝘚𝘩𝘪𝘧𝘵 / 𝘕𝘪𝘨𝘩𝘵 𝘚𝘩𝘪𝘧𝘵 (𝘰𝘱𝘵𝘪𝘰𝘯𝘢𝘭)

𝘚𝘢𝘭𝘢𝘳𝘺 𝘙𝘢𝘯𝘨𝘦:

𝘋𝘰𝘮𝘦𝘴𝘵𝘪𝘤 𝘚𝘩𝘪𝘧𝘵: (𝘊𝘛𝘊) 𝘐𝘕𝘙 6.6 𝘓𝘗𝘈 (4.23 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.4 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)

𝘜𝘚/𝘊𝘢𝘯𝘢𝘥𝘢 (𝘯𝘪𝘨𝘩𝘵 𝘴𝘩𝘪𝘧𝘵): (𝘊𝘛𝘊) 𝘐𝘕𝘙 7.10 𝘓𝘗𝘈 (4.8 𝘓𝘗𝘈 𝘍𝘪𝘹𝘦𝘥 + 2.3 𝘓𝘗𝘈 𝘝𝘢𝘳𝘪𝘢𝘣𝘭𝘦)

𝘛𝘳𝘢𝘪𝘯𝘪𝘯𝘨 𝘗𝘦𝘳𝘪𝘰𝘥: 21𝘒 𝘍𝘪𝘹𝘦𝘥 + 𝘐𝘯𝘤𝘦𝘯𝘵𝘪𝘷𝘦

𝘙𝘦𝘲𝘶𝘪𝘳𝘦𝘥 𝘚𝘬𝘪𝘭𝘭𝘴:

𝘌𝘹𝘤𝘦𝘭𝘭𝘦𝘯𝘵 𝘤𝘰𝘮𝘮𝘶𝘯𝘪𝘤𝘢𝘵𝘪𝘰𝘯 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘦𝘧𝘧𝘦𝘤𝘵𝘪𝘷𝘦𝘭𝘺 𝘦𝘯𝘨𝘢𝘨𝘦 𝘸𝘪𝘵𝘩 𝘱𝘰𝘵𝘦𝘯𝘵𝘪𝘢𝘭 𝘤𝘭𝘪𝘦𝘯𝘵𝘴

𝘚𝘵𝘳𝘰𝘯𝘨 𝘪𝘯𝘵𝘦𝘳𝘱𝘦𝘳𝘴𝘰𝘯𝘢𝘭 𝘴𝘬𝘪𝘭𝘭𝘴 𝘵𝘰 𝘣𝘶𝘪𝘭𝘥 𝘢𝘯𝘥 𝘮𝘢𝘪𝘯𝘵𝘢𝘪𝘯 𝘳𝘦𝘭𝘢𝘵𝘪𝘰𝘯𝘴𝘩𝘪𝘱𝘴

𝘗𝘳𝘰𝘷𝘦𝘯 𝘢𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘮𝘦𝘦𝘵 𝘴𝘢𝘭𝘦𝘴 𝘵𝘢𝘳𝘨𝘦𝘵𝘴 𝘢𝘯𝘥 𝘥𝘳𝘪𝘷𝘦 𝘣𝘶𝘴𝘪𝘯𝘦𝘴𝘴 𝘨𝘳𝘰𝘸𝘵𝘩

𝘚𝘦𝘭𝘧-𝘮𝘰𝘵𝘪𝘷𝘢𝘵𝘦𝘥, 𝘱𝘳𝘰𝘢𝘤𝘵𝘪𝘷𝘦, 𝘢𝘯𝘥 𝘳𝘦𝘴𝘶𝘭𝘵-𝘰𝘳𝘪𝘦𝘯𝘵𝘦𝘥 𝘮𝘪𝘯𝘥𝘴𝘦𝘵

𝘎𝘰𝘰𝘥 𝘰𝘳𝘨𝘢𝘯𝘪𝘻𝘢𝘵𝘪𝘰𝘯𝘢𝘭 𝘢𝘯𝘥 𝘵𝘪𝘮𝘦 𝘮𝘢𝘯𝘢𝘨𝘦𝘮𝘦𝘯𝘵 𝘴𝘬𝘪𝘭𝘭𝘴

𝘒𝘯𝘰𝘸𝘭𝘦𝘥𝘨𝘦 𝘰𝘧 𝘵𝘩𝘦 𝘌𝘥 𝘛𝘦𝘤𝘩 𝘪𝘯𝘥𝘶𝘴𝘵𝘳𝘺 𝘢𝘯𝘥 𝘶𝘯𝘥𝘦𝘳𝘴𝘵𝘢𝘯𝘥𝘪𝘯𝘨 𝘰𝘧 𝘱𝘶𝘣𝘭𝘪𝘤 𝘴𝘱𝘦𝘢𝘬𝘪𝘯𝘨 𝘢𝘯𝘥 𝘤𝘳𝘦𝘢𝘵𝘪𝘷𝘦 𝘸𝘳𝘪𝘵𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯 𝘪𝘴 𝘢 𝘱𝘭𝘶𝘴.

𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: 0-3 𝘺𝘦𝘢𝘳𝘴 𝘰𝘧 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦 

𝘌𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯: 𝘎𝘳𝘢𝘥𝘶𝘢𝘵𝘪𝘰𝘯 2018-2024

𝘐𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘵 𝘊𝘳𝘪𝘵𝘦𝘳𝘪𝘢:

𝘞𝘪𝘭𝘭𝘪𝘯𝘨𝘯𝘦𝘴𝘴 𝘵𝘰 𝘸𝘰𝘳𝘬 5 𝘥𝘢𝘺𝘴 𝘢 𝘸𝘦𝘦𝘬

𝘈𝘣𝘪𝘭𝘪𝘵𝘺 𝘵𝘰 𝘵𝘩𝘳𝘪𝘷𝘦 𝘪𝘯 𝘢 𝘩𝘪𝘨𝘩-𝘪𝘯𝘵𝘦𝘯𝘴𝘪𝘵𝘺 𝘭𝘦𝘢𝘳𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘳𝘢𝘱𝘪𝘥-𝘨𝘳𝘰𝘸𝘪𝘯𝘨 𝘴𝘵𝘢𝘳𝘵-𝘶𝘱 𝘦𝘯𝘷𝘪𝘳𝘰𝘯𝘮𝘦𝘯𝘵

𝘸𝘦 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘩𝘦𝘢𝘳 𝘧𝘳𝘰𝘮 𝘺𝘰𝘶. 𝘑𝘰𝘪𝘯 𝘰𝘶𝘳 𝘥𝘺𝘯𝘢𝘮𝘪𝘤 𝘵𝘦𝘢𝘮 𝘢𝘯𝘥 𝘣𝘦 𝘱𝘢𝘳𝘵 𝘰𝘧 𝘢 𝘤𝘰𝘮𝘱𝘢𝘯𝘺 𝘵𝘩𝘢𝘵 𝘪𝘴 𝘳𝘦𝘷𝘰𝘭𝘶𝘵𝘪𝘰𝘯𝘪𝘻𝘪𝘯𝘨 𝘦𝘥𝘶𝘤𝘢𝘵𝘪𝘰𝘯.

Job description – Company Secretary cum Compliance Officer

Location: Delhi

Industry: Cloud Computing/IT

Job Function: Compliance & Secretarial

Salary: INR 5 to 15 lacs

https://www.e2enetworks.com/

E2E Networks Ltd is India's largest NSE listed cloud provider today. Founded in 2009, We were the first to bring contract-less cloud computing to the Indian startups and SMEs and soon became a platform of choice for Cloud Infrastructure used by Indian entrepreneurs. E2E Networks Cloud was used by many well known brands like Zomato, CarDekho, Milkbasket, Clovia, 1mg, Jabong during a significant part of their journey from startup stage to multi-million DAUs ( Daily Active Users). We have served more than 10,000 customers and today we are confidently marching ahead on our growth journey.

Key Responsibilities:

• Assistance in Compliance with all applicable corporate laws including but not limited to the Companies Act, 2013, SEBI (LODR) Regulations, 2015, SEBI (PIT) Regulations, 2015 and other applicable regulations.
• Drafting of Board and General meetings minutes, organizing and preparing notices, agenda and minutes, etc. of meetings, ESOP grant letters, maintaining and updating all statutory books, registers, records, filings of forms, returns, documents, on interface with ROC, NSE and other regulatory bodies.
• Responsible for ensuring practice of good corporate governance and upholding highest standards of ethics, integrity and compliance.
• Going through regulatory updates and preparation of summary thereof
• Working on Process drafting, drafting of compliance calendar, creation of calendar events and checklists.
• Learning about Financial and IT control processes and help in implementation of their audit trails.

Desired Skills & Experience:

• Qualification: Qualified CS
• Experience: At Least two years experience in a public listed company
• Key Skills: Strong subject knowledge, Highest Ethical Standard, Result oriented, Team Worker, Interpersonal skills.
• Candidate must take ownership of outcomes

Compensation and Benefits:

• E2E Networks pays competitive market salaries and provides opportunities for growth to all its team members.
• Health Insurance: Group Mediclaim Insurance upto 50% or 5000 INR per annum for self, spouse and kids. This is over and above the CTC.
• Term Insurance: Term insurance reimbursement upto 5000 INR per annum. This is over and above the CTC.
• Gratuity : Gratuity is paid over and above the CTC as per applicable laws.
• Earned Leave Encashment: As per company policy and this over and above the CTC.

(Cafeteria: Un-limited Tea/Coffee)

Primary Responsibilities:

• We need strong SQL database development skills using the MS SQL server.
• Strong skill in SQL server integration services (SSIS) for ETL development.
• Strong Experience in full life cycle database development project using SQL server.
• Experience in designing and implementing complex logical and physical data models.
• Exposure to web services & web technologies (Javascript, Jquery, CSS, HTML).
• Knowledge of other high-level languages (PERL, Python) will be an added advantage
• Nice to have SQL certification.

Good to have:

We are looking for a tech enthusiast to work in challenging environment, we are looking for a person who is self driven, proactive and has good experience in Azure, DevOps, Asp.Net etc. share your resume today if this interests you.

Job Location: Pune

About us:

JetSynthesys is a leading gaming and entertainment company with a wide portfolio of world class products, platforms, and services. The company has a robust foothold in the cricket community globally with its exclusive JV with Sachin Tendulkar for the popular Sachin Saga game and a 100% ownership of Nautilus Mobile - the developer of India’s largest cricket simulation game Real Cricket, becoming the #1 cricket gaming franchise in the world. Standing atop in the charts of organizations fueling Indian esports gaming industry, Jetsysthesys was the earliest entrant in the e-sports industry with a founding 50% stake in India’s largest esports company, Nodwin Gaming that is recently funded by popular South Korean gaming firm Krafton.

Recently, the company has developed WWE Racing Showdown, a high-octane vehicular combat game borne out of a strategic partnership with WWE. Adding to the list is the newly launched board game - Ludo Zenith, a completely reimagined ludo experience for gamers, built in partnership with Square Enix - a Japanese gaming giant.

JetSynthesys Pvt. Ltd. is proud to be backed by Mr. Adar Poonawalla - Indian business tycoon and CEO of Serum Institute of India, Mr. Kris Gopalakrishnan – Co-founder of Infosys and the family offices of Jetline Group of Companies. JetSynthesys’ partnerships with large gaming companies in the US, Europe and Japan give it an opportunity to build great products not only for India but also for the world.

Responsibilities

- As a Security & Azure DevOps engineer technical specialist you will be responsible for advising and assisting in the architecture, design and implementation of secure infrastructure solutions

- Should be capable of technical deep dives into infrastructure, databases, and application, specifically in operating, and supporting high-performance, highly available services and infrastructure

· Deep understanding of cloud computing technologies across Windows, with demonstrated hands-on experience on the following domains:

· Experience in building, deploying and monitoring Azure services with strong IaaS and PaaS services (Redis Cache, Service Bus, Event Hub, Cloud Service etc.)

· Understanding of API endpoint management

· Able to monitor, maintain serverless architect using function /web apps

· Logs analysis capabilities using elastic search and Kibana dashboard

· Azure Core Platform: Compute, Storage, Networking

· Data Platform: SQL, Cosmo DB, MongoDB and JQL query

· Identity and Authentication: SSO Federation, ADAzure AD etc

· Experience with Azure Storage, Backup and Express Route

· Hands-on experience in ARM templates

· Ability to write PowerShell & Python scripts to automate IT Operations

· Working Knowledge of Azure OMS and Configuration of OMS Dashboards is desired

· VSTS Deployments

· You will help assist in stabilizing developed solutions by understanding the relevant application development, infrastructure and operations implications of the developed solution.

· Use of DevOps tools to deliver and operate end-user services a plus (e.g., Chef, New Relic, Puppet, etc.)

· Able to deploy and re-create of resources

· Building terraforms for cloud infrastructure

· Having ITIL/ITASM standards as best practise

· PEN testing and OWASP security testing will be addon bonus

· Load and performance testing using Jmeter

· Capacity review on daily basis

· Handing repeated issues and solving them using ansible automation

· Jenkin pipelines for CI/CD

· Code review platform using sonarqube

· Cost analysis on regular basis to keep the system and resources optimum

· Experience on ASP.Net, C#, .Net programming is must.

Qualifications:

Minimum graduate (Preferred Stream: IT/Technical)

CarWale Job Opportunity |Key Account Manager - Delhi & Mumbai - Enterprise Solutions

Department - Enterprise Solutions

About CarWale:

- About CarWale    

CarWale is India’s largest and most preferred auto destination. We have been assisting buyers to make an informed buying decision through our website and mobile app. Over the last 14 years, our only aim has been to make car buying simple for our consumers. Today we serve over 20 million unique visitors every month, and at least one third of the country’s car buyers go through Carwale.com at some point during their pre purchase research.   

Before you sign up with us, we would love to tell you more about the team you are going to be part of and believe, it will help you take the right decision.

About Enterprise Solutions:

Enterprise Solutions is the core solutions team within the company that interfaces with the largest advertising clients and devises customized marketing and technology solutions to suit their needs.