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Job Description:
The Social Media Marketer is a dynamic role responsible for executing and supporting a wide range of marketing activities. This position encompasses market research, data analysis, content creation, social media management, and campaign execution to support the organization's marketing strategies and objectives. The ideal candidate is a creative and analytical thinker with a strong grasp of marketing principles and the ability to adapt to changing market trends and organizational needs.
Key Responsibilities:
• Market Research and Analysis:
o Conduct market research to gather insights on industry trends, competitor strategies, and customer preferences.
o Analyze market data to identify opportunities for growth and areas for improvement in marketing strategies.
• Content Creation and Management:
o Develop and manage a content calendar for various marketing channels, including social media, blogs, and newsletters.
o Create engaging and informative content that aligns with the brand's voice and marketing objectives.
• Social Media Management:
o Manage the organization's social media profiles, ensuring regular and engaging content is posted across platforms.
o Monitor social media trends and engagement, and adjust strategies to optimize reach and interaction.
• Campaign Execution:
o Assist in the development and execution of marketing campaigns, including email marketing, digital advertising, and promotional events.
o Monitor campaign performance, analyze results, and make recommendations for future campaigns.
• Brand and Communication:
o Ensure all marketing materials and communications are consistent with the organization's brand identity and messaging.
o Assist in the development of marketing collateral, including brochures, presentations, and promotional materials.
• Stakeholder Collaboration:
o Collaborate with various departments and external partners to ensure marketing activities align with overall business objectives.
o Provide marketing support to sales teams, including market insights, promotional materials, and campaign support.
• Professional Development:
o Stay updated on the latest marketing trends, tools, and best practices. o Attend workshops, webinars, and industry events to enhance marketing knowledge and skills.
Qualifications:
• Bachelor's degree in Marketing, Business, or related field.
• Proven experience in a marketing role, with a strong portfolio of marketing projects.
• Excellent communication and writing skills.
• Proficiency in marketing tools and software, including CRM, CMS, and analytics platforms.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Creative thinker with the ability to develop innovative marketing strategies.
• Ability to work independently and as part of a team in a fast-paced environment.
• Detail-oriented with strong organizational and project management skills.
Introduction
We are actively Looking for a Fresher with a deep passion for Digital Marketing to join our emerging Digital Marketing team. This position entails the strategic planning, meticulous execution, and continuous optimization of our online marketing initiatives. We are in search of an individual driven by a true passion for the world of marketing and advertising.
Roles and Responsibilities
- Plan and execute digital marketing campaigns, email marketing campaigns, social media, and paid advertising campaigns.
- Conduct market research to identify trends and insights, and optimize strategies accordingly.
- Create and manage content for various digital platforms, ensuring it aligns with the brand's tone and messaging.
- Create, manage and Automate digital marketing campaigns on buffer/Hootsuite (or any other tools).
- Create and manage content calendar for Hiringhood brand accounts.
- Monitor and analyse the performance of campaigns, using data-driven insights to make continuous improvements.
- Collaborate with cross-functional teams to coordinate marketing efforts and ensure brand consistency.
- Social Media Marketing: Create and manage Groups/Pages and Content across various social media platforms, engage with the audience, increase the followers and grow our social media presence.
- SMM (Social Media Management): Monitor and analyze social media performance metrics, generate insights, and adjust strategies accordingly.
- Email Marketing: Assist in email marketing campaigns, including content creation and segmentation, to drive customer engagement and conversions.
- Analytics and Reporting: Generate regular reports on digital marketing performance, highlighting key metrics and areas for improvement.
Must Have Skills
- Knowledge of digital marketing principles, strategies, and tools.
- Familiarity with social media platforms and digital marketing trends.
- Knowledge of Building digital creatives in various formats like Banners, Videos, slideshows, Gifs, Animations, market flyers, promos & ads for posts using tools like Canva, Photoshop or any other tools.
- Excellent presentation, communication, visualization and articulation skills.
- Bachelor's degree in Marketing, Communications, technology or any related field.
- Fresher / Experienced with knowledge in Social Media Marketing / Digital Marketing.
Good to Have Skills
- Candidates with a portfolio of existing digital marketing projects will be preferred over candidates who do not have related experience.
- Candidates with related micro/nano courses and certifications in digital marketing will be given additional preference.
- A strong passion for digital marketing, a willingness to learn new tools and tech savviness.
- Ability to work with programmatic advertising and the ability to compare and contrast between campaigns across different platforms.
- Ability to automate marketing on instant messaging Apps/Channels like Whatsapp, telegram, Slack, etc,. using NoCode tools like WATI.
About Hiringhood
Hiringhood is a technology platform that offers marketplaces to employers, recruiters, jobseekers, and third parties to increase the acceleration, precision & scale of the recruitment process while decreasing the cost & time. Hiringhood aims to build a cosmos of these marketplaces across India and the world serving various industries & domains.
Hiringhood has built the world’s first and only premium bounty-hunting & crowdsourcing recruitment marketplace.
Location
Hiringhood, founded on 14th November 2020, is located in T-HUB 2.0, the largest incubation center and Innovation campus in Asia, a Hyderabad-based start-up ecosystem enabler. T-Hub facilitates collaborations between Startups, Angel Investors, Venture Capital Firms, Corporates, Governments, and Academia.
Why Join Hiringhood?
- Be part of an award-winning startup that believes in the entrepreneurial acumen of every employee.
- Hiringhood offers access to a great startup environment at T-Hub you will get access to over 250+ startups, their founders, and their teams, the scope to learn is infinite.
- Hiringhood also offers great networking opportunities through T-Hub events.
JOB DETAILS
CTC - 10-15k Per Month (STIPEND)
EXP RANGE - 0-6 Months
Education - BBA/ Any Graduate
Notice Period - Immediately
Work Mode - WFO
Location - HYDERABAD
SEO Analyst Responsibilities:
- Conducting keyword research using dedicated software, and generating new keyword ideas.
- Analyzing website and social media pages, then making recommendations for improvement.
- Monitoring website traffic, search results, and developing strategies.
- Generating content ideas and delegating these to the team.
- Overseeing content creation and offering suggestions.
- Updating outdated content.
- Optimizing pages for desktop, tablet, and mobile use.
- Developing link-building strategies.
- Managing paid search campaigns.
- Keeping up to date with new trends and best SEO practices.
SEO Analyst Requirements:
- BSc in marketing or similar.
- HTML and JavaScript experience.
- Previous experience in a similar role would be advantageous.
- Excellent written, verbal, and analytical skills.
- Experience with Google Analytics.
- Great customer service and interpersonal skills.
- Ability to follow specifications.
- Ability to work under pressure.
Our client is a 5 year old online gaming company with market leading games in three segments - Poker, Rummy and Cricket. Their online games are ensured to be safe, trusted and secure for their customers. They have a registered base of over a million users and are working towards the growth of online gaming in the country.
- Will be a part of the Paid Media Team & working with the team lead for strategy & execution.
- Will be raising requirements for design & content internally.
- Making & sending daily, weekly & monthly reports of ad performance & other marketing reports to respective team leads.
What you need to have:
- Min 3 year+ working experience in running ads on Google ads platform.
- Thorough knowledge of key performance measurement metrics.
- Should have good communication/negotiation skills.
- A keen eye to design & communications.
- Above-average writing skills.
Google Analytics● Responsible for planning, executing, and maintaining performance marketing campaigns
across channels - Facebook, Google SEM, Display, YT & UAC for both app and web funnels.
● Track the funnel performance and take steps proactively to fix leakages & breakages on a day-to-day basis.
● Work and coordinate with cross-functional teams across domains to lead and close
marketing initiatives.
● Competitive analysis to explore interesting trends, marketing strategies, tactics, and channels
to drive acquisition with an implement, test, and measure mindset.
● Analysis of performance marketing efforts & reporting of key insights, learnings & misses
once campaigns are over.
● Work and coordinate with the Creative team to ensure smooth execution of campaigns.
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
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