We are a B2B SaaS Healthcare startup working with leading Radiologists and Diagnostic Centres innovating in the realms of AI/ML, Radiology, and Digital Transformation. With a clientele comprising some leading healthcare brands across India and US, we’re striving to fast-track innovation across the healthcare industry. Join us to work on intelligent health care products that will shape the Medical technological landscape through the next decade! (Visit https://www.synapsica.com/ to know more about the company.) Job Description As a Product Marketer, you’re expected to Be an expert on our buyers’ and users’ problems, workflows, concerns and daily frustrations around Healthcare SaaS and Radiology based Technology Be an expert on Synapsica’s products Reconcile the above two by translating product features into customer benefits Position Synapsica as the first entrant of its kind in the marketplace Tactical, day-to-day expectations from the Product Marketer are: Interview buyers and users to deeply understand their problems and challenges Interview happy customers and create case studies, testimonials (video or written) to be used across the website and elsewhere Create sales enablement collateral like product presentations, cheatsheets, tech-specs, battlecards Keep the website and other collateral updated to reflect all product features accurately Help other teams in Marketing with channel/campaign/target-audience specific messaging guidelines Write PR releases, blogs, guest blogs and publish + syndicate them Plan and execute the launch of new product features Use market, competitor and value-based research to establish product pricing Speak about and present the product to internal and external audiences Work with Product Management to refine in-app content Skills Communication skills: It’s important that you have a very high standard of written and spoken communication skills. Time management and Collaborative skills: This role will work with Marketing teams, Design team, Engineering, Sales and Customer Success, therefore it is important to have great time management and people collaboration skills. Self-Learning: You’ll have access to a lot of mentoring, but it’s always better if you’re an incredible self-learner who can either Google or reach out to the right people to learn more about a subject. Comfort in an unstructured environment: We are trying to disrupt the Healthcare Tech field for Radiology centres with first of its kind AI/ML solutions, which means we’re constantly coming across new situations where we don’t know the answers yet. It’s important that you can look at an unstructured problem, give it some structure, and chart a robust path forward. You’re hardworking, planned and punctual Respectful of peers and juniors by default, and can disagree with a point-of-view with data & empathy, but without disagreeing with the person Requirements 1 to 4 years of SaaS product marketing experience, but quality of experience is far more important than years of experience First hand experience of setting up on page SEO in previous work experience You’re deeply familiar with the usual SaaS tools like Zoho (or any marketing automation and CRM tool), Google Analytics, Hotjar, etc
DESIRED SKILLS & EXPERIENCE : Must have experience of Marketing / Business development or Client generation in the Web application using PHP from the international market. Able to converse clearly and concisely over the phone. Proactive, dedicated and self-motivated attitude. Appears confident and assertive, but not aggressive in all internal/external dealings. Ability to work on own initiative. Should be target oriented and should be able to meet the targets well in time. A clear demonstration of an interest in Digital Internet technologies. Should be able to manage a team and deliver results. ROLES & RESPONSIBILITIES : Responsible for Research & Generating Quality Leads for Web development by Outbound calls, Emails, creating required documents. Follow-up with Generated Leads. You will be responsible for identifying opportunities, evaluating its fit with the company vision, negotiating and closing deals. Achieve the assigned Sales target by Acquisition, Retention & Renewal. An input into the sales strategy - You will constantly keep upgrading your business development techniques.