4+ DMP Jobs in India
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Gurugram
8 - 12 yrs
₹20L - ₹30L / yr
Data AnalyticsMarketing analytics
SQL
Media Analytics
Digital Analytics
+4 more
Role - Analytics Associate Director
About our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
About our Client :-
Our Client is a global data and measurement-driven media agency whose mission is to make brands more valuable to the world. Clients include Google, Flipkart, NBCUniversal, L'Oréal and the Financial Times. The agency is more than 2,000 people strong, manages $4.5B in annualized media spend, and deploys campaigns in 121 markets via 22 offices in APAC, EMEA and the Americas.
About the role :-
Accountable for quantifying and measuring the success of our paid media campaigns and for delivering insights that enable us to innovate the work we deliver at MFG. Leading multi-product projects, developing best practices, being the main point of contact for other teams and direct line management for multiple team members.
Some of the things we’d like you to do -
● Build a deep understanding of marketing plans and their objectives to help Account teams (Activation, Planning, etc) build comprehensive measurement, and test & learn plans
● Play an instrumental role in evolving and designing new, innovative measurement tools. Managing the process through to delivery and take ownership of global roll out
● Recruit, manage and mentor analytical resource(s), ensuring the efficient flow of work through the team, the timely delivery of high-quality outputs and their continuing development as professionals
● Lead the creation of clear, robust and thought-provoking campaign reviews and insights
● Work with Account teams (Activation, Planning, etc) to help define the correct questions to understand correct metrics for quantifying campaign performance
● To help deliver “best in class” analytical capabilities across the agency with the wider Analytics team, including the use of new methods, techniques, tools and systems
● Develop innovative marketing campaigns and assist clients to define objectives
● Develop deep understanding of marketing platform testing and targeting abilities, and act in a consultative capacity in their implementation
● Provide hands-on leadership, mentorship, and coaching in the expert delivery of data strategies, AdTech solutions, audiences solutions and data management solutions to our clients
● Leading stakeholder management on certain areas of the client portfolio
● Coordination and communication with 3rd party vendors to critically assess new/bespoke measurement solutions. Includes development and management of contracts and SOWs.
A bit about yourself -
● 8+ years of experience in a data & insight role; practical experience on how analytical techniques/models are used in marketing. Previous agency, media, or consultancy background is desirable.
● A proven track record in working with a diverse array of clients to solve complex problems and delivering demonstrable business success. Including (but not limited to) the development of compelling and sophisticated data strategies and AdTech / martech strategies to enable
marketing objectives.
● Ideally you have worked with Ad Platforms, DMPs, CDPs, Clean Rooms, Measurement Platforms, Business Intelligence Tools, Data Warehousing and Big Data Solutions to some degree
● 3+ years of management experience and ability to delegate effectively
● Proficiency with systems such as SQL, Social Analytics tools, Python, and ‘R’
● Understand measurement for both Direct Response and Brand Awareness campaigns desired
● Excellent at building and presenting data in a visually engaging and insightful manner that cuts through the noise
● Strong organizational and project management skills including team resourcing
● Strong understanding of what data points can be collected and analyzed in a digital campaign, and how each data point should be analyzed
● Established and professional communication, presentation, and motivational skills
Read more
Gurugram, Bengaluru (Bangalore), Mumbai
8 - 15 yrs
₹20L - ₹30L / yr
Data Structures
martech
adtech
Data AnalyticsCDP
+5 more
Job Description
Our client is currently looking for a Senior Data Consultant to join the data, technology & analytics division in the MarTech/Adtech industry.
Key Role:
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensuring the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives, support the agencies in audience planning strategies utilising all data assets
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into [m]insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
Read more
Gurugram, Bengaluru (Bangalore), Mumbai
8 - 15 yrs
₹20L - ₹30L / yr
Product Strategy
DMP
Digital Marketing
Digital media
CDP
+4 more
Job Description
Our client is a leading data product and technology firm that makes advertising work better for people.
Key Role:
- Lead the Data Solutions function and be the POC for all Agency Digital and Data leads to liaise on client requirements, and ensure the appropriate solutions are rolled out.
- General agency pitch support for data as needed but more proactively creating consulting frameworks around client 1st PD data architecture, guidance, and recommendation around CDPs implementation, vs DMP, Mar-tech stack
- Establish working relationship and SOP for implementation delivery for Mar-Tech projects
- Contribute to team projects as the executive sponsor for client data initiatives
- Provide end-user training across our proprietary technology stack
- Own the setup elements such as first party data, tag integration (tag management systems, custom data integrations, CRM connections, etc.), custom data partner integration development.
- Work with data partners to integrate their data sets into insights (Onboarding & Testing Data Sets)
- Manage the Mar-tech partners, working on JBPs to achieve shared goals of client enablement
- Collect & distribute local product feature requests to global/regional teams
- Work closely with the global and regional product team to test and rollout new features, special with the cookieless future of audience planning tools
Requirements
- 10+ years of experience in Technology Consulting role within Adtech/Martech
- Bachelor’s or master’s degree in a relevant field (Data, Technology, IT, Marketing)
- Certifications (or advanced knowledge) in DMP, CDP, Mar-tech & digital analytics platforms
- A strong understanding of all digital marketing channels
- Familiar with advanced analytics and data management concepts
- Proven ability to build and grow relationships with key stakeholders
- Excellent written and verbal communication skills.
- Flexibility to work in a cross-functional team but also have the initiative to problem-solve independently.
- Highly organised with demonstrated project management capabilities
Read more
Gurugram, Bengaluru (Bangalore), Mumbai
8 - 15 yrs
Best in industry
Digital Marketing
Data AnalyticsDMP
Google AnalyticsAdobe Analytics
+3 more
Our client is currently looking for a Data Solutions Associate Director to join the data, technology & analytics division.
Key Role:
- Support agencies on client brief responses, working with the analytics & technology directors to develop tailored solutions using proprietary or partner technologies.
- Conduct client data & technology audits for development of audience strategies.
- Deliver detailed digital transformation roadmaps to support audience activation, provided in a client-ready format for agency partners to utilize.
- Project manage all signed-off SOW’s, from initiation to closure and ensure effective delivery.
- Work closely with agency planning teams to identify opportunities for clients within data & tech service scope.
- As the SME on data marketplaces, be the POC for buying teams with enquiries on data strategy for media activation (source, validate, build).
- Develop agency data ‘champions’ in your respective market, through training and enablement programs covering Identity resolutions, data governance and ethics policies, as defined by our global and legal teams.
- Work with the Regional & Marketing teams to create & deliver Learning & Development sessions on our partner solutions to buying and agency teams.
- Lead and develop key relationships with relevant data & technology partners, working with investment & agencies to deliver opportunities that support our client and internal requirements.
- Any other ad-hoc projects or tasks relevant to the position.
- Build a great working relationship with your team, market teams and client team, operating seamlessly together to deliver success for our clients, across the briefing, booking, set up, optimization and reporting processes.
Requirements
- Bachelor’s degree in a relevant quantitative field (Engineering, Computer Science, Analytics)
- 10+ years in a data & technology consulting role, with expertise around developing client data strategies (eg CRM, 1st party, 3rd party, CDP/DMP’s) for media activation.
- Thorough understanding of digital marketing channels (specifically search, social & programmatic) & digital media metrics
- Expert knowledge on the data landscape and relevant topics within the industry.
- Be a strategic problem solver, with the ability to understand client business challenges and develop creative, effective & measurable solutions
- High-level stakeholder management capabilities, who can influence a diverse range of teams and individuals
- Experienced trainer, having worked with marketing teams to deliver learning & development programs.
- Outstanding communication skills, both written and verbal. Must be comfortable presenting to clients if needed.
- Strong data & tech partner management capabilities, with established relationships in place with key partners (eg Data onboarders, aggregators, panel providers, etc)
- Highly organised, detail orientated, QA-focused with demonstrated project management capabilities
- Flexibility to work in a cross-functional team but also have the initiative to problem solve independently
- The following will be highly regarded:
- Certifications (in addition to demonstrated experience) with Marketing Technology platforms (eg SFMC, AEC)
- Advanced knowledge of clean room solutions
- Hands-on experience in either a technology or analytics role, within an agency or management consulting firm.
- Commercial experience within Data & Tech consulting (eg package service offerings to generate revenue, develop ratecards, SOW’s etc)
Read more
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