Marketing Strategist

Our company is looking for a content writer to join our Marketing team. The content writer should be able to write independently to create content for blogs, articles, emails, social media, and the company website.

The content writer's responsibilities include conducting thorough research on industry-related topics, generating ideas for new content types, and proofreading articles before publication.

Ultimately, the writer will deliver quality writing pieces that appeal to our audiences, attract customers, and boost brand awareness.

Responsibilities:

- Research, outline, produce content, proof, and publish digital content

- Optimize content according to SEO

- Regularly produce various content types, including email, social media posts, blogs, etc.

Skills & Experience:

- Knowledge of SEO writing, and social media marketing.

- Regularly produce various content types, including email, social media posts, blogs, and white papers.

- Review/Edit content produced by other members of the team.

- Excellent writing skills, as well as the ability to communicate and collaborate effectively

- Minimum experience - 1 year

Responsibilities:
Creative Content Writer with experienced and good writing skills like Web Pages Content writer, blogs etc
Writing, editing and publishing engaging posts for social media networks (e.g. Facebook, Instagram and Twitter etc)
Optimizing social media content (language, message, tone) on the basis of the behavior of our target audience
Selecting appealing graphics and videos for complementing text
Responding to comments and questions on  social media channels in a respectful and timely manner
Tracking and reporting on social media insights (e.g. traffic, engagement, conversion rates, shares etc.)
Applying advertising techniques for increasing brand awareness (e.g. promotions, competitions)
Updating our social media with the latest news
Coordinating with internal teams for creating advertising posts (e.g. for product releases, events and open roles)

Requirements:
At least a Bachelor’s degree in Marketing, , Journalism or a relevant field
Proven work experience as a Senior Content writer or Copywriter
Experience of working with MS Office and design software (e.g. Illustrator, Photoshop, InDesign, etc.)
Experience with various social networks and platforms for advertisement purposes
Sound knowledge of keyword research, SEO and analytics tools, especially Google Analytics
Ability to create innovative web content, supported by relevant images and videos
Familiarity with paid advertisement
Proficiency in English
Strong verbal as well as written communication skills
Exceptional time-management and organizational skills
A keen eye for details
An analytical mind with a problem-solving attitude
Presentable

• Manage performance marketing channels to maximize relevant KPIs
• Plan, create, and execute campaigns end-to-end on all channel
• Affiliate partner management
• Innovate and lead new campaign ideas
• Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
• Acquire insights into online marketing trends in the industry and keep strategies up to date
• Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on marketing spends
• Work closely with the product and business team to implement strategies
• Track and measure campaign level, ad-set level, and ad level performance and determine actionable insights
• Lead funnel building initiatives, user acquisition, conversion & retention of users
• Drive and track KPIs like revenue, conversions, CPA, CPI, etc. on daily basis and create performance reports
• Regularly optimize campaigns to continuously improve ROAS from the campaigns

Pepkidz Learning is founded by an IIT alumni and Investment Banker, it is an Ed-Tech platform for imparting essential skills like E.Q. (emotional quotient) and Personality development to enable students to fuel their success and make them realize their full potential. We are a team of 20 and rapidly growing. We are looking for a Content Strategist, one who can take on the full responsibility for bringing challenging ideas and campaigns that drive brand, product and business.

• One who is really good at writing engaging content for ads, blogs, social media, testimonial videos etc.
•  Cultivate content marketing strategies targeted at driving traffic, engagement, generating leads, delivering sales, retaining customers and building brand awareness. Develop brand voice to ensure consistency across all content assets. Apply SEO, content development, distribution and measurement to effectively tailor content to reach audience personas.
• Manage digital and social content channels including email or newsletter distribution, with the understanding of the best content practices on each channel. 
• Assist with integrating content strategy and time-specific brand campaigns to drive campaign goals. 
• Create and edit content, mobilising storytelling opportunities on all channels — owned, earned and paid platforms.
• Establish strategies for media relations, seeking placements in print, broadcast and online channels, and create the corresponding content including press releases, articles and presentations. 
• Build relationships with thought leaders and nurture brand awareness, while gathering knowledge of industry trends. 
• Test and implement innovative and relevant methods of measuring content, campaigns and tools, keeping in mind the purpose of the derived results.