Content Writer

Responsibilities: • Create high quality case studies & learning material and marketing communications including online articles, newsletters, white papers, blog posts and platform content • Use thought-provoking topics and translate information into captivating & concrete storytelling • Draft email and social copy to drive demand for content initiatives. Collaborate with design, digital, search and other teams to develop compelling content plans • Conduct deep research to understand competitors & audience needs • Establish an understanding of consumer requirements, consumer experience, marketing strategy, and operational capabilities • Ability to keep up with the best practices in writing for the web, social media trends, web usability, web design, and business/industry trends • Prepare internal and external communications including press releases and other vital • marketing communications as needed • Promote brand through content across a variety of social media platforms Required Skills & Experience: • Exceptional writing & editing skills and ability to communicate efficiently • Capable of writing professional & creative web content, blogs, articles, and press release according to requirements/specifications • A candidate with subject matter expertise or relevant industry exposure will be preferred • Good exposure as guest blogging & article writing for different article directories and blogs • Basic understanding of keyword density and keyword relevancy • Elementary knowledge of search engine optimization methodologies • Result-oriented, creative, and an independent thinker