Technical Content and Social Media Specialist

Apply only on this link - https://loginext.hire.trakstar.com/jobs/fk0qu53?source=" target="_blank">https://loginext.hire.trakstar.com/jobs/fk0qu53?source=

LogiNext is looking for a dynamic generalist marketer who will be responsible for the growth of our blog and website traffic. Your role would involve writing blogs, building marketing collateral, internal communication material, content for social media, newsletters and other related activities.

To be successful in this role, you should have hands-on experience with tools like Adobe Suite, Hubspot, Google Analytics and be able to turn creative ideas into effective advertising projects. You have exposure to large scale cloud SaaS based software companies or from B2B domain (this is a big plus). You have an ability to perform in agile and multi-tasking work environments, which will lead you to remarkable growth and leadership opportunities at LogiNext.

Responsibilities

Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door Strictly follow the content/editorial calendar to stick to industry standard content marketing and amplification process which will gradually increase qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis Produce valuable and engaging content for our website and blog that attracts and converts our target groups Connect with influential media outlets and journalists to place stories about company news and other initiatives. Assist with event planning, including working with vendors, event coordinators, and design teams for on-site collateral Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

Bachelor’s degree of higher in Arts/Commerce/Science/Technology 2 to 3 years of experience in B2B Marketing Understanding of marketing methodologies and blogging software (WordPress) in order to generate traffic and understand converting visitors into qualified leads. Fair understanding of marketing automation for B2B segment, conversion analytics funnel and ABM campaigns Demonstrable experience in managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns Demonstrable experience in marketing together with the potential and attitude required to learn Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, Web Trends) A sense of aesthetics and a love for great copy and witty communication Experience in public relations, corporate communications, content marketing, or event management will be an added advantage Able to work and thrive in a fast-paced, rapidly changing work environment

About us:

At Astra Security, we're not just a team; we're innovators, protectors, and storytellers.

As a U.S. & India based powerhouse, we proudly offer a state-of-the-art Pentest Platform that mimics hacker behaviour. We're not just about finding vulnerabilities; we've discovered 100,000+ of them for our clients! And guess what? We defend against over a million threats daily. 

Our accolades speak for our excellence—from being recognized as ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi to bagging the CyberTech100 title in 2021.

Why Join Us?

Because words are magical, and here at Astra, we believe they can make the digital world safer.

We're on a thrilling journey, and we need You, who can translate intricate technical tales into captivating content. Ready to embark on this cyber-adventure?

Your Mission (If You Choose to Accept):

• Craft content that bridges the gap between tech buffs and novices—think blog posts, white papers, and landing pages.
• Play a pivotal role in content management and project coordination.
• Guide and inspire budding writers on our team.
• Join forces with SEO, development, and design maestros to produce stellar content.
• Ensure every word we publish is a masterpiece—optimised, insightful, and valuable.
• Work with the marketing and frontend developer on the feedback shared and amend design changes.
• Work & come up with design guidelines for the brand

Requirements:

• 4+ years in content writing, especially in SaaS or content marketing realms.
• A flair for SEO and a penchant for NLP.
• The ability to decode complex tech puzzles and pen them down with finesse.
• Organizational prowess, self-driven spirit, and an eagle-eyed attention to detail.
• Prior experience of content marketing would be a big plus. 
• A sprinkle of experience in the cybersecurity world would be the cherry on top!
• Bonus: Familiarity with WordPress/Webflow CMS.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

1. Develop and execute the company's content strategy, aligning it with business objectives and target audience.
2. Create and curate engaging and compelling content across assets, including packaging, ads, social media, blogs, product descriptions, website etc.
3. Ensure that the content produced reflects the appropriate tone, style, and messaging for the FMCG, Food, and Wellness industries
4. Collaborate with marketing and design teams to plan and implement content strategies
5. Take ownership and lead the management of the company's LinkedIn page to drive brand awareness and engagement on the platform.
6. Apply SEO best practices to optimize content for search engines and improve visibility and organic traffic.
7. Utilize market insights and data to identify content themes and topics that resonate with the target audience, and develop relevant content assets.
8. Explore and implement automation tools and AI technology to streamline content creation processes.
9. Monitor and analyze the performance of marketing campaigns and content initiatives
10. Take overall responsibility for brand and company communication across various mediums and channels ensuring consistent messaging and brand voice.

● Work in a Business Process Outsourcing (BPO) Module providing marketing solutions to different local and international clients and Business Development Units.

● Content Production: Creating content to support demand generation initiatives, and grow brand awareness in a competitive category of an online casino company.

● Writing content for different marketing channels (such as website, blogs, thought leadership pieces, social media, podcasts, webinar, etc.) as assigned to effectively reach the desired target players and marketing goals.

● Data Analysis: Analyze player data to identify trends, improve the player experience, and make data-driven decisions for the casino's operations.

● Research and use AI-based tools to improve and speed up content creation processes.

● Researching content and consumer trends to ensure that content is relevant and appealing.

● Help develop and participate in market research for the purposes of thought leadership content production and opportunities, and competitive intelligence for content marketing.

● Security: Maintain a secure online environment, including protecting player data and preventing cyberattacks.

● Managing content calendars (and supporting calendar management) and ensuring the content you write is consistent with brand standards and meets the brief as-assigned.

● Coordinating with project manager / content manager to ensure the timely delivery of assignments.

● Keeping up to date with content trends, consumer preferences, and advancements in technology.

● Reporting: Generate regular reports on key performance indicators, financial metrics, and operational data to assess the casino's performance.

The specific responsibilities and requirements for a Marketing Content Supervisor/Manager in an online casino may vary depending on the size and nature of the casino, as well as local regulations and industry standards. 

Salary

Php80, 000 - Php100, 000

INR 117,587.- 146,960

Work Experience Requirements

Essential Qualifications

● Excellent research, writing, editing, proofreading, content creation and communication skills.

● Proficiency/experience in formulating corporate/brand/product messaging.

● Strong understanding of SEO and content practices.

● Proficiency in MS Office, Zoom, Slack, marketing platforms related to creative content creation/ project management/ workflow.

● Content writing / copywriting portfolio demonstrating scope of content/copy writing capabilities and application of writing and SEO best practices.

● Highly motivated, self-starter, able to prioritize projects, accept responsibility and follow through without close supervision on every step.

● Demonstrated strong analytical skills with an action-oriented mindset focused on data-driven results.

● Experience in AI-based content creation tools is a plus. Openness to research and use AI tools required.

● Passion for learning and self-improvement.

● Detail-oriented team player with a positive attitude.

● Ability to embrace change and love working in dynamic, growing environments.

● Experience with research, content production, writing on-brand and turning thought pieces into multiple content assets by simplifying complex concepts preferred.

● Ability to keep abreast of content trends and advancements in content strategies and technologies.

● On-camera or on-mic experience or desire to speak and present preferred.

● Must be willing to report onsite in Cambodia

What we look for:

Resourceful individuals with a creative spirit to sketch our brand image through vividly portrayed content.

Responsibilities:

• Develop persuasive SEO-optimized content for blogs, campaigns, and newsletters

• Create research-oriented industry-specific content for websites

• Proofreading content before delivery

• Identify customers’ needs and gaps in content and recommend new topics

• Generate fresh content ideas for social media

• Work with graphic designers to digitally deliver content concepts

Requirements:

• Graduate in any stream with exceptional writing skills

• Good communication and interpersonal skills

• Proficient with Microsoft Office Suite and Google Docs

• Ability to multitask, prioritize and manage time efficiently

We are looking for a copywriter that can deliver words and meaning to advertising visuals. Shall be responsible for writing compelling marketing and promotion materials for different verticals of industries. 

•  Coordinate with the account managers to discuss the brand requirements.
•  Write sellable copy for a variety of media including social, print, video, and online
•  Brainstorming visual and copy ideas with the creative team.
•  Get a detailed brief to interpret the client’s needs and develop a creative concept that suits their purpose.
•  Creating drafts of creative concepts with the briefs available and through data research.
•  Presenting final output of creative concepts to the account managers.
•  Working as a part of a team with account leads, designers and technical dept.
•  Stay current on trends and competitors within the editorial sphere

PAVONIAN SOLUTIONS PRIVATE LIMITED is looking for an experienced, versatile, multi-faceted UX Writer to perform copywriting magic on our BRAND. This is a remote full time role.

ABOUT YOU

Improve our users' experiences through copy: Creating original concepts and following through with clear, detailed and clear copy that is interesting, on brand, and focused on performance marketing. Writing in range of styles as appropriate for different clients

• Following best practices for quality user experiences from ideation user flow and wireframes to final content and implementation.
• Shape our product tone of voice guidelines:Help raise the bar for all brand communication, driving consistency and further developing our voice and tone guidelines as part of our wider foundational design system.
• Strengthen our brand:Working closely with our marketing copywriting team to make sure the copy you write to help people use our services is also consistent with our brand tone of voice and guidelines. Together you'll make sure that the brand is represented from marketing material through on boarding into using the product regularly, balancing that tone of voice with the context of the copy.
• Communication:You'll frame your decisions with strong rationales. Be able to tell a story, articulate the insights from market and UX research, and support decisions firmly and reasonably. Building brand awareness and increasing brand value and profitability
• Execution:Make sure marketing initiatives resonate with the target market
• Market research:You will research on services and data to determine the performance of the original solutions. This will allow you to iterate on your concepts and improve them over time.

You'll also be an integral part of the UX & Design team

• Collaboration: We believe that working with other disciplines makes for better solutions. Feedback is an important part of our personal and team development and we encourage one another to engage in regular, open conversation within cross-functional teams to build trust and respect about our work.
• Contribute to our design system: Helping take our mature design system, maintained by the whole team, to the next evolution.
• Grow the community: Coaching your colleagues in the team. Evolving our design processes, leading by example. Working on initiatives to expand the reach of UX and Design in the company.
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DUTIES AND RESPONSIBILITIES

You have a demonstrated track record of content and linguistic background, ideally in digital products. Maybe you've been called a copywriter, or a content designer, brand manager or a content strategist in a previous role. Maybe you're a UX research or a designer who has become more focussed on language. You're someone who can communicate and present the decisions and constraints within a project.

You've worked on complex projects before. You have a strong opinion on how copy and communication can be applied to product development. You are a fast, iterative thinker who can partner with any relevant department.

What to include in your application

A portfolio is a must. A portfolio with case studies is better. Tell us about the work as well as showing it.