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Performance Marketing - Senior Manager
Performance Marketing - Senior Manager
FirstPrinciple AppsForBharat Pvt Ltd's logo

Performance Marketing - Senior Manager

Talent Team's profile picture
Posted by Talent Team
3.5 - 7 yrs
Best in industry
Bengaluru (Bangalore)
Skills
Digital Marketing
Google ads
Meta Ads
Google UAC
Performance Marketing

About AppsForBharat

AppsForBharat is building AI-first consumer experiences that help millions of Indians connect with spirituality and culture. Backed by Peak XV, Elevation, Fundamentum, and others, we are one of India’s fastest-growing Series C consumer-tech companies.

Our flagship product, Sri Mandir, is the world’s largest platform for Hindu devotees, powering rituals, teachings, and a deeply engaged devotional community.


Role Overview

We are looking for performance-driven growth professionals to own and scale our user acquisition engine.

You will drive key business metrics like Revenue, CAC, ROAS, and Contribution Margins, working at the intersection of data, creatives, and consumer behavior.

This is not just a media buying role — it requires strong business understanding, creative intuition, and experience scaling high-intent consumer funnels.


What You’ll Do

  • Plan, launch, and scale app marketing campaigns across Meta & Google (UAC)
  • Own end-to-end campaign performance — budgets, bidding, optimization
  • Drive improvements in CPI, CAC, ROAS, and revenue growth
  • Optimize full funnel (CTR → CVR → CPI → ROAS)
  • Run continuous A/B testing across creatives, audiences, and funnels
  • Collaborate with product, content, and category teams to improve conversion
  • Align campaigns with consumer behavior, events, and seasonal trends


What We’re Looking For

  • 5–7+ years of experience in performance marketing / growth (D2C / B2C / app-first)
  • Strong hands-on experience with Meta Ads & Google Ads (UAC)
  • Proven track record of scaling high-budget campaigns with strong CAC/ROAS control
  • Experience in conversion-focused funnels (purchase / transaction-led)
  • Strong understanding of performance metrics, attribution, and funnels
  • Analytical mindset with experience in Excel / dashboards


Strong Preference

  • Experience in high-growth D2C brands or consumer internet companies
  • Exposure to revenue-driven campaigns (not just lead gen)
  • Experience scaling during high-traffic events / seasonal spikes


Why Join Us

  • Own high-impact growth levers end-to-end
  • Work on a high-scale consumer product used by millions
  • Solve real business problems, not just campaign execution


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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About FirstPrinciple AppsForBharat Pvt Ltd

Founded :
2020
Type :
Product
Size :
100-500
Stage :
Raised funding

About

We are on a mission to assist a billion Indians in their spiritual journey and help them feel happier, peaceful & more content.


Our flagship product, Sri Mandir is the world’s largest app for Hindu devotees. It serves as a digital sanctuary for millions of devotees worldwide. Through our app, users can seamlessly participate in online pujas, make chadhava (offerings), and connect with various temples across the country, bringing divine blessings to their lives.

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Shubham Vishwakarma

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I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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