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Content Manager

Full-Time

Reports to SVP, Marketing

ABOUT THE ROLE

We are building its marketing engine from the ground up, and this role is at the center of it. As our first Content Manager, you will co-own content strategy and full execution alongside the SVP of Marketing, from developing a scalable editorial system to producing and distributing content across every channel that matters.

You are a skilled writer, a strategic thinker, and an operator who sees one asset and immediately envisions five. You know how to interview a subject matter expert, pull out the insight that matters, and turn it into content that works across formats and channels. You thrive in a fast-moving, build-from-scratch environment and understand that great content is a direct driver of revenue.

WHAT YOU'LL OWN

Content strategy & editorial execution

•Co-own content strategy with the SVP of Marketing, focused on content that drives revenue and impacts the sales process.

•Build and maintain an editorial calendar aligned with sales cycles, product launches, and demand generation priorities.

•Publish a minimum of three new written pieces per week across formats and funnel stages.

•Interview with internal subject matter experts to source original, insight-driven content.

•Translate complex AI and platform narratives into compelling messaging for enterprise buyers in regulated, asset-intensive industries, including operations, compliance, and technical decision-makers.

•Edit and uphold a consistent brand voice and editorial standard across all content.

Content development, distribution & demand gen

•Develop content mapped to every stage of the buyer journey: awareness at top of funnel, solution-focused content and proof points at mid-funnel, and high-trust assets like case studies and ROI content at bottom of funnel.

•Turn one asset — a customer story, interview, or data point — into multiple formats that work across channels and touchpoints.

•Produce premium assets including eBooks, pillar pages, case studies, and one-pagers that convert audience into pipeline.

•Equip sales with narratives and content they need to move deals forward.

•Partner with demand generation to fuel campaigns and nurture flows.

•Build templates, playbooks, and repeatable processes that improve quality and reduce time-to-publish.

•Track reach, engagement, conversion, and pipeline influence and use those insights to sharpen priorities.

Email marketing & nurture

•Own newsletters, campaign sends, and automated nurture workflows.

•Bring strong copy and content thinking to campaigns across channels.

•Keep the broader team informed of upcoming campaigns, launches, and customer stories.

SEO, AEO & discoverability

•Lead SEO strategy across the website and content library, including keyword research, on-page optimization, and content gap analysis.

•Maintain working familiarity with Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) and apply best practices where relevant.

•Own content performance reporting and bring recommendations to leadership based on what is working.

•Measure pipeline contribution over vanity metrics and use channel-level data to inform editorial priorities.

AI & content operations

•Use AI tools purposefully to support research, repurposing, and distribution — not as a substitute for original thinking, strong writing, or human-sourced insight.

•Build the processes and systems that keep content production consistent and scalable.

WHAT YOU BRING

Experience & portfolio

•5 or more years in B2B content marketing with a portfolio showing range across formats, channels, and funnel stages.

•Proven experience building a content program from scratch. Startup or early-stage company experience is strongly preferred.

•Experience writing for enterprise buyers in complex or regulated industries. Familiarity with AI or platform-led narratives is a strong plus.

Skills & capabilities

•Exceptional writing and editing skills with a strong command of English and familiarity with editorial style guides such as AP Style.

•Solid understanding of full-funnel content strategy and what buyers need at each stage from awareness through decision.

•Skilled interviewer who draws insights out of technical experts and subject matter experts.

•Strong project management instincts keep things moving; flags issues early, never need to be chased.

•Proposes solutions in ambiguous situations and knows when to push back on work that will not move the needle.

•Hands-on experience with HubSpot, Google Analytics, Google Search Console, and SEMrush or similar tools.

•Uses content analytics, SEO metrics, and email performance data to inform decisions.

• A job description for an SAP subject matter expert (SME) may include the following skills and responsibilities:
• Analytical and problem-solving skills: SMEs need to be able to analyze complex problems, identify patterns, and propose solutions. 
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• Communication skills: SMEs need to be able to share their expertise with others, including in meetings, training sessions, and seminars. They may also need to interact with customers. 
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• Commitment to relevancy: SMEs need to keep up with changes in industry practices and protocols. 
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• Continuous learning and adaptability: SMEs need to be eager to learn and stay current with the latest updates. 
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• SAP functional skills: SMEs need to have a deep understanding of SAP modules. 
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• Process standardization: SMEs may be responsible for standardizing processes and ensuring proper alignment within their area of the business. 
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• Identifying and fixing operational issues: SMEs may identify and fix operational issues that staff face on a daily basis

8-16 years of overall database administration and support/operations experience, with a successful delivery track record.
# Proficient knowledge in  MySQL, HANA administration.
#Should have knowledge in setting up DR and HA approaches
#Should have strong Knowledge in Backup & Recovery.
# Should have played a L2 role in current position
# Experience of working in large landscape/environment where multiple database flavors are running.
# Knowledge on Database capacity planning/strategy is an added advantage
# Knowledge & Experience on other database as HANA flavors are added advantage
# Hands on experience with expert knowledge of Unix/Linux flavors w.r.t Database.
# Good understanding of operational framework like ITIL/ITSM.
# Should be capable of Owning, Leading and coordinate operational tasks, customer escalations, process improvements.
# Excellent presentation & communication skills are a must.