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Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Job Description:

About CueSpark

CueSpark (by DatePlatter) is a digital platform empowering service-based businesses — such as salons, caterers, artists, fitness trainers, and event professionals — to launch their own digital stores, manage bookings, and grow from local to global.

We are on a mission to digitize India’s service economy by providing tools for branding, customer engagement, and business automation.

Key Responsibilities:

• Identify and onboard vendors, service providers, and small businesses onto CueSpark Business Platform.
• Pitch CueSpark Business solutions to potential clients through field visits, digital channels, and demos.
• Generate and convert qualified leads in assigned regions.
• Build strong relationships with clients to ensure retention and upselling opportunities.
• Collaborate with marketing and product teams for feedback and market insights.
• Achieve monthly and annual sales targets with focus on growth and profitability.

Requirements:

• Minimum 2 years of experience in sales, digital marketing, or software/SaaS product selling.
• Strong communication and negotiation skills in Hindi and English.
• Proven record in achieving sales targets and managing client relationships.
• Own bike and valid driving license are mandatory for field visits.
• Self-driven, disciplined, and passionate about technology-driven business solutions.

What We Offer:

• Competitive fixed salary of Rs 15,000 + high-performance incentives (up to ₹10,00,000/year).
• Rapid growth opportunities within the company.
• Training on CueSpark Business products and tools.
• Exposure to India’s fastest-growing digital service ecosystem.

Visit: https://www.cuespark.com

Job Type: Full-time

Ability to commute/relocate:

• Sector-77 Noida, Noida, Uttar Pradesh: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Master's (Preferred)

Language: English and Hindi (Preferred)

Guidewire developer-PAN India

Role : Guidewire developer

Location : Pan India

Years of experience : 3 - 15 years

Roles and Responsibilities :

• Candidate having at least 3+ years of experience as guidewire developer
• Candidate having experience in Policy center(PC) or Claim center(CC)
• Experience in configuration or integration
• Candidate having Specialist certificate of guidewire

Regards

Sundaravalli

• Ability and desire to sales
• Convincing and influencing ability
• Sale the company's products like Website, CRM, Portal, Digital Marketing
• Must understand the use of technology for travel companies
• Make travel professional understand how technology can help them to drive a successful travel business
• Maintain good relationships with existing clients, gaining repeat business wherever possible
• A positive, confident, and determined approach.
• Resilience and the ability to cope with rejection.
• Negotiate, close deals and handle complaints or objections.

What you need to have:

Strong expertise in AWS architecture, deployment and coding using Python and AWS Lambda functions. She/ he should also have experience with NOSQL database like MongoDB/ DynamoDB and exposure to Machine Learning. She/ he should be familiar with Ajax calls, interaction with API using JSON files and xml.

Knowledge of testing tools like JMeter and Selenium and programming languages like Javascript and Dot Net will be a big advantage.
The person should be able to guide junior resources, perform code reviews and solve performance issues as required.