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Product Marketing Specialist (SaaS-Based)

Location: Pune

Experience: 3 to 6yrs

Promobi Technologies is looking for a Product Marketing Specialist to develop and execute marketing strategies to increase awareness and adoption of our products. You as an ideal candidate are not only passionate but also an experienced B2B product marketer with proven success in working with emerging products and driving GTM strategies.

Responsibilities:

• Responsible for creation and execution of end-to-end marketing from Account-based marketing activities to branding and positioning campaigns to place our products as solutions for our customers and partners worldwide
• Develop and implement promotional activities such as promotions and product launches
• In depth knowledge of Data Driven Marketing are a must and a Data-oriented professional - working with data and insights and pairing that for users to generate balanced and thoughtful points of view for how to take our products to market
• Increase our solution's social, digital, and events presence and visibility.
• Product content - take care of the creative development and publication of a wide range of product-related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners
• Design content marketing strategies and set short-term goals and Create an effective conversion optimization strategy.
• Gain insight into customer use of current products, untapped opportunities, and buyer personas
• Proficiency in email marketing automation technology
• Demonstrates superior understanding of A/B testing and testing methodologies while coordinating the development and execution of test plans within the Optimization Team.
• Passionate about technology - keen to learn about how things work and understand technical concepts in ways that everyday people can understand
• Define the multi-product solution for each segment, and partner with the rest of the team to build positioning, sales enablement, and marketing assets to target these sub-segments.
• Work closely with a range of cross-functional teams like - sales, partner managers, marketing to craft thoughtful go-to-market strategies and drive growth initiatives
• To support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, whitepapers, videos, etc
• Responsible for our brand management and identity: you communicate and successfully position our efforts in the drone ecosystem. You also contribute towards building a strong Auterion brand with deep reach into our global open source community.

Requirements:

• MBA with relevant experience in the B2B SaaS market.
• Proven relevant experience in creating marketing plans encompassing strategy, customer research, competitive analysis, product requirements, messaging, pricing, etc
• Experience initiating and driving a range of GTM programs including content marketing, social media, paid and organic marketing initiatives, webinars, trade shows
• Excellent English presentation, written, and verbal communication skills, with an eye for quality and attention to detail.
• Ability to effectively lead, inspire, and mentor direct and indirect reports.
• Ability to effectively work with cross-functional teams like sales, product development, executive management, and external stakeholders.

Roles and Responsibilities

Note : Must have two-wheeler along with permanent driving license.

Required a young and dynamic, preferably male candidate having an experience of 1 - 2 years.

Put forth suggestions for new features and improvements in the current processes -Builds business by identifying and selling prospects

Must have good Interpersonal skill to interact with other deptt.

Scheduling number of meeting with the clients and helping them understand the Product.

Desired Candidate Profile

Must be comfortable for pan india traveling.

Required experienced: interested in Field Marketing

Candidates who have worked in sales or finance jobs are ideal and desired.

Exposure to local language will be preferred or languages well good.

Languages: English, Tamil, Telugu,Hindi,Kanada.

Education: Any Undergraduates / Graduates candidate with 0 to 5 year experience.

Salary: 17k to 35k. with Petrol Allowance+ Incentives+Food Allowance.

Job Benefits & Perks

• Mobile/ TAB/ LAPTOP Reimbursement.
• ESI & PF.
• 5 LAKH Personal Health Insurance.
• Petrol Allowance on KM basis (OWN bikes).
• Incentives for perforamance.
• Increament upto 3k to 5k.
• Travelling and Food Allowance are applicable for on-site.

Product marketers play a crucial role in positioning products/services the right way to the right people because they have a deep understanding of your target customers and how our products and services fulfil their needs. As a product marketing specialist, you will be on the team responsible for telling the world (and enterprises) the story of our product. You will be expected to be an avid advocate for our product feature set and its benefits. We’re looking for a passionate, go-getter who will have the opportunity to make a big impact on a tightly knit team that is building enterprise software. 

This could be an excellent opportunity to take your career to the next level and learn a lot more along the way, hopefully you’ll teach us a few things too!

• You will be required to create product content (e.g. sales enablement documentation, case studies, product videos, website copy, blog posts, Quora/forum responses) to articulate the benefits of our products to the world.
• Work on thetactical campaign execution. Daily hands-on work will include email builds/sends, landing pages, dynamic content, A/B tests, list imports, and database management.
• You will also set up, test, maintain, and report on recurring and triggered campaigns. Improve initiatives around lead targeting, A/B testing, and deliverability.
• You may be required to manage the company’s social media profiles and presence, including Facebook, Twitter, LinkedIn, and additional channels that may be deemed relevant.
• You will be expected to build product page content, optimize the conversion paths on those pages, and use dynamic call-to-action to create and test buyer stage-specific calls-to-action.
• Manage both on-page SEO and off-page SEO for the company.
• Collaborate with content marketing and blog contributors to create high-quality content around important, relevant terms.
• Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. Track lead generation activities.

• Building marketing programs to support specific marketing objectives across different channels and segments in support of the overall strategic marketing plan.
• Working with marketing agency partners to plan and execute digital app acquisition campaigns on channels like Google, Facebook and other digital platforms.
• Measuring and reporting performance of all digital marketing campaigns, and assessing against goals (ROI and KPIs).
• Leading the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes and team players.
• Making analytics and data-driven decisions to optimize acquisition & retention strategy (funnel improvement, In-app engagement, ROAS, LTV etc.).
• Providing complete performance reporting and analysis on all mobile marketing campaigns and taking relevant action on insights gained.
• Taking KRAs and brand objective ownership and commitment to meets goals and targets on a regular basis.
• Collaborating with the BD/ Sales teams to plan and execute various marketing initiatives such as events, SMS campaigns, sales training, partner collaboration etc.
• Working with cross-functional team (Product, Support, Sales) to establish growth strategies to support app growth and user acquisition targets.

• Experience in App Marketing in B2B domain is preferred.
• Minimum 4-7 years of professional experience in similar/relevant roles.
• Prior experience in performance marketing / digital marketing / growth role is a plus.
• Masters/MBA is preferred but not required.
• Familiarity with - Google Playstore/Console, Firebase/Branch/MixPanel, Appsflyer/TUNE etc.
• Proven track record of delivering user acquisition growth, retention, and optimization across key mobile metrics is a plus.
• Strong analytical skills: bias toward decision making based on data, and good proficiency with Excel and using it to configure, analyze, and present data.
• Ability to think and react in a high-energy, fast-paced environment.
• Good organizational skills including prioritizing, scheduling, time management, and meeting deadlines.