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Position: SEO Executive

Experience: 0 - 1 year

Job Description:

• Proficient in Technical, On-Page and Off-Page SEO.
• Strong understanding of Google Analytics and Google Search Console.
• Experience in social media optimization and paid promotion - Twitter, Facebook, Linkedin, etc.
• Experience in Google Adwords a big plus
• Strong understanding of digital marketing fundamentals and recent Google Panda and Penguin updates
• Plan, execute and measure experiments and conversion tests
• Measuring and reporting on the performance of all digital marketing campaigns
• Good communication (both written and verbal) skills is a MUST

Headquartered in Ahmedabad, Appitsimple is better known for its innovative "Digital Products" - SoftwareSuggest and CallHippo. It is an IT company that has been revolutionizing & simplifying the way organizations do business since Jan 2014.

Appitsimple is an organization with a team of 150+ members. With over 300 customers of SoftwareSuggest and 2000+ customers of CallHippo, AppItSimple has a dominant presence over the globe.

Check: Software Suggest: https://www.softwaresuggest.com/

Established in 2014, SoftwareSuggest helps discover top Business Software & Service Providers. It just so happens to be the largest privately-held platform of its kind in India and the fastest-growing one.

Here, at SoftwareSuggest, we list, review, compare and provide free consultations for business software and services. Our goal is to match your business needs with the right software.

-Monthly traffic of over 300000 unique visitors

-12794 software listed across 425 categories

-357,551 businesses (and counting!) have used SoftwareSuggest to find the perfect software for their exact requirement

Job Description

We are looking for an experienced and knowledgeable SEO (Search Engine Optimization) Manager to join our Marketing team! As an SEO Manager, you will be responsible for planning, implementing, and managing our SEO strategy. As our online presence is extremely important for the success of the business, your position will play a huge role in driving our business' growth and success

-Plan, develop and implement our SEO strategy

-Work towards organic search optimization and ROI maximization

-Regularly perform thorough keywords research

-Identify key SEO KPIs

-Monitor redirects, click rate, bounce rate, and other KPIs

-Prepare and present reports regularly

-Identify our buyer persona to better target identified audiences

-Identify problems and deficiencies and implement solutions in a timely manner

-Suggest improvements in process and productivity optimization

-Collaborate with web developers and marketing team

-Stay up to date with the latest SEO and digital marketing latest trends and best practices

SEO Manager requirements and qualifications

-5 years of experience as SEO Manager or similar role

-5 years of experience in planning and implementing a successful SEO strategy

-Proven success in SEO

-3 years of experience in web analytics, marketing, and business development

-Expertise in A/B and other testing methods

-In-depth knowledge of research principles and methods and experience in analyzing data

-Sense of ownership and pride in your performance and its impact on the company’s success

-Critical thinker and problem-solving skills

-Team player

-Good time-management skills

-Great interpersonal and communication skills

• Listing & uploading catalogues & product on international eCommerce portals like Amazon, eBay, Shopify website etc.
• Monitor and optimize live listings and make suggestions to improve listing performance.
• Ensure products are accurately priced, described, photographed, always updated and in line with competitors.
• Engage in on-page optimization and off-page optimization
• Monitor all dispatches for orders placed through marketplaces.
• Strategizing for increasing online sales of the products.
• E-commerce payment reconciliation, Deals, Coupons, Reviews & Ratings, A+ Content, Catalogue improvement, Keyword Updation.
• Hands on knowledge with Amazon campaigns and other PPC advertising channels.
• Work within the budget allotted for the marketing campaign and other purchase
• Achieve position on the first page of popular search engines and marketplaces
• Maintaining ACOS percentage for the ads.
•  Increase organic search by timely updating the SEO of all the listings.
• Generation of Sales and Other Report (Weekly, Monthly) and provide analysis on each channel statistics for the Management.
• Responsible for the growth of the website store and assisting in execution of the website strategy.
• Conduct competitor keywords and backlinks analysis
• Create list of target SEO keywords for each product and work with content writer in editing existing and uploading new listings.
• Create a list of target websites and influencers for Affiliate marketing and guest blogging opportunities. Follow up with those targets on all channels of communication and recruit them.
• Responsible for ideating offers, events, promotions for Affiliate partners for maximum revenue generation
• Consistently keep creating backlinks through other available resources.
• Design automated Email strategy and work with the team in designing those emails.
• Formulate, execute and analyze Facebook and Google Ad campaigns.
• Analyze Google analytics and search console pages and recommend updates to website.
• Customer Feedback & Review generation
• Responsible for implementation of daily action plans with the teams and continuously optimizing the plans.
• Ability to identify opportunity areas to grow the business.
• Responsible for managing the listings and orders on different e-commerce marketplace channels.

Required Skills:

• Bachelor’s Degree
• 1-3 years’ experience in E-commerce required.
• Should have a strong understanding of all SEO best practices such as SEO friendly site architecture, tags, coding, site speed optimization, link building & more.
• Basic HTML knowledge a plus.
• Experience with Facebook Ads, Google Ads and Google Analytic Suite.
• Excellent project management skills and ability to work within time constraints.
• Pro-active work ethic. Able to self-check work and take initiative. Detail-oriented.

Create and optimize ad campaigns and paid search landing pages. Analyze and optimize ad campaigns to increase return on investment (ROI) Use Google Ads to drive a variety of online marketing campaigns. Analyze and optimize pay-per-click (PPC) campaigns to increase ROI. Think strategically - seeing the bigger picture and setting aims and objectives in order to develop and improve the business.

Work strategically - carrying out necessary planning in order to implement operational changes.

Have a good understanding of Google & meta ads, and also they be able to advise others about them.

The objective of digital marketing is to develop strong and innovative strategies to promote the business brand, products, and services. A digital marketing professional is expected to effectively use all marketing tools and techniques like PPC, SEO, SEM, email, social media, and display advertising. A typical digital marketing job description will cover all the above aspects, and more:

• Identify trends and insights
• Allocate marketing investments 
• Plan and direct marketing campaigns
• Manage an organization's website and maintain it, keeping best practices in mind
• Optimize content for the website and social media platforms
• Work with various content formats such as blogs, videos, audio podcasts, etc.
• Track the website traffic flow
• Implement and analyze performance metrics
• Measure and assess goals vis-à-vis ROI
• Device experiments and conversion tests
• Provide internal reports on a regular basis
• Execute new and creative collaborations among technologies and platforms.

• Build, plan and implement the overall digital marketing strategy
• Manage the strategy
• Manage and train the rest of the team
• Stay up to date with the latest technology and best practices
• Manage all digital marketing channels
• Measure ROI and KPIs
• Prepare and manage a digital marketing budget
• Oversee all the company's social media accounts
• Manage and improve online content, considering SEO and Google Analytics
• Build an inbound marketing plan
• Forecast sales performance trends
• Motivate the digital marketing team to achieve goals
• Monitor competition and provide suggestions for improvement

  
  Digital Marketing Executive requirements

  • 2 years of experience as a Digital Marketing Executive
  • 2 years of experience in developing and implementing digital marketing strategies
  • Good knowledge of all different digital marketing channels
  • Good knowledge and experience with online marketing tools and best practices
  • 2years of hands-on experience with SEO/SEM, Google Analytics and CRM software
  • Familiarity with web design
  • Sense of ownership and pride in your performance and its impact on a company’s success
  • Critical thinker and problem-solving skills
  • Team player
  • Good time-management skills
  • Great interpersonal and communication skills
  • Must Have Solar Industries Exerience in Digital Marketing