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Marketing Specialist (Demand Generation + SDR)

Role Overview

We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.

You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.

This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.

Key Responsibilities

1. Outbound & SDR Execution

• Execute outbound campaigns across email, LinkedIn, and cold calling
• Build and manage target account lists and prospecting workflows
• Book qualified meetings for the sales team
• Continuously optimize messaging, sequences, and targeting
• Track and improve response rates, meeting conversions, and pipeline contribution

2. Campaign Execution (Demand Generation)

• Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
• Assist in running 1:1 and 1:few campaigns for target segments
• Work closely with the Marketing Manager on campaign planning and execution

3. Content & Copywriting

• Write cold emails, LinkedIn messages, and outreach sequences
• Develop campaign messaging and value propositions
• Support content creation for landing pages, ads, and marketing assets
• Continuously test and improve copy based on performance

4. Webinar & Podcast Execution

• Assist in planning and executing webinars and podcast initiatives
• Coordinate with internal teams and external speakers
• Drive pre-event outreach and post-event follow-ups
• Repurpose content into campaigns and outbound messaging

5. Lead Management & Lifecycle Support

• Support lead nurturing and follow-up workflows
• Ensure timely engagement with inbound and outbound leads
• Maintain hygiene of CRM and outreach tools

6. Channel & Audience Research

• Identify potential prospects using LinkedIn, communities, and databases
• Build and segment lists based on ICP criteria
• Explore new channels and opportunities for pipeline generation

7. Reporting & Optimization

• Track key metrics such as emails sent, responses, meetings booked, and conversions
• Share regular updates on campaign performance and learnings
• Continuously improve based on data and feedback

Key Metrics of Success

• Number of qualified meetings booked
• Response and conversion rates across outbound campaigns
• Contribution to pipeline generation
• Campaign execution velocity and quality

Required Skills & Experience

• 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
• Hands-on experience with cold email, LinkedIn outreach, and/or calling
• Strong copywriting and communication skills
• Ability to execute campaigns independently with minimal supervision
• High ownership and willingness to experiment

Preferred Qualifications

• Experience in AdTech / publisher ecosystem
• Exposure to webinars, podcasts, or event marketing
• Familiarity with tools like CRM, email automation, and prospecting tools
• Prior experience in outbound or SDR roles

Soft Skills

• Strong execution mindset (bias for action)
• Attention to detail and consistency
• Curiosity and willingness to learn
• Ability to work in a fast-paced startup environment

Why This Role Matters

This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.

Compensation

• Competitive salary aligned with early to mid-level SaaS roles
• Performance incentives linked to meetings and pipeline contribution

Location & Flexibility

• Hybrid
• Willingness to work closely with global teams and adapt to campaign timelines

About The Role

We are seeking a talented and driven SEO and Copywriting Specialist to join our small but mighty marketing team. In this role, you will be responsible for creating compelling, high-quality written content that aligns with SEO best practices, driving both organic traffic and engagement. You will work closely with the marketing team and our business leaders to optimize content for search engines while maintaining a clear and consistent brand voice across all digital platforms.

Key Responsibilities:

• SEO Strategy & Implementation:
• Conduct keyword research to identify high-traffic, relevant keywords and phrases.
• Optimize on-page SEO elements, including title tags, meta descriptions, headers, and images.
• Perform regular audits of website content to ensure it aligns with SEO best practices and make necessary updates.
• Track and analyse SEO performance metrics, including search rankings, organic traffic, and conversion rates, using tools like Google Analytics and SEMrush
• Copywriting & Content Creation:
• Write engaging, high-quality copy for website landing pages, email campaigns, social media posts, and more
• Craft compelling headlines, CTAs, and persuasive copy that enhances user experience and drives conversions.
• Contribute creative ideas for campaign development
• Ensure all content aligns with the organisation's mission and value
• Content Optimization:
• Edit and proofread copy to ensure it is grammatically correct, clear, and aligned with the brand voice.
• Implement best practices for content formatting, including keyword placement, internal linking, and content structure, to improve SEO ranking.
• Stay up to date with industry trends, search engine algorithm updates, and content marketing best practices to continuously improve content strategies.
• Reporting & Analysis:
• Prepare regular reports on SEO and content performance, analysing key metrics and identifying areas for improvement.
• Utilize A/B testing to optimize the effectiveness of content and landing pages.

Key Skills and Qualifications:

·      Proven experience (1-3 years) in SEO, copywriting, or content marketing.

• Strong understanding of SEO principles and techniques, including keyword research, on-page SEO, and technical SEO.
• Proficient in using SEO tools such as Google Analytics and SEMrush
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Ability to write clear, concise, and engaging content tailored to different audiences.
• Familiarity with content management systems (e.g., WordPress) and basic HTML.
• Strong communication skills, both verbal and written.
• Ability to work independently and manage multiple projects simultaneously.

• Mandatory - Hands on experience in Python and PySpark.

• Build pySpark applications using Spark Dataframes in Python using Jupyter notebook and PyCharm(IDE).

• Worked on optimizing spark jobs that processes huge volumes of data.

• Hands on experience in version control tools like Git.

• Worked on Amazon’s Analytics services like Amazon EMR, Lambda function etc

• Worked on Amazon’s Compute services like Amazon Lambda, Amazon EC2 and Amazon’s Storage service like S3 and few other services like SNS.

• Experience/knowledge of bash/shell scripting will be a plus.

• Experience in working with fixed width, delimited , multi record file formats etc.

• Hands on experience in tools like Jenkins to build, test and deploy the applications

• Awareness of Devops concepts and be able to work in an automated release pipeline environment.

• Excellent debugging skills.

We are situated at Vile Parle East has an Opening for a “Sales Executive” with the following criteria – Total Opening 2 Nos.  Minimum 3 years’ experience in sales, in any industry.  Very Good English Communication skills - Written (Good Email Drafting in Outlook) and Oral.  Well-versed with MS Office.  Smart in Communication and Personal Meetings  Ready to Travel (Domestic)  Package – Rs. 30,000/- to Rs. 35,000/- Or Negotiable (as per candidates Experience & Skills) Graduate preferred

About Us

We are an AI-Powered CX Cloud that enables enterprises to transform customer experience and boost revenue with our APIs by automating and analyzing customer interactions at scale. We assist across multiple voices and non-voice channels in 30+ languages whilst coaching and training agents with minimal costs.

The problem we are solving

In comparison to worldwide norms, customer support in traditional contact centers is quite appalling, due to a high number of queries, insufficient capacity of agents and inane customer support systems, businesses struggle with a multi-fold rise in customer discontent and bounce rate, resulting in connectivity failure points between them and customers. To address this issue, IITian couple Manish and Rashi Gupta founded Rezo's AI-Powered CX Cloud for Enterprises 2018 to help businesses avoid customer churn and boost revenue without incurring financial costs by providing 24x7 real-time responses to customer inquiries with minimal human interaction.

Roles and Responsibilities:

• Ability to synthesize complex data into actionable goals and act as the custodian for everything on data and insights.  
•  Ensuring data sanctity through instrumentation and monitoring data quality to meet the business needs of the company Developing and monitoring KPIs for each vertical of the business.
• (Revenue/Sales/Finance/Campaigns/Content/Marketing), and at an overall business level and constantly driving the company towards meeting the KPIs.
• Generating product and user insights and working closely with the Product manager to make product and design decisions
• Having a product out view towards problem-solving – Market and competitor research to understand the trends in product design, continuous A/B testing to grow the product KPIs, etc
•  Owning and improving the core issues related to the product.
• Create and maintain client relationships.
• Stay up to date with new products/services and competitors
• Interpersonal skills to work closely with various stakeholders who may have competing interests

Requirements:

• Previous experience in Business / Systems Analysis or Quality Assurance
• 2-5 years of experience
• A degree in IT / Computer Science
• Proven experience in eliciting requirements and testing
• Experience in analyzing data to draw business-relevant conclusions and in data visualization techniques and tools
• Solid experience in writing SQL queries
• Basic knowledge in generating process documentation
•  Strong written and verbal communication skills including technical writing skills

Life at Rezo.AI:

• We take transparency very seriously. Along with a full view of team goals, get a top-level view across the board with our regular town hall meetings.
•  A highly inclusive work culture that promotes a relaxed, creative, and productive environment.
• Practice autonomy, open communication, and growth opportunities, while maintaining a perfect work-life balance.
• Go on company-sponsored offsites and blow off steam with your work buddies.

Perks & Benefits:

Learning is a way of life. Unlock your full potential backed with cutting-edge tools and mentorship. Get the best-in-class medical insurance, programs for taking care of your mental health, and a Contemporary Leave Policy (beyond sick leaves)

Why Us?

We are a fast-paced start-up with some of the best talents from diverse backgrounds. Working together to solve customer services problems. We believe a diverse workforce is a powerful multiplier of innovation and growth, which is key to providing our clients with the best possible service and our employees with the best possible career. Diversity makes us smarter, more competitive, and more innovative.

Explore more here:

http://www.rezo.ai/" target="_blank">www.rezo.ai

What you need to have:

What you need to have:

We are searching for a brilliant, flexible android developer to create novel apps that meet the needs of our target audience. To this end, the android developer's responsibilities include writing and proofreading code, liaising with coworkers within and outside of their department, and monitoring customers' feedback. Over time, you will also be required to create app updates. To ensure success as an android developer, you should demonstrate proficiency in one of the mainstream programming languages, and a sound understanding of the traditional product life cycle. An exceptional android developer will be fearless but respectful in the pursuit of excellence, continually striving to shape the ways in which Android apps impact the world around us.

Responsibilities:

• Writing clean and efficient codes for Android applications
• Proofreading your code and correcting mistakes before each app is released.
• Collaborating with UI and UX Designers, as well as Software Testers, to ensure that each app is presentable and in perfect working order.
• Identifying and resolving bottlenecks, rectifying bugs and enhancing application performance
• Monitoring the performance of live apps and work on optimising them at the code level
• Collaborating with cross-functional teams to define and design new features
• Implementing measures to safeguard users' data.
• Ensuring that the construction and presentation of your apps are congruent with the company's standards.
• Monitoring app reviews to detect areas for improvement.
• Creating app updates, including bug fixes and additional features, for release.
• Staying up to date with new mobile technology trends, applications, and protocols