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Marketing Specialist (Demand Generation + SDR)
Role Overview
We are looking for a highly driven Marketing Specialist who will operate at the intersection of demand generation and outbound sales development. This is a hands-on, execution-heavy role designed for someone who is comfortable owning both marketing and SDR responsibilities.
You will work closely with the Marketing Manager to support pipeline generation efforts, execute campaigns, and directly contribute to top-of-funnel growth.
This role is ideal for someone who enjoys writing, outreach, experimentation, and direct impact on revenue, and is looking to grow into a full-stack B2B marketer.
Key Responsibilities
1. Outbound & SDR Execution
- Execute outbound campaigns across email, LinkedIn, and cold calling
- Build and manage target account lists and prospecting workflows
- Book qualified meetings for the sales team
- Continuously optimize messaging, sequences, and targeting
- Track and improve response rates, meeting conversions, and pipeline contribution
2. Campaign Execution (Demand Generation)
- Support execution of integrated marketing campaigns across outbound, inbound, and lifecycle channels
- Assist in running 1:1 and 1:few campaigns for target segments
- Work closely with the Marketing Manager on campaign planning and execution
3. Content & Copywriting
- Write cold emails, LinkedIn messages, and outreach sequences
- Develop campaign messaging and value propositions
- Support content creation for landing pages, ads, and marketing assets
- Continuously test and improve copy based on performance
4. Webinar & Podcast Execution
- Assist in planning and executing webinars and podcast initiatives
- Coordinate with internal teams and external speakers
- Drive pre-event outreach and post-event follow-ups
- Repurpose content into campaigns and outbound messaging
5. Lead Management & Lifecycle Support
- Support lead nurturing and follow-up workflows
- Ensure timely engagement with inbound and outbound leads
- Maintain hygiene of CRM and outreach tools
6. Channel & Audience Research
- Identify potential prospects using LinkedIn, communities, and databases
- Build and segment lists based on ICP criteria
- Explore new channels and opportunities for pipeline generation
7. Reporting & Optimization
- Track key metrics such as emails sent, responses, meetings booked, and conversions
- Share regular updates on campaign performance and learnings
- Continuously improve based on data and feedback
Key Metrics of Success
- Number of qualified meetings booked
- Response and conversion rates across outbound campaigns
- Contribution to pipeline generation
- Campaign execution velocity and quality
Required Skills & Experience
- 2–5 years of experience in B2B SaaS / AdTech / MarTech / Inside Sales / SDR roles
- Hands-on experience with cold email, LinkedIn outreach, and/or calling
- Strong copywriting and communication skills
- Ability to execute campaigns independently with minimal supervision
- High ownership and willingness to experiment
Preferred Qualifications
- Experience in AdTech / publisher ecosystem
- Exposure to webinars, podcasts, or event marketing
- Familiarity with tools like CRM, email automation, and prospecting tools
- Prior experience in outbound or SDR roles
Soft Skills
- Strong execution mindset (bias for action)
- Attention to detail and consistency
- Curiosity and willingness to learn
- Ability to work in a fast-paced startup environment
Why This Role Matters
This role is critical to building a consistent bottom-of-funnel engine by combining marketing execution with outbound sales development. You will directly contribute to pipeline growth and gain exposure to full-funnel marketing.
Compensation
- Competitive salary aligned with early to mid-level SaaS roles
- Performance incentives linked to meetings and pipeline contribution
Location & Flexibility
- Hybrid
- Willingness to work closely with global teams and adapt to campaign timelines
Job Title: LinkedIn Growth & Content Strategist
Location: Work from Office / Hybrid
Experience: 2–5 Years
Salary: ₹30,000 – ₹50,000 per month Plus Other Benefits
About the Role
We are looking for a results-driven LinkedIn Growth & Content Strategist who can take ownership of building our brand presence on LinkedIn through high-quality content, storytelling, and audience engagement. This role involves both strategy and execution, with a strong focus on growth.
Key Responsibilities
- Develop and execute a LinkedIn growth strategy aligned with business goals
- Plan and manage a consistent content calendar (posts, carousels, videos)
- Create engaging, high-quality content focused on branding, storytelling, and value creation
- Manage and grow the company’s LinkedIn page and leadership profiles
- Drive organic growth, reach, and engagement on LinkedIn
- Analyze performance metrics (impressions, engagement, followers) and optimize strategy
- Stay updated with LinkedIn trends, algorithms, and best practices
Content & Podcast Responsibilities
- Ideate and develop content themes and campaigns
- Plan and execute podcast content (topics, scripting, guest coordination)
- Repurpose podcast content into LinkedIn posts, clips, and short-form videos
- Work with designers/editors for content production
Requirements
- 2–5 years of experience in LinkedIn/content marketing or social media growth
- Strong understanding of personal branding and B2B content
- Proven ability to grow LinkedIn pages or personal profiles
- Excellent writing, storytelling, and content structuring skills
- Basic understanding of tools like Canva, video editing tools, or similar
- Strong analytical mindset and attention to detail
Preferred Skills
- Experience in podcast creation or video content
- Worked in a startup or fast-paced environment
- Understanding of content funnels and audience psychology
What We Offer
- Opportunity to build and scale a strong brand presence
- Ownership and creative freedom
- High-growth and fast-paced work environment
Merito is a curated talent platform that helps growth companies to identify and hire quality talent faster. Setup by team of IIM Ahmedabad and HEC Paris alumni Merito with its unique approaches changing the way hiring is done.
Responsibilities
- Develop content for marketing like creatives, blogs, podcast and videos
- Organize various marketing campaigns across different platforms.
- Design ,plan, and execute them and measure it's effectiveness.
- Keep an eye on all marketing channels from website to social media and everything else in between.
- Create brand awareness , come up with creative and innovative ideas and help in advertising and promoting.
- Attract,convert and monitor the marketing traffic and achieve the desired goals.
- Come up with content strategies based on business objectives for our targeted audience across all platforms.
- The marketing budgets are in your hands to acquire effective tools and resources , and the budget for various projects, would be handled by you as well.
- You've the authority to implement and improve any ongoing marketing strategy and plan a better one if required.
- Always make a note of the competitor's strategies and look out for their next move. Keep yourself updated with the new marketing trends.
Requirements
- You know market segmentations, product and service strategy, competitive strategy, and product/service development inside out
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results etc.
- Your knowledge about various marketing and analytical tools for B2B marketing such as Google Analytics, Google Ads, LinkedIn Marketing, Hubspot is essential
- Oversee and grow the marketing department, consistently identifying revenue opportunities within our established client base and managing consistent growth by securing new accounts
- You should have done content driven marketing (blogs, podcasts, videos etc.)
- Your verbal & written communication skills have always been on point.
- Should know tools like Hubspot, Zoho CRM, making marketing pipeling and architectural solutions
- Collaborate with the sales team to translate marketing efforts in tangible sales outcome
- Should have hands on understanding of the cross platform performance marketing
Benefits :
- Fixed + variable salary
- Flexible timings
Compensation may vary from 20,000 INR to 30,000 INR per month depending on the experience of the candidate.
PR Consultant JD
theSound is a multi-dimensional organization specializing in three spaces - marketing consulting, artist and celebrity management, and unique offline experiences.
We are a new-age marketing consulting firm. We specialize in helping brands figure out how to market themselves and make potential customers fall in love with them, and make existing customers fall hopelessly in love. We do this by creating really-really fresh marketing plans, campaigns and content. We also go the entire mile by providing branding, social media management, content, creative collateral, and offline events. Phew.
We also manage a set of inspiring and seasoned celebrities who are available to provide guest talks across a range of topics and conduct masterclasses and workshops for the employees and customers of organizations.
We ALSO work with various eclectic (trust us when we say that) artists, from musicians to magicians and (mostly) everything in between, to create unique offline experiences for brands. In other words, we are not a black and white event management company.
(https://www.thesound.party/" target="_blank">https://www.thesound.party/)
We are looking for teammates who are
As 'weird' as possible - someone who is itching to change the status quo, to take risks, to build a story that everyone talks about, and to make everyone sit up and take notice
Always keeping an eye out for 'meaningfulness' - every campaign, every strategy, every creative idea should never be superficial beyond a degree and should work towards genuinely and meaningfully connecting with audiences
“Weird + Meaningful” is our core belief, and we are craving to find people who really get it. :
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Responsibilities :
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Work closely with PR lead to create PR plans and strategies
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Improve the quality of the client’s voice via different online and offline channels
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Serve as a first contact person for all media queries
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Prepare press releases, media announcements, media responses, media pitches, press notes, briefing documents, by-line articles, keynote presentations/speeches, coverage reports, etc
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Prepare presentations for media briefings and other meetings
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Organize and oversee events such as press meets
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Provide effective crisis management solutions in times of need
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Build and maintain targeted media lists, and nurture relationships with key reporters
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Monitor and analyze the effectiveness of PR campaigns
Requirement
2+ years of experience in PR
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PR agency background a must
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Good understanding of the media landscape and strong existing media relations including at editorial levels
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Excellent written and verbal communication skills
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Strategic thinking, and relentless, flawless execution
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