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Company Description
BETSOL is a cloud-first digital transformation and data management company offering products and solutions to both enterprises and consumers. BETSOL’s Data Management product lines include Zmanda (Zmanda.com). BETSOL Global IT Services (BETSOL.com) builds and supports end-to-end enterprise solutions, reducing time-to-market for our customers. Our engineering team, with its several patents, delivers award-winning products and solutions in over 40 countries. Our work locations are set against the vibrant backdrops of Broomfield, Colorado and Bangalore, India. We take pride in being an employee centric organization. Learn more at betsol.com
Job Description
The B2B Content Marketer will be responsible for creating, managing, and optimizing content that engages and educates our target audience of IT professionals. The role will include writing for various formats such as sales copy, social media, product documentation, long-form blog posts, and whitepapers. Additionally, the candidate will review and ensure the quality of content generated by external agencies and internal teams. This is a fantastic opportunity for someone eager to broaden their marketing knowledge and contribute to end-to-end campaigns that drive business growth.
Key Responsibilities:
- Write and develop content tailored to the needs and challenges of IT administrators and IT managers/directors in the B2B SaaS industry, with a focus on backup and recovery solutions.
- Develop content strategies aligned with customer personas, journey stages, and business objectives.
- Create high-quality content for multiple platforms including sales materials, social media, blogs, whitepapers, product documentation, and newsletters.
- Work with marketing and growth teams to distribute and promote content across various channels, including email, social media, and paid platforms.
- Manage and maintain a content calendar to ensure timely delivery of content aligned with marketing campaigns and business goals.
- Work with team members to develop and distribute compelling content that drives engagement and supports the customer journey.
- Collaborate with cross-functional teams (sales, product, customer success) to ensure content alignment with business goals and customer pain points.
- Work closely with sales, product, and dev teams to ensure content addresses key customer pain points and sales objectives.
- Review, edit, and perform quality assurance on content created by 3rd-party agencies and peers to ensure consistency in tone, voice, and accuracy.
- Repurpose and adapt content for different channels and formats to maximize visibility and engagement.
- Assist in the planning, creation, and execution of holistic content marketing campaigns.
- Leverage automation tools to personalize content at scale and streamline content distribution.
- Track and analyze content performance metrics, ensuring content is aligned with KPIs and business objectives.
- Track, analyze, and report on key content performance metrics, including engagement, leads, and conversion rates.
- Maintain a deep understanding of our products, services, and the competitive landscape.
- Create compelling case studies and customer success stories that demonstrate the effectiveness of our solutions.
- Stay updated with industry trends and best practices to continuously improve content strategy and execution.
Note from the Team:
At our core, we’re a tight-knit Marketing Team that’s passionate about what we do. We believe in the power of collaboration, creativity, and the impact great content can have on driving meaningful change. As a growing team, each of us wears many hats, but that’s part of the fun—we get to make a real difference every day, and we’re all in it together.
You’ll be working alongside people who truly care about the work they do and the people they do it with. One thing we strongly believe in is ownership. We don’t believe in pushing people to do their jobs—we trust you to take charge of your work, bring your ideas to the table, and own the outcomes. Autonomy is key here, and with that freedom comes the opportunity to make a real impact. If you love taking initiative and thrive when you have the space to create and lead, this is the place for you.
We’re excited about bringing someone on board who’s just as passionate as we are—someone who’s ready to make an impact, learn, and grow with us. If you love a challenge, thrive in a collaborative environment, and want to help shape something meaningful, we’d love to hear from you!
Qualifications
Requirements:
- 3-5 years of experience in content marketing or a related field, ideally within the B2B SaaS space.
- Strong interest and understanding of technical concepts, particularly in backup and recovery, data resiliency, and IT infrastructure.
- Proven experience writing for a technical audience, such as IT administrators, managers, and directors.
- Excellent writing, editing, and communication skills, with a keen eye for detail.
- Ability to work independently and manage multiple projects with tight deadlines.
- Familiarity with content marketing tools and platforms (e.g., WordPress, HubSpot, SEMrush, etc.).
- Experience working with external marketing agencies and performing content quality assurance is a plus.
- Strong analytical skills with the ability to measure content performance and suggest improvements.
- Eagerness to learn and gain a holistic view of marketing, including campaign building, performance tracking, and benchmarking.
Preferred Qualifications:
- Experience in the backup and recovery space or IT infrastructure marketing.
- Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven decisions.
- Familiarity with SEO best practices, Google Analytics, Atlassian (Jira/Confluence), and CRM tools.
ICL Immigration is a pioneering educational consultancy dedicated to unlocking study-abroad opportunities for students worldwide. With a focus on students from India aspiring to pursue their education in New Zealand, we provide tailored advice and support throughout their application and enrollment journey.
Our deep understanding of the educational landscapes in both India and New Zealand, as well as our expertise in navigating the visa process, enables us to connect students with programs that align with both their academic ambitions and personal growth objectives.
The Role
We seek an enthusiastic and proactive Sales Representative to manage and convert leads of prospective Indian students interested in studying in New Zealand. You will serve as the primary liaison, guiding students through the initial stages of considering studying abroad and assisting them in navigating the path to realizing their educational goals.
Key Responsibilities
- Build and nurture relationships with prospective students via email, phone calls, and video chats, offering detailed information about New Zealand's study options, application procedures, visa requirements, and lifestyle.
- Assist students in identifying educational opportunities that align with their career aspirations, providing clear, logical, and persuasive advice.
- Diligently follow up on leads, utilizing our CRM to track interactions and progress with prospective students.
- Work closely with our marketing team to enhance lead generation strategies using a data-driven approach.
- Engage in promotional activities such as educational fairs, webinars, and seminars to advocate for our services and New Zealand as a prime study destination.
- Achieve and exceed sales targets on a monthly and quarterly basis.
Requirements
- Demonstrable sales experience, preferably within the education sector or similar fields.
- Exceptional communication skills, characterized by the ability to convey information clearly, logically, and persuasively without relying on complex vocabulary or specific accents.
- Proficiency in using smart sales automation tools and a data-driven methodology to increase customer satisfaction and conversion rates.
- Comprehensive knowledge of the Indian educational system and the unique needs of students looking to study abroad.
- Familiarity with New Zealand’s educational system and visa regulations is preferred.
- Fluent in English and at least one major Indian language (e.g., Hindi, Punjabi).
- Capable of working autonomously in a remote environment.
What We Offer
- A competitive salary complemented by performance incentives.
- The flexibility of remote work.
- Career development opportunities within a growing company.
- A chance to be part of a passionate team dedicated to significantly impacting students' futures.
How to Apply
Interested candidates are invited to submit their resume along with a cover letter detailing their suitability for the role, including examples of past successes in sales, particularly those involving smart automation and a data-driven sales approach. Please highlight your ability to communicate effectively and persuade prospective students in your interactions.
Designation: eCommerce Manager (Exports)
● Location: Bandra West, Mumbai, India
● Position Type: Full-time, Permanent
Company Description
Brown Living (www.brownliving.in) is a platform focused on making Sustainable Living Easy, Accessible, and Affordable. As India's first plastic-free marketplace, we promote a sustainable and earth-friendly lifestyle. Our team curates a wide range of everyday-use products that are
ethically sourced and promote minimal waste. We support artisan groups and sustainable brands dedicated to creating a positive environmental impact. Through our platform, we are building India's largest ecosystem for sustainable living and empowering artisans, women entrepreneurs, and innovators to combat plastic pollution.
Role Description
The eCommerce Manager (Exports) will lead the expansion of Brown Living into international markets by developing and executing strategies for exporting products through various digital platforms. This role will involve setting up international fulfillment centers, managing export pricing strategies, ensuring compliance with international trade regulations, and overseeing marketing and merchandising efforts globally. The ideal candidate will be an experienced eCommerce professional with a
strong understanding of international markets, digital marketing, and brand management.
Roles and Responsibilities:
1. International Market Expansion:
a. Develop and execute a strategic plan to expand Brown Living's presence in international markets, focusing on key regions with high potential for sustainable products.
b. Identify and establish partnerships with international fulfillment centers to streamline the export process and ensure timely delivery of products.
c. Collaborate with legal and compliance teams to set up processes that
adhere to international trade regulations, customs requirements, and
other compliance standards.
2. Export Pricing Strategy:
a. Develop and execute comprehensive export pricing strategies for Brown Living's products across various digital platforms, ensuring
competitiveness while maintaining profitability.
b. Monitor global market trends, exchange rates, and competitor pricing to
adjust pricing strategies as needed.
c. Work closely with the finance team to ensure accurate pricing models that consider costs, tariffs, and logistics.
3. Brand Management & Global Messaging:
a. Manage Brown Living's brand image and messaging across all
international markets, ensuring consistency with the company's values
and mission.
b. Tailor brand messaging to resonate with different cultural contexts and
customer preferences in target markets.
c. Oversee the development of localized content, including website copy,
product descriptions, and marketing materials, in collaboration with
internal teams and external agencies.
4. Marketing Campaigns:
a. Plan and execute marketing campaigns tailored to international
audiences, with the support of internal teams and external agencies.
b. Manage campaign budgets, allocate resources effectively, and ensure
alignment with overall business objectives.
c. Track and analyze the performance of marketing campaigns, adjusting
strategies and tactics as needed to optimize results.
5. Market Research:
a. Conduct in-depth market research to understand the needs, preferences, and behaviors of international customers.
b. Use insights from market research to inform product offerings, marketing strategies, and customer engagement initiatives.
c. Identify emerging trends in sustainable consumption and incorporate
them into Brown Living's international strategies.
6. Merchandising Strategy:
a. Execute the merchandising strategy across various marketing channels
outside India, ensuring that product assortments meet the demands of
international customers.
b. Collaborate with the sourcing and product teams to curate product
collections that appeal to global markets.
c. Monitor inventory levels and product performance in international
markets, making data-driven decisions to optimize merchandising
strategies.
7. Collaboration & Coordination:
a. Coordinate with cross-functional teams, including operations, logistics,
legal, and finance, to ensure seamless execution of export strategies.
b. Work closely with external partners, such as fulfillment centers, marketing agencies, and distributors, to drive international growth.
c. Regularly report on the progress of international market expansion efforts to senior management.
Key Result Areas (KRA):
1. Market Expansion:
a. Successfully launch Brown Living's products in at least three new
international markets within the first year.
b. Establish and maintain partnerships with at least two international
fulfillment centers.
2. Export Pricing & Profitability:
a. Develop and implement export pricing strategies that achieve a minimum of 10% margin growth across international markets.
b. Maintain competitive pricing while ensuring profitability by continuously
monitoring market conditions.
3. Brand Image & Global Messaging:
a. Ensure consistent brand messaging across all international platforms with a minimum of 95% compliance with brand guidelines.
b. Achieve positive brand recognition and customer feedback in new
markets within six months of launch.
4. Marketing Campaign Performance:
a. Achieve a minimum ROI of 4:1 on international marketing campaigns.
b. Increase website traffic from international markets by 50% within the first year.
5. Market Research & Customer Insights:
a. Conduct comprehensive market research in at least five target regions
within the first six months.
b. Utilize market insights to influence product and marketing strategies,
resulting in a 20% increase in international sales.
6. Merchandising Success:
a. Implement a merchandising strategy that leads to a 30% increase in
conversion rates on international platforms.
b. Ensure optimal inventory levels, resulting in a stockout rate of less than 5% in international markets.
7. Collaboration & Team Coordination:
a. Facilitate seamless coordination among internal teams and external
partners, achieving project milestones on time and within budget.
b. Provide regular updates to senior management, demonstrating clear
progress on international market expansion goals.
This role is ideal for a strategic thinker with a passion for sustainability and a proven track record in international eCommerce. The successful candidate will play a critical role in establishing Brown Living as a global brand for sustainable living.
How to Apply:
Interested candidates can apply online via the job application form available here - https://docs.google.com/forms/d/e/1FAIpQLSdgb8MMrZX0STJb1Nt63jizdYccAxTQWbAmFAt4YcoAJBJlmg/viewform
Read More:
1. Website - https://brownliving.in/
2. About Brown Living’s Mission & Vision - https://brownliving.in/pages/about-us
3. Meet the Brown Living Team - https://brownliving.in/pages/our-team
4. Work with Us - https://brownliving.in/pages/work-with-us
5. The Brown Lens Curation Method - https://brownliving.in/pages/the-brown-lens
6. Brown Living’s Impact - https://brownliving.in/pages/our-impact-plastic-free-carbon-neutral-shopping

Responsibilities
• Build high quality systems and applications that solve key challenges for the customer
• Collaborate with product management and engineering teams to elicit and understand their requirements, challenges and develop potential solutions
• Proactively identify areas of improvements, come up with innovative solutions, and drive adoption
• Push boundaries on infrastructure and cost optimisation, reusability, simplicity and scalability • Own significant engineering projects end-to-end
• Sign-off on all significant architectures and technical designs regardless of front-end or back-end.
• Translate business requirements to tangible engineering deliverables
• Setup and streamline processes and introduce best practices to improve the overall efficiency and throughput of the engineering team
• Be an effective mentor and help in building capacity in the larger team, strategize and work towards helping junior engineers grow
• Stay current with latest tools, technologies, methodologies and ideas; spread the knowledge and conduct effective POCs to demonstrate applicability and benefits
Requirements
• 15+ years of strong experience in developing highly scalable backend and middle tier enterprise applications.
• Strong experience with large volume batch and real-time data processing applications
• Experience building enterprise SaaS applications. Strong knowledge of AWS.
• Programming Languages: Java (must have), Python (good to have)
• BS/MS in Computer Science or equivalent from premier institutes
• Strong in problem solving, data structures and algorithm design.
• Clear Object Oriented Design and Design Pattern concepts
• Significant experience working with non-functional requirements such as performance, security, compliance, automation etc.
• Experience developing AI-based solutions is a big plus.
• Comfortable working in a fast paced startup environment.
• Strong communication and collaboration skills.
• Attention to detail

- Managing Availability, Performance, Capacity of infrastructure and applications.
- Building and implementing observability for applications health/performance/capacity.
- Optimizing On-call rotations and processes.
- Documenting “tribal” knowledge.
- Managing Infra-platforms like Mesos/Kubernetes, CICD, Observability (Prometheus/New
Relic/ELK, Databases, Data Platforms Infrastructure
- Providing help in onboarding new services with a production readiness review process.
- Providing reports on services SLO/Error Budgets/Alerts and Operational Overhead.
- Working with Dev and Product teams to define SLO/Error Budgets/Alerts.
- Working with the Dev team to have in depth understanding of the application architecture and
its bottlenecks.
- Identifying observability gaps in product services, infrastructure and working with stake owners
to fix it.
- Managing Outages and doing detailed RCA with developers and identifying ways to avoid that
situation.
- Managing/Automating upgrades of the infrastructure services.
- Automate toil work.
- A collaborative spirit with the ability to work across disciplines to influence, learn, and deliver.
About Klenty
Klenty is a Software Product company operating in the Sales Engagement category.
One of the fastest growing SAAS startups in the sales engagement space, Klenty is headquartered in California and operates from Chennai, India.
Klenty’s Sales Engagement Product helps thousands of sales teams automate all the repetitive activities involved in the sales process like sending emails, follow-ups, tracking engagement metrics, etc - so that the sales team can focus more on activities like building relationships and closing deals.
With over 3000 customers all over the world, we are on a mission to transform every B2B Sales team into an unstoppable force
Join us in building the future of sales engagement software
Roles & Responsibilities
1. Ensure that the application doesn’t misbehave under changing user load and that no bugs or errors reach the end-users.
2. Understands and analyze performance test requirements - Develops performance test script suite and Executes tests —> Captures —> Analyzes results.
3. Conduct system performance testing to ensure system reliability, capacity and scalability and reports performance test progress & defects.
4. Maintains performance script repository.
5. Writing test scripts of various test phases like integration, regression, system.
6. Analyzing users stories / Use cases / requirements for validity and feasibility.
7. Interact with SMEs & Business to gather PT/PE requirements.
8. Identifying tools and techniques to improve testing quality and efficiency.
9. Raise issues or concerns to the stakeholders upfront and if required come up with mitigation plan.
10. Collect all metrics (Client Side, Server Side, DB, Network and Load Balancer) and analyse the performance metrics and bottlenecks to suggest corrective actions.
11. Design and create benchmark scenarios and prepare performance benchmark documents.
12. Prepare test summary reports for management review.
13. Collaborate closely with other team members and departments and assist in other performance engineering activities as needed.
Seniority Level - Entry level
Industry - Information Technology & Services
Employment Type - Full-time
Job Functions - Product Development
Employment Type - Full-time
- Experience in Java and associated technologies Core Java, JSP, Spring, Struts,RESTful Services,SOAP,Tomcat, Hibernate, Maven
- Strong understanding of OOPS concepts
- Proficient understanding of RDBMS Concepts
- Strong understanding of Databases Oracle / MSQL / MySQL etc and PL/SQL Programming
Will be developing mobile and web applications using latest technology. Should be good in analysing requirements and translate into applications. Good in understanding application flows.
Tech Skills –
Mobile technology – Hybrid (Ionic / Cordova / capacitor / flutter), Native (Android / iOS) – Expert level – Should have completed 2-3 full sized complex projects with server component, use of cloud services, use of device native capabilities like camera, accelerometer etc.
HTML, CSS, Bootstrap, Java script – Intermediate level - Good understanding of concepts and should be able to realize application screens based on the UI provided by designers.
MEAN (MongoDB, Express, Angular/React, Node.js) stack – Beginner level - Should have understanding of concepts, good with basics




