Marketing Strategist

at Routofy

Company Profile:

Mindler is a technology-enabled eco-system for career planning and development for students. We leverage technology, research, machine learning and algorithms to minimize the human bias in the career decision-making process. Mindler’s disruptive career assessment and counselling products are loved by thousands of users globally, and it is growing at a very fast pace. We are looking for assertive, energetic, and creative people to join our awesome team, including people from ISB, Harvard, IIT, IIM and other top-tier institutes. With a unique and scalable model to address the unorganized career counselling sector, Mindler works on both the demand and supply side of the career guidance problem through its revolutionary products.

 

Job Profile:

This role requires someone who is passionate and driven about building great brand stories with an ability inspire and influence our audience through quality content. The impact and success will be based on the ability to ideate and develop high quality and compelling content, and the dexterity to work seamlessly across multiple projects. It will require someone who can write content basis a deep understanding of our audience and work closely with the art team to deliver impactful content.

 

As Content Marketing Specialist, you will:

• Ideate on new content ideas to market the brand
• Plan and execute content development
• Develop page-turning long-form copy (articles, press releases, presentations, case studies, emailers, blogs) with a SEO perspective
• Write witty one-liners and thoughtful taglines (web content, social media content, creative tag-lines).
• Manage tools to schedule and publish content on various platforms

You should have:

• At least 2 years of relevant professional experience preferably in the education sector
• Excellent written and verbal communication skills
• Ability to work on multiple projects at the same time
• A Grammar Nazi perspective
• A ‘Will Do’ attitude
• Active Social Media presence
• A positive attitude to take feedback
• Cultural empathy for a fast moving, growing organization

Responsibilities : – Develop, implement and manage our social media strategy – Define most important social media KPIs – Manage and oversee social media content – Measure the success of every social media campaign – Stay up to date with the latest social media best practices and technologies – Use social media marketing tools such as Buffer – Attend educational conferences – Work with copywriters and designers to ensure content is informative and appealing – Collaborate with Marketing, Sales and Product Development teams

About GetMyUni

GetMyUni is a Times Internet-backed ed-tech start-up disrupting the college admissions space in India. We are a social college search platform that empowers students with making the most important decision of their life - choosing a college, by providing them access to exhaustive college information, data points, the student is given ratings, reviews, forums, and a student connect platform.

For colleges, we are a one-stop student recruitment solution equipping them with

High-Quality Student Leads

Highly Cost Optimal Marketing and Communication solutions

Job Responsibilities :

- Ideate and create compelling content for web and social media platforms

- Attention to detail in implementing the best SEO practices

- Knowledge of SEO/ User-friendly content for a website

- Collaborating with other departments to create narrative and informative content
 
- An opportunist for finding and developing new ideas for web content by doing keyword research and competitor analysis.

Skills Required :

- Proficiency in English (written and verbal).

- Proficient in MS Office (Excel, Word, and Powerpoint).

- Excellent interpersonal skills.

Career Roadmap with us:

 - First Six Months [Concentration in Core Content]

- Learning to design content that both humans and search engines will love
- Understanding how to cater to content based on user behavior using advanced tools such as:

- Google Webmaster and Analytics

- Google Trends

- Get professionally trained in editing and proofreading web content

- Get creative with video and pictorial representation of web content

- Next One Year [Concentration in Content + SEO]

- Become fluent in analysis - Competitors and Keywords

- Get hands-on experience with Advanced SEO Tools

- SEMRush

- Ahref

- Screaming Frog

- Crazy Egg

- Expertise in technical and Off-page SEO

- Next Six Months [Concentration on Product Development]

- Developing products or sub-products from the ideation stage to the implementation stage

- Creating the entire structure of a web portal and prototyping

- Setting up roadmaps and strategies for product performance

- Effective inter-team communication and coordination

- Use product management tools

Selected intern's day-to-day responsibilities include:
1. Writing meaningful and engaging content in a number of different styles/tones with impeccable spelling and grammar
2. Developing a deep understanding of clients and what motivates them online and creating content based on the same
3. Working on the content for Social Media best practices
4. Write unique, engaging content and avoid plagiarism
5. Proofread content to make sure proper grammar is used
6. Conduct simple keyword research and use SEO guidelines

About us: White Panda as a platform offers a convenient content creation process to Digital Agencies,Brand-turned-Publishers, SAAS companies, and E-commerce platforms without the need for Micromanagement. Being built with a model based on Language, Human Resources and Marketing, the company works with thousands of content creators to power content marketing for hundreds of leading brands. Some of our notable clients include Radisson, Apollo, Axis Bank, PNB Housing, three of top 10 marketing agencies in India, and so on. The core team at White Panda is a diverse range of professionals who are alumni of institutions like IITs, BITS, and Goldman Sachs. The venture is funded by highly successful entrepreneurs, Tier-1 investors, and IIT Gandhinagar; and is also cash flow positive. In the outset, the purpose of any content is to educate or entertain. We aim to have an impact on end consumers by elevating the quality of Education/Entertainment by partnering with 40 Lakh businesses globally. Job Description We are looking for a motivated and talented Digital Marketing Manager who would be responsible for driving the growth initiatives at White Panda. An ideal person well suited for this role will be someone who can think about problems in-depth; prioritize tasks in a timely manner; and in general, must be focused on getting things done. Lastly, we look for someone who is versatile, ambitious and is willing to grow along with the organisation. Responsibilities: 1. Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.). 2. Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers). 3. Optimize our marketing automation and lead nurturing processes through email, content, and social channels. 4. Manage both on-page SEO and off-page SEO for the company. 5. Manage and improve organic search engine performance and goal-setting based on clickthrough rates, traffic, and conversions. 6. Grow our email list. Manage various email campaigns. Segment lists based on behaviors like past email engagement and website interactions (content downloads, site page visits, etc.). 7. Measure results and optimize the lead nurturing workflows for these segments to convert leads into customers. 8. Manage the strategy and setup of all paid campaigns. Skills: - Excellent Communication Skills (Oral and Written) - Active participation in extracurricular activities / Leadership activities - SEO - Ability to manage projects on a fast paced environment - Candidates must possess good attention to detail - Candidates must possess the ability to prioritize tasks and must remain delivery focused - Startup or Agency Experience will be a bonus

As a Marketing Manager, you will use your entrepreneurial mindset to bring new ideas to the team, and your experience in B2B marketing will help you to proactively implement creative digital marketing strategies. • Develop and manage integrated programs including content strategy, thought leadership development, lead generation approach, and digital and social media strategy • Conceptualise, edit and produce written, visual and video content • Generate & execute email marketing campaigns • Work closely with senior management and sales team to develop promotional material • Develop and refine messaging, competitive differentiation and marketplace positioning through industry research

Alwrite Consulting is looking for a full-time content writer for Mumbai. The writer would be responsible for developing content strategies and creating high-quality content for websites, blogs, and companies. Job Profile: Conduct web research to come up with ideas for developing content strategies Coordinate with researchers, interviewers, clients and partners to gather content requirement Developing content strategies and planning deliveries Creating high-quality content as per requirements Proofreading and Editing content to produce error free write-ups Skills required: Very good command over English is must Knowledge of SEO is desired Ability to coordinate and communicate with different people Comfort with data-driven approach to content creation Ability to handle complex technical and management subjects A penchant for learning new formats, styles, and subjects Should understand technology and business topics Knowledge of WordPress would be an added advantage We are looking for people with a minimum of 1 year of experience in writing for websites, blogs, or businesses. Freelance experience would also be considered provided you are able to show us some testimonials from your client. But the position is in-house so even if you are a freelancer, please apply only when you are open for a full-time position. Our position is urgent and we require a candidate to join us by 12th December 2016.

#Education - Any (Fresher) Graduates/ Post Graduates. #Skills Required - Good Communication skill in English, Hindi All Digital Marketing Modules. Interested candidates can send their resume on Responsibilities and Duties Continually work on the Digital marketing tools of the websites Write and optimise content for the website and social networking accounts Track and analyse website traffic flow and provide internal reports Fix errors or bugs in online content Create online banner adverts and oversee pay per click(PPC) and management Edit and post videos, podcasts and audio content to online sites Copy for email marketing campaigns Ready to attend clients or visit at client place.