AEM Architect

Layer Tech Solutions is looking for a detail-oriented Business Analyst with 1–3 years of experience to support our growing team. The ideal candidate will bridge the gap between business needs and technical solutions.

• Analyze business processes and identify areas for improvement
• Gather and document requirements from stakeholders
• Collaborate with cross-functional teams to develop solutions
• Prepare reports, dashboards, and presentations
• Strong analytical, problem-solving, and communication skills
• Experience with tools like JIRA, Confluence, or similar preferred
• Knowledge of IT services or software development lifecycle is a plus

Responsibilities:

• Engage directly with key clients through proactive communication, including outbound calls, virtual meetings, and in-person visits.
• Manage the complete sales cycle from lead generation to deal closure, ensuring a seamless end-to-end experience for the client.
• Understand client business needs, challenges, and objectives to offer tailored solutions that align with company services.
• Build and nurture strong, long-term relationships with key accounts to ensure high customer satisfaction and retention.
• Strategically follow up on leads and business inquiries, providing relevant information via email, calls, or meetings.
• Develop and maintain a comprehensive database of current and potential clients, tracking engagement and sales activity.
• Create and implement customized sales strategies, including cold outreach, networking, and lead qualification, to drive business growth.
• Proactively identify and pursue new business opportunities to consistently achieve and exceed revenue targets.
• Present and clearly explain services to prospective clients, showcasing value propositions and ROI.
• Conduct market research to identify emerging trends, competitor activity, and potential areas for business development.
• Meet and exceed monthly and quarterly sales targets by effectively managing a pipeline of key accounts.

Desired Candidate Profile:

• Experience: 1 to 4 years in key account management or B2B sales, with demonstrated success in end-to-end sales cycles.
• Strong communication, negotiation, and presentation skills.
• Ability to manage multiple client relationships and prioritize tasks effectively.
• Self-motivated, target-driven, and comfortable working in a dynamic, fast-paced environment.

Your responsibilities: 

• Efficiently managing the client's portfolio and ensuring excellent customer service through the accurate and timely delivery of service and campaigns to the client as per the requirement.
• Build digital marketing roadmap & proposals for clients which include social media, influencer, PR & performance marketing campaigns.
• Participating in and Leading brainstorms for New business opportunities 
• Total client satisfaction, and for ensuring that regular reviews are conducted with the client
• Maintaining high levels of engagement for all your clients through the team.
• Should be able to establish trust with both external and internal stakeholders and be the primary point of contact for all the matters concerning the client.
• Support senior management on crisis management issues, if required
• Stay current on social media channels, trends and analytical tools
• Incorporate digital and social strategies into Integrated Communications programs to support client objectives and work with digital innovations group to develop and execute digital strategies 
• Manage and train the rest of the team 
• Measure ROI and KPIs
• Prepare and manage the digital marketing budget for clients
• Motivate digital marketing team to achieve goals 
• Collaborate and coordinate with internal functional teams to create marketing/ campaign plans
• Monitor competition and provide suggestions for improvement
• Keep up-to-date with our audience’s preferences and proactively suggest new campaigns
• Map out how digital assets will be optimized for business results
• Adhere to processes and systems
• Present to Senior Management

Skill sets/Experience we require:

• Minimum 5-8 years of experience in Digital Marketing
• Good knowledge of all different digital marketing channels
• A self-starting attitude and an open outlook
• Resilience under pressure and against deadlines
• Critical thinker and problem-solving skills 
• Good time-management skills
• Well versed with MS Office
• Excellent written and verbal communication skills
• Strong presentation skills
• Strong analytical and project management skills
• Team player; Skills in managing people, projects and resources
• Agency experience is mandatory

Pedigree: 

•     Bachelors’ degree in Advertising, Marketing, Communication Science or equivalent 

Asia's largest Crypto Publisher CoinGape Media is looking for an experienced and ambitious Sales Executive who will be responsible for selling advertising spaces to clients from the Web3 space.

Responsibilities:

• Contacting the advertisers or potential clients to generate the lead.
• Sending advertising proposals and closing the sales deal with direct advertisers & agencies.
• Come up with new ideas for seasonal sales.
• Updating media kits and preparing customized marketing packages.
• Preparing sample advertisements for clients.
• Build, manage, and scale a revenue pipeline with advertisers & agencies and maintain a threshold of Sales revenue on a monthly basis.
• Building and sustaining long-lasting relationships with existing and potential clients.
• Meeting the sales target.

Must have:

• Needs to have strong contacts and relationships in the industry across clients and agencies like ad networks, direct media buyers, crypto exchanges, wallets, Coins, etc.
• In-depth understanding of Branded Content Sales, Online Display Ads, Banner selling, and Sponsored ads.
• Knowledge of different communication modes like Email, Telegram, and discord.
• Prior experience in selling Branded content, native advertising, and display ads in media houses.
• Attention to detail — in everything. Champions ad space, properties, and campaigns internally to help drive revenue further.
• Ability to independently implement the sales plan.
• Sound knowledge of marketing principles and techniques.
• Excellent organizational and analytical skills.
• Established network and contacts with Digital & traditional media Agencies
• Must be aware of terms like CPM, CPC, Display Selling

Site: https://coingape.com

Benefits at CoinGape:

• Working in a cutting-edge field of Crypto & Blockchain.
• Huge responsibilities from Day 1.
• Be the owner of your own learning curve.
• The possibilities are limitless and depend on you. You get to work in a very dynamic environment.

Our client is more than 2 decades old NBFC registered with the RBI. The company was set up with an aim to empower rural entrepreneurs, SMEs, and small institutions by micro-financing. The company has come a long way since its inception in 1992 and has evolved with time with the introduction of its App in the small loans sector. At present, the company has more than 5000 employees and has serviced millions of borrowers to accomplish their dreams.

The group has diversified into the education segment and is running two schools. The schools are part of one of the largest private school chains in India. The schools have a flourishing family of 350 teachers and 6500 students. The leadership team at the helm of the company has demonstrable experience in financial services and has built the company by upholding the trust of its customers.

• Handling and guiding various digital marketing activities which include but not limited to, SEO, PPC, Social Media Marketing, Content Marketing etc. and also overseeing and guiding the overall digital campaign management
• Creating, managing and guiding a team of digital marketing specialists
• Managing various existing digital marketing channels and also initiating and implementing measures to explore new channels
• Crafting digital or online marketing strategies and thus contributing towards the increase in business
• Creating and managing quality content in relevant online platforms to attract the correct audience at the correct time
• Extensively being involved in budgeting and planning of the company’s digital marketing division
• Evaluating important metrics that affect the company’s website traffic, online campaigns and target audience
• Strategizing and implementing new digital marketing possibilities and also working constantly towards improving the current existing options and techniques
• Obtaining and constantly working on the feedback being received on the current digital marketing platforms
• Tracking, measuring, and working on the results obtained from SEO and SEM strategies and accordingly formulating effective measures
• Working closely with various internal as well as external stakeholders

Desired Candidate Profile