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Performance Marketing Manager (PPC)

Location: Mohali, Phase 8B (On-site)

Experience: 4+ Years

About the Role

75WAY Technologies Pvt. Ltd. is looking for an experienced Performance Marketing Manager (PPC) to drive lead generation and digital growth for our in-house IT services website. The ideal candidate should have hands-on experience in planning, executing, and optimizing paid marketing campaigns for an IT software development company, with a strong focus on generating high-quality B2B leads.

Key Responsibilities

• Plan, execute, and optimize PPC campaigns across Google Ads, Microsoft Ads, LinkedIn Ads, and Meta Ads.
• Manage performance marketing campaigns for the company's in-house website to generate qualified IT service leads.
• Develop strategies to increase website traffic, lead conversions, and return on ad spend (ROAS).
• Conduct keyword research, competitor analysis, and audience targeting for IT services.
• Optimize campaign performance through A/B testing of ads, landing pages, and bidding strategies.
• Monitor and improve key metrics such as CPC, CTR, CPA, Conversion Rate, and ROAS.
• Collaborate with the SEO, Content, Design, and Development teams to improve campaign effectiveness.
• Create and manage remarketing and retargeting campaigns.
• Prepare weekly and monthly performance reports with actionable insights.
• Manage advertising budgets efficiently to maximize campaign performance.
• Stay updated with the latest PPC trends, platform updates, and digital marketing best practices.

Position: Senior Project Associate= 01

Essential Qualification:

(i) Master’s Degree in Natural or Agricultural Sciences/ MVSc or bachelor’s degree in Engineering or Technology or Medicine from a recognized University or equivalent

and

(ii) Four year’s experience in Research and Development in industrial and Academic Institutions or Science and Technology Organisations and Scientific activities and services

OR

Doctoral Degree in Science/ Engineering/ Technology/ Pharma/ MD/ MS from a recognized University or equivalent

Desirable Qualification: Full stack developer with demonstrable experience in working with different operating systems, Programming Languages (Shell Scripts, Python, C, MySQL, MariaDB, SQLite, HTML, PHP), Database Server (MySQL, OpenLDAP), Apache and NGINX Web Server, hands-on experience with application performance indicators like red metrics etc and Unity3D. Experience in React Native, online mentoring and content creation. Machine learning and evolutionary biology knowledge will be an added advantage. Previous experience in game development is highly desirable.

Upper Age limit (years) - 40

Monthly Emoluments: 42,000/- +HRA

Deadline for application - 22-Apr-2024

Responsibilities:

• Develop customized solutions on the Salesforce platform using Apex, Visualforce, Lightning Web Components (LWC), and other Salesforce technologies.
• Design and implement complex business logic, data models, and workflows to support business requirements.
• Collaborate with stakeholders to gather requirements, analyze business processes, and recommend best practices for Salesforce implementation.
• Customize and configure Salesforce features including objects, fields, page layouts, validation rules, and process automation.
• Integrate Salesforce with external systems using APIs, middleware tools, and custom integration solutions.
• Perform data migration, data manipulation, and data quality management tasks as needed.
• Conduct code reviews, troubleshoot issues, and optimize performance to ensure the stability and scalability of the Salesforce platform.
• Stay updated with the latest Salesforce releases, features, and best practices to continuously improve the platform.

Qualifications:

• Bachelor's degree in Computer Science, Information Technology, or related field.
• Minimum of four years of hands-on experience in Salesforce development.
• Proficiency in Apex programming language, Visualforce, Lightning Web Components (LWC), and other Salesforce development tools.
• Experience with Salesforce configuration including objects, fields, workflows, validation rules, and process automation.
• Strong understanding of Salesforce data model, data management, and data integration techniques.
• Experience with Salesforce APIs, REST/SOAP web services, and integration tools like MuleSoft.
• Salesforce certifications such as Salesforce Certified Platform Developer (PD1) or equivalent are preferred.
• Excellent problem-solving skills, attention to detail, and ability to work independently as well as part of a team.
• Strong communication skills with the ability to effectively collaborate with stakeholders at all levels.

Job Responsibilities

· International Freight agents are responsible for matching authorized and reliable transportation carriers to the shippers and coordinating all of the shipping needs for many companies.

· Maintain current clients, generate leads and attract new prospects and develop a sales pipeline.

· Acquire new business through prospecting, cold calling etc. Contract with freight shipping carriers and negotiate the best rates and services for our customers.

Skills Required :

· Excellent Communication skills.

· Demonstrated ability to meet sales targets.

· Good understanding of the Freight Industry.

· Proficiency in office software, including Microsoft Word, Excel, and Outlook Express.

· Proficient negotiating skills.

· Excellent problem-solving abilities.

NOTE: Minimum 6 months of experience in freight brokerage is MANDATORY.

Location: Mohali , Delhi, Dehradun, Gurugram

MUST have skills (not just a class room training experience please) –

1. Hands on experience on Postman/ SOAP UI/ REST ASSURED/JUnit framework for API testing
2. Hands on experience on GIT, JIRA, Jenkins
3. Good Understanding of REST API types (GET, PUT, POST, DELETE) an it’s working
4. Good understanding of HTTP, JSON protocol and syntax
5. Good understanding of Message Schema, RAML, Message Request-Response mechanism
6. Working experience in Agile methodology.
7. Strong written and verbal communication skills (English).
8. The candidate should be good with communication as he/she will be interacting with global teams very often.

GOOD to have –

1. Understanding of STUB/Service virtualization
2. Understanding of any API testing tools like –Rest Client, Anypoint etc.
3. Been able to understand Retail Banking functions/requirements.

Key Activities

• Primary responsibility for test automation within Agile delivery streams
• Experience with building test automation frameworks and Continued Integration
  • Some amount of manual exploratory testing
  • Test preparation, test design, execution and reporting
  • Defect management lifecycle exposure (using Jira) from defect reporting to tracking to closure
  • Writing test plans and test completion reports
  • Active in Agile meetings when required for planning, retrospectives

1. Good communication skills (spoken and written).

2. Persuasion and people skills to engage clients and customers.

3. Data mining experience using LinkedIn, Google, etc.

4. IT solution/IT sales/mobility/pre-sales/outbound(software sales)/business development/key account management exposure/analytics sales experience.

We are looking for a motivated React js developer to come join our team.

Roles & Responsibilities:

• React.js developers (about 3-5 years of experience) are involved in the interface
• component design from implementation to testing.
• Implement user interface components for JavaScript-based web and mobile applications using the React open-source library ecosystem.
• Should have proficiency in front end languages HTML, CSS, JavaScript, and JavaScript
• frameworks like REACT, Angular JS.
• Have knowledge in REACT tools such as react.js, Webpack, Enzyme, Redux, and Flux. Previous experience in user application.
• interface design is essential.
• Must have hands-on experience in payment gateway,3rd party API integration, Security encryption & decryption experience.

Skills:

• A good attitude toward work, Strong problem-solving skills
• Desire to work in a fast-paced environment along with project and time management skills
• Ability to work independently or with a group