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Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

Mandatory (Total Experience): Must have 5+ years of overall experience in Testing/QA

Mandatory (Experience 1): Must have 2+ years of experience in testing AI/ML models and data-driven applications, across NLP, recommendation engines, fraud detection, and advanced analytics models

Mandatory (Experience 2): Must have expertise in validating AI/ML models for accuracy, bias, explainability, and performance, ensuring decisions are fair, reliable, and transparent

Mandatory (Experience 3): Must have strong experience to design AI/ML test strategies, including boundary testing, adversarial input simulation, and anomaly monitoring to detect manipulation attempts by marketplace users (buyers/sellers)

Mandatory (Tools & Frameworks): Proficiency in AI/ML testing frameworks and tools (like PyTest, TensorFlow Model Analysis, MLflow, Python-based data validation libraries, Jupyter) with the ability to integrate into CI/CD pipelines

Mandatory (Business Awareness): Must understand marketplace misuse scenarios, such as manipulating recommendation algorithms, biasing fraud detection systems, or exploiting gaps in automated scoring

Mandatory (Communication Skills): Must have strong verbal and written communication skills, able to collaborate with data scientists, engineers, and business stakeholders to articulate testing outcomes and issues.

Mandatory (Education):Degree in Engineering, Computer Science, IT, Data Science, or a related discipline (B.E./B.Tech/M.Tech/MCA/MS or equivalent)

Mandatory Location: Candidate must be based within Delhi NCR (100 km radius)

Preferred

Preferred (Certifications): Certifications such as ISTQB AI Testing, TensorFlow, Cloud AI, or equivalent applied AI credentials are an added advantage.

1. Conduct outbound calls to prospective customers to promote products and services.
2. Identify customer needs and provide appropriate solutions or product recommendations.
3. Maintain detailed records of calls and customer interactions in the CRM system.
4. Achieve or exceed monthly sales targets and performance metrics.
5. Stay updated with product knowledge and industry trends to effectively engage with customers.

Job Role : Software Developer (Android)
Job Location : Delhi
Note: As of now WFH
Experience Required : 3+ years’ experience
Qualification: B. Tech CS / IT from tier 3 above

Job Description

We are looking for a results-driven Android Developer who will work with team members to build, troubleshoot and improve current Android applications. The Android Developer will use his or her understanding of programming languages and tools to analyze current codes and industry developments, formulate more efficient processes, solve problems, and create a more seamless experience for users. You should have excellent communication, computer, and project management skills.

To succeed as an Android Developer, you should be focused on building a better, more efficient program and creating a better end-user experience. You should be knowledgeable, collaborative, and motivated.

Responsibilities

• Designing layout and developing applications for Android that are compatible with multiple screen resolutions and different versions of OS.
• Complete ownership of problem-free execution of owned modules and solutions.
• Focus on code optimization, code quality, maintainability etc.
• Debug and Optimise Android applications to work on multiple Android versions and devices.
• Continuously discover, evaluate, and implement new technologies to maximize development efficiency.

Skills And Qualifications

• 2-4 years of experience in development of Android apps-Android Studio, kotlin, JAVA environment, GIT.
• Exposure to Product Development.
• Ability to understand business requirements and translate them into technical requirements.
• In depth Understanding of Android recommended design principles, interface guidelines and best practices for coding.
• Should have understanding of software development life-cycle.
• Experience with performance and memory tuning of complex Apps. 
•  Hands on experience in Multi-threaded programming, and good knowledge of networking concepts.
• Experience with AB testing, Analytics, offline syncing, GCMs, deep-linking, notifications etc.  

Design patterns: MVVM

Platform: Android Kotlin

IOS: Swift

Roles & Responsibilities:

1- Deliver extraordinary customer experience by technically advising customers on Toprankers products, services and capabilities to best meet the needs of the Customer.

2- Grow and nurture customer relationships on every interaction that results in measurable Customer value and drives Sales, nurturing mid to long term opportunities through regular touchpoints until they are ready for sales engagement.

3- Lead qualification and follow up of inbound leads received through various sources (including the company website, sample system, social media channels, events and other sources).

4-  Developing sales opportunities and assists in developing the pipeline for future sales activity through daily interactions.

5-  Outbound calling to establish new, high-quality opportunities with prospective customers and contacts.

6- Communicate via various channels such as telephone, email and chat with customers and internal support areas including production, sales, engineering,  and others as necessary.

7 - Liaise effectively with various internal business partners like Engineering and marketing to resolve Customer inquiries and requests.

8-  React positively to changing business conditions by proving to be flexible and adaptable.

Skill & Abilities : 

-   Customer service experience (Sales and/or Outbound calling experience a plus) with a passion for building customer loyalty through exceptional listening, relationship building, and strong written and verbal communication.

-   Demonstrated consultative experience, ability to influence, resourcefulness.

-   Energized by a desire to help and connect with people.

-   Demonstrated ability to maintain progress on multiple tasks, set priorities and manage time effectively.

-   Bachelor Degree required (e.g. Engineering/ Business/ Marketing)

-   Team player, critical thinker, self-motivated and proactive positive attitude

-   Fluent in written and spoken English & Hindi (Spoken)