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digital marketing executive
digital marketing executive

digital marketing executive at omkar group · Gandhinagar, Ahmedabad · 1 - 3 years · ₹2L - ₹3L / yr · Profitable · Posted 11 Dec 2022

omkar group's logo

digital marketing executive

Gokul Pillai's profile picture
Posted by Gokul Pillai
1 - 3 yrs
₹2L - ₹3L / yr
Gandhinagar, Ahmedabad
Skills
Digital Marketing
Search Engine Optimization (SEO)
SME
SMP
Lead Generation
we are looking for young and dynamic candidates to create digital visibility across SMPs for lead generation in the best possible CPL.
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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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About omkar group

Founded :
1989
Type :
Products & Services
Size :
20-100
Stage :
Profitable

About

Omkar Group is Leading Real-estate developers & builders in Ahmedabad, with in your budget Book your Dream World class Residential and commercial properties
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Job Description

Position Title: Assistant Digital Marketing Manager

Role Type: Full-time | Individual Contributor

Department: Marketing

Location

Ahmedabad, Gujarat|On-site

Job Overview

We are looking for a highly driven, analytical, and hands-on Assistant Digital Marketing Manager to lead and execute our multi-channel digital growth strategies. Operating as a core individual contributor, you will take full end-to-end ownership of lead generation, marketing campaigns, search engine & generative engine optimization (SEO/GEO), social media management and outreach initiatives.

If you are a self-starter who thrives in a data-driven environment and excels at driving marketing-qualified leads (MQLs) through impactful digital execution, this role is for you.

Key Responsibilities

1. Lead Generation & MQL Pipeline

  • Plan, execute, and optimize end-to-end multi-channel marketing campaigns focused on driving high-quality Marketing Qualified Leads (MQLs).
  • Build and maintain lead conversion funnels, working continuously to improve lead quality, cost-per-acquisition (CPA), and pipeline conversion rates.
  • Collaborate closely with sales/business development teams to align lead criteria, qualify MQLs, and refine lead-nurturing workflows.

2. Campaigns & Performance Marketing

  • Directly design, set up, manage, and scale acquisition campaigns across channels (e.g., Google Ads, LinkedIn Ads, Meta Ads, etc.).
  • Actively monitor daily campaign performance, budget utilization, and bid strategies to maximize return on ad spend (ROAS).
  • Perform continuous A/B testing on ad copies, creatives, audiences, and landing page messaging to optimize click-through and conversion rates.

3. SEO & Generative Engine Optimization (GEO)

  • Manage on-page, off-page, and technical SEO strategies to drive sustainable organic traffic growth.
  • Implement cutting-edge GEO (Generative Engine Optimization) tactics to ensure brand visibility within AI-driven search environments (e.g., ChatGPT, Perplexity, Google Search Generative Experience/AI Overviews).
  • Perform key phrase research, content optimization, and link-building strategies.

4. Social Media Marketing & Outreach

  • Own and manage organic social media channels, developing engaging visual and written content that reinforces brand authority.
  • Execute targeted outbound outreach strategies (e.g., cold outreach campaigns, partnership co-marketing, and influencer/industry network connections) to broaden brand reach.
  • Track engagement, reach, and conversion metrics across all social profiles.

5. Data-Driven Analytics & Reporting

  • Utilize marketing analytics platforms (e.g., Google Analytics 4, CRM platforms, platform-native ads managers) to track and analyze campaign performance in real time.
  • Build actionable weekly and monthly performance dashboards highlighting key metrics (MQL volume, CPA, CTR, ROAS, pipeline impact).
  • Leverage data and performance insights to continually iterate and pivot strategies for maximum impact.

Key Requirements & Qualifications

  • Experience: 3–5 years of hands-on experience in performance marketing, digital lead generation, and digital channel management.
  • Hands-on Execution: Proven track record as a self-sufficient individual contributor capable of executing campaigns from scratch without agency reliance.
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  • Demonstrated capability in driving MQLs through paid and organic channels.
  • Hands-on experience managing PPC/Paid Social campaign setups and budgeting.
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  • Advanced proficiency with Google Analytics (GA4), marketing automation/CRM systems (e.g., HubSpot, Salesforce), and ad platforms.
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The recruiter has not been active on this job recently. You may apply but please expect a delayed response.

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  8. Monitor advertising spends, campaign budgets, and account balances, including regular coordination for loading funds to ensure campaigns run without interruption. Recommend budget reallocations based on campaign performance, efficiency, and business priorities. Identify underperforming campaigns, audiences, keywords, and creatives and take corrective action.
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We are looking for a hands-on marketing professional who can own end-to-end digital marketing - from building visibility to generating qualified leads. 

This role is a mix of organic growth + paid campaigns + outbound outreach. 

Key Responsibilities 

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What We’re Looking For 

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Graygraph Technologies Pvt Ltd
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Job description


Company Description

Graygraph Technologies LLC is an IT services provider company based in Noida. We offer staffing solutions, software development, web development, Content Management Solutions, and Creative Design services with a focus on facilitating complex business solutions. Our team of experts works on modern technologies and tools to deliver web-based projects to our clients


.

Role Description

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  • Creating innovative online marketing sales plans.
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  • Handle newsletters, cold email sequences, and follow-ups
  • Track performance and optimize campaigns

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Shubham Vishwakarma's profile image

Shubham Vishwakarma

Full Stack Developer - Averlon
I had an amazing experience. It was a delight getting interviewed via Cutshort. The entire end to end process was amazing. I would like to mention Reshika, she was just amazing wrt guiding me through the process. Thank you team.
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