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• Promoting business on social media for improving brand awareness and generating traffic through social media engagement
• Create and manage link building strategies, content marketing strategies, and social media presences
• Developing content calendars on a weekly and monthly basis for the company
• Use Google Analytics, Google AdWords, and other relevant sites
• Drive traffic to company pages
• Creating engaging social media content
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
• Developing graphics, video, and collaterals
• Analyzing popular social media platforms and using emerging social media tools to develop relationships with clients
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

About Devtron:

At Devtron, we're on a mission to transform the world of cloud-native technology, empowering software engineers, and IT professionals to master the complexities of Kubernetes with unparalleled ease. We're more than a platform; we're your launchpad for streamlined, efficient, and secure Kubernetes management.

Devon's journey to excellence is backed by a select group of renowned investors such as Insight Partners & Leo Capital who share our vision of transforming cloud-native management. Their unwavering support fuels our innovation and growth, driving us to new heights in the tech industry. 

About the role:

We are looking for a Product Marketing Manager with a solid background in the DevOps or Developer tooling space. The ideal candidate will have a deep understanding of the challenges and opportunities within the Kubernetes ecosystem and experience in positioning products that offer significant value to DevOps teams, platform engineers, site reliability engineers, and software developers. This candidate must also be able to craft engaging stories that capture attention and educate prospective customers to drive pipeline growth.

What You'll do:

• Develop and execute go-to-market strategies for our Kubernetes application management platform, focusing on highlighting its ease of use, automated deployments, and seamless integration with popular DevOps tools.
• Collaborate with cross-functional teams to gather insights and translate product capabilities into compelling marketing messages and campaigns.
• Create targeted content that explains our platform's features (such as containerisation in a few clicks, painless multi/hybrid-cloud deployments, unified DevSecOps, and cost optimization strategies) in the context of use cases.
• Engage with the Devtron community to gather feedback, share knowledge, and promote new features.
• Analyze market trends and competitor activities to position Devtron effectively in the DevOps and Kubernetes tooling market.
• Coordinate with sales teams to ensure alignment on product messaging, value propositions, and target customer segments.

What You'll need:

• 5-15 years in Product Marketing or related technical fields.
• Proven experience in product marketing within the DevOps, developer tooling, or related software technology space.
• Familiarity with Kubernetes and cloud-native technologies is mandatory.
• Strong understanding of the software development lifecycle, CI/CD processes, and DevSecOps practices.
• Excellent communication, storytelling, and presentation skills.
• Ability to translate technical features into benefits and value propositions for a non-technical audience.

LambdaTest is a cloud-based testing platform aimed at bringing the whole testing ecosystem to cloud. LambdaTest provides access to a powerful cloud network of 2000+ real browsers and operating systems that helps testers in cross-browser and cross platform compatibility testing. The product roadmap is evolving and there are many more functionalities and features which will be added to the product. The company is angel funded by the leading investors and entrepreneurs of the industry. We are growing at a fantastic rate. This is an incredible opportunity for someone talented and ambitious to make a huge impact.

You will join a dynamic and fast-paced environment and work with cross-functional teams to design, build and roll out a product that delivers the company’s vision and strategy.

Requirements–

• Experience in creating various types of content such as video scripts, blogs, infographics, guides, website etc.
• Be creative and able to work with subject matter experts to turn ideas into compelling scripts that are shared through video to target our audience i.e. Developers, Product Managers, Designers, and Testers etc.
• Experienced in marketing, digital media, and social media. You are a storyteller, with a passion for sharing and/or creating these stories through video.
• Knowledge of marketing tech like SEO, PPC, keywords optimization, and social media marketing would be a plus.
• Experience with YouTube or any other video marketing would be a solid perk.
• Able to write engaging content for different social media platforms like LinkedIn, Facebook, Twitter etc.
• You’ll lead and create a video that tells our story, promotes our products, and enhances our brand.

Qualifications –

• 2+ years of experience
• Bachelor's degree in Engineering (Computer Science) is Mandatory
• Demonstrable experience in marketing together with the potential and attitude required to learn.
• The person should be a really good communicator & writer.
• Ability to work independently, collaboratively and proved to be a good team player.
• Go getter & self-learning attitude.

About the company

unHR is the brand name for Talent Loans Technologies Pvt. Ltd.

We provide HR-shared services to startups and small businesses who are either looking to hire their first HR or are struggling to manage their HR Processes.

 Roles and Responsibilities

1. Write high-engagement social media content that reflects our brand’s voice
2. Edit and proof work to ensure high editorial standards are met across all content outputs
3. Conducting research to formulate ideas or support writing.
4. Create compelling ad copy, landing pages, and marketing campaigns
5. Write high-quality product descriptions and provide supporting content
6. Work on creating graphics and social media content designs for the brand
7. All designs are to be made on canva.

Requirements

• Strong editorial, proofreading, and writing skills
• Familiarity with keyword research
• Experience with social media and content marketing
• Excellent interpersonal, verbal, and written communication skills
• Ability to manage multiple projects and meet deadlines under pressure
• Must have worked on Canva

What you need to have:

An experienced  Social Media Marketing Manager who can  develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

1. Design product and brand posts with the help of creative team
2. Collaborates with the team on upcoming campaigns determining best platforms, target audience, and creative strategies to implement.
3. Monitor ads during the campaign period, weekly digital reporting, end of campaign reporting.
4. Manage Influencer campaigns according to create both brand and product awareness. From reaching out to influencers to ensuring content creation and completion of collaboration.
5. Responsible for daily posting on various social platforms and staying responsive to audience through comments and messages.
6. Planning weekly/monthly social calendars according to the products and campaigns.
7. Guiding design team for the visuals with references as per the need.

An Ideal Ambrane Ally

She/he should have strong grasp of social media dashboards and other marketing tools to be able to lead and own digital marketing campaigns. She/he will be working closely with the design, product and ecommerce team to conceptualize campaigns in order to get expected results.

1. 3-4 years of experience in social media management
2. Core Knowledge of running ads on social platforms (Instagram, facebook, Linked in, Youtube)
3. Able allocate monthly budgets in Lakhs throughout platforms according to the requirement.
4. Have proven experience in influencer marketing through direct reach and agency
5. Strong communication skills and a supportive team player
6. Staying up to date with current design and social trends would be a plus

• Managing digital/content marketing activities for our global clients.
• Content writing and updates.
• Influencer marketing and Blogger Outreach.
• Excellent writing and grammatical skills with the ability to write quickly, concisely, and accurately.
• Willingness to work in a dynamic environment and willingness to learn new things and styles.
• Ability to write compelling content on various topics.
• Convince others that your ideas are worth investing time and effort in. This role is at the core of the content marketing team, and others will rely on your work every single day.
• Search Engine Optimisation
• Influencer marketing and Blogger Outreach
• Social Media Marketing