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ROLES AND RESPONSIBILITIES:

We are looking for a dynamic, tech-savvy Technical Account Manager who is passionate about emerging technology and dedicated to delivering exceptional customer experiences. As a key member of our global supply team, you will be pivotal in engaging with both prospective and existing clients, particularly with top endemic publisher accounts in the AdTech/Pharma Tech sectors, support the onboarding process, helping customers gain maximum value from our solutions.

• Account management: build and maintain strong, strategic relationships with clients, acting as a trusted technical advisor throughout the onboarding and post-implementation phases
• Onboarding & implementation: support technical onboarding for new clients, managing integrations and ensuring clients are set up for success from day one
• Ongoing client support: act as the primary technical contact for key accounts, troubleshooting issues, and proactively identifying opportunities to drive client satisfaction and retention
• Conduct live demos: present our solutions to prospective clients, emphasizing unique benefits and features, and tailor demos for varying audience levels, with a focus on endemic and top publisher accounts
• Cross-functional collaboration: identify client needs and customise demo experiences for prospective and new clients, ensuring alignment with their goals, particularly with top publisher accounts
• Feedback & reporting: gather insights from client interactions to inform product development. Regularly report on account health, demo success, and product feedback, helping share future enhancement

IDEAL CANDIDATE:

• Total experience 8+ Yrs
• 8+ years of experience as a technical account manager, publisher ops role or similar role, with experience in the AdTech, digital media, programmatic advertising space
• Strong hands-on expertise working with top SSP platforms and publisher accounts
• Strong understanding of programmatic technology, SSPs, and the AdTech ecosystem, comfortable explaining technical concepts in clear, accessible language
• Skilled in building and nurturing client relationships, with a strong commitment to costumer success and satisfaction
• Demonstrated ability to think on your feet, solve technical issues in real time, and effectively address client concerns
• Exceptional presentation skills, with the ability to engage diverse audiences and adapt content to client needs
• Team player with ability to work collaboratively with sales, customer success, and product teams
• Adaptable and able to thrive in a dynamic, fast-paced environment
• Bachelor's degree

PERKS, BENEFITS AND WORK CULTURE:

• Competitive Salary Package
• Generous Leave Policy
• Flexible Working Hours
• Performance-Based Bonuses
• Health Care Benefits

Required Skills: Customer Segmentation & Personalization, CRM & Lifecycle Marketing, Data Analysis & KPI Reporting, A/B Testing & Experimentation, Funnel & Journey Optimization

Criteria:

- Candidate should have Experience: 4–6 years in CRM & Lifecycle Marketing for digital-first/app-based platforms.

- Preferred Industry Exposure: Gaming / OTT / E-commerce

- Proven ability to own end-to-end lifecycle metrics such as activation, retention, churn reduction, or reactivation

- Strong hands-on experience with CRM automation platforms such as Clevertap, MoEngage, Braze, or WebEngage

- Expertise in user segmentation, cohort creation, and personalized targeting based on behavioral and transactional data

- Experience in managing cross-channel campaigns (Push, WhatsApp, SMS, Email, RCS, In-app) with a focus on ROI and spend optimization

- Proficient in data analysis, funnel tracking, KPI reporting, and deriving insights (DAU, WAU, retention %, churn, watch conversion)

- Hands-on experience with A/B testing, experiments, holdout groups, and iterative optimization

- Strong understanding of journey mapping and funnel optimization, with the ability to identify drop-offs and improve user progression

- Candidates must have a 70% strategy + 30% execution mindset, ideally from reputable consumer brands.

Description

We are looking for a CRM & Lifecycle Marketing Manager to own and drive key user lifecycle metrics at company. The ideal candidate is data-driven, detail-oriented, and experienced in executing CRM campaigns and automation journeys that drive activation, retention, and engagement.

This is a high-impact, ownership-driven role where you’ll be responsible for defining, executing, and optimizing end-to-end CRM strategies using platforms like Clevertap, MoEngage, or WebEngage.

Key Responsibilities:

1. End-to-end metric ownership Be fully accountable for a defined lifecycle KPI (e.g., activation, D7 retention, churn rate) — set targets, build roadmap, deliver improvements and own outcomes.

2. Campaign setup & CRM operations (Clevertap / Braze / etc.) Build, configure, QA and execute campaigns and automated journeys in the CRM platform (Clevertap or equivalent) — audience selection, triggers, scheduling, tagging, and delivery monitoring.

3. Segmentation & personalization Define behavioural and transactional cohorts, implement dynamic personalization rules, and maintain audience hygiene to ensure relevance and lift.

4. Experimentation & optimization Design and run A/B and holdout experiments, analyse uplift, and iterate on messaging, timing and frequency to maximize impact.

5. Analysis, reporting & cross-functional alignment Track and interpret campaign and funnel metrics, maintain dashboards, produce concise insights and recommendations, and coordinate with Product, Data and CX for dependencies and fixes.

Key Expected Outcomes:

1. Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

2. High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

3. Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

4. Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

5. Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.

Requirements:

● End-to-end Lifecycle Ownership – ability to plan, execute, and measure campaigns for a defi ned metric or stage (e.g., activation, retention).

● CRM Automation Expertise – hands-on execution using tools like Clevertap ,MoEngage, WebEngage

● User Segmentation & Targeting – defi ning cohorts based on behaviour, subscription status, and engagement data.

● Cross-channel Campaign Management – executing communication via push, WhatsApp, SMS, RCS, email, and in-app along with Spends optimization

● Data Analysis & Reporting – tracking key KPIs and metrics (eg. DAU, WAU, retention %, watch conversion, churn) and deriving insights along with RCA

● A/B Testing & Experimentation – Continuously ideating, setting up and evaluating experiments to improve conversion and retention.

● Journey & Funnel Optimization – identifying drop-offs and improving user progression through lifecycle stages.

● Copy & Creative Collaboration – working with content/design teams to ensure messaging relevance and clarity.

● Stakeholder Collaboration – aligning with product, CX, Content and data teams for execution dependencies.

● Ownership Mindset – accountable for end outcomes and continuously optimizing performance of the assigned metric.

What will be the success metric for this role?

● Improvement in owned lifecycle metric — measurable growth in activation, retention, reactivation, or churn reduction for the assigned user cohort.

● High-quality campaign execution — error-free setup, timely delivery, and consistent hygiene across CRM journeys and automations.

● Increased user engagement & watch conversion — stronger daily/weekly active ratios and deeper content consumption.

● Data-driven optimization — regular testing and iteration leading to improved CTRs, conversions, and journey completion rates.

● Actionable insights for business teams — clear reporting and learnings that inform product and marketing decisions.