Business Developer

Location: Bengaluru, Kadugodi

Experience: 4-6 years

About company:

Client is a Germany-headquarted IT consulting and service organization. With over 25 years of expertise and global presence, we are committed to customer excellence and focused in addressing niche areas of product engineering, process consulting and software development in automotive, railways, production automation, data management and business IT domains.

Key Responsibilities:

• Develop or enhance features to meet industry standards, safety regulations, and project specifications.
• Collaborate with Business stakeholders to understand Business Requirements
• Work closely with hardware engineers, QA, and Scrum Master to integrate software solutions into embedded systems.
• Identify Problems and resolve technical issues within embedded systems, making critical decisions on system architecture and software design.
• Strive towards Improving Processes, system performance, optimize code and innovate in software design.
• Work closely with vendors to design and implement edge AI solutions

Requirements:

• Must have done B.Tech/B.E preferably in ECE stream
• Must have Proficiency in Python/C/C++, Go Lang, Scripting in Bash
• Must have Strong Fundamentals on Embedded Development Life cycle
• Must have Strong knowledge on Embedded Linux, Unix/Linux commands, RTOS and SQL
• Sound knowledge of CAN/J1939 protocol, Sensor Data Processing and Telemetry
• Experience with tools like JIRA and Agile/Scrum methodology
• Excellent communication skills and ability to collaborate with cross-functional teams.
• Ability to work on multiple projects and prioritize work effectively
• Ability to work independently and as a team member
• Strong analytical and problem-solving skills

Nice to Have:

• Understanding of ADAS, Driver Monitoring Systems
• Experience with embedded video coupled with edge AI

Responsibilities :

• Fluent in English verbal and written communication
• Client and audience query handling
• Resolving customer complaints brought to your attention
• Providing detailed information to customers
• Prompt response over Product Chat box
• Taking feedback from the customers
• Maintaining a healthy relationship with the clients

Note : Training will be provided to the freshers

(surat local candidates can apply only)

REQUIRED SKILLS:

GTM STRATEGY & PRODUCT POSITIONING

MANDATORY CRITERIA:

1. Must have 3+ years of B2B product marketing experience, preferably in SaaS/tech.
2. Must have strong GTM (Go-To-Market) strategy ownership for product/feature launches.
3. Must have deep understanding of B2B SaaS products, sales cycles, and subscription models.
4. Must have strong product positioning, messaging, and storytelling skills for global markets.
5. Must have experience with HubSpot for automation, email, and WhatsApp campaigns.
6. Must be highly analytical, with proven expertise in Google Analytics 4 (GA4) for performance & ROI tracking.
7. Must have experience designing localized, multi-Country marketing strategies.
8. Must be proficient in creating sales enablement content (product decks, case studies, battle cards).
9. Must be able to collaborate effectively with Product, Sales, and Customer Success teams.

DESCRIPTION:

Organizational Overview:

• The company is a global end-to-end hospitality technology provider specializing in solutions for small and medium-sized accommodation businesses.
• With more than 480+ Team members and 20+ years of experience, YCS currently has 40,000+ customers in over 170 countries, with 50+ supported languages in our software, and a 24/7 support network to match. 
• We have a Local team in 15+ countries including India, Thailand, Indonesia, Philippines, Sri Lanka, South Africa, Tanzania, Uganda, USA, Mexico, and counting.

Profile Overview:

• We are looking for a strategic and creative Product Marketing Manager to lead product positioning, messaging, and go-to-market strategies across multiple international markets — including India, Thailand, Philippines, USA, Mexico, and Africa.
• The ideal candidate will have a deep understanding of B2B SaaS products, strong storytelling skills, and the ability to tailor marketing strategies for diverse global audiences. This role requires a balance of analytical thinking, creative execution, and cross-functional collaboration to directly drive product adoption, engagement, and market growth and revenue acceleration.

Roles & Responsibilities:

• Lead the development and execution of global Go-To-Market (GTM) strategies for new feature releases and products, ensuring localized alignment.
• Conduct in-depth market, competitor, and customer research to develop and continuously refine compelling, differentiated product positioning and messaging.
• Own the localization of messaging and campaigns, collaborating with regional teams to ensure cultural relevance and maximum impact across target international markets.
• Design and execute performance-driven marketing funnels and digital campaigns aimed at driving qualified lead generation, pipeline acceleration, and customer nurturing for reducing churn & generating cross sell opportunities.
• Serve as the voice of the customer and the market expert, fostering deep collaboration across Product, Sales, and Customer Success teams for successful GTM execution.
• Develop high-impact sales enablement materials (e.g., product decks, battle cards, case studies) and compelling customer-facing content.
• Manage and optimize marketing automation efforts within HubSpot to execute targeted email, WhatsApp campaigns and monitor conversion performance.
• Apply a data-driven approach, leveraging Google Analytics 4 (GA4) and other tools to measure campaign ROI, user behavior, and continuously optimize conversion paths.
• Oversee the design direction and creation of core marketing materials, ensuring brand consistency and visual appeal.

Key Competencies:

• Strategic GTM Leadership: Demonstrated ability to develop and execute sophisticated, data-backed Go-to-Market strategies that drive product adoption and revenue.
• Global Positioning & Storytelling: Exceptional skill in crafting differentiated product positioning, compelling messaging, and localized content for diverse international B2B audiences.
• B2B SaaS Expertise: Deep understanding of the B2B sales cycle, SaaS subscription models, and how product marketing supports pipeline acceleration.
• Analytical & Data-Driven Mindset: Proficiency in interpreting marketing and product usage data to derive actionable insights and measure performance (ROI).
• Cross-Functional Collaboration: Strong interpersonal and communication skills to effectively align and influence stakeholders across Product, Sales, and Creative teams globally.

REQUIREMENTS:

• 5+ years of proven experience in B2B product marketing (preferably in SaaS or tech).
• Proficiency in HubSpot, Photoshop, and Canva.
• Strong analytical skills with experience using Google Analytics 4 (GA4).
• Ability to manage multiple projects in a fast-paced, collaborative environment.
• Excellent command of written and verbal English.
• Bonus: Familiarity with design or prototyping tools such as Figma. 

We are looking to hire an SEO Content Specialist who understands search engine optimization and can write both long- and short-form content that's informative, compelling, and relevant to our portfolio companies, and drives maximum traffic to our websites, thereby improving their rankings in search engines.

You must be below 28, graduate from a Tier-1 Engineering College with 2+ years of SEO/SEM content writing experience.

You will ensure that company websites host high-quality, subject-rich, SEO-rich content, and drive complete end-to-end organic content marketing strategy to increase rankings, online visibility, and organic traffic.

Detailed Job Description

• Day-to-day execution of organic SEO campaigns including keyword research, content gap recommendations, strategic optimization of existing content, competitor analysis, and site improvements.
• Regular off-page link-building activities like backlink building from authoritative websites, article submissions, social bookmarking, classified ads, etc.
• Write compelling and high-quality website content - including long blog posts and short page descriptions.
• Work closely with content writers to post optimized blogs and articles online.
• Track progress through analytics tools such as Google Analytics, Google Webmaster Tools, etc.
• Optimize existing content by performing keyword research, editing content for readability and flow, submitting site maps to Google Webmaster Tools, etc.

You are a perfect fit if you have:

• Strong understanding of all SEO standard methodologies, such as user content optimization, meta-data optimization, SEO-friendly site architecture, technical SEO, off-page SEO, and SEO tools like Ahrefs, SEMrush, etc.
• A sense of humour to make content interesting and engaging. It would be an added advantage, though not mandatory.
• Consistent track record in leading SEO content projects (from inception to completion) that drives business growth.
• Exceptional communication skills, both written & verbal.
• Self-motivated and independent, well-organized, able to do hands-on work and analysis with minimum supervision..

We hire candidates for their strengths and superpowers, with a belief that the best team draws its mojo from these unique, yet complementary, individuals. 

Requirements:

• Strong C/C++ programming and debugging skills in a Linux environment.
• Experience with Design Patterns, ACE Framework, and Socket Programming.
• Experience in Multi-threaded software development for Multicore Architectures.
• Experience in VOIP application development, preferably on client/server platforms.
• Understanding of system performance and scaling.
• Experience in embedded software development.
• Excellent problem solving/debugging skills design, develop, troubleshoot and debug.
• Software programs for databases, applications, tools, networks etc.

Instrive is a Chennai-based start-up that provides high-quality Dev-ops solutions for clients worldwide. We strive to solve problems and create value in this increasingly digital world. Instrive was founded to create high-quality products and deliver great user experiences worldwide.

Several products are being developed for both in-house purposes and our overseas clients, and we are actively expanding our team of talented professionals.

We are constantly pushing the boundaries of what is possible, and our employees have the opportunity to be at the forefront of this innovation. Our flat organisational structure encourages open communication and idea-sharing and provides ample opportunities for employees to take ownership of their work and make a real impact.

As part of our ambitious product roadmap, we need senior developers with experience in NodeJS.

Your primary responsibility will be to develop UI components, processes, documentation, and an organisation-wide style guide that can be reused across all applications.

Roles and Responsibilities:

• Develop and maintain web applications using Node.js, Express, and related technologies
• Write clean, efficient, and well-documented code.
• Collaborate with the team to design and implement new features and functionality
• Troubleshoot and debug issues to ensure a smooth user experience
• Optimize application performance and scalability
• Participate in code reviews and ensure adherence to coding standards
• Keep up-to-date with the latest technologies and industry trends
• Work with other developers, project managers, and stakeholders to understand project requirements and deliver high-quality solutions

Desired Candidate Profile:

• 3-5 years of experience in web application development using Node.js
• Strong proficiency in JavaScript, including experience with popular libraries and frameworks such as Express.js, Nest.js, and Mongoose
• Experience with front-end technologies such as HTML, CSS, and JavaScript
• Knowledge of web protocols and technologies such as HTTP, REST, and WebSockets
• Experience with NoSQL databases such as MongoDB and SQL databases like MySQL, SQLite, PostgreSQL
• Experience with Git and version control
• Familiarity with Agile development methodologies
• Strong problem-solving and analytical skills
• Excellent communication skills, both verbal and written
• Adaptability to rapid change

Good to have:

• Experience with GraphQL and Apollo
• Familiarity with AWS, Azure, or Google Cloud Platform
• Experience with containerisation technologies such as Docker and Kubernetes
• Experience with unit testing, integration testing, and end-to-end testing frameworks
• Knowledge of microservices architecture and event-driven architecture
• Familiarity with cloud-based development tools such as AWS Lambda and Azure Functions
• Familiarity with load balancing, caching, and performance optimisation techniques
• Experience working with remote teams and communicating effectively with remote stakeholders.

Perks and Benefits:

By working at the intersection of product, strategy, and technology, you will learn how to make strategic decisions, prioritise product features against business objectives, and put the user first.

In addition to the exciting work, Instrive offers our employees a comprehensive benefits package. This includes health insurance, paid time off, and professional development and training opportunities, so our employees can continue to grow and advance in their careers. 

We focus on fostering a positive and collaborative work environment and are committed to helping our employees reach their full potential.

You will make a meaningful impact and create lasting connections with our outstanding team, no matter where your career takes you.