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Digital Marketing Manager (Trading Domain)

About Us

Tradelab Technologies is a leading FinTech and capital markets technology company, headquartered in India, which develops high-performance software solutions for stock brokers, trading platforms, and financial institutions. Founded in July 2012 and incubated by a special R&D cell at IIT Kharagpur, we are at the forefront of building the next generation of trading technology. Our product portfolio includes advanced trading terminals, order-management systems (OMS), risk-management systems (RMS), low-latency exchange platforms, multi-crypto wallet solutions, and KYC/Compliance systems. We are defined by our commitment to "low latency," "high performance," and "real-time" systems that power the industry.

Role

We are seeking a strategic and results-driven Digital Marketing Manager to lead our B2B marketing initiatives in the competitive FinTech and capital markets technology landscape. You will be responsible for developing and executing comprehensive digital

marketing strategies that drive brand awareness, lead generation, and customer engagement across institutional and enterprise client segments.

Key Responsibilities

● Develop and execute multi-channel digital marketing strategies targeting B2B audiences in the FinTech and capital markets ecosystem

● Manage end-to-end campaign planning, execution, and optimization across SEO, SEM, content marketing, email marketing, and social media platforms

● Create and oversee thought leadership content including whitepapers, case studies, and technical blogs that resonate with brokers, trading firms, and financial institutions

● Drive lead generation initiatives and optimize conversion funnels to support business development goals

● Manage marketing analytics and reporting, providing actionable insights to improve campaign performance and ROI

● Collaborate with product and sales teams to develop compelling product positioning and go-to-market strategies

● Oversee website management, ensuring optimal user experience and technical SEO performance

● Build and manage relationships with digital agencies, technology vendors, and industry partners

● Monitor industry trends, competitor activities, and emerging marketing technologies to maintain competitive advantage

Skills & Experience

● 5-6 years of proven experience in digital marketing, preferably in B2B technology or SaaS environments

● Prior experience in the FinTech or Capital Markets industry is mandatory

● Demonstrated expertise in SEO/SEM, content marketing, marketing automation, and performance analytics

● Strong understanding of B2B buyer journeys and enterprise sales cycles

● Proficiency with marketing tools such as Google Analytics, Google Ads, HubSpot, SEMrush, or similar platforms

● Excellent written and verbal communication skills with the ability to articulate complex technical concepts

● Data-driven mindset with strong analytical and problem-solving abilities

● Experience managing marketing budgets and optimizing spend across channels

● Bachelor's degree in Marketing, Business, or related field; MBA is a plus

Why Join Us?

Join a pioneering technology company that is revolutionizing the capital markets infrastructure.

At Tradelab, you'll have the opportunity to work on cutting-edge, high-performance trading technology that powers some of the most demanding real-time systems in the financial industry.Born from IIT Kharagpur's innovation ecosystem and backed by over a decade of domain expertise, we offer an environment where your contributions directly impact the future of trading technology. Be part of a high-growth FinTech journey where innovation meets execution.

Role Type: Individual Contributor

Work Experience: 10+ years

About TradeLab

TradeLab is a leading fintech technology provider, delivering cutting-edge solutions to brokers, banks, and fintech platforms. Our portfolio includes high-performance Order & Risk Management Systems (ORMS), seamless MetaTrader integrations, AI-driven customer engagement platforms such as PULSE LLaVA, and compliance-grade risk management solutions. With a proven track record of successful deployments at top-tier brokerages and financial institutions, TradeLab combines scalability, regulatory alignment, and innovation to redefine digital broking and empower clients in the capital markets ecosystem.

Role Overview

We are seeking an accomplished and dynamic Sales Manager based in Mumbai to lead TradeLab’s expansion across Western India. This is a high-impact, hunter-focused role tasked with building new client relationships with discount brokers, full-service brokers, banks, and fintech platforms. The role involves minimal account nurturing, with a primary focus on prospecting, pipeline development, and closing high-value deals. The ideal candidate will bring deep industry expertise, an established network in the capital markets, broking, and fintech sectors, and a proven ability to navigate complex sales cycles with senior stakeholders.

Key Responsibilities

· New Business Development: Drive aggressive acquisition of new clients across Western India by targeting entities aligned with TradeLab’s Ideal Customer Profile (ICP), including discount brokers, full-service brokers, banks, and fintech platforms.

· Pipeline Management: Build, manage, and maintain a robust sales pipeline by prospecting, qualifying leads, and advancing opportunities through discovery, demonstrations, proposal creation, negotiation, and deal closure.

· End-to-End Sales Ownership: Lead complex, enterprise-grade sales cycles from initial outreach to contract signing, engaging senior stakeholders such as CEOs, CTOs, CIOs, and Heads of Broking.

· Solution Positioning: Collaborate closely with solutions architects and product teams to tailor and position TradeLab’s modular offerings (ORMS, MetaTrader integrations, PULSE AI, CRM/LPA solutions) to address specific client pain points and objectives.

· Regulatory Expertise: Demonstrate a deep understanding of regulatory frameworks (e.g., SEBI guidelines, algo trading controls, T+0 settlement workflows) and articulate their business value to position TradeLab’s solutions as compliance-driven and operationally efficient.

· Brand Representation: Act as TradeLab’s ambassador at industry events, trade shows, webinars, and client meetings to enhance brand visibility and establish thought leadership in the capital markets ecosystem.

· Market Feedback: Provide actionable, structured insights from client interactions to influence product roadmaps, go-to-market strategies, and solution enhancements.

· CRM Management: Actively maintain and update customer relationship management (CRM) systems to ensure accurate tracking of leads, opportunities, and client interactions, enabling data-driven decision-making and forecasting.

Must-Have Qualifications

· Experience: 10+ years of sales experience in capital markets technology, trading infrastructure, or fintech SaaS, with a minimum of 5–8 years focused on enterprise or mid-market financial institutions.

· Network: Extensive, established connections with decision-makers (CxOs, Tech Heads, Risk Committees) at brokers, banks, and fintech platforms across Western India.

· Proven Track Record: Demonstrated success in consistently meeting or exceeding half-yearly and yearly sales targets in a high-pressure, target-driven environment, with a focus on hunting and closing new business.

· Stakeholder Engagement: Exceptional ability to engage both business and technical stakeholders, translating complex technical solutions into compelling business value propositions.

· CRM Expertise: Hands-on experience in maintaining and leveraging CRM platforms (e.g., Salesforce, HubSpot, or similar) to manage pipelines, track client interactions, and generate accurate sales forecasts.

· Communication Skills: Outstanding verbal and written communication, presentation, and negotiation skills, with the ability to tailor messaging to diverse audiences.

· Self-Starter Mindset: Ability to thrive as an individual contributor in a fast-paced, high-pressure environment, demonstrating initiative, resilience, and accountability.

· High-Pressure Performance: Proven ability to perform effectively in high-stakes, deadline-driven settings, maintaining composure and delivering results under tight timelines.

Good-to-Have Skills

· Platform Exposure: Familiarity with broking platforms, Order Management Systems (OMS), Risk Management Systems (RMS), or API-driven fintech products.

· Technical Knowledge: Working knowledge of algorithmic trading, risk management systems, and compliance workflows (e.g., SEBI regulations, T+0 processes).

· Consultative Selling: Experience with solution-oriented or consultative sales methodologies, focusing on addressing client needs through tailored solutions.

Why Join TradeLab?

· Innovative Environment: Join a fast-growing fintech leader at the forefront of transforming the Indian and global brokerage ecosystem with cutting-edge technology.

· Ownership & Impact: Take full ownership of a high-potential territory (Western India) with direct visibility to senior leadership and the opportunity to shape regional growth.

· Cutting-Edge Solutions: Gain hands-on experience with next-generation trading infrastructure, AI-driven platforms, and compliance-focused solutions.

· Growth Opportunities: Thrive in an entrepreneurial role with significant learning potential, professional development, and a steep growth trajectory.

Role Overview

We are seeking an accomplished and dynamic Sales Manager based in Mumbai to lead TradeLab’s expansion across Western India. This is a high-impact, hunter-focused role tasked with building new client relationships with discount brokers, full-service brokers, banks, and fintech platforms. The role involves minimal account nurturing, with a primary focus on prospecting, pipeline development, and closing high-value deals. The ideal candidate will bring deep industry expertise, an established network in the capital markets, broking, and fintech sectors, and a proven ability to navigate complex sales cycles with senior stakeholders.

Key Responsibilities

• New Business Development: Drive aggressive acquisition of new clients across Western India by targeting entities aligned with TradeLab’s Ideal Customer Profile (ICP), including discount brokers, full-service brokers, banks, and fintech platforms.
• Pipeline Management: Build, manage, and maintain a robust sales pipeline by prospecting, qualifying leads, and advancing opportunities through discovery, demonstrations, proposal creation, negotiation, and deal closure.
• End-to-End Sales Ownership: Lead complex, enterprise-grade sales cycles from initial outreach to contract signing, engaging senior stakeholders such as CEOs, CTOs, CIOs, and Heads of Broking.
• Solution Positioning: Collaborate closely with solutions architects and product teams to tailor and position TradeLab’s modular offerings (ORMS, MetaTrader integrations, PULSE AI, CRM/LPA solutions) to address specific client pain points and objectives.
• Regulatory Expertise: Demonstrate a deep understanding of regulatory frameworks (e.g., SEBI guidelines, algo trading controls, T+0 settlement workflows) and articulate their business value to position TradeLab’s solutions as compliance-driven and operationally efficient.
• Brand Representation: Act as TradeLab’s ambassador at industry events, trade shows, webinars, and client meetings to enhance brand visibility and establish thought leadership in the capital markets ecosystem.
• Market Feedback: Provide actionable, structured insights from client interactions to influence product roadmaps, go-to-market strategies, and solution enhancements.
• CRM Management: Actively maintain and update customer relationship management (CRM) systems to ensure accurate tracking of leads, opportunities, and client interactions, enabling data-driven decision-making and forecasting.

• Mandatory Modules: Inventory, Purchase Order, Order Management.

• Skill: Oracle Supply Chain Management Functional Consultant

• Hands-on experience in Oracle SCM 11i & R12 with good English (Written + Verbal) communication skills, team player, ready to travel / relocate & available at short notice.

• Should have extensively worked on Oracle EBS Support/implementation/upgrade Projects should be aware of the solution design, documentation, and AIM/OUM methodology.

• Expertise in Modules OM, Purchasing, Inventory. 

• Industry experience in Supply Chain Industry will be an added advantage.

• Ready to work in Shifts by rotation if required.

*Skill Required: Oracle EBS SCM Functional*