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Job Title: GTM Strategist – Marketing Research & Growth (SaaS)
Product
We offer a web-based application and APIs that uses LLMs to solve document-heavy automation problems:
- Document Compliance: Upload one or more documents and validate against user-defined rules.
- Schema-driven JSON Extraction: Upload documents and define a JSON schema + extraction instructions.
- Designed for workflow + agentic AI applications to validate/document-process before integrating into Power Automate, UiPath, Zapier, Make, n8n. Pay-as-you-go business model.
Role Summary
We’re hiring an experienced GTM strategist who can independently run market research (ICP, market sizing, competitor mapping) and convert insights into messaging, campaigns, and measurable growth experiments across LinkedIn, Google, communities, and selectively Instagram/SEO where relevant. The strategist will also identify market gaps and propose new use cases aligned with demand.
Key Responsibilities
- Build ICP personas, segmentation, and buyer journeys (US + Europe).
- Create market sizing models (TAM/SAM/SOM), channel audience estimates, and demand signals (search intent, community trends, job posts).
- Produce clear, professional research reports and competitor landscapes (positioning, pricing cues, strengths/weaknesses).
- Develop positioning + messaging pillars and ship use-case-led campaigns (procurement, invoices, contracts, compliance).
- Launch and iterate multi-channel programs: LinkedIn (primary), Google Search, communities, SEO; Instagram where it fits.
- Discover and validate new use cases via interviews, surveys, keyword research, and competitor teardowns.
- Establish an experimentation loop (hypothesis → test → learn → iterate) and track CAC signals, conversion, activation, retention.
Required Qualifications
- 5+ years B2B marketing (SaaS preferred) with strong market research + GTM experience.
- Proven TAM/SAM/SOM + ICP work; excellent Excel/Sheets modeling.
- Hands-on with GA4/Search Console, LinkedIn Ads, Google Ads, Meta Ads; keyword tools (Ahrefs/SEMrush), community scanning.
- Advanced analytics and intelligence tools for data mining for targeted marketing like Hubspot, ZohoCRM Enterprise, etc.
- Strong B2B writing: positioning, landing pages, ads, campaign assets.
Nice to Have
- AI/LLM product marketing, document AI/IDP, or API/developer-first product experience.
- Experience running customer interviews and synthesizing insights.
- Technical literacy: APIs, webhooks, workflow tools, JSON schemas.
Success in 60–90 Days
- Deliver a research pack: ICPs + segment prioritization + competitor map + TAM/SAM/SOM (US+EU).
- Ship 3–5 use-case campaign packs with landing copy + ad copy + channel plan.
- Recommend 3–5 validated new use cases/market gaps with evidence.
- Set up a repeatable measurement and experimentation cadence.
💥 We’re Hiring a TECH MAVERICK!
🔥 Hands-on Technical Engineering Manager - MEAN Stack | Mobile Apps | AWS (serverless)
📍 Location: Hyderabad | 🕒 Experience: 10+ Years
🎯 Industry: AI in Education
🚨 Tired of building “just another app”?
At OAKS & SIYA, we’re reinventing education with AI-powered digital learning experiences that impact Millions of learners across India. From immersive mobile apps to automated assessments, we’re building the future of edtech — and we need someone bold enough to lead it.
We’re looking for a Full-Stack Tech Leader who thrives on ownership — from shaping architecture to mentoring devs, and from AWS automation to pixel-perfect mobile apps.
🛠️ What You’ll Do:
· Architect & build dynamic platforms with MEAN Stack
· Develop sleek hybrid mobile apps (Ionic/Capacitor)
· Own & automate AWS SAM deployments (Serverless FTW ⚡)
· Lead sprints, mentor juniors & ensure production-grade releases
· Collaborate with product, design & content teams to deliver real impact
🎯 Your Superpowers:
· MEAN Stack Pro: MongoDB, Express, Angular, Node.js
· Mobile-first Mindset: Ionic, Capacitor, app stores
· AWS Ninja: SAM, Lambda, CI/CD pipelines
· Agile Leader: Can drive teams, not just tasks
· Obsessed with clean, scalable, secure code
🌈 Why Join Us?
· 🚀 High-impact role: Lead core tech for 2 fast-scaling AI edtech products
· 🌟 Creative freedom: Your architecture, your call
· 💡 Purpose-driven work: Shaping how kids learn with AI in education
· 🎙️ Visibility & growth: Your code goes LIVE to thousands of users
Job Profile Summary
Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. May serve as the daily contact between the Agency and the Client. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.
Job Description
- Social Media Manager is responsible for the day-to-day execution of client projects. May serve as the daily contact between client and agency.
- -Proactive in developing and maintaining a close and productive relationship with key client contacts, acting with integrity at all times and including the SAM or AD in communications as appropriate.
- Develops a thorough understanding of the client’s business and be proactive in maintaining and sharing your knowledge of the industry in which they operate.
- Ensures client requests are dealt with promptly and developed into internal briefs by you and your team, distinguishing between a good and poor client brief and proactively ensuring clarity on agreed actions
- Ensures to gain client sign-off at the relevant project stages, involving the SAM/AD when appropriate
- Ensures the work that you send to the client and that of anyone you oversee, is completed in a timely fashion and is of the upmost quality, with high levels of accuracy, attention to detail and relevance to brief ¾ Before a project leaves the agency, ensures that all mandatory requirements have been considered and acted upon to gain sign off by the relevant Production Lead and client
- Identifies and solves problems as they arise, appreciating when it is appropriate to involve or notify the SAM and / or the AD
- Checks contact reports of key meetings and telephone conversations prepared by your team, ensuring these are issued to the client within 24-48 hours
- Proactively manages jobs and the Production Schedule, to ensure that they are scheduled on time, to budget and are monitored using appropriate administration procedures
- Supports those overseen in the prioritization of their tasks, in line with the wider Account
- Handling Team’s activity and objectives, to ensure team deadlines are met. Where necessary, proactively liaises with the SAM and / or AD to ensure priorities are aligned
- Ensures research and background information is prepared the team, for briefs/pitches / presentations as appropriate. Demonstrates capability in contributing to such meetings as needed
- Works with a multi-disciplinary team, developing strong working relationships with the
- Production Team to ensure they can add value and client requirements are managed to realistic timescales and associated budgets are appropriate. Oversees this activity within your team as necessary
- Supports the SAM and/or AD and working with the Insights & Planning Team proactively develops an understanding of strategy and how this applies to the projects you are delivering. Applies and relay this knowledge in an appropriate way
- Proactive in identifying and progressing new business opportunities Administration and financial management
- Monitors ongoing costs throughout individual campaigns
- Ensures accurate quotations for production are produced and distributed at the beginning of any campaign, by you and those that you oversee
- Proactively manages the maintenance of job numbers and job records
- Ensures a systematic and efficient filing system is maintained
- Mentor Junior Account Handlers in managing project finances appropriately
Software asset management, SAM, Ariba, IBM, AWS, Amazon, MS, GCP, Adobe, license compliance audit, license management, cloud infrastructure
- Tracking/management of all software assets to include internal license assessments
- Participate in software vendor contract/license negotiations and the development of software licenses and associated maintenance contracts.
- Knowledge in SW license procurement & hands on experience in Ariba tool.
- Prepare and assist in the performance of periodic compliance report
- Provide support to end users regarding specific vendor product use rights
- Assist in the establishment of internal and controls related to software asset management, governance and compliance
- Exposure in Oracle, MS, IBM, Adobe and other enterprise licensing.
- Handled Cloud – AWS, Amazon, GCP & Billing
- Participated in license compliance audit.
- Tracking/management of software license governance and compliance in accordance with enterprise policy, process, procedures and controls by internal staff and external service providers


