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About Craft My Plate
Craft My Plate is on a mission to transform how people plan and enjoy food at small to mid-sized gatherings.Our dynamic platter system lets users customize menus, adjust for guest count, and receive high-quality convenience on-time.
With strong early traction, a scalable ops model, and a category-defining product, we are building the most loved brand in the bulk food delivery space.
Role Overview
As our Culinary Product Lead, you will drive the vision, structure, and execution of the core operations. t’s a strategic and operational product role that combines customer satisfaction, pricing logic, kitchen coordination, and its operations. You’ll translate customer needs into delightful, scalable platter offerings, and ensure that what we promise is what we deliver — efficiently and profitably.
This role sits at the intersection of product, culinary, and operations, working with the founders, kitchen team, data analysts, and operations teams.
Key Responsibilities
🧠 Platter Design & Menu Innovation
- Create modular platter structures across cuisines (North Indian, South Indian, Pan-Asian, etc.) based on consumption trends, price brackets, and guest count patterns.
- Define item combinations that balance taste, texture, variety, and cost-effectiveness.
- Regularly introduce new dishes, festive menus, and experimental platters while ensuring operational feasibility.
📐 Portion Planning & Pricing Strategy
- Build logic for portion sizes per dish, per guest, and per meal occasion.
- Develop scalable pricing structures that are intuitive for customers and profitable for the business.
- Conduct competitive analysis across catering and dine-in menus to find sweet spots in price-value.
💸 Food Costing & Profitability
- Work with procurement and kitchen leads to map real-time ingredient costs.
- Continuously improve Gross Margin per platter through smart substitution, waste reduction, and batch efficiencies.
- Track and optimize per-order kitchen production cost vs customer pricing.
🔁 Customer Feedback & Menu Optimization
- Set up a feedback loop to track post-delivery satisfaction by item and platter.
- Analyze cuisine-wise drop-off rates, reorder trends, and complaints to make menu decisions.
- Own A/B testing of new dishes, customizations, and pricing packages.
🍳 Kitchen Collaboration & SOP Building
- Work with the culinary team to document SOPs for plating, portioning, packaging, and delivery time prep.
- Define how new dishes should be produced to ensure consistency across different chefs and time slots.
- Standardize kitchen production playbooks across categories to reduce dependency on individual cooks.
📦 Fulfillment & Delivery Readiness
- Collaborate with packaging & delivery teams to ensure platters are dispatched in a way that preserves quality and presentation.
- Solve for real-world issues like gravy spillage, soggy items, hot/cold mix-ups, and last-mile timing.
- Define item “deliverability” score during product design.
📊 Insights & Decision-Making
- Use data from orders, costs, feedback, and ops to define what goes on the menu.
- Build dashboards with analyst support for real-time menu performance tracking.
Ideal Candidate
- 3 – 8+ years of experience in F&B innovation, culinary product strategy, or kitchen operations
- Strong understanding of menu design, item selection, and cost-volume-profit analysis
- Has worked closely with chefs or kitchen teams in high-volume environments (cloud kitchens, catering, QSR, or hospitality)
- Passionate about food — understands flavor, customer preferences, and product-market fit for meals
- Analytical thinker who loves solving taste-cost-ops tradeoffs with scalable systems
- Comfortable rolling up sleeves to walk the kitchen floor, try the food, tweak the portions, and talk to delivery staff
Bonus Points For
- Experience in startups or early-stage ventures
- Exposure to delivery-first businesses (Zomato, Swiggy, cloud kitchens, etc.)
- Culinary education or professional kitchen exposure
- Working knowledge of cost sheets, food costing software, or ERP tools
What You’ll Get
- A seat at the table to define what India eats during life’s most memorable moments
- Opportunity to work across disciplines — food, tech, logistics, and design
- Competitive salary with potential for equity (ESOPs)
• Fast-paced, execution-first culture with direct access to the founding team
Job Description:-
- Must have 8 years of relevant exp in SAP PP, QM Module.
- Must have 4+ years of SAP PP Experience with at least 2 to 3years of Domain exp
- Must have experience of both PP and QM modules
- Should have experience of executing 1-2End to end Implementations (S4 HANA Preferable).
- Expertise in requirements understanding, system design, development, testing methodologies, training, defining support procedures
- Strong knowledge and experience in SAP PP - SOP, Flexible planning, Capacity planning, Variant Configuration, CBP, Discrete, REM, LTP, Engineering & Organization Change Management, Batch Management as well as PP-PI processes.
- Strong knowledge and experience in SAP QM module - Master data, Batch Management, Notifications, Sample Management, Quality Inspection Plans, Quality Certificates, Stability Study, Deadline Monitoring, Vendor Evaluation.
- Experience in Implementation and Support Projects. In-depth knowledge in the below areas:
- Master Data - Bill of materials, Work centres/ Resources, Routings/ Recipe, Production versions, Inspection Plan, Master inspection, Characteristics, Catalogues and Code groups, Inspection Plan, - Material Requirement Planning (MRP)- Configuration and Integration with, Procurement, Sales and Distribution.
- Production Order Execution - Order confirmation, Goods issue, Goods receipt and Back flushing- Quality Management - Quality in Procurement, Quality in Production, In process inspection, Calibration and Quality in Sales
- Should have experience in writing Functional Specification, co-ordination with ABAP team, testing of new functionalities.
- Must have integration knowledge with FI, CO, SD, MM, PM modules.
Good to Have:
- Preferred if hands-on and good experience in SAP S/4 HANA configuration, migration, Fiori applications on latest HANA releases
Our client is a producer of superior quality products. Our client is the largest single location manufacturing facility in India with certifications of ISO 9001, 14001, OHSAS 18001 along with other product specific certifications.
- Ensuring strategic product-mix plan deliver Profitability
- Generating raw material requirements in line with production forecast and monitor Working capital
- Identifying and implementing opportunities for optimizing cost, time and quality for the supply & material
1) Planning & Control
- Developing production plans in coordination with Demand Planner driven S&OP process.
- Participating in capacity planning and analysis, highlighting constraints & excess capacity, Product mix-profitability matrix analysis enhancing business growth
- Working closely with Procurement on forward buying, production-exigency controls, etc., in case of shortage of materials/ products Long term visibility for high lead time/ critical raw materials
- Monitoring and continuously striving to improve OTIF levels
- Providing support for ongoing and new automations/ process improvements planned in the supply chain processes. Monitoring accuracy of production plans and variance
- Providing feedback to all concerned teams to ensure greater efficiency of the planning process and minimizing deviation from plans.
- Managing inventory targets (including safety stock levels) for raw materials in close coordination with Demand Planner and Procurement organization
- Developing inventory strategies on existing items, new products, and product phase-outs.
- Identifying & leading implementation of optimization opportunities to manage the cost of RM inventory lying at factory, depots, etc
- Maximizing deliveries of finished goods from various units as per given customer orders and deadlines in coordination with Logistics team
- Ensuring the Master data correctness in ERP
- Providing appropriate training to users to ensure timely MRP runs with proper results
- Planning & monitoring performance of subordinates & team & coaching them on how to improve the same in order to meet departmental goals
- Identifying and planning for requisite training & development requirements for subordinates & team to help bridge skill gaps
What you need to have:
- Qualifications - B.Tech /B.E.;MBA / PGDM
- At least 5+ years experience working in a plant
- Have experience as Supply Chain Manager
- Team handling experience
- Should be well versed with Supply Planning, Procurement, Production and Logistics functions
- Excellent handling of respective functional plans and adherance monitoring