Online marketing analyst

Roles and Responsibilities

§ Writing, editing and publishing engaging content for various social networks, including Instagram, Linkedin, Twitter and Facebook etc.

§ Tracking and reporting on social media responses by analyzing traffic to the site

§ Update our social media pages with compelling company news, events, celebrations or solutions and services

§ Respond to questions and comments on our social media pages in a timely and accurate manner

§ Maintaining a visible online on social media presence and adhering to the marketing goals

§ Increasing the company's awareness and readership by using relevant advertising techniques

§ Optimize social media content (language, message, tone) on the basis of the behaviour of our target audience

§ Familiarity with paid advertisement and aware about different websites, and tools for creating graphics, images and video content

§ To create a range of engaging digital content such as Marketing and      

 Promotional videos and Reels to be used across a variety of online

 platforms and social media channels.

§ To help us maximise our online profile and develop our ever-growing social media presence through the creation of video driven strategies and digital media content.

§ Pays attention to trends on Instagram Reels creating and analyzing what works for our business.

§ Coordinate with the creative department to create advertising/engagement posts (e.g. for Company Events, Job posts, etc.)

§ Contribute to the creation of various content materials including: Blogs, Articles, Website Pages, Email templates, Social Media posts etc

§ Develop a deep understanding of MHFAI’s business, brand voice, and target audiences.

§ Develop posts and articles on a wide range of topics that resonate with our target audience and drive traffic to our website

§ Proofread and edit content to ensure high-quality standards, including grammar, spelling, and punctuation

§ Continuously discover and implement new editing technologies and      industry best practices to maximize efficiency

§ Requirements and skills

§ 3+ years of solid experience in digital content marketing or related fields

§ Excellent written and oral Communication skills

§ The ability to create original web content with images or videos

§ Proven work experience as a Social Media content writer or a similar role

§ Hands-on experience using various social media platforms to advertise

§ Proven record of excellent writing demonstrated in a professional portfolio

§ Ability to work independently with little or no daily supervision

§ Working knowledge of SEO, analytics tools, and keyword research

§ Strong research skills and the ability to synthesize complex information into clear and concise content

§ Creative thinking and the ability to generate innovative ideas

About us:

At Astra Security, we're not just a team; we're innovators, protectors, and storytellers.

As a U.S. & India based powerhouse, we proudly offer a state-of-the-art Pentest Platform that mimics hacker behaviour. We're not just about finding vulnerabilities; we've discovered 100,000+ of them for our clients! And guess what? We defend against over a million threats daily. 

Our accolades speak for our excellence—from being recognized as ‘The Most Innovative Security Company’ by Prime Minister Narendra Modi to bagging the CyberTech100 title in 2021.

Why Join Us?

Because words are magical, and here at Astra, we believe they can make the digital world safer.

We're on a thrilling journey, and we need You, who can translate intricate technical tales into captivating content. Ready to embark on this cyber-adventure?

Your Mission (If You Choose to Accept):

• Craft content that bridges the gap between tech buffs and novices—think blog posts, white papers, and landing pages.
• Play a pivotal role in content management and project coordination.
• Guide and inspire budding writers on our team.
• Join forces with SEO, development, and design maestros to produce stellar content.
• Ensure every word we publish is a masterpiece—optimised, insightful, and valuable.
• Work with the marketing and frontend developer on the feedback shared and amend design changes.
• Work & come up with design guidelines for the brand

Requirements:

• 4+ years in content writing, especially in SaaS or content marketing realms.
• A flair for SEO and a penchant for NLP.
• The ability to decode complex tech puzzles and pen them down with finesse.
• Organizational prowess, self-driven spirit, and an eagle-eyed attention to detail.
• Prior experience of content marketing would be a big plus. 
• A sprinkle of experience in the cybersecurity world would be the cherry on top!
• Bonus: Familiarity with WordPress/Webflow CMS.

Benefits of joining the Astra Squad:

• Embrace the cosy remote work lifestyle.
• Feel the startup adrenaline pumping through your veins.
• Your brilliance showcased to thousands of eager readers and users.
• Revel in our open, growth-centric ambiance; it's like a digital playground.
• Dive deep into the captivating world of cybersecurity.
• And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett. 

Zemoso Labs is a product studio offering innovation-as-a-service, with design, engineering, and growth services. Our clientele includes Fortune 500 companies, disruptive startups, and unicorns from around the world.

We have operations in India, U.S., Europe, and Canada, and we have created over $8 billion in value for our customers.

At Zemoso Labs, we see marketing as a compelling vehicle to ‌ leverage to help us and our clients grow exponentially. The ideal candidate for this role will not only be data-driven, but an experimentation-oriented approach to campaign management.

The ideal candidate will be a team player who can give direction to other members of the team, take abstract input from senior stakeholders to translate to action items and collaborate with direct co-creators like designers and subject matter experts. They must understand how to create a narrative around a brand and extend it to every asset we create. Ability to learn and scale quickly, and be unafraid to ask questions are must-haves.

RESPONSIBILITIES

• Meeting with internal stakeholders and clients to determine their goals and budget
• Advising clients and other stakeholders on costs, expectations, outcomes, and processes
• Brainstorming ideas for marketing campaigns and paid advertising
• Brainstorming with a team of digital marketers, such as SEO specialists, content marketers, designers, sales specialists, and web developers
• Creating and managing paid ads across LinkedIn, Twitter, Facebook, Google, media partners, programmatic, display, search, networks and more
• Monitoring and analyzing web analytics and campaign performance
• Defining campaign budgets, aligning campaign goals, and ensuring adherence to search optimization principles
• Identifying and presenting new avenues of paid advertising
• Utilizing demand-side RTP platforms to promote adverts and campaigns
• Ensuring a positive ROI on client spending and PPC ad campaigning
• Coordinate with a team of individual contributors to meet deadlines for launch dates

Must-haves:

• Basic familiarity with concepts of campaign management experience across paid, organic, and other marketing efforts across channels
• Analytical mindset with an ability to map data to insights
• Impeccable ability to do customer journey mapping to identify pain points
• Work across multiple time zones (US, US (CST), Canada) as needed
• Ability to learn, scale, and ideate
• Ability to ask the right questions and focus on “what does success look like?”
• Google, Hubspot, and LinkedIn certifications are a huge plus
• Internship in SEO or SEM or Campaign Analytics preferred

Benefits:

• Competitive salary
• Work from anywhere in India
• Learning and gaining experience rapidly
• Reimbursement for basic work-from-home setup
• Insurance (including a top-up insurance for COVID)

About Company:

The Organisation transform individuals and teams through holistic, heart-centric and engaging learning experiences that unleash their true potential and help organizations achieve business outcomes. We create customized, strong impact training programs that are conceptualized, designed and delivered by a core team of senior professionals.

Role & Responsibilities:

1. Looking for someone who can think creatively about packaging marketing messages and is passionate about the brand.
2. Experience in a marketing, communications or internal communications role with a marketing mindset is expected.
3. The candidate will handle our communication portfolio, hence good problem solving, writing, administrative and PR skills are a must. Experienced into Lead Generation, Marketing, Advertising, Social Media Marketing, Digital Advertising, Database Generation,B2B Sales.
4. Plan, organize, and implement market survey to obtain data that provides insight to market trends and consumer requirements.
5. Interpret data obtained from market research/survey to produce results useful in taking effective business decisions.
6. Carry out demographic surveys to identify potential customers.
7. Contact potential customers through emails, calls, and home visits to create product/service awareness.
8. Employ knowledge of company goals in carrying out marketing operations.

Position: Content Writer  

Domain: IT-Software / Software Services

Experience: 2-4 yrs

Job description:-

Skills

• Command over verbal and written skills.
• Great hold over the English language.
• Innovative with work.
• Confident and motivated.
• Managing different strategies and ideas.
• Experience of working with reputed agencies or companies.
• Disciplined.

Responsibilities

• Creating concise, eye-catching, and innovative headlines and body copy.
• Researching and organizing facts and sources.
• Interviewing sources.
• Consistently brainstorming and collaborating with the team for new ideas and strategies.
• Building a following for a brand on social media with creative work.
• Researching markets and industries to compare and create content that is innovative and original.
• Collaborating with campaign managers, creative team, and designers.
• Writing a wide variety of topics for multiple platforms (websites, blogs, articles, social updates, banners, case studies, guides, white papers, etc.).
• Creation of original content after doing competitor analysis.
• Developing a good network over social media.
• Taking inspiration from others' innovative contents.
• Having a discussion with managers, and the creative team.

• Content writing for various social media platforms, primarily LinkedIn and Twitter.
• Writing and editing articles and success stories, conducting interviews as necessary.
• Generating, researching, and pitching ideas for content
• Asking effective questions and developing rapport/trust with story subjects.
• Storyboarding: understanding the effectiveness and appropriateness of story assets (text, images, audio, video) and combining them to build a robust story.
• Converting conversation pointers into a strong storyline.
• Creating content marketing strategies from scratch and taking ownership on end-to-end execution.
• Visual, audio and video content creation experience; Know how of basic video editing, photo editing tools
• Well-developed eye/ear for best practices in each format of content.
• Work closely with core team and regular interaction with founder.

• Understanding of story fundamentals (effective character, trajectory, hook, authenticity/details and calls-to-action)
• Keen sense of storytelling (what makes a story interesting from the audience’s perspective)
• Stellar writing skills and sense of conveying more in less words.
• Familiarity with tech lingo & Games
• LinkedIn & Twitter native writing style.
• Confidence in picking up conversation with story subjects (students, founders, CXOs, investors, other stakeholders)
• Street smart (gives equal weightage to hard work and smart work)
• Self-learning and self-initiating attitude with attention to detail.

• Past experience in Gaming industry. (Internship/full-time)
• Know how of Airtable, Notion, G Suite, Canva, and a few no-code tools.
• Experience in cold mailing, cold reach out copywriting.
• Strong hold on any one social media platform: LinkedIn, Twitter, Youtube.
• Know how of scaling a social media handle from 1 to 100 and starting from 0 to 1.

• You’ll be working in a fast paced startup with a small team.
• You’ll be scaling experiments, operations from 1 to 10.
• You’ll experience Content led growth.
• We are a well funded start-up with renowned investors.
• We’re tackling a big problem with an even bigger potential to become a launchpad for the global game industry.
• Not to forget, we go on workations, our first one was in Himachal Pradesh in 2021 🏔 second in Bangalore in April’22 🏖 and well, next is a surprise!

This role comes with:

✔️ Competitive Salary

✔️ Annual Bonus

✔️ Flexible Leave Policy: We don't track leaves!

91 Springboard, Jhandewalan, New Delhi

• Developing content for blogs, articles, app descriptions, social media, and the company website.
• Write in “American English” as the audience is a US consumer audience
• Identifying customers’ needs and recommending new content to address gaps in the current content.
• Build and manage our social media profiles and presence across channels you deem relevant
• Curate and create interesting, relevant, and trending content people look forward to every day
• Monitor and engage in relevant social discussions about our company, competitors, and/or industry, both from existing leads and customers as well as from brand new audiences.
• Ideate and execute world-class social promotions and campaigns and track their success
• Work alongside other marketers to create content that educates and entertains our audience and supports marketing goals.
• Drive consistent, relevant traffic and leads from our social network presence.

• Deploy daily campaigns and triggered flows to a combined audience for key channels - email, SMS and push notifications. Execute A/B tests to optimize campaigns for revenue and engagement.
• Oversee and optimize marketing automation strategies to drive customer retention and sales, including lifecycle emails, personalized triggers, and daily campaigns.
• Maintain, publish, and optimize regular (daily, weekly, monthly, quarterly) reports  that track channel and customer-level performance.
• Provide regular reporting and analysis on campaign performance with clear direction to the team on what they can try to do differently to drive increased performance.
• Translate reporting insights into recommendations for the marketing team and cross-functional partners on how to drive sales and increase customer performance and LTV.
• Define and implement the testing agenda for campaigns and automation flows including segmentation, messaging, frequency, send day/time, personalization, etc.
• Manage promotional codes calendar, including sharing promo codes with our affiliate partners, making sure the team is aware of the promotional strategy and that it is implemented across channels.
• Develop new segmentation and targeting strategies based on customer data and business needs.
• Develop customer-facing tests to maximize customer engagement and lifetime value.
• Support project scoping to grow available data and assist with data migration between systems, as well as checking for data quality/integrity.
• Monitor competitive landscape to identify industry trends and best practices
• Analysing customer behaviour and developing aggressive retention strategies.